• Tidak ada hasil yang ditemukan

Pengaruh brand awareness, perceived quality, brand association serta brand loyalty terhadap keyakinan merek : studi kasus konsumen Coca-Cola yang berbelanja di Toserba Laris Klaten - USD Repository

N/A
N/A
Protected

Academic year: 2019

Membagikan "Pengaruh brand awareness, perceived quality, brand association serta brand loyalty terhadap keyakinan merek : studi kasus konsumen Coca-Cola yang berbelanja di Toserba Laris Klaten - USD Repository"

Copied!
140
0
0

Teks penuh

Loading

Gambar

Tabel    Judul
Piramida Gambar 2.1 Brand Awareness
Gambar 4.1 Struktur Organisasi Toserba Laris
Gambar 4.2 Produk Coca-Cola
+7

Referensi

Dokumen terkait

association, perceived quality, brand loyalty) antara Indomie dengan brand. equity (brand awareness, brand association, perceived quality,

Tujuan penelitian ini yaitu: 1) Untuk mengetahui seberapa tingkat Brand Awareness, Perceived Quality serta Brand Association T-Shirt merek Triggers Syndicate pada

Abstrak: Tujuan penelitian adalah untuk mengetahui pengaruh dari perceived quality, brand awareness, dan brand loyalty terhadap overall brand equity pada konsumen Luwak White Koffie

Dengan demikian, variabel brand awareness, perceived quality dan brand trust secara bersama-sama memiliki pengaruh positif dan signifikan terhadap customer loyalty

This study aims to find out brand awareness and perceived quality for brand loyalty consumers of Citilink airlines through brand trust in Surabaya. The

International Journal of Economics, Business and Accounting Research IJEBAR Page 581 THE INFLUENCE OF BRAND AWARENESS AND PERCEIVED QUALITY ON REPURCHASE INTENTION: BRAND LOYALTY AS

THE EFFECT OF PERCEIVED QUALITY, BRAND AWARENESS, AND BRAND LOYALTY TOWARD BRAND EQUITY OF BEER BINTANG IN SURABAYA Shelly Amelia International Business Networking / Faculty of

Hubungan Antar Variabel Hubungan Perceived Quality terhadap Brand Loyalty Kualitas yang dirasakan terkait dengan komitmen merek konsumen, memainkan peran penting dalam persepsi