Lampiran 1 ANGKET PENELITIAN Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Pengguna Handphone Merek Samsung Di Gloria Cell Sragen.

(1)

Lampiran 1

ANGKET PENELITIAN

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN

PENGGUNA

HANDPHONE

MEREK SAMSUNG

DI GLORIA

CELL

SRAGEN

A.

INDENTITAS RESPONDEN

1.

Nama : ...

2.

Jenis kelamin Anda?

a. Pria

b. Wanita

3.

Usia Anda?

a. Kurang dari 20 tahun

b. Antara 21

–

30 tahun

c. Lebih dari 30 tahun

4.

Pendapatan anda perbulan

a. Kurang dari Rp. 1.000.000

b. Rp. 1.000.000

–

Rp. 2.000.000

c. Diatas Rp.2.000.000

5.

Merek ponsel yang anda gunakan:

a. CDMA = : ……….

b.

GSM = : ……….

6.

Rata-rata penggunaan pulsa per bulan

a. < Rp. 25.000

c. Rp. 50.000

–

100.000

(2)

B.

PETUNJUK PENGISIAN

Mohon diberikan jawaban dari setiap pertanyaan menurut pendapat Anda dengan

memberi tanda (X) pada setiap jawaban yang Anda Pilih.

1. Atribut Produk

No

Pernyataan

SS

S

N

TS STS

Desain

1

Anda membeli

handphone

ini karena memiliki

bentuk yang baik

2

Anda membeli

handphone

ini karena memiliki

desain yang menarik baik

3

Anda membeli

handphone

ini karena tertarik

dengan desainnya

Fitur

4

Anda membeli

handphone

ini karena memiliki

fitur yang lengkap dan menarik

5

Anda membeli

handphone

ini karena memiliki

fitur yang lebih baru dibanding lainnya

6

Anda membeli

handphone

ini karena fiturnya

selalu di-

update

oleh produsen

Garansi

7

Anda membeli

handphone

ini karena memiliki

garansi yang lebih lama

8

Anda membeli

handphone

ini karena mudah

mengklaim garansi

9

Anda membeli

handphone

ini karena jaringan

toko

yang

sudah

tersebar

luas

sehingga

memudahkan garansi

Berat

10 Anda membeli

handphone

ini karena ringan dan

mudah digunakan

11 Anda membeli

handphone

ini karena mudah

(3)

Warna

12 Anda membeli

handphone

ini karena warnanya

yang menarik

13 Anda membeli

handphone

ini karena warnanya

yang terkesan mewah

Resolusi layar

14 Anda membeli

handphone

ini karena memiliki

resolusi layar yang tinggi

15 Anda membeli

handphone

ini karena memiliki

warna lebih tajam

Memori

16 Anda membeli

handphone

ini karena memiliki

memori internal yang besar

17 Anda membeli

handphone

ini karena memiliki

tambahan memori eksternal yang besar

2. Kepuasan Pelanggan

No

Pernyataan

SS

S

N

TS STS

1

Anda merasa puas terhadap sistem operasi yang

digunakan produsen

handphone

2

Anda merasa puas terhadap tampilan dan

perfomance

handphone

3

Anda merasa puas terhadap daya tahan batery

handphone

4

Anda merasa puas terhadap fitur-fitur yang ada

pada

handphone

5

Anda merasa puas terhadap pelayanan garansi

(4)

Lampiran 2

Hasil Kuesioner Atribut Produk

(5)

(6)

(7)

Hasil Kuesioner Kepuasan Konsumen

No. Skor

Resp. 1 2 3 4 5 Total

1 3 5 4 3 4 19

2 4 4 3 3 4 18

3 4 5 4 3 4 20

4 5 4 5 4 5 23

5 4 4 4 3 4 19

6 4 5 3 4 5 21

7 3 3 4 3 5 18

8 4 4 4 5 5 22

9 4 5 4 4 4 21

10 5 4 4 4 5 22

11 4 4 5 4 4 21

12 5 4 4 5 4 22

13 4 4 3 4 4 19

14 4 3 3 4 3 17

15 4 4 3 4 4 19

16 4 5 5 5 4 23

17 5 4 4 3 3 19

18 4 4 5 5 4 22

19 5 4 5 4 5 23

20 5 5 5 4 4 23

21 5 4 5 4 4 22

22 4 5 5 5 5 24

23 5 5 5 5 5 25

24 4 4 5 4 5 22

25 4 5 5 5 5 24

26 4 3 3 3 4 17

27 4 4 4 3 4 19

28 4 4 4 4 3 19

29 5 4 3 4 3 19

30 4 4 5 5 4 22

31 4 4 3 4 4 19

32 4 5 4 4 4 21

33 4 3 3 3 3 16

34 5 5 4 4 5 23

35 4 5 5 5 5 24

36 4 3 3 4 4 18

37 5 5 4 5 5 24

38 4 3 3 4 5 19

39 5 5 5 5 4 24

40 5 5 5 4 4 23

41 4 4 4 3 5 20

42 5 4 3 3 4 19

43 4 4 5 4 4 21

44 4 5 5 5 4 23

45 4 4 4 4 5 21

46 5 5 5 4 4 23

47 4 4 5 5 5 23

(8)

49 5 4 4 4 4 21

50 4 4 3 5 5 21

51 4 5 4 4 5 22

52 4 3 3 4 4 18

53 5 5 4 4 5 23

54 5 5 5 5 4 24

55 4 3 4 3 4 18

56 5 5 5 5 5 25

57 5 4 4 4 3 20

58 5 5 5 5 5 25

59 4 5 5 5 4 23

60 5 4 3 4 4 20

61 4 4 4 3 4 19

62 4 4 3 3 3 17

63 5 3 3 4 4 19

64 5 5 4 5 4 23

65 4 4 4 3 4 19

66 3 5 4 5 5 22

67 4 5 5 4 5 23

68 4 5 5 5 4 23

69 5 5 4 3 5 22

70 4 5 5 5 5 24

71 5 5 5 5 5 25

72 4 4 5 5 4 22

73 5 5 5 4 5 24

74 5 5 4 5 4 23

75 3 3 4 5 5 20

76 3 4 4 3 5 19

77 4 4 4 5 4 21

78 5 4 4 5 5 23

79 3 5 5 4 4 21

80 5 4 4 5 5 23

81 5 5 4 5 4 23

82 4 5 4 5 5 23

83 4 4 5 4 4 21

84 4 4 4 5 4 21

85 5 5 3 4 5 22

86 3 3 4 4 4 18

87 5 4 4 5 5 23

88 5 4 5 5 5 24

89 5 5 4 5 4 23

90 4 4 4 4 3 19

91 4 4 3 5 5 21

92 3 4 3 4 4 18

93 5 4 5 4 4 22

94 4 5 3 4 5 21

95 4 4 5 5 4 22

96 4 5 4 4 4 21

97 4 4 5 4 5 22

98 3 5 4 3 4 19

99 3 ₃ ₄ ₄ ₃ ₁₇

(9)

Lampiran 3

Data Penelitian

No. Desain Fitur Garansi Berat Warna Resolusi Memori Kepuasan

1 13 12 13 9 8 8 7 19

2 13 12 12 8 8 7 6 18

3 14 13 12 8 9 8 7 20

4 15 13 14 9 7 9 8 23

5 13 15 12 9 7 7 7 19

6 14 13 13 9 8 8 9 21

7 13 13 11 8 6 8 8 18

8 14 13 14 9 8 9 9 22

9 13 13 13 7 8 8 7 21

10 14 12 13 8 8 9 8 22

11 14 14 13 8 9 8 8 21

12 14 12 14 8 7 8 8 22

13 14 11 13 7 7 7 6 19

14 14 13 11 6 7 6 8 17

15 14 11 12 8 8 7 8 19

16 15 15 14 9 8 9 10 23

17 15 13 13 8 7 8 8 19

18 15 14 13 8 8 8 8 22

19 15 14 14 10 9 9 9 23

20 13 15 14 8 9 9 8 23

21 13 15 13 8 8 8 8 22

22 14 14 13 9 9 8 9 24

23 14 14 15 9 9 10 9 25

24 13 14 13 8 8 8 9 22

25 15 14 15 10 8 10 9 24

26 12 13 11 6 7 6 6 17

27 12 13 12 8 6 8 9 19

28 13 13 12 8 9 8 8 19

29 12 15 12 8 9 8 8 19

30 15 13 14 8 9 8 9 22

31 12 13 12 7 7 7 6 19

32 13 13 13 8 9 8 9 21

33 12 12 12 6 8 6 6 16

34 14 14 12 9 9 9 7 23

35 13 15 15 10 9 10 7 24

36 11 12 11 7 9 7 7 18

37 14 13 14 9 8 9 9 24

38 13 12 12 7 8 7 7 19

39 13 11 15 10 9 10 9 24

40 13 15 13 8 9 8 9 23

41 13 14 12 7 8 7 7 20

42 13 14 11 6 7 6 7 19

43 13 13 13 8 8 8 9 21

44 13 15 15 10 9 10 8 23

45 12 13 13 8 8 8 8 21

46 13 14 13 8 9 8 8 23

47 12 14 13 9 10 9 9 23

(10)

49 12 12 13 8 8 8 7 21

50 12 14 13 8 8 8 9 21

51 13 12 14 9 10 9 10 22

52 12 11 12 8 8 8 7 18

53 14 14 13 9 9 9 8 23

54 13 15 15 10 10 10 8 24

55 11 12 11 8 9 7 8 18

56 14 12 14 9 8 10 10 25

57 12 12 14 9 8 9 7 20

58 13 11 15 9 10 10 10 25

59 13 14 14 9 9 9 9 23

60 11 14 13 8 8 8 8 20

61 14 11 13 7 7 7 6 19

62 14 13 11 6 7 6 8 17

63 14 11 12 7 8 7 8 19

64 15 15 14 9 8 9 10 23

65 15 13 13 8 7 8 8 19

66 15 14 13 8 8 8 8 22

67 15 14 14 9 9 9 9 23

68 13 15 14 9 9 9 8 23

69 13 15 13 8 8 8 8 22

70 14 14 13 8 9 8 9 24

71 14 14 15 10 9 10 9 25

72 13 14 13 8 8 8 9 22

73 13 11 15 10 9 10 9 24

74 13 15 13 8 9 8 9 23

75 13 14 12 7 8 7 7 20

76 13 14 11 6 7 6 7 19

77 13 13 13 8 8 8 9 21

78 13 15 15 10 9 10 8 23

79 12 13 13 8 8 8 8 21

80 13 14 13 8 9 8 8 23

81 12 14 13 9 10 9 9 23

82 13 15 13 9 10 9 9 23

83 12 12 13 8 8 8 7 21

84 12 14 13 8 8 8 9 21

85 13 12 14 9 10 9 10 22

86 12 11 12 8 8 8 7 18

87 14 14 13 9 9 9 8 23

88 13 15 15 10 10 10 8 24

89 15 13 14 9 7 9 8 23

90 13 15 12 9 7 7 7 19

91 14 13 13 9 8 8 9 21

92 13 13 11 8 6 8 8 18

93 14 13 14 9 8 9 9 22

94 13 13 13 8 8 8 7 21

95 14 12 13 9 8 9 8 22

96 14 14 13 9 9 8 8 21

97 14 12 14 8 7 8 8 22

98 14 11 13 8 7 7 6 19

99 14 13 11 8 7 6 8 17

(11)

Lampiran 4. Uji Validitas Angket Karakteristik Produk

Correlations

Cor relatio ns

1,000 ,328** ,230* ** ,157 ,099 ,522**

, ,001 ,021 ,118 ,327 ,000

100 100 100 100 100 100

,328** 1,000 ,454** ** ,111 ,127 ,537**

,001 , ,000 ,270 ,207 ,000

100 100 100 100 100 100

,230* ,454** 1,000 ** ,036 ,178 ,481**

,021 ,000 , ,721 ,076 ,000

100 100 100 100 100 100

,428** ,393** ,355** ,163 ,187 ,527**

,000 ,000 ,000 ,104 ,062 ,000

100 100 100 100 100 100

,145 ,286** ,200* ** ,056 ,373** ,527**

,151 ,004 ,046 ,583 ,000 ,000

100 100 100 100 100 100

,234* ,220* ,252* * -,058 ,090 ,512**

,019 ,028 ,011 ,567 ,374 ,000

100 100 100 100 100 100

,302** ,191 ,287** ** ,206* ,231* ,598**

,002 ,057 ,004 ,040 ,021 ,000

100 100 100 100 100 100

,182 ,132 ,021 ,193 ,068 ,488**

,070 ,190 ,837 ,054 ,504 ,000

100 100 100 100 100 100

,114 ,118 ,241* ,246* ,299** ,485**

,259 ,244 ,016 ,014 ,002 ,000

100 100 100 100 100 100

,165 ,259** ,254* ,170 ,196 ,539**

,101 ,009 ,011 ,091 ,051 ,000

100 100 100 100 100 100

,399** ,218* ,058 * ,208* ,235* ,524**

,000 ,029 ,564 ,038 ,019 ,000

100 100 100 100 100 100

,284** ,135 ,212* ,329** ,270** ,512**

,004 ,180 ,034 ,001 ,007 ,000

100 100 100 100 100 100

,110 ,135 ,158 ,413** ,239* ,491**

,275 ,182 ,116 ,000 ,017 ,000

100 100 100 100 100 100

,167 ,220* ,035 ,242* ,205* ,474**

,097 ,028 ,729 ,015 ,041 ,000

100 100 100 100 100 100

,262** ,279** ,199* ** ,354** ,204* ,525**

,008 ,005 ,047 ,000 ,042 ,000

100 100 100 100 100 100

,157 ,111 ,036 1,000 ,304** ,477**

,118 ,270 ,721 , ,002 ,000

100 100 100 100 100 100

,099 ,127 ,178 ,304** 1,000 ,489**

,327 ,207 ,076 ,002 , ,000

100 100 100 100 100 100

,522** ,537** ,481** ** ,477** ,489** 1,000

,000 ,000 ,000 ,000 ,000 ,

100 100 100 100 100 100

Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N ITEM01 ITEM02 ITEM03 ITEM04 ITEM05 ITEM06 ITEM07 ITEM08 ITEM09 ITEM10 ITEM11 ITEM12 ITEM13 ITEM14 ITEM15 ITEM16 ITEM17 TOTAL

ITEM01 ITEM02 ITEM03 ITEM16 ITEM17 TOTAL

Correlation is s ignif icant at the 0.01 lev el (2-tailed). **.

(12)

Uji Validitas Angket Kepuasan Konsumen

Correlations

Cor relations

1,000 ,258** ,138 ,236* ,074 ,517**

, ,010 ,169 ,018 ,466 ,000

100 100 100 100 100 100

,258** 1,000 ,383** ,292** ,263** ,687**

,010 , ,000 ,003 ,008 ,000

100 100 100 100 100 100

,138 ,383** 1,000 ,396** ,217* ,695**

,169 ,000 , ,000 ,030 ,000

100 100 100 100 100 100

,236* ,292** ,396** 1,000 ,291** ,713**

,018 ,003 ,000 , ,003 ,000

100 100 100 100 100 100

,074 ,263** ,217* ,291** 1,000 ,562**

,466 ,008 ,030 ,003 , ,000

100 100 100 100 100 100

,517** ,687** ,695** ,713** ,562** 1,000

,000 ,000 ,000 ,000 ,000 ,

100 100 100 100 100 100

Pearson Correlation Sig. (2-tailed) N

ITEM01

ITEM02

ITEM03

ITEM04

ITEM05

TOTAL

ITEM01 ITEM02 ITEM03 ITEM04 ITEM05 TOTAL

Correlation is s ignif icant at the 0.01 level (2-tailed). **.

(13)

Lampiran 5

Uji Reliabilitas Angket Karakteristik Produk

Reliability

****** Method 1 (space saver) will be used for this analysis ******

R E L I A B I L I T Y A N A L Y S I S - S C A L E (A L P H A)

Mean Std Dev Cases

1. ITEM01 4,2800 ,6044 100,0 2. ITEM02 4,2700 ,7366 100,0 3. ITEM03 4,1900 ,6308 100,0 4. ITEM04 4,1700 ,7115 100,0 5. ITEM05 4,1400 ,5864 100,0 6. ITEM06 4,3500 ,6571 100,0 7. ITEM07 4,2100 ,6711 100,0 8. ITEM08 4,2200 ,6289 100,0 9. ITEM09 4,1600 ,6624 100,0 10. ITEM10 4,0800 ,7873 100,0 11. ITEM11 4,2000 ,6030 100,0 12. ITEM12 4,1600 ,6775 100,0 13. ITEM13 4,1300 ,6614 100,0 14. ITEM14 4,0800 ,6769 100,0 15. ITEM15 4,0900 ,6681 100,0 16. ITEM16 4,1300 ,6765 100,0 17. ITEM17 4,1500 ,6416 100,0

N of Statistics for Mean Variance Std Dev Variables

SCALE 71,0100 33,4645 5,7849 17

Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted ITEM01 66,7300 30,1789 ,4398 ,8136

ITEM02 66,7400 29,4267 ,4374 ,8135

ITEM03 66,8200 30,3511 ,3907 ,8162

ITEM04 66,8400 29,6307 ,4296 ,8140

ITEM05 66,8700 30,2355 ,4474 ,8133

ITEM06 66,6600 30,0044 ,4207 ,8145

ITEM07 66,8000 29,2727 ,5152 ,8088

ITEM08 66,7900 30,3090 ,3986 ,8157

ITEM09 66,8500 30,1894 ,3897 ,8163

ITEM10 66,9300 29,1769 ,4313 ,8142

ITEM11 66,8100 30,1757 ,4415 ,8135

ITEM12 66,8500 29,9066 ,4182 ,8146

(14)

ITEM14 66,9300 30,2072 ,3762 ,8171

ITEM15 66,9200 29,8521 ,4337 ,8137

ITEM16 66,8800 30,1875 ,3793 ,8169

ITEM17 66,8600 30,2428 ,3982 ,8157

(15)

Uji Reliabilitas Angket Kepuasan Konsumen

Reliability

****** Method 1 (space saver) will be used for this analysis ******

R E L I A B I L I T Y A N A L Y S I S - S C A L E (A L P H A)

Mean Std Dev Cases

1. ITEM01 4,2700 ,6333 100,0 2. ITEM02 4,3000 ,6742 100,0 3. ITEM03 4,1300 ,7475 100,0 4. ITEM04 4,1900 ,7344 100,0 5. ITEM05 4,3000 ,6276 100,0

N of Statistics for Mean Variance Std Dev Variables

SCALE 21,1900 4,7817 2,1867 5

Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted ITEM01 16,9200 3,7511 ,5566 ,6415

ITEM02 16,8900 3,2100 ,6624 ,5470

ITEM03 17,0600 3,0671 ,6415 ,5557

ITEM04 17,0000 3,0303 ,6741 ,5377

ITEM05 16,8900 3,6342 ,7149 ,6166

(16)

Lampiran 6

Deskripsi Data

Descriptives

Des criptive Statistics

100 11,00 15,00 13,3100 ,9816 100 11,00 15,00 13,2600 1,2441 100 11,00 15,00 13,0300 1,1051

100 6,00 10,00 8,3100 ,9816

100 6,00 10,00 8,2400 ,9547

100 6,00 10,00 8,1900 1,0607 100 6,00 10,00 8,1400 1,0349 100 16,00 25,00 21,1900 2,1867 100

Desain Fitur Garansi Berat Warna Resolusi Memori

Kepuas an Kons umen V alid N (lis tw is e)

(17)

Lampiran 7

Uji Normalitas

NPar Tests

Des criptive Statistics

100 -2,2E-09 ,855085 -1,9594 2,2445 Unstandardiz ed Res idual

N Mean Std. Deviation Minimum Max imum

One -Sam ple Kolm ogorov-Sm irnov Te st

100 -2,197921E-09 ,855085 ,056 ,038 -,056 ,564 ,908 N

Mean

Std. Dev iation Normal Parametersa,b

A bs olute Positive Negative Mos t Ex treme

Dif f erences

Kolmogorov-Smirnov Z A sy mp. Sig. (2-tailed)

Unstandardiz ed Residual

Test dis tribution is Normal. a.

(18)

Lampiran 8

Uji Multikolinieritas

Regression

V ariables Entere d/Re m ove db

Memori, Fitur, Des ain, Warna,

Garansi, Berat, Resolus ia , Enter Model

1

V ariables Entered

V ariables

Remov ed Method

A ll requested v ariables entered. a.

Dependent V ariable: Kepuas an Konsumen b.

Model Sum m ary

,920a ,847 ,835 ,8870

Model 1

R R Square

Adjusted R Square

Std. Error of the Estimate

Predictors: (Constant), Memori, Fitur, Des ain, Warna, Garansi, Berat, Resolus i

a.

ANOV Ab

401,004 7 57,286 72,809 ,000a

72,386 92 ,787

473,390 99 Regression Residual Total Model 1 Sum of

Squares df Mean Square F Sig.

Predictors: (Constant), Memori, Fitur, Des ain, Warna, Garansi, Berat, Res olusi a.

Dependent Variable: Kepuas an Konsumen b.

Coe fficientsa

-6,372 1,791 -3,558 ,001

,286 ,105 ,129 2,739 ,007 ,755 1,325

,322 ,075 ,183 4,266 ,000 ,903 1,108

,730 ,164 ,369 4,446 ,000 ,242 4,139

-,369 ,178 -,166 -2,076 ,041 ,261 3,833

,415 ,121 ,181 3,421 ,001 ,592 1,689

,877 ,225 ,426 3,893 ,000 ,139 7,190

,300 ,107 ,142 2,802 ,006 ,649 1,540

(Cons tant) Desain Fitur Garansi Berat Warna Resolusi Memori Model 1

B Std. Error Unstandardiz ed

Coef f icients

Beta Standardi

zed Coef f icien

ts

t Sig. Toleranc e VIF Collinearity Statistics

(19)

Lampiran 9

Uji Heteroskedastisitas

Regression

V ariables Entere d/Re m ove db

Memori, Fitur, Desain, Warna,

Garansi, Berat, Resolus ia , Enter Model

1

V ariables Entered

V ariables

Remov ed Method

A ll requested variables entered. a.

Dependent V ariable: A BS_RES1 b.

Model Sum m ary

,206a ,042 -,030 ,530856 Model

1

R R Square

Adjusted R Square

a.

ANOV Ab

1,150 7 ,164 ,583 ,768a

25,926 92 ,282

Dependent Variable: A BS_RES1 b.

Coe fficientsa

-,543 1,072 -,506 ,614

9,513E-02 ,063 ,179 1,521 ,132

1,595E-02 ,045 ,038 ,353 ,725

-2,47E-02 ,098 -,052 -,252 ,802 -,146 ,106 -,275 -1,375 ,173

5,732E-02 ,073 ,105 ,789 ,432

,122 ,135 ,248 ,905 ,368

-2,40E-02 ,064 -,048 -,376 ,708 (Cons tant) Desain Fitur Garansi Berat Warna Resolusi Memori Model 1

Coef f icients

Beta Standardi

zed Coef f icien

ts

t Sig.

(20)

Lampiran 10

Uji Hipotesis

Regression

Des criptive Statistics

21,1900 2,1867 100

13,3100 ,9816 100

13,2600 1,2441 100 13,0300 1,1051 100

8,3100 ,9816 100

8,2400 ,9547 100

8,1900 1,0607 100 8,1400 1,0349 100 Kepuas an Konsumen

Desain Fitur Garansi Berat Warna Resolusi Memori

Mean Std. Dev iation N

Cor relations

1,000 ,292 ,386 ,825 ,702 ,592 ,842 ,600 ,292 1,000 ,049 ,289 ,224 -,134 ,176 ,245 ,386 ,049 1,000 ,163 ,231 ,270 ,230 ,199 ,825 ,289 ,163 1,000 ,746 ,462 ,857 ,456 ,702 ,224 ,231 ,746 1,000 ,491 ,855 ,484 ,592 -,134 ,270 ,462 ,491 1,000 ,553 ,385 ,842 ,176 ,230 ,857 ,855 ,553 1,000 ,546 ,600 ,245 ,199 ,456 ,484 ,385 ,546 1,000 , ,002 ,000 ,000 ,000 ,000 ,000 ,000 ,002 , ,314 ,002 ,012 ,092 ,040 ,007 ,000 ,314 , ,052 ,010 ,003 ,011 ,024 ,000 ,002 ,052 , ,000 ,000 ,000 ,000 ,000 ,012 ,010 ,000 , ,000 ,000 ,000 ,000 ,092 ,003 ,000 ,000 , ,000 ,000 ,000 ,040 ,011 ,000 ,000 ,000 , ,000 ,000 ,007 ,024 ,000 ,000 ,000 ,000 ,

100 100 100 100 100 100 100 100

Kepuasan Konsumen Desain Fitur Garansi Berat Warna Resolusi Memori Kepuasan Konsumen Desain Fitur Garansi Berat Warna Resolusi Memori Kepuasan Konsumen Desain Fitur Garansi Berat Warna Resolusi Memori Pearson Correlation Sig. (1-tailed) N Kepuasan

(21)

V ariables Entere d/Re m ove db Memori, Fitur, Desain, Warna, Garansi, Berat, Resolusia , Enter Model 1 V ariables Entered V ariables

Remov ed Method

A ll requested variables entered. a.

Dependent V ariable: Kepuasan Konsumen b.

Model Sum m ary

,920a ,847 ,835 ,8870

Model 1

R R Square

Adjusted R Square

a.

ANOV Ab

401,004 7 57,286 72,809 ,000a

72,386 92 ,787

Dependent Variable: Kepuas an Konsumen b.

Coe fficientsa

-6,372 1,791 -3,558 ,001

,286 ,105 ,129 2,739 ,007

,322 ,075 ,183 4,266 ,000

,730 ,164 ,369 4,446 ,000

-,369 ,178 -,166 -2,076 ,041

,415 ,121 ,181 3,421 ,001

,877 ,225 ,426 3,893 ,000

,300 ,107 ,142 2,802 ,006

(Cons tant) Desain Fitur Garansi Berat Warna Resolusi Memori Model 1

Coef f icients

Beta Standardi

zed Coef f icien

ts

t Sig.

(22)

[image:22.595.111.510.139.655.2]

TABLE VALUES OF r

product moment

N

The Level of Significant

N

The Level of Significant

5%

1%

5%

1%

3

0.997

0.999

38

0.320

0.413

4

0.950

0.990

39

0.316

0.408

5

0.878

0.959

40

0.312

0.403

6

0.811

0.917

41

0.308

0.398

7

0.754

0.874

42

0.304

0.393

8

0.707

0.834

43

0.301

0.389

9

0.666

0.798

44

0.297

0.384

10

0.632

0.765

45

0.294

0.380

11

0.602

0.735

46

0.291

0.376

12

0.576

0.708

47

0.288

0.372

13

0.553

0.684

48

0.284

0.368

14

0.532

0.661

49

0.281

0.364

15

0.514

0.641

50

0.279

0.361

16

0.497

0.623

55

0.266

0.345

17

0.482

0.606

60

0.254

0.330

18

0.468

0.590

65

0.244

0.317

19

0.456

0.575

70

0.235

0.306

20

0.444

0.561

75

0.227

0.296

21

0.433

0.549

80

0.220

0.286

22

0.432

0.537

85

0.213

0.278

23

0.413

0.526

90

0.207

0.267

24

0.404

0.515

95

0.202

0.263

25

0.396

0.505

100

0.195

0.256

26

0.388

0.496

125

0.176

0.230

27

0.381

0.487

150

0.159

0.210

28

0.374

0.478

175

0.148

0.194

29

0.367

0.470

200

0.138

0.181

30

0.361

0.463

300

0.113

0.148

31

0.355

0.456

400

0.098

0.128

32

0.349

0.449

500

0.088

0.115

33

0.344

0.442

600

0.080

0.105

34

0.339

0.436

700

0.074

0.097

35

0.334

0.430

800

0.070

0.091

36

0.329

0.424

900

0.065

0.086

(23)

[image:23.595.149.516.123.554.2]

Tabel Nilai F

0,05

Degrees of freedom for Nominator

D

e

g

re

e

s

o

f

fr

e

d

o

m

f

o

r

D

e

n

o

m

in

a

to

r

D

e

g

re

e

s

o

f

fr

e

d

o

m

f

o

r

D

e

n

o

m

in

a

to

r

1 2 3 4 5 6 7 8 9 10 12 15

1 161 200 216 225 230 234 237 239 241 242 244 246

2 18,5 19,0 19,2 19,2 19,3 19,3 19,4 19,4 19,4 19,4 19,4 19,4

3 10,1 9,55 9,28 9,12 9,01 8,94 8,89 8,85 8,81 8,79 8,74 8,70

4 7,71 6,94 6,59 6,39 6,26 6,16 6,09 6,04 6,00 5,96 5,91 5,86

5 6,61 5,79 5,41 5,19 5,05 4,95 4,88 4,82 4,77 4,74 4,68 4,62

6 5,99 5,14 4,76 4,53 4,39 4,28 4,21 4,15 4,10 4,06 4,00 3,94

7 5,59 4,74 4,35 4,12 3,97 3,87 3,79 3,73 3,68 3,64 3,57 3,51

8 5,32 4,46 4,07 3,84 4,69 3,58 3,50 3,44 3,39 3,35 3,28 3,22

9 5,12 4,26 3,86 3,63 3,48 3,37 3,29 3,23 3,18 3,14 3,07 3,01

10 4,96 4,10 3,71 3,48 3,33 3,22 3,14 3,07 3,02 2,98 2,91 2,85

11 4,84 3,98 3,59 3,36 3,20 3,09 3,01 2,95 2,90 2,85 2,79 2,72

12 4,75 3,89 3,49 3,26 3,11 3,00 2,91 2,85 2,80 2,75 2,69 2,62

13 4,67 3,81 3,41 3,13 3,03 2,92 2,83 2,77 2,71 2,67 2,60 2,53

14 4,60 3,74 3,34 3,11 2,96 2,85 2,76 2,70 2,65 2,60 2,53 2,46

15 4,54 3,68 3,29 3,06 2,90 2,79 2,71 2,64 6,59 2,54 2,48 2,40

16 4,49 3,63 3,24 3,01 2,85 2,74 2,66 2,59 2,54 2,49 2,42 2,35

17 4,45 3,59 3,20 2,96 2,81 2,70 2,61 2,55 2,49 2,45 2,38 2,31

18 4,41 3,55 3,16 2,93 2,77 2,66 2,58 2,51 2,46 2,41 2,34 2,27

19 4,38 3,52 3,13 2,90 2,74 2,63 2,54 2,48 2,42 2,38 2,31 2,23

20 4,35 3,49 3,10 2,87 2,71 2,60 2,51 2,45 2,39 2,35 2,28 2,20

21 4,32 3,47 3,07 2,84 2,68 2,57 2,49 2,42 2,37 2,32 2,25 2,18

22 4,30 3,44 3,05 2,82 2,66 2,55 2,46 2,40 2,34 2,30 2,23 2,15

23 4,28 3,42 3,03 2,80 2,64 2,53 2,44 2,37 2,32 2,27 2,20 2,13

24 4,26 3,40 3,01 2,78 2,62 2,51 2,42 2,36 2,30 2,25 2,18 2,11

25 4,24 3,39 2,99 2,76 2,60 2,49 2,40 2,34 2,28 2,24 2,16 2,09

30 4,17 3,33 2,92 2,69 2,53 2,42 2,33 2,27 2,21 2,16 2,09 2,01

40 4,08 3,23 2,84 2,61 2,45 2,34 2,25 2,18 2,12 2,08 2,00 1,92

60 4,00 3,15 2,76 2,54 2,37 2,25 2,17 2,10 2,04 1,99 1,92 1,84

120 3,92 3,07 2,68 2,45 2,29 2,18 2,09 2,02 1,96 1,91 1,83 1,75

(24)