The Impacts of Perceived Advertising Spending and Price Promotions on Brand Equity: A Case of An Indonesian Instant Noodle Brand | Tamara | iBuss Management 2413 4556 1 SM
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Aaker (1991; 2009) also stated that brand equity has a positive impact towards the consumers purchase intention. brand awareness, brand associations, perceived quality,
Thus, it can be concluded that variable price and intensity of marketing activities are not significantly impacting brand equity, whereas the other independent
Another result is from the t-test, it can be seen that only brand awareness, perceived quality, price, and promotion that individually have significant influence
perceived quality (kualitas yang dipersepsikan) , brand association (asosiasi merek), brand loyalty.. (kesetiaan merek), dan brand equity (ekuitas merek) mengenai merek toko
The result of this study shows that brand image, perceived price and perceived quality simultaneous have significant effects on consumer buying decision, brand image partial does
According to Brucks, Zeithaml, & Naylor (2000), people will rely more on the marketing signal (price and brand) when the quality dimensions are harder to be evaluated.
The present research aimed to study the effect of the marketing mix (price, product, place, promotion) and after-sales services on three dimensions of brand equity (perceived
Penelitian ini bertujuan untuk mengetahui pengaruh antara brand equity dengan sub variabel brand awareness, brand association, perceived quality dan brand loyalty terhadap
