Subject: Submission of the report on "Merchandising Roles in the Apparel Industry: A Case of Green Apparel". Kawsar Ahmmed, School of Business and Economics, United International University, for his efficient administration and careful consideration of the proposal report's methodology.
Introduction
Objectives
Significance
As academics have paid much attention to this industry, several studies have been conducted on a variety of RMG-related topics in Bangladesh. Nevertheless, it is generally recognized that there are not many management publications that discuss the use of marketing in Bangladesh's RMG sector.
Scope and Limitations of the Report
In today's competitive business environment, marketing is crucial to the survival and expansion of commercial organizations. This study examines the relationship between the weight given to marketing activities and the success of RMG enterprises in Bangladesh with emphasis on the importance of marketing activities in the apparel sector.
Specification of the garments industry in Bangladesh
Exporting Condition of Garments Industry
Nevertheless, the drive to improve construction and after the fatal incidents, fire safety was not simple. Four regional banks - Prime Bank, Eastern Bank, City Bank and United Commercial Bank - were granted access to the five-year facility.
Contribution to the National Economy
Size, Trend and Maturity of the Garments Industry
Size
Development of the Export of RMG Sector
One of the key advantages of the RMG store is the cheap labor, which provides a competitive advantage over competitors. Together, it plays a full role in promoting events in various key sectors of the economy such as banking, insurance, shipping, hospitality, tourism, road transport, railway instrument services, etc.
Prospects & Contribution
The arena opened up employment opportunities for more many people through direct and indirect economic activities. One of the biggest challenges is to make factories safer and ensure better working conditions for millions of garment workers.
Technological Factors
- Ways in which Technology Impacting Fashion Industry
- Correlation between the Technology and the Fashion Industry
- Technology and Its Influence on the Fashion Industry
- Negative Impact of Technology on Fashion Industry
First, the web and technology make it terribly simple to research huge brands at intervals that deal with style that is mainly designed all over the world. With the help of the web, today's workplace buyers wherever they will buy glasses online square measure the top quality and that square measure that is hard to find in a regular retail store. Fitting Rooms square footage Going virtual: The COVID-19 pandemic has changed the way more buyers shop by behavior.
There square measure piles of websites and apps on the market over the web that enable people to shop for and sell used clothing, because of which individuals square measure buying less new clothes from the stores.
Political, Legal and Regulatory Factors in Garments Industry
Due to the increase in the online appearance and evolution of social media, it has had a negative impact on brick and mortar antique shops. Because of the problems with transportation and communication, entrepreneurs are reluctant to take a risk with their investments. Accessories like thread, buttons, zippers, comics, tags, pins, etc. are kept in a factory for at least 10 to 15 days before the creation of the garments in the RMG sector.
The EO Group performs all of the following functions if an organization has practices and programs in the above-mentioned areas.
Industry Rivalry
Summary of Challenges and Opportunity
The company has long served as a catalyst for the growth and development of real estate in the country. Industrialists and experts have recommended the three tools.is the last best chance for the industry to advance in the global competition. The dedication plays a crucial role in job creation and in providing income to the poor.
The government and the RMG sector should work together to maintain competitiveness in the global RMG requirement.
Overview and history
- Company Vision and Mission
- The Board of Directors
This is why Green Life Apparel focuses on distributing high quality product related information and communication technology (ICT). GTC's board of directors consists of ten members, with Professor Melon Husain as chairman. The establishment and functioning of the board is governed by the articles of association of the company.
The board of directors can also delegate its powers and functions to the president or general manager.
Customer Mix
- Customer Mix of Green life
- Competitors and their Strengths
- Retail Mix
- Advertising
- Direct mercantilism and publicity
Product / Service Mix
The end of the creation is to present your different types of products, increase the demand for the product. The process of delivering your product to the customer should be planned for maximum regulation and accountability, but can also include features that are consistent with your brand, such as being environmentally or practicable focused. logistics has become a central part of the marketing mix. The importance of places with problems, creation, price and place shows an active part of your overall marketing growth.
With this conditioning, companies are covered about actors and forces of the marketing terrain and, as necessary, measures are taken to acclimatize with this terrain( 7) Background of Textile A) description of textile term filaments is Total fiber and in expression of Persian means yarn and hair from a factory trunk's skin.
Service Quality
Pieces of multicolored cloth Roman remains woven on the two-century textile assiduity in Iran Iran with literal background, and artificial raw equipment or manufacture, installations of energy and cheap labor has product competitiveness and strength of cloth products in the world (8). In South Korea, Koo (2003) found that store image and brand image were determinative of consumer happiness. Abuja and Voorhees (2006) found clear correlations between brand image and consumer happiness. 2007) found that brand image had a beneficial effect on customer satisfaction and customer loyalty.
In order to assess consumer behavior in the retail fashion industry, both the social aspect and the buyer's emotions were considered.
SWOT Analysis
The hypothesized impacts of service quality on satisfaction and loyalty were posited as significant, and customer satisfaction and loyalty were also significantly tested using structural equation modeling (SEM). Benefits: Credit a person or company that fully helps you achieve your goal. The disadvantages of this textile company include higher taxes, power and interest rates.
If it can communicate well and capture a significant share of the market in the European and American market, it can become the leader in the field of textiles.
Strategies to meet the challenges and opportunities
The term "retail" was first used in the early mainstream of international trade, which coincided with the growth of international trade. The term "retail" was used in reference to the artificial revolution that emerged in the 20th century after World War II, when it was around. Retail is necessary due to the following reasons: dramatic expansion, complex raw materials and processes, complex network, introduction of new fashion, shortened product life cycle, innovations in textile industry, operations on computers, global change.
For this reason, the application of knowledge management (KM) in this industry can bring sustainability in the manufacturing sector.
Position, Duties, and Responsibilities
In the green life clothing my position is assistant merchandiser in the garment industry Assistant merchandiser plays a big role especially in the mid-range garments in the clothing industry the salary is not very high but there is a lot of responsibility there is a lot of duty and work Assistant merchandiser is truly important for manufacturing associations or bay agency in the clothing range. Assistant Merchandiser provides executive support to true directors at companies that sell and distribute products. Assistant traders also support true directors and buyers when finding, developing and transporting products.
With the help of my work experience, I would now like to talk about the job responsibilities and prices for an Assumer chancer. Assist elderly merchant in everyday product sales.
Training
Contribution to Departmental Functions
Evaluation of Internship Performance
Between the 1960s and the early 2000s, there were significant changes, particularly in the United States, in the composition, structure, and purpose of apparel companies.
Application of Academic Knowledge
New Skills Developed
The working area for the component(s) should be as close to the needle as possible. The placement of the components on the table or track should be such that they do not need to be turned while moving to the needle tip. The work should be placed on the same plane as the table of the machine, so that the operator can easily push it to the needle point. The goal of a good workstation design should be to minimize the amount of time spent handling materials as much as possible.
Average labor productivity for the entire style is reduced due to time lost in the early days (learning curve).
Recommendations and Conclusion Introduction
Recommendations for Improving Departmental Operations
First, it puts pressure on the operator when their ability is regularly tested. Line layout means the placement of machines and the center table (a cart with wheels) in accordance with style requirements. For a product that does not require prior preparation and individual handling, SAM is close to pitch time, a straight assembly line with a central table on the left is ideal.
Before the clippings are fed to the line, technicians must thoroughly examine the garment, write a company bulletin detailing machine requirements, and arrange the configuration of the machine.
Recommendations for Improving Self-performance
Increase line balance: The goal of line balancing is to minimize idle time for operators or to improve operator utilization. At the time, selecting workers for the operation that match the operation's skill requirements and worker skill history. By using line balancing to increase operator utilization, you can acquire additional chunks of the same resources within a predetermined time frame.
Conclusion
Taking advantage of an isolated request under the Multitier Agreement (MFA) provision of the GATT, it achieved a high profile in terms of foreign exchange earnings, exports, industrialization and donation to GDP within a short period of time. To remain competitive in the post-MFA phase, Bangladesh needs to remove all the structural hurdles in transport installations, telecommunication network and power, operation of seaports, mileage services and in the law and order situation. Given the remarkable entrepreneurship and fidelity of its pool, Bangladesh can look forward to advancing its share of the global RMG request.