TIM TRANSFORMASI BISNIS UNIT II JATIM

(1)

TRANSFORMASI BISNIS

PERUM PERHUTANI UNIT II

JAWA TIMUR

(2)

PROSES REVIEW RENCANA STRATEGIK

2

Tahun 2003 -2007 dan Tahun 2008

REVIEW

KINERJA

LIMA

TAHUN

TERAKHIR

STRATEGIC

DIRECTION

:

VISI

MISI

TATA NILAI

BALANCED

SCORECRAD

Penemuan

151 151Strategic

Strategic

Issues

Issues pada

pada 1133

““Aspek

Aspek Kajian

Kajian””

Strategy

Analysis

Penemuan

Grand Strategy

Identifikasi

Identifikasi Variable

Variable

Dominan

Dominan SWOT

SWOT

51 variabel dominan

Penemuan

Strategic Themes

sebanyak

sebanyak 18

18 Strategy

Choices

Penemuan

Peta

Peta Bisnis

Bisnis dan

dan

Busines

Busines Strategy

Strategy

Identifikasi

Identifikasi Variable

Variable Dominan

Dominan

Daya

Daya Tarik

Tarik Industri

Industri

dan

dan Daya

Daya Saing

Saing Bisnis

Bisnis

PENDEKATAN :

SWOT ANALYSIS

PENDEKATAN : GE

MATRIX ANALYSIS

Strategi

Inisiatif

Proses

Transfromasi

Perumusan

Perumusan ::

••

KRI (

KRI (Korporat

Korporat))

••

PI

PI dan

dan KPI (Opera

KPI (Opera

sional

(3)

Vision

Mission

Values

Strategy

Policy

The New

Business

Paradigms

CR

LEARNING

& GROWTH

INTERNAL

PROBIS

EMPLOYEE

SATISFACT

CUSTOMER

ENVIRON

MENT & COM

FINANCIAL

Dijabarkan

Dijabarkan keke dalamdalam

Kriteria

Sukses

yang

Terukur

• Sifat layak

dipercaya

• Mampu membangun

“pemberdayaan”

kepada bawahan-nya,

• Mobilisasi

• Motivasi

• Memberdayakan

• Menetapkan

sasaran dan

pengembangan

kinerja

• Memberi reward

• Mampu ber

komunikasi

• Menetapkan arah.

IPMS

CB

HRM

OPEX

SFM

CRM

dijabarkan

3

(4)

ALUR PIKIR

ALUR PIKIR PERENCANAAN STRATEGI

PERENCANAAN STRATEGI PERUSAHAAN

PERUSAHAAN

PAST

PERFORMANCE :

STRATEGIC

ISSUES

CURRENT

PERFORMANC

E & FUTURE

EXPECTATION

STRATEGIC

DIRECTION

STRATEGI

STRATEGIC THEMES / STRATEGIC THEMES /

STRATEGIC STRATEGIC

INNITIATIVESINNITIATIVES

STRATEGIC THEMES / STRATEGIC THEMES / STRATEGIC INNITIATIVES STRATEGIC INNITIATIVES Lompatsn

Lompatsn besarbesar strategic strategic target (

target (alasanalasan untukuntuk dilaksanakan

dilaksanakan TransformasiTransformasi

(5)

ALUR PIKIR

ALUR PIKIR PERENCANAAN STRATEGI

PERENCANAAN STRATEGI PERUSAHAAN

PERUSAHAAN

STRATEGIC THEMES / STRATEGIC THEMES / STRATEGIC INNITIATIVES STRATEGIC INNITIATIVES

FAKTOR FUNDAMENTAL PERUSAHAAN :

S D M

Work System

(6)

PROSES DIAGNOSTIK TIM TRANSFORMASI

“BEDAH DIRI”

PROSES MANAJEMEN TRANSFORMASI PERHUTANI ARSITEKTUR PERUBAHAN STRATEJIK INISIATIF QUANTUM LEAP

DOKUMEN RJP 2010

-2014

RENSTRA

DEPHUT

R J P

2008-2012

RENSTRA MENEG

BUMN

ROADMAP

TRANSFORMASI

TERJEMAHAN TRANSFORMASI MANAJEMEN

KEDALAM TRANSFORMASI STRUKTURAL

(7)

7

RENCANA PERTUMBUHAN PENDAPATAN TAHUN 2010-2014

PRODUCT SAT TAHUN (dalam Jutaan Rupiah)

2010 2011 2012 2013 2014

1. Sustainable Wood Product Rp. 2.143.454 3.148.580 4.203.799 5.350.812 6.613.860

- Log Rp. 1.495.000 1.637.920 2.189.700 2.322.900 2.375.300

- Industri Rp. 517.977 651.396 732.948 794.470 799.655

- Hutan rakyat Rp. 253.204 379.807 759.613 1.986.614 2.381.180

2. Forest Chemical Product Rp. 737.396 865.815 1.108.414 1.432.306 1.678.169 3. Forest Food & Health Product Rp. 31.376 157.219 480.204 906.564 1.209.337 4. Forest Clean Energy Product Rp. 100 1.230 4.250 9.500 16.500 5. Ecotourism & Landscape

Beauty Rp. 44.421 72.074 120.688 211.222 388.786 6. Forestry Training &

Development Rp. 200 400 5.000 10.000 30.000 7. Flora & Fauna Forestry

Product Rp. 659 672 685 699 713 8. Forest Seed Product Rp. 10.800 15.150 17.721 21.877 28.475

9. Commercial Zone Product Rp. 8.700 24.600 40.600 68.100 98.500 Jumlah Pendapatan Rp. 2.953.552 3.475.762 4.660.767 7.119.418 8.920.281 Pertumbuhan Pendapatan % 125% 140% 134% 129% 125% Profit Margin % 9% 12% 15% 20% 25% Biaya Rp. 2.688.914 3.633.658 4.693.149 5.695.534 6.690.211 Biaya THP Rp. 815.000 978.000 1.173.600 1.408.320 1.549.152 % 30% 27% 25% 25% 23% Biaya operasi Rp. 1.873.914 2.655.658 3.519.549 4.287.214 5.141.059 % 70% 73% 75% 75% 77% Laba Rp. 264.638 495.499 828.203 1.423.884 2.230.070

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1. SUSTAINABLE WOOD PRODUCTS

4. FOREST CLEAN ENERGY PRODUCTS

3. FOREST FOOD & HEALTH PRODUCTS

5. ECOTOURISM & LANDSCAPE BEAUTY

6. FORESTRY TRAINING & DEVELOPMENT

7. FLORA & FAUNA FORESTRY PRODUCTS

8. FORESTRY SEED PRODUCTS

9. COMMERCIAL ZONE PRODUCTS

2. FOREST CHEMICAL PRODUCTS

(9)

1. Sustainable Wood Products: HH Kayu, termasuk rotan dan

bambu

2. Forest Chemical Product:Getah,Kopal, Gondorukem, Terpentin,

Minyak Kayuputih, minyak-minyakan dsb.nya

3. Forest food & health product: air, kopi, cengkeh, aren, jagung,

empon-empon, madu dsb.nya.

4. Forest clean energy product: enerji mikro hidro, carbon trade

5. Ecotourism & landscape beauty : wisata alam

6. Flora & Fauna Forestry Product :Kokon, benang sutra, kera,

rusa, buaya dsb.nya

7. Forest seed product: benih unggul bersertifikat

8. Commercial zone product : SPBU, Pertokoan, Perkantoran, Rest

area, Restoran, Galian C, Papan reklame, Jalur pipa dsb.nya

9. Forestry Trainning and development: paket training dan

konsultan

(10)

STRATEGY MAP PERUM PERHUTANI

INTERNAL

PROCESS

LEARNING &

GROWTH

PERSPEKTIF

Implem e-PHT

Implem.CBHRM

Implem. SMPHT

CRM

Pengemb

WA, UL, JL

REVITALISASI INDUSTRI

ABC

Investasi

Strategis

PERTUMBUHAN PERUSAHAAN

FINANCIAL

KELESTARIAN SDH KEPUASAN STAKEHOLDER

CUSTOMER

PENGEMB. HUTAN RAKYAT

SFM

(11)

PERTUMBUHAN

PERUSAHAAN

SFM

IMPLENETASI CBHRM

REVITALISASI

INDUSTRI

PENGEMBANGAN AF, WA, JL, UL PENGEMBANGAN HUTAN RAKYAT

CRM

INVESTASI STRATEGIS

KEPUASAN STAKEHOLEDER

KELESTARIAN SDH

Perspektif

Pelanggan

Perspektif Proses

Bisnis Internal

Perspektif

Finansial

Perspektif

L&G

STRATEGY MAP

UNIT II JAWA TIMUR

IMPLEMENTASI SMPHT IMPLEMENTASI

e- PHT

(12)

STRATEGY MAP KPH

INTERNAL

PROCESS

LEARNING

AND

GROWTH

PERSPEKTIF

Implem e-PHT

Implem.CBHRM

Implem. SMPHT

PENGEMBANGAN

WA, UL, JL, AF,

ACTIVITY BASED

COSTING

KPH

SURPLUS

FINANCIAL

KELESTARIAN

SDH

KEPUASAN

STAKEHOLDER

CUSTOMER

SUSTAINABLE

FOREST

MANAGEMENT

MENINGKATKAN

KUALITAS PEMASARAN

DAN PELAYANAN

PENGEMBANGAN

HUTAN RAKYAT

(13)

STRATEGY MAP KBM SAR KAYU

INTERNAL

PROCESS

LEARNING &

GROWTH

PERSPEKTIF

Implem e-PHT

Implem.CBHRM

Implem. SMPHT

ACTIVITY

BASED

COSTING

PERTUMBUHAN

PERUSAHAAN

FINANCIAL

KEPUASAN

STAKEHOLDER

CUSTOMER

MENINGKATKAN

KUALITAS PEMASARAN

DAN PELAYANAN

SERTIFIKASI

PRODUK

PERLUASAN

PASAR

(14)

STRATEGY MAP KBM INDUSTRI KAYU

INTERNAL

PROCESS

LEARNING &

GROWTH

PERSPEKTIF

Implem e-PHT

Implem.CBHRM

Implem. SMPHT

PERLUASAN

PASAR

ACTIVITY

BASED

COSTING

PERTUMBUHAN

PERUSAHAAN

FINANCIAL

KEPUASAN

STAKEHOLDER

CUSTOMER

MENINGKATKAN KUALITAS

PEMASARAN DAN

PELAYANAN

REVITALISASI

INDUSTRI

SERTIFIKASI

PRODUK

(15)

STRATEGY MAP KBM INK

INTERNAL

PROCESS

LEARNING &

GROWTH

PERSPEKTIF

Implem e-PHT

Implem.CBHRM

Implem. SMPHT

PERLUASAN

PASAR

ACTIVITY

BASED

COSTING

PERTUMBUHAN

PERUSAHAAN

FINANCIAL

KEPUASAN

STAKEHOLDER

CUSTOMER

MENINGKATKAN KUALITAS

PEMASARAN DAN

PELAYANAN

REVITALISASI

INDUSTRI

STANDARISASI

PROSES

PRODUKSI

(16)

STRATEGY MAP KBM AGROFORESTRY

INTERNAL

PROCESS

LEARNING &

GROWTH

PERSPEKTIF

Implem e-PHT

Implem.CBHRM

Implem. SMPHT

PERLUASAN

PASAR

ACTIVITY

BASED

COSTING

PERTUMBUHAN

PERUSAHAAN

FINANCIAL

KEPUASAN

STAKEHOLDER

CUSTOMER

MENINGKATKAN KUALITAS

PEMASARAN DAN

PELAYANAN

SERTIFIKASI

PRODUK

INVESTASI

STRATEGIS

STANDARISASI

PROSES

PRODUKSI

(17)

STRATEGY MAP KBM JASLING DAN

PRODUKSI LAINNYA

INTERNAL

PROCESS

LEARNING &

GROWTH

PERSPEKTIF

Implem e-PHT

Implem.CBHRM

Implem. SMPHT

PERLUASAN

PASAR

ACTIVITY

BASED

COSTING

PERTUMBUHAN

PERUSAHAAN

FINANCIAL

KEPUASAN

STAKEHOLDER

CUSTOMER

MENINGKATKAN

KUALITAS PEMASARAN

DAN PELAYANAN

PENGEMBANGAN

OBYEK WISATA

INVESTASI

STRATEGIS

STANDARISASI

MUTU OBYEK

(18)

No KATEGORI PRODUK TAHUN

2010 2011 2012 2013 2014

1 2 _{UNIT II} _{UNIT I DIREKSI UNIT II UNIT I DIREKSI UNIT II UNIT I DIREKSI UNIT II UNIT I DIREKSI UNIT II UNIT I DIREKSI} 1 _-LOG 505.437 590.773 1.495.000 1.070.209 759.402 1.637.920 1.262.989 881.208 2.189.700 1.322.173 1.012.688 2.322.900 1.394.852 1225915 2.375.300 -INDUSTRI 133.773 260.529 517.977 186.326 282.731 651.396 217.062 346.238 732.948 253.974 408.555 794.470 278.911 501000 799.655 -HUTAN RAKYAT 85.000 109.000 253.204 150.000 223.523 379.807 187.500 350.648 759.613 234.375 430.140 1.986.614 292.969 515288 2.381.180 SUSTAINABLE WOOD PRODUCT 724.210 960.302 2.266.181 1.406.535 1.265.656 2.669.123 1.667.551 1.578.094 3.682.261 1.810.522 1.851.383 5.103.984 1.966.732 2.242.203 5.556.135 2 FOREST CHEMICAL PRODUCT 258.357 356.939 737.396 291.658 449.695 865.815 330.115 504.675 1.108.414 372.876 570.010 1.432.306 421.886 645685 1.678.169 3 FOREST FOOD & HEALTH

PRODUCT 47.677 10.090 31.376 48.661 17.471 157.219 60.176 18.344 480.204 100.613 21.905 906.564 155.044 26094 1.209.337 4 FOREST CLEAN ENERGY

PRODUCT 100 1.230 4.250 9.500 40524 16.500

5 ECOTOURISM & LANDSCAPE

BEAUTY 9.000 2.562 44.421 15.750 9.452 72.074 27.563 12.251 120.688 50.991 12.850 211.222 96.882 13480 388.786

6 FORESTRY TRAINING &

DEVELOPMENT 200 400 5.000 10.000 30.000

7 FLORA & FAUNA FORESTRY

PRODUCT 1.484 659 1.484 672 1.484 685 1.484 699 1.484 713

8 FOREST SEED PRODUCT

10.800 2.500 15.150 2.500 17.721 3.577 21.877 4.000 28.475 9 COMMERCIAL ZONE PRODUCT 15.000 8.700 20.000 24.600 25.000 40.600 30.000 68.100 40.000 98.500 PENDAPATAN USAHA 1.054.244 1.331.377 3.099.833 1.785.104 1.743.758 3.806.283 2.112.905 2.114.848 5.459.823 2.368.579 2.457.632 7.764.252 2.684.544 2.969.470 9.006.615 PENDAPATAN LAIN 23.591 25.950 28.545 31.400 34.540 JUMLAH PENDAPATAN 1.077.835 1.331.377 3.099.833 1.811.054 1.743.758 3.806.283 2.141.450 2.114.848 5.459.823 2.399.979 2.457.632 7.764.252 2.719.084 2.969.470 9.006.615 PROSENTASE 35% 43% 48% 46% 39% 39% 31% 32% 30% 33%

(19)

RENCANA PENDAPATAN 2010

RENCANA PENDAPATAN 2010--2014

2014

2010

2011

2012

2013

2014

1 2 3 4 5 6 7

1. SUSTAINABLE WOOD PRODUCT 724,209 1,406,535 1,667,551 1,810,522 1,966,732 - Log 505,437 1,070,209 1,262,989 1,322,173 1,394,852 - Industri 133,773 186,326 217,062 253,974 278,911 - Trading Kayu 85,000 150,000 187,500 234,375 292,969 - Getah, Gondorukem, Terpentin, MKP, Lak 258,357 291,658 330,115 372,876 421,886 - Trading Getah 2,304 2,534 2,788 3,067 3,373

3. FOREST FOOD & HEALTH PRODUCT Jagung, Kacang, Ketela Pohon, Porang, Kelapa, Atsiri (cengkeh, nylam,), Air, Kopi, Madu, Empon-Empon, Penggemukan sapi

47,677

48,661 60,176 100,613 155,044

4. FOREST CLEAN ENERGY PRODUCT - - - -

-5. ECOTOURISM & LANDSCAPE BEAUTY Ekowisata 9,000 15,750 27,563 50,991 96,882

6. FORESTRY TRAINING & DEVELOPMENT - - - -

-7. FLORA & FAUNA FORESTRY PRODUCT Rusa - - - -

-8. FOREST SEED PRODUCT Benih unggul bersertifikat (Jati dan Rimba

APB/TBS/TBI, KBK, Stek

Pucuk) - 2,500 2,500 3,577 4,000

9. COMMERCIAL ZONE PRODUCT Restaurant, Papan

Reklame, SPBU, Rest Area, Biaya Investasi Penggunaan Kawasan Hutan (P43) 15,000 20,000 25,000 30,000 40,000 PENDAPATAN USAHA 1,054,244 1,785,104 2,112,905 2,368,579 2,684,544 PENDAPATAN LAIN 23,591 25,950 28,545 31,400 34,540 JUMLAH PENDAPATAN 1,077,835 1,811,054 2,141,450 2,399,979 2,719,084

KATEGORI PRODUK

JENIS PRODUK

TAHUN (JUTA Rp)

(20)

2010

2011

2012

2013

2014

1 2 3 4 5 6

PENDAPATAN USAHA

1,054,244

1,785,104

2,112,905

2,368,579

2,684,544

PERTUMBUHAN PENDAPATAN

-

169%

118%

112%

113%

PERTUMBUHAN PENDAPATAN (BERDSR 2010)

-

169%

200%

225%

255%

LABA USAHA

27,244

112,624

276,942

310,358

340,916

PERTUMBUHAN LABA

-

313%

146%

12%

10%

PERTUMBUHAN LABA (BERDSR 2010)

-

313%

917%

1039%

1151%

PROFIT MARGIN

3%

7%

14%

13%

OMR

3%

6%

13%

KATEGORI PRODUK

TAHUN (JUTA Rp)

RENCANA PERTUMBUHAN PENDAPATAN

2010

2010--2014

2014

ASUMSI

- KENAIKAN HARGA KAYU AI DAN HASIL HUTAN NON KAYU SEBESAR 10%/TAHUN, KENAIKAN HARGA KAYU AII, AIII SEBESAR 5%/TAHUN - KENAIKAN GAJI KARYAWAN DAN UPAH PEKERJA SEBESAR 15%/TAHUN

(21)

2010 2014 SELISIH (+/-) 2010 2014 SELISIH (+/-)

1 2 3 4 5 6 7 8

1. SUSTAINABLE WOOD PRODUCT 68.7% 73.3% 4.6% 72.6% 74.1% 1.6% - Log 47.9% 52.0% 4.0% 46.5% 38.5% -8.0% - Industri 12.7% 10.4% -2.3% 17.5% 9.0% -8.6% - Trading Kayu 8.1% 10.9% 2.9% 8.6% 26.7% 18.1% - Getah, Gondorukem, Terpentin, MKP, Lak 24.5% 15.7% -8.8% 24.2% 6.0% -18.2% - Trading Getah 0.0% 0.1% 0.1% 0.0% 0.0% 0.0%

3. FOREST FOOD & HEALTH PRODUCT Jagung, Kacang, Ketela Pohon, Porang, Kelapa, Atsiri (cengkeh, nylam,), Air, Kopi, Madu, Empon-Empon, Penggemukan sapi