Peran Dinas Kebudayaan dan Pariwisata dalam Pengembangan Objek Wisata (Studi pada Pengembangan Objek Wisata Kayangan Api oleh Dinas Kebudayaan dan Pariwisata Kabupaten Bojonegoro)

Jurnal Administrasi Bisnis (JAB)|Vol. 52 No. 1 November 2017| administrasibisnis.studentjournal.ub.ac.id

206

PERAN DINAS KEBUDAYAAN DAN PARIWISATA DALAM PENGEMBANGAN

OBJEK WISATA

(Studi pada Pengembangan Objek Wisata Kayangan Api oleh Dinas Kebudayaan dan

Pariwisata Kabupaten Bojonegoro)

Pradipta Wiraloka Mochamad Djudi Mukzam

Fakultas Ilmu Administrasi

8QLY__{UVLWDV %UDZLMD\D} Malang

?_{PDLO pradipta.wiraloka@gmail.com} ABSTRACT

The development of tourism industry in an area is very dependent on the increasing number and utilization of the Tourism Destination (DTW), so that with the number of tourists the tourist location will develop well, and it happens in Bojonegoro Regency which has tourism potential. One of the leading tourist attraction is Kayangan Api. Kayangan Api is an icon of Bojonegoro Regency that needs to be developed. Therefore, it is necessary efforts in the development of attractions Kayangan Api in order to increase the interest of tourists to visit. The research method used in this research is descriptive qualitative research method. Data was collected by observation, interview, and documentation. Research instruments used include interview guides, documentation guides, recorder and camera. The validity of data used in this research is data triangulation method. Data analysis technique used is an interactive analysis technique consisting of four components of data collection, data condensation, data presentation and drawing conclusions.

.__{\ZRUGV Tourism Development, Kayangan Api, Departement of Culture and Tourism}

:_%675:_.

Majunya industri pariwisata dalam suatu daerah sangat bergantung terhadap jumlah peningkatan dan pemanfaatan Daerah Tujuan Wisata (DTW), sehingga dengan banyaknya wisatawan maka lokasi wisata akan berkembang dengan baik, dan hal tersebut terjadi di Kabupaten Bojonegoro yang memiliki potensi wisata. Salah satu objek wisata unggulan adalah Kayangan Api. Kayangan Api merupakan ikon Kabupaten Bojonegoro yang perlu dikembangkan.0Z_NZ _GZ_{UL LWX GLS}__UOXNZ_{Q XS}Z_\Z_-XSZ_\Z _GZ_OZ_{P S}__QJ__PEZ_QJZ_{Q REM}__N

ZLVZ_WZ_.Z_\Z_QJZ_Q :_SL Z_JZ_{U G}Z_SZ_{W P}__QLQJNZ_WNZ_{Q PLQ}Z_{W ZLV}Z_WZ_ZZ_{Q XQWXN E}__{UNXQMXQJ 0}__WRG_ _S__Q__OLWLZ_{Q \}Z_QJ

GLJXQZ_NZ_{Q G}Z_OZ_{P S}__Q__OLWLZ_{Q LQL} Z_GZ_OZ_{K P}__WRG_ _S__Q__OLWLZ_{Q G}__{VNULSWLI NX}Z_OLWZ_{WLI 3}__QJXPSXOZ_{Q G}Z_WZ _GLOZ_NXNZ_Q

G__QJZ_{Q REV}__UYZ_{VL Z}Z_ZZ_QFZ_UZ _GZ_{Q GRNXP}__QWZ_{VL ,QVWUXP}__{Q S}__Q__OLWLZ_{Q \}Z_{QJ GLJXQ}Z_NZ_{Q P}__{OLSXWL S}__GRPZ_Q

ZZ_ZZ_QFZ_UZ _S__GRPZ_{Q GRNXP}__QWZ_VL Z_OZ_{W U}__NZ_{P G}Z_{Q N}Z_P__UZ₉Z_OLGLWZ_{V G}Z_WZ _\Z_{QJ GLJXQ}Z_NZ_{Q G}Z_OZ_{P S}__Q__OLWLZ_Q

LQLZ_GZ_OZ_{K P}__WRG__WULZ_QJXOZ_{VL G}Z_WZ ₇__NQLNZ_QZ_{OLVLV G}Z_WZ_\Z_{QJ GLJXQ}Z_NZ_QZ_GZ_OZ_{K W}__NQLNZ_QZ_{OLVLV LQW}__UZ_{NWLI \}Z_QJ

W__UGLUL Z_WZ_V __PSZ_{W NRPSRQ}__{Q \}Z_{LWX S}__QJXPSXOZ_{Q G}Z_WZ _NRQG__QVZ_{VL G}Z_WZ _S__Q\Z_MLZ_{Q G}Z_WZ _GZ_{Q S}__QZ_ULNZ_Q

N__VLPSXOZ_Q

Jurnal Administrasi Bisnis (JAB)|Vol. 52 No. 1 November 2017| administrasibisnis.studentjournal.ub.ac.id

207 3?_1':_+8/8:₁

MZ_junyZ _{industri p}Z_riwisZ_tZ _dZ_lZ_{m su}Z_tu dZ__rZ_{h s}Z_ngZ_{t b}__rgZ_{ntung t}__rhZ_dZ_{p juml}Z_h p__ningkZ_tZ_{n d}Z_{n p}__mZ_nfZZ_tZ_{n D}Z__rZ_{h Tuju}Z_n WisZ_tZ _{(DTW) s}__hinggZ _d__ngZ_{n b}Z_nyZ_knyZ wisZ_tZ_wZ_{n m}Z_kZ _lokZ_{si wis}Z_tZZ_kZ_{n b}__rk__mbZ_ng d__ngZ_{n b}Z_{ik d}Z_{n h}Z_{l t}__rs__{but jug}Z _yZ_{ng t}__rjZ_{di di} KZ_bupZ_t__{n Bojon}__{goro y}Z_{ng m}__{miliki pot}__nsi wisZ_tZ_{. K}Z_bupZ_t__{n Bojon}__{goro m}__{miliki b}__b__rZ_pZ lokZ_{si y}Z_{ng d}Z_pZ_{t dij}Z_dikZ_{n obj}__{k wis}Z_tZ_.

Struktur p__m__rintZ_hZ_{n K}Z_bupZ_t__n Bojon__{goro, Din}Z_{s K}__budZ_yZZ_{n d}Z_{n P}Z_riwisZ_tZ m__{miliki tug}Z_{s pokok d}Z_lZ_{m bid}Z_{ng p}Z_riwisZ_tZ yZ_{ng s}__cZ_rZ _{umum y}Z_{itu m}__{nyusun r}__ncZ_nZ_, k__bijZ_kZ_{n op}__rZ_sionZ_{l, m}__ng__ndZ_likZ_{n d}Z_n m__ny__l__nggZ_rZ_kZ_{n k}__giZ_tZ_{n d}Z_lZ_{m bid}Z_ng pZ_riwisZ_tZ _yZ_{ng m}__{liputi k}__tZ_tZ_usZ_hZZ_{n, s}Z_rZ_nZ pZ_riwisZ_tZ_{, oby}__{k d}Z_{n d}Z_yZ _tZ_{rik wis}Z_tZ_{, promosi} dZ_{n p}__mZ_sZ_rZ_{n p}Z_riwisZ_tZ_{. Visi d}Z_{ri din}Z_s PZ_riwisZ_tZ _Bojon__{goro y}Z_{LWX³ 7}__rwujudnyZ P__mbZ_ngunZ_{n y}Z_{ng b}__rkuZ_litZ_{s, r}Z_mZ_{h lingkung}Z_n, b__rwZ_wZ_sZ_{n bud}Z_yZ _s__rtZ _m__libZ_tkZ_{n p}__rZ_{n s}__rtZ mZ_syZ_rZ_kZ_{t s}__cZ_rZ _luZ_{V´ G}__ngZ_{n d}__mikiZ_{n up}Z_yZ dZ_lZ_{m m}__ng__mbZ_ngkZ_{n pot}__{nsi p}Z_riwisZ_tZ _dZ__rZ_h tidZ_{k h}Z_nyZ _dilZ_kukZ_{n ol}__{h p}__m__rintZ_{h t}__tZ_pi pZ_rtisipZ_{si m}Z_syZ_rZ_kZ_{t jug}Z _sZ_ngZ_{t dip}__rlukZ_n.

KZ_bupZ_t__{n Bojon}__{goro m}__{miliki b}Z_nyZ_k pot__{nsi wis}Z_tZ_yZ_{ng kh}Z_{s, n}Z_{mun m}Z_{sih b}Z_nyZ_k m__{miliki k}__l__mZ_hZ_{n. B}__ntuk-b__{ntuk k}__l__mZ_hZ_n yZ_{itu t}__rkZ_{it d}__ngZ_{n pros}__{s p}__ng__lolZZ_{n d}Z_n p__ng__mbZ_ngZ_{n oby}__{k wis}Z_tZ _yZ_{ng t}__rdZ_pZ_{t di} KZ_bupZ_t__{n Bojon}__goro. :_dZ _b__b__rZ_pZ _hZ_{l y}Z_ng m__ndZ_sZ_{r y}Z_{ng di}Z_nggZ_{p p}__{nting untuk} dip__rhZ_tikZ_{n k}Z_r__nZ _hZ_{l ini d}Z_pZ_{t m}__mp__ngZ_ruhi p__rk__mbZ_ngZ_{n obj}__{k wis}Z_tZ_{: 1) m}Z_{sih kur}Z_ngnyZ sZ_rZ_nZ _dZ_{n pr}Z_sZ_rZ_nZ _p__nunjZ_{ng k}__butuhZ_n b__rwisZ_tZ _yZ_{ng dis}__diZ_kZ_{n ol}__{h din}Z_{s k}__budZ_yZZ_n dZ_{n p}Z_riwisZ_tZ _{2) M}Z_{sih r}__ndZ_hnyZ _p__ngZ_wZ_sZ_n p__lZ_ksZ_nZZ_n Z_ktivitZ_{s p}Z_riwisZ_tZ _{3) m}Z_sih r__ndZ_hnyZ _p__lZ_yZ_nZ_{n k}__pZ_dZ _wisZ_tZ_wZ_{n y}Z_ng b__{rkunjung p}Z_dZ _suZ_{tu d}Z__rZ_{h b}__rkZ_itZ_{n d}__ngZ_n m__ningkZ_tnyZ _orZ_ng-orZ_{ng m}__lZ_kukZ_{n p}__rjZ_lZ_nZ_n wisZ_tZ_{, b}Z_{ik dom}__{stik m}Z_{upun m}Z_ncZ_n__gZ_rZ_. Kondisi ini m__njZ_dikZ_n Z_ktivitZ_{s op}__rZ_sionZ_{l d}Z_lZ_m p__ng__lolZZ_{n t}__mpZ_{t wis}Z_tZ _s__hinggZ _m__mb__rikZ_n dukungZ_{n d}Z_lZ_{m pros}__{s p}__ng__lolZZ_{n pot}__{nsi wis}Z_tZ di KZ_bupZ_t__{n Bojon}__goro.

KurZ_ngnyZ _k__sZ_dZ_rZ_npZ_riwisZ_tZ _yZ_ng dimiliki mZ_syZ_rZ_kZ_{t m}__njZ_{di s}Z_lZ_{h s}Z_{tu k}__l__mZ_hZ_n yZ_ngsZ_ngZ_{t m}__{nonjol. K}Z_r__nZ _kurZ_{ng s}Z_dZ_rnyZ mZ_syZ_rZ_kZ_t Z_kZ_{n p}Z_riwisZ_tZ _t__ntub__rdZ_mpZ_{k b}__sZ_r t__rhZ_dZ_{p wis}Z_tZ_wZ_{n y}Z_{ng m}__ndZ_pZ_tkZ_{n p}__rlZ_kuZ_n lZ_ngsungZ_tZ_{upun tid}Z_{k l}Z_{ngsung d}Z_{ri m}Z_syZ_rZ_kZ_t. S__hinggZ _{timbul k}__luhZ_{n d}Z_{ri p}Z_rZ_wisZ_tZ_wZ_{n y}Z_ng tidZ_{k m}__ndZ_pZ_tkZ_{n p}__lZ_yZ_nZ_{n y}Z_{ng m}__muZ_skZ_n

dZ_rimZ_syZ_rZ_kZ_{t. K}__luhZ_{n y}Z_{ng dilont}Z_rkZ_{n ol}__h wisZ_tZ_wZ_n Z_ntZ_rZ _lZ_{in kur}Z_ngrZ_mZ_hnyZ _pZ_rZ _p__lZ_ku wisZ_tZ _s__p__{rti kusir} Z_{ndong d}Z_{n tuk}Z_ng b__cZ_k,p__dZ_gZ_{ng k}Z_{ki lim}Z _yZ_{ng tid}Z_{k m}__njZ_gZ k__b__rsihZ_{n lingkung}Z_{n s}__kitZ_{r obj}__kwisZ_tZ s__hinggZ _lingkungZ_{n t}__rlihZ_{t kumuh d}Z_{n kotor, t}Z_rif pZ_{rkir y}Z_ngt__rlZ_{lu m}Z_hZ_{l d}Z_{n tid}Z_{k s}__suZ_{i d}__ngZ_n p__rZ_turZ_{n d}Z__rZ_{h y}Z_{ng b}__rlZ_{ku, s}__rtZ_fZ_silitZ_{s umum} p__nunjZ_{ng wis}Z_tZ _yZ_{ng kur}Z_{ng m}__mZ_dZ_{i. F}Z_silitZ_s umumyZ_{ng kur}Z_{ng m}__mZ_dZ_{i dilih}Z_{t d}Z_{ri b}__lum t__rs__diZ_nyZ _toil__{t umum y}Z_ngm__m__{nuhi st}Z_ndZ_rd k__lZ_yZ_kZ_{n untuk wis}Z_tZ_wZ_n.

KZ_bupZ_t__{n Bojon}__{goro m}__rupZ_kZ_{n s}Z_lZ_h sZ_{tu K}Z_bupZ_t__{n di J}Z_wZ _{Timur y}Z_{ng m}__miliki pot__{nsi t}__mpZ_{t wis}Z_tZZ_lZ_{m m}Z_{upun bu}Z_tZ_{n, dim}Z_nZ pot__{nsi y}Z_{ng dimiliki ini m}__mb__rikZ_{n dukung}Z_n dZ_lZ_{m p}__ningkZ_tZ_{n sumb}__{r p}__ndZ_pZ_tZ_{n d}Z__rZ_h. T__rdZ_pZ_{t 8 (d}__lZ_pZ_{n) t}__mpZ_{t wis}Z_tZ _yZ_{ng t}__rdZ_pZ_t di KZ_bupZ_t__{n Bojon}__{goro y}Z_{itu Wis}Z_tZ _TirtZ_wZ_nZ DZ_nd__{r, K}Z_yZ_ngZ_n :_{pi di S}__ndZ_nghZ_rjo, B__ndungZ_{n G}__rZ_k, :_growisZ_tZ _B__{limbing, W}Z_duk PZ_cZ_{l, N}__g__ri :_tZ_s :_{ngin, K}__{dung M}Z_{or, d}Z_n :_ir T__{rjun Krondon}Z_{n (dinbudp}Z_r.bojon__gorokZb.go.id). SZ_lZ_{h s}Z_{tu t}__mpZ_{t wis}Z_tZ _yZ_{ng m}__{miliki pot}__nsi yZ_{ng b}__sZ_{r d}Z_lZ_{m m}__{ndukung p}__ndZ_pZ_tZ_{n d}Z__rZ_h yZ_{itu K}Z_yZ_ngZ_n :_pi Z_dZ_lZ_{h s}Z_lZ_{h s}Z_{tu oby}__{k wis}Z_tZ yZ_{ng s}Z_ngZ_{t popul}__{r di Bojon}__goro.

KZ_yZ_ngZ_n :_{pi y}Z_{ng m}__rupZ_kZ_{n sumb}__r Z_pi Z_bZ_{di y}Z_{ng t}Z_{k p}__rnZ_{h p}Z_dZ_{m s}__kZ_{lipun ini t}__rl__tZ_k di d__sZ _S__ndZ_nghZ_{rjo, k}__cZ_mZ_tZ_{n Ng}Z_s__{m, s}__buZ_h d__sZ _yZ_{ng m}__miliki Z_r_Z _hutZ_{n s}__luZ_{s 42,29% d}Z_ri luZ_{s d}__sZ_{. S}__tiZ_{p bul}Z_nnyZ _wisZ_tZ _KZ_yZ_ngZ_n :_pi Z_bZ_{di Bojon}__{goro dikunjungi wis}Z_tZ_wZ_{n s}__bZ_nyZ_k kurZ_{ng l}__{bih b}__rjumlZ_{h 2.000 or}Z_{ng d}__ngZ_n p__ndZ_pZ_tZ_{n Rp 16.915 jut}Z_.

PZ_riwisZ_tZ _{di K}Z_bupZ_t__{n Bojon}__goro, khususnyZ _pZ_dZ _lokZ_{si oby}__{k wis}Z_tZ _KZ_yZ_ngZ_n :_pi dZ_pZ_{t b}__rk__mbZ_{ng cukup b}Z_{ik, b}Z_hkZ_{n b}__b__rZ_pZ kZ_wZ_sZ_{n d}Z_{n oby}__{k p}Z_riwisZ_tZ _yZ_{ng t}__lZ_{h t}__rk__nZ_l hinggZ _k_ _mZ_ncZ_n__gZ_rZ_{. K}Z_wZ_sZ_{n wis}Z_tZ KZ_yZ_ngZ_n :_{pi y}Z_{ng m}__miliki Z_pi Z_bZ_{di d}Z_{n tid}Z_k p__rnZ_{h p}Z_dZ_{m ini m}__njZ_{di d}Z_yZ _tZ_{rik p}Z_rZ wisZ_tZ_wZ_{n lok}Z_{l m}Z_{upun m}Z_ncZ_n__gZ_rZ _untuk m__lZ_kukZ_{n kunjung}Z_{n. S}__mZ_{kin b}__rk__mbZ_ngnyZ wisZ_tZ _KZ_yZ_ngZ_n :_{pi di Bojon}__{goro kini mul}Z_i m__njZ_{di ikon wis}Z_tZ _{di K}Z_bupZ_t__{n Bojon}__goro, s__hinggZ _d__ngZ_{n s}__mZ_{kin b}__rk__mbZ_ngZ_nnyZ wisZ_tZ _KZ_yZ_ngZ_n :_{pi y}Z_ng Z_dZ_{di Bojon}__{goro m}Z_kZ P__m__rintZ_{h d}Z_{ri Din}Z_{s P}Z_riwisZ_tZ _m__lZ_kukZ_n p__mbZ_ngunZ_{n untuk p}__ng__mbZ_ngZ_{n lok}Z_si.

P__mbZ_ngunZ_{n h}Z_{rus dil}Z_kukZ_{n t}__r__ncZ_nZ dZ_{n t}__{rus m}__n__{rus k}Z_r__nZ _k__butuhZ_{n m}Z_syZ_rZ_kZ_t s__lZ_{lu m}__ningkZ_{t d}Z_{ri w}Z_{ktu k}_ _wZ_ktu. P__mbZ_ngunZ_{n p}Z_riwisZ_tZ _m__rupZ_kZ_{n l}Z_ngkZ h-lZ_ngkZ_{h y}Z_{ng h}Z_{rus dil}Z_kukZ_{n untuk m}__ncZ_pZ_i

Jurnal Administrasi Bisnis (JAB)|Vol. 52 No. 1 November 2017| administrasibisnis.studentjournal.ub.ac.id

208 tujuZ_{n d}Z_{n s}Z_sZ_rZ_{n p}__mbZ_ngunZ_{n y}Z_{ng t}__lZ_h

dit__ntukZ_{n s}__b__lumnyZ_{. Up}Z_yZ_-upZ_yZ p__mbZ_ngunZ_{n t}__rs__but Z_ntZ_rZ _lZ_{in d}Z_yZ _tZ_rik pZ_riwisZ_tZ_{, s}Z_rZ_nZ _dZ_{n pr}Z_sZ_rZ_nZ _pZ_riwisZ_tZ_, promosi pZ_riwisZ_tZ_{, d}Z_{n sumb}__{r d}Z_yZ _mZ_nusiZ_. P__ng__lolZZ_{n obj}__{k wis}Z_tZ _hZ_{rus m}__miliki b__b__rZ_pZZ_sp__{k y}Z_{ng h}Z_{rus dik}__mbZ_ngkZ_n Z_gZ_r dZ_pZ_{t m}__mb__rikZ_{n m}Z_nfZZ_{t d}Z_{n m}__ng__luZ_rkZ_n pot__{nsi s}__cZ_rZ _mZ_ksimZ_{l. P}__ng__lolZ_{n obj}__{k wis}Z_tZ mZ_kZ _t__rdZ_pZ_{t b}__b__rZ_pZ _strZ_t__{gi p}__ng__lolZZ_{n d}Z_n p__ng__mbZ_ngZ_{n gun}Z _m__mb__rdZ_yZ_kZ_{n m}Z_syZ_rZ_kZ_t s__kitZ_{r di}Z_ntZ_rZ_nyZ_{; p}__ng__mbZ_ngZ_{n oby}__{k d}Z_n dZ_yZ _tZ_{rik wis}Z_tZ_{, p}__ng__mbZ_nZ_{n ini d}Z_pZ_t dilZ_kukZ_{n d}__ngZ_{n m}__ng__mbZ_ngkZ_{n obj}__{k wis}Z_tZ yZ_{ng d}Z_pZ_{t m}__nimbulkZ_{n r}Z_sZ _s__nZ_{ng, ind}Z_h, nyZ_mZ_{n d}Z_{n b}__{rsih, p}__ng__mbZ_nZ_{n obj}__{k y}Z_ng m__{miliki ciri khusus/sp}__sifikZ_{si y}Z_{ng b}__rsifZ_t lZ_ngkZ_{, y}Z_{ng tid}Z_k Z_dZ _pZ_dZ _dZ__rZ_{h l}Z_in, m__mbZ_ngun Z_ks__sbilitZ_{s y}Z_{ng b}Z_nyZ_{k untuk d}Z_pZ_t m__njZ_ngkZ_{u oby}__{k wis}Z_tZ _{di K}Z_bupZ_t__n Bojon__goro.

P__ng__mbZ_ngZ_{n lok}Z_{si wis}Z_tZ _yZ_ng dilZ_kukZ_{n untuk m}__nZ_ikkZ_{n juml}Z_{h p}__ngunjung dZ_pZ_{t dil}Z_kukZ_{n d}__ngZ_{n m}__ningkZ_tZ_{n juml}Z_h sZ_rZ_nZ _dZ_{n pr}Z_sZ_rZ_nZ_{. S}Z_rZ_nZ _dZ_lZ_{m k}__pZ_riwisZ_tZZ_n dilZ_kukZ_{n d}__ngZ_{n m}__mb__rikZ_{n p}__lZ_yZ_nZ_{n k}__pZ_dZ wisZ_tZ_wZ_{n untuk m}__tod_ _p__ng__mbZ_ngZ_n s__lZ_njutnyZ _yZ_{ng dil}Z_kukZ_{n d}__ngZ_{n m}__lZ_kukZ_n p__ng__mbZ_ngZ_{n d}Z_lZ_{m p}__mZ_sZ_rZ_{n d}Z_{n promosi.} M__tod_ _p__mZ_sZ_rZ_{n y}Z_{ng m}__rupZ_kZ_{n pros}__{s d}Z_lZ_m mZ_nZ_j__m__{n y}Z_{ng dil}Z_kukZ_{n ol}__{h org}Z_nisZ_{si untuk} m__ningkZ_tkZ_{n lok}Z_{si juml}Z_{h wis}Z_tZ_wZ_{n y}Z_ng Z_kZ_n dZ_tZ_{ng k}__lokZ_{si wis}Z_tZ _dZ_{n up}Z_yZ _s__lZ_njutnyZ _yZ_ng dilZ_kukZ_{n d}__ngZ_{n p}__ng__mbZ_ngZ_{n sumb}__{r d}Z_yZ mZ_nusiZ_.

:_pZ_bilZ _p__ng__mbZ_ngZ_{n obj}__{k wis}Z_tZ _dZ_n sumb__{r d}Z_yZ _mZ_nusiZ _s__kitZ_{r obj}__{k wis}Z_tZ _bZ_ik mZ_kZ _dZ_pZ_{t dip}Z_stikZ_n Z_kZ_{n m}__mb__rikZ_{n d}Z_mpZ_k positif bZ_{gi k}__s__jZ_ht__rZZ_n, __{konomi, d}Z_n p__ndidikZ_{n m}Z_syZ_rZ_kZ_{t s}__kitZ_r. :_dZ_nyZ _suZ_tu d__stinZ_{si wis}Z_tZZ_dZ_lZ_{h h}Z_{rus si}Z_{p m}__n__rimZ dZ_mpZ_{k p}Z_riwisZ_tZ _yZ_{ng t}__rjZ_{di b}Z_{ik d}Z_ri Z_sp__k sosiZ_{l bud}Z_yZ _mZ_upun __{konomi. Dip}__rlukZ_n k__rjZ_sZ_mZZ_ntZ_rZ _p__m__rintZ_{h d}Z__rZ_{h, inv}__stor, mZ_{upun m}Z_syZ_rZ_kZ_{t s}__kitZ_{r untuk m}__minimZ_lkZ_n dZ_mpZ_{k p}Z_riwisZ_tZ _yZ_ng Z_kZ_{n t}__rjZ_{di. T}Z_ntZ_ngZ_n p__rk__mbZ_ngZ_{n z}Z_mZ_{n s}ZZ_{t ini m}Z_kZ _dinZ_s k__budZ_yZZ_{n d}Z_{n p}Z_riwisZ_tZ_{n h}Z_ruslZ_{h m}__lZ_kukZ_n p__ng__lolZZ_{n obj}__{k wis}Z_tZ _yZ_{ng d}Z_pZ_{t digunk}Z_n untuk m__ningkZ_tZ_{n sumb}__{r d}Z_yZ _mZ_nusiZ _yZ_ng prof__sionZ_{l khusuny}Z _{SDM dis}__kitZ_{r obj}__{k wis}Z_tZ KZ_yZ_ngZ_n :_{pi Bojon}__goro.

B__rbZ_gZ_{i up}Z_yZ _t__lZ_{h dil}Z_kukZ_{n ol}__{h Din}Z_s K__budZ_yZZ_{n d}Z_{n P}Z_riwisZ_tZ _KZ_bupZ_t__n Bojon__goro Z_ntZ_rZ _lZ_in Z_dZ_lZ_{h d}__ngZ_n

m__lZ_kukZ_np__nd__kZ_tZ_{n d}Z_{n sosi}Z_lisZ_{si s}Z_dZ_{r wis}Z_tZ t__rhZ_dZ_{p b}__b__rZ_pZ _pZ_guyubZ_{n y}Z_ngZ_dZ _di KZ_bupZ_t__{n Bojon}__{goro khusuny}Z _yZ_ng b__rhubungZ_{n d}__ngZ_{n bid}Z_ngk__budZ_yZZ_{n d}Z_n pZ_riwisZ_tZ _s__p__{rti p}Z_guyubZ_{n p}__dZ_gZ_{ng k}Z_{li lim}Z _di kZ_wZ_sZ_nwisZ_tZ_{, p}Z_guyubZ_{n p}__ng__lolZ _pZ_rkir, pZ_guyubZ_{n b}__cZ_{k d}Z_{n p}Z_guyubZ_{n kusir}Z_{ndong. H}Z_l t__rs__{but m}__rupZ_kZ_{n s}Z_lZ_{h s}Z_{tu up}Z_yZ _DinZ_s K__budZ_yZZ_{n d}Z_{n P}Z_riwisZ_tZ _KZ_bupZ_t__n Bojon__{goro d}Z_lZ_{m r}Z_ngkZ _m__mbinZ _k__sZ_dZ_rZ_n wisZ_tZ _pZ_rZ_p__lZ_{ku wis}Z_tZ _{di K}Z_bupZ_t__{n Bojon}__goro untuk m__ng__lolZ _obj__{k wis}Z_tZ_{. B}__{lum optim}Z_lnyZ p__ng__lolZZ_{n m}__njZ_dikZ_n Z_dZ_nyZ _p__ningkZ_tZ_n k__luhZ_{n y}Z_{ng m}Z_{sih dir}Z_sZ_kZ_{n ol}__hwisZ_tZ_wZ_{n y}Z_ng b__{rkunjung k}_ _KZ_bupZ_t__{n Bojon}__goro.

B__rbZ_gZ_{i up}Z_yZ _hZ_{rus dil}Z_kukZ_{n ol}__{h Din}Z_s K__budZ_yZZ_{n d}Z_{n P}Z_riwisZ_tZ _KZ_bupZ_t__n Bojon__{goro s}__bZ_gZ_{i pih}Z_{k p}__m__rintZ_{h y}Z_ng b__rtZ_nggungjZ_wZ_{b d}Z_lZ_{m bid}Z_{ng k}__budZ_yZZ_{n d}Z_n pZ_riwisZ_tZ _untukm__nciptZ_kZ_{n iklim y}Z_{ng kondusif} dZ_{n p}Z_rtisipZ_{si m}Z_syZ_rZ_kZ_{t y}Z_ng Z_ktifdZ_lZ_{m r}Z_ngkZ p__ncZ_pZ_iZ_{n good tourism gov}__rnZ_nc_Z_tZ_{u t}Z_tZ k__lolZ_k__pZ_riwisZ_tZZ_{n y}Z_{ng b}Z_{ik, kondisi ini} m__njZ_dikZ_n Z_ktivitZ_{s p}__ng__lolZZ_{n y}Z_{ng dil}Z_kukZ_n s__suZ_{i d}__ngZ_{n k}__t__ntuZ_{n y}Z_{ng t}__lZ_{h dit}__tZ_pkZ_n.

HZ_{sil p}__n__litiZ_{n Muis (2016) d}Z_pZ_t dik__tZ_{hui b}Z_hwZ_fZ_{ktor p}__{ndukung y}Z_ng m__njZ_dikZ_n Z_ktivitZ_{s d}Z_lZ_{m p}__ng__lolZZ_{n t}__mpZ_t wisZ_tZ _yZ_itu Z_dZ_nyZ _pot__nsi Z_lZ_{m, pot}__{nsi bud}Z_yZ_, pot__{nsi m}Z_nusiZ _s__rtZ _sist__{m inform}Z_{si y}Z_ng Z_kurZ_{t, p}__ngZ_dZZ_{n d}Z_{n p}__ngZ_wZ_sZ_{n s}Z_rZ_nZ prZ_sZ_rZ_nZ _dZ_n Z_dZ_nyZ _dukungZ_{n m}Z_syZ_rZ_kZ_{t s}__kitZ_r m__ng__nZ_{i p}__ngZ_wZ_sZ_{n k}__b__rZ_dZZ_{n s}Z_rZ_nZ prZ_sZ_rZ_nZ _{di obj}__{k wis}Z_tZ_{. F}Z_{ktor p}__nghZ_mbZ_tnyZ b__rZ_sZ_{l d}Z_{ri l}__tZ_{k obj}__{k wis}Z_tZ _yZ_{ng sulit dij}Z_ngkZ_u, p__rs__psi Z_tZ_{u p}Z_ndZ_ngZ_{n n}__gZ_{tif, kur}Z_ngnyZ _sist__m informZ_{si p}Z_riwisZ_tZ_{, promosi wis}Z_tZ _dilZ_kukZ_n tidZ_{k t}__rZ_rZ_{h d}Z_{n tid}Z_{k fokus ol}__{h f}Z_{ktor d}Z_nZ _dZ_n kurZ_ngnyZ _k__sZ_dZ_rZ_{n m}Z_syZ_rZ_kZ_{t, k}__t__rs__diZZ_n sZ_rZ_nZ _prZ_sZ_rZ_nZ _yZ_{ng b}__{lum m}__ncukupi dib__b__rZ_pZ _oby__{k wis}Z_tZ _s__rtZ_kurZ_ngnyZ p__ngZ_dZZ_{n s}Z_rZ_nZ _prZ_sZ_rZ_nZ _pZ_dZ _obj__{k wis}Z_tZ_.

HZ_{sil p}__n__litiZ_{n y}Z_{ng dil}Z_kukZ_{n Sri Pusp}Z NilZ_{m (2016), m}__njZ_dikZ_{n h}Z_{sil p}__n__litiZ_n m__nunjukkZ_{n b}Z_hwZ _p__rZ_nZ_{n p}__mb__riZ_n p__mbimbingZ_{n d}Z_{n p}__mbinZZ_{n sud}Z_{h di} lZ_ksZ_nZ_kZ_{n s}__suZ_{i d}__ngZ_{n tug}Z_{s d}Z_{ri din}Z_s k__budZ_yZZ_{n d}Z_{n p}Z_riwisZ_tZ_{, p}__rZ_nZ_{n p}__mZ_ntZ_{u d}Z_n p__ng__ndZ_{li p}__lZ_ksZ_nZZ_{n pokokny}Z _p__r__ncZ_nZZ_n progrZ_{m y}Z_{ng dil}Z_ksZ_nZ_kZ_{n s}__b__{lum progr}Z_{m itu di} lZ_kukZ_{n m}__rupZ_kZ_{n c}Z_rZ _{untuk m}__ng__ndZ_likZ_n tugZ_{s pokok} Z_gZ_{r s}__suZ_{i, p}__rZ_nZ_{n s}__bZ_gZ_{i p}__lZ_ksZ_nZ k__bijZ_kZ_{n t}__{knis p}__ng__mbZ_ngZ_{n s}__{ni bud}Z_yZ dZ__rZ_{h d}__ngZ_n Z_dZ_nyZ _k__giZ_tZ_{n t}__{knis y}Z_{ng t}__lZ_h dilZ_ksZ_nZ_kZ_{n sud}Z_{h s}__suZ_{i d}__ngZ_{n p}__nZ_ngZ_nZ_nnyZ

Jurnal Administrasi Bisnis (JAB)|Vol. 52 No. 1 November 2017| administrasibisnis.studentjournal.ub.ac.id

209 s__cZ_rZ _lZ_{ngsung s}__lZ_{in itu p}__rZ_nZ_{n m}__lZ_ksZ_nZ_kZ_n

p__nyuluhZ_{n p}__mZ_sZ_rZ_{n wis}Z_tZ _mZ_{sih b}__lum mZ_ksimZ_{l d}Z_lZ_{m h}Z_{l promosi k}Z_r__nZ _hZ_nyZ _di lZ_kukZ_{n di d}Z__rZ_{h s}Z_jZ _tidZ_{k s}__cZ_rZ _globZ_l.TZ_tZ k__lolZ _k__pZ_riwisZ_tZZ_{n y}Z_{ng b}Z_ik m__rupZ_kZ_nhZ_rZ_pZ_{n m}Z_{upun cit}Z_-citZ _dZ_{ri s}__luruh pihZ_{k b}Z_{ik p}__m__rintZ_{h, m}Z_syZ_rZ_kZ_tmZ_upun swZ_stZZ_gZ_{r p}Z_riwisZ_tZ _{di K}Z_bupZ_t__{n Bojon}__goro s__mZ_{kin m}Z_{ju d}Z_nb__rk__mbZ_{ng p}__sZ_t.

K:_JI:_{N PUST}:_K:

3__QJ__PEZ_QJZ_{Q 2EM}__{N G}Z_{Q '}Z_\Z₇Z_{ULN :LV}Z_WZ

M__{nurut Yo}__{ti (2008:2)³d}Z_yZ _tZ_rik pZ_riwisZ_tZ Z_dZ_lZ_{h su}Z_{tu oby}__{k cipt}ZZ_{n Tuh}Z_n mZ_{upun h}Z_{sil k}Z_ryZ _mZ_nusiZ _yZ_{ng m}__nZ_{rik min}Z_t orZ_{ng untuk b}__{rkunjung d}Z_{n m}__nikmZ_tinyZ_{´. Su}Z_tu oby__{k wis}Z_tZ _k__b__rZ_dZZ_nnyZ _hZ_{rus m}__m__nuhi

E__E__UZ_SZ _V\Z_UZ_{W \}Z_{QJ GLN}__PXNZ_NZ_{Q RO}__{K <R}__WL (2008:3), yZ_itu:

a) Som__{thing to s}__ b) Som__{thing to do} c) Som__{thing to buy}

3__QJ__PEZ_QJZ_{Q 6}Z_UZ_QZ_GZ_{Q 3r}Z_sZ_rZ_nZ

<R__{WL S}Z_rZ_nZ _k__pZ_riwisZ_tZZ_n t__rbZ_{gi m}__njZ_{di tig}Z _dimZ_nZ _s__muZ_nyZ _sZ_ling m__l__ngkZ_{pi d}Z_{n tid}Z_{k d}Z_pZ_{t dipis}Z_hkZ_n Z_ntZ_rZ _lZ_in: a. SZ_rZ_nZ _{pokok k}__pZ_riwisZ_tZZ_n, b. SZ_rZ_nZ _p__rl__ngkZ_pZ_{n k}__pZ_riwisZ_tZZ_n, c. SZ_rZ_nZ _p__nunjZ_{ng k}__pZ_riwisZ_tZZ_n, PrZ_sZ_rZ_nZ _m__{nurut Yo}__ti (2006:344)³Z_dZ_lZ_{h f}Z_silitZ_{s y}Z_{ng m}__mungkinkZ_n pros__{s p}__r__konomiZ_{n d}Z_pZ_{t b}__rjZ_lZ_{n d}__ngZ_{n l}Z_ncZ_r s__d__mikiZ_{n rup}Z_{, s}__hinggZ _dZ_pZ_{t m}__mudZ_hkZ_n mZ_nusiZ _{untuk m}__m__{nuhi k}__butuhZ_nnyZ_´. M__{nurut Loth}__r :_{. Kr}___{k y}Z_{ng dikutip Yo}__ti (2004:346), m__mbZ_{gi pr}Z_sZ_rZ_nZ _m__njZ_{di du}Z k__{lompok y}Z_{itu, pr}Z_sZ_rZ_nZ _p__r__konomiZ_{n d}Z_n prZ_sZ_rZ_nZ _sosiZ_l.

P__mZ_sZ_rZ_{n d}Z_{n Promosi P}Z_riwisZ_tZ

M__{nurut W}Z_hZ_{b y}Z_{ng dikutip ol}__{h Yo}__ti (2006:2)³3__mZ_sZ_rZ_{n p}Z_riwisZ_tZ Z_dZ_lZ_{h su}Z_tu pros__{s m}Z_nZ_j__m__{n y}Z_{ng dil}Z_kukZ_{n ol}__{h org}Z_nisZ_si pZ_riwisZ_tZ _nZ_sionZ_{l untuk m}__lZ_kukZ_{n id}__ntifikZ_si t__rhZ_dZ_{p wis}Z_tZ_wZ_{n y}Z_{ng sud}Z_{h puny}Z _k__inginZ_n untuk m__lZ_kukZ_{n p}__rjZ_lZ_nZ_{n ZLV}Z_WZ_{´. S}__GZ_QJNZ_Q

-.ULSS__{QGRUI G}Z_OZ_{P Yo}__{ti (2006:2)³3}__mZ_sZ_rZ_n pZ_riwisZ_tZZ_dZ_lZ_{h su}Z_{tu sist}__{m d}Z_{n koordin}Z_{si y}Z_ng hZ_{rus dil}Z_kukZ_{n s}__bZ_gZ_{i k}__bijZ_ksZ_nZZ_{n b}Z_gi p__rusZ_hZZ_n-p__rusZ_hZZ_{n k}__{lompok industri} pZ_riwisZ_tZ_{, b}Z_{ik milik sw}Z_stZZ_tZ_{u p}__m__rintZ_h dZ_lZ_{m ru}Z_{ng lingkup lok}Z_{l, r}__gionZ_{l, n}Z_sionZ_l Z_tZ_u

int__rnZ_sionZ_{l untuk m}__ncZ_pZ_{i k}__puZ_sZ_{n wis}Z_tZ d__ngZ_{n m}__mp__rol__{h k}__untungZ_{n y}Z_{ng w}Z_jZ_r´.

P__ng__mbZ_ngZ_{n Sumb}__{r D}Z_yZ _MZ_nusiZ

M__{nurut Si}Z_giZ_n (2013:200)³3__ng__mbZ_ngZ_{n sumb}__{r d}Z_yZ _mZ_nusiZ Z_dZ_lZ_{h pros}__{s untuk m}__ningkZ_tkZ_{n k}__mZ_mpuZ_n sumb__{r d}Z_yZ _mZ_nusiZ _dZ_OZ_{P P}__PEZ_QWX

W__UFZ_SZ_LQ\Z _WXMXZ_{Q´. K}__mZ_mpuZ_{n sumb}__{U G}Z_\Z

PZ_QXVLZ _GZ_OZ_{P LQVW}Z_{QVL S}__P__ULQWZ_{K d}Z_pZ_t ditingkZ_tkZ_{n m}__lZ_{lui progr}Z_m-progrZ_m Z_tZ_u p__lZ_tihZ_n-p__lZ_tihZ_{n d}Z_{n p}__ndidikZ_{n. P}__OZ_WLKZ_QZ_kZ_n dilZ_kukZ_{n b}Z_{gi VXPE}__{U G}Z_\Z _PZ_QXVLZ _yZ_{ng dinil}Z_i kurZ_{ng m}__{miliki p}__ng__tZ_huZ_{n d}Z_lZ_{m p}__k__rjZZ_nnyZ_. S__cZ_rZ _{umum, p}__lZ_tihZ_{n d}Z_pZ_{t dil}Z_kukZ_{n di d}Z_lZ_m (int__rnZ_{l) d}Z_{n dilu}Z_{r org}Z_nisZ_{si (}__kst__rnZ_{l), s}__rtZ dZ_pZ_{t jug}Z _m__lZ_{lui p}__lZ_tihZ_{n onlin}_ _m__lZ_lui _ -l_Z_rning.S__dZ_ngkZ_{n m}__tod_ _on-th__-jobtrZ_ining dZ_{n m}__tod__off-th__-job-trZ_ining.

7Z_KZ_{S 3}__QJ__PEZ_QJZ_{Q 3}Z_ULZLVZ_WZ

0__{QXUXW %XWO}__{U -} :_GZ_SXQ

WZ_KZ_SZ_{Q S}__QJ__PEZ_QJZ_{Q S}Z_ULZLVZ_WZ _tourism lif__cycl_ _t__{rdiri d}Z_ri:

1. TZ_hZ_p __ksplorZ_{si (}__xplorZ_tion) 2. TZ_hZ_{p k}__t__rlibZ_tZ_{n (involv}__m__nt) 3. TZ_hZ_{p p}__ng__mbZ_ngZ_{n (d}__v__lopm__nt) 4. TZ_hZ_{p konsolid}Z_{si (consolid}Z_tion) 5. TZ_hZ_{p k}__stZ_bilZ_{n (st}Z_gnZ_tion)

6. TZ_hZ_{p p}__nurunZ_{n ku}Z_litZ_{s (d}__clin_₎

7. TZ_hZ_{p p}__r__mZ_jZZ_{n k}__mbZ_{li (r}__juv__nZ_t_₎ 0?_72'(3?₁?_/,7,:₁

3__Q__OLWLZ_{Q LQL P}__UXSZ_kZ_{n S}__Q__OLWLZ_Q

G__{VNULSWLI G}__QJZ_{Q S}__QG__NZ_WZ_{Q NX}Z_OLWZ_WLINZ_U__QZ

S__Q__OLWL Z_NZ_{Q P}__QG__VNULSVLNZ_{Q S}__UZ_{Q GLQ}Z_V

N__EXGZ_\ZZ_{Q G}Z_{Q S}Z_ULZLVZ_WZ _GZ_OZ_{P S}__QJ__PEZ_QJZ_Q

RE\__{N ZLV}Z_WZ_{GL .}Z_EXSZ_W__{Q %RMRQ}__JRUR

Fokus P__n__litiZ_n

1. CZ_rZ _P__ng__PEZ_QJZ_{Q obj}__{k wis}Z_tZ _KZ_yZ_ngZ_n :_{pi ol}__{h Din}Z_{s K}__budZ_yZZ_{n d}Z_{n P}Z_riwisZ_tZ KZ_bupZ_t__{n Bojon}__goro

2. FZ_{ktor p}__{ndukung d}Z_{n p}__nghZ_mbZ_{t Din}Z_s K__budZ_yZZ_{n d}Z_{n P}Z_riwisZ_tZ _KZ_bupZ_t__n Bojon__{goro t}__rhZ_dZ_{p p}__ng__mbZ_ngZ_{n obj}__k wisZ_tZ _KZ_yZ_ngZ_n :_pi.

/RNZ_{VL 3}__Q__OLWLZ_Q

3__Q__OLWLZ_{Q LQL E}__UORNZ_{VL GL K}Z_bupZ_t__n Bojon__{JRUR G}__QJZ_{Q VLWX S}__Q__OLWLZ_{Q Din}Z_s K__budZ_yZZ_{n d}Z_{n P}Z_riwisZ_tZ _KZ_bupZ_t__n Bojon__{goro, K}Z_wZ_sZ_{n hut}Z_{n lindung di D}__sZ S__ndZ_nghZ_{rjo, K}__cZ_mZ_tZ_{Q 1J}Z_V__{P .}Z_EXSZ_W__Q

Jurnal Administrasi Bisnis (JAB)|Vol. 52 No. 1 November 2017| administrasibisnis.studentjournal.ub.ac.id

210

%RMRQ__{JRUR K}Z_{ntor D}__sZ _S__ndZ_nghZ_rjo, K__cZ_mZ_tZ_{n Ng}Z_s__{m, K}Z_bupZ_t__{n Bojon}__goro. 7__{NQLN 3}__QJXPSXOZ_{Q '}Z_WZ

7__{NQLN S}__QJXPSXOZ_{Q G}Z_WZ _\Z_{QJ GLJXQ}Z_NZ_Q

RO__{K S}__Q__OLWL Z_QWZ_UZ _OZ_{LQ Obs}__rvZ_{si, :}Z_ZZ_QFZ_UZ_,

GZ_{Q Dokum}__ntZ_si :_GZ_{SXQ LQVWUXP}__{QW S}__Q__OLWLZ_Q

\Z_{QJ GLJXQ}Z_NZ_{Q L}Z_OZ_{K S}__GRPZ_{Q Z}Z_ZZ_QFZ_UZ

S__GRPZ_{Q GRNXP}__QWZ_VLZ_OZ_{W U}__NZ_{P G}Z_{Q N}Z_P__UZ

:_QZ_{OLVLV '}Z_{Q .}_Z_EVZ_KZ_{Q '}Z_WZ

:_QZ_{OLVLV G}Z_WZ_\Z_{QJ GLJXQ}Z_NZ_{Q RO}__{K S}__Q__OLWL Z_GZ_OZ_{K PRG}__{O 0LO}__{V G}Z_{Q +XE}__UPZ_{Q 0}__QXUXW

0LO__{V G}Z_{Q +XE}__UPZ_{Q G}Z_OZ_{P S}__Q__OLWLZ_Q

NXZ_OLWZ_{WLI W}__UGZ_SZ_{W E}__E__UZ_SZZ_NWLYLWZ_{V G}Z_OZ_P

P__QJZ_QZ_{OLVLV G}Z_WZ _E__UXSZ_GZ_WZ _FROO__FWLRQ

S__QJXPSXOZ_{Q G}Z_WZ _GZ_WZ _FRQG__QVZ_WLRQ NRQG__QVZ_{VL G}Z_WZ _GZ_WZ _GLVSOZ_{\ S}__Q\Z_MLZ_{Q G}Z_WZ GZ_{Q FRQFOXVLRQ GU}Z_{ZLQJ S}__QZ_ULNZ_Q N__VLPSXOZ_{Q G}Z_{Q N}_Z_EVZ_KZ_{Q G}Z_WZ _P__QJXQZ_NZ_n W__{NQLN WUL}Z_QJXOZ_VL H:_{SIL D}:_{N P}?_MB:_H:_S:_N 1. CZ_rZ _P__ng__mbZ_ngZ_{n obj}__{k wis}Z_tZ KZ_yZ_ngZ_n :_{pi ol}__{h Din}Z_{s K}__budZ_yZZ_{n d}Z_n

PZ_riwisZ_tZ _KZ_bupZ_t__{n Bojon}__goro

UpZ_yZ _m__ng__mbZ_ngkZ_{n oby}__{k wis}Z_tZ p__{rlu s}__g__rZ _dilZ_ksZ_nZ_kZ_{n inv}__ntZ_risZ_{si t}__rhZ_dZ_p pot__{nsi n}Z_sionZ_{l oby}__{k wis}Z_tZZ_lZ_{m s}__cZ_rZ _b__rtZ_hZ_p s__suZ_{i priorit}Z_{s d}__ngZ_{n m}__mp__rhZ_tikZ_{n nil}Z_i k__unggulZ_{n s}Z_{ing d}Z_{n k}__unggulZ_{n b}Z_nding, k__khZ_sZ_{n oby}__{k, k}__bijZ_ksZ_nZZ_{n p}__ng__mbZ_ngZ_n s__rtZ _k__t__rs__diZZ_{n d}Z_nZ _dZ_{n t}__nZ_gZ_{. Pot}__{nsi d}Z__rZ_h oby__{k wis}Z_tZZ_lZ_{m y}Z_{ng sud}Z_{h dit}__muk__nZ_{li s}__g__rZ diinformZ_sikZ_{n d}Z_{n dipromosik}Z_{n k}__pZ_dZ _cZ_lon p__nZ_nZ_{m mod}Z_{l. D}Z_lZ_{m r}Z_ngkZ _optimZ_lisZ_{si fungsi} oby__{k wis}Z_tZZ_lZ_{m p}__{rlu diup}Z_yZ_kZ_n p__ng__mbZ_ngZ_{n p}__ndidikZ_{n kons}__rvZ_{si m}__lZ_lui p__ng__mbZ_ngZ_{n sist}__{m int}__rpr__stZ_{si oby}__k wisZ_tZZ_lZ_{m d}Z_{n k}__rjZ_sZ_mZ _d__ngZ_{n inst}Z_{nsi t}__rkZ_it t__rmZ_{suk l}__mbZ_gZ_-l__mbZ_gZ _p__ndidikZ_{n, p}__n__litiZ_n, p__n__rZ_ngZ_{n m}Z_syZ_rZ_kZ_{t, d}Z_{n l}Z_in-lZ_{in. Up}Z_yZ -upZ_yZ _yZ_{ng dil}Z_kukZ_{n ini t}__rkZ_{it d}__ngZ_n Z_ktivitZ_s p__ng__lolZZ_{n t}__mpZ_{t wis}Z_tZ _yZ_{ng dil}Z_kukZ_n. P__ng__lolZZ_{n t}__mpZ_{t wis}Z_tZ _{ini b}__rtujuZ_{n untuk} m__mb__rikZ_{n dukung}Z_n Z_lZ_{m pros}__{s p}__ng__mbZ_ngZ_n t__mpZ_{t wis}Z_tZ _yZ_{ng dil}Z_kukZ_n.

M__{nurut Nurm}Z_wZ_ti (2006),p__ng__mbZ_ngZ_{n wis}Z_tZZ_lZ_{m d}Z_{n wis}Z_tZ budZ_yZ _dZ_lZ_{m p}__rsp__{ktif k}__mZ_ndiriZ_{n lok}Z_l m__rupZ_kZ_{n p}__rwujudZ_{n d}Z_lZ_{m p}__ng__mbZ_ngZ_n tZ_tZ_nZ_{n m}Z_syZ_rZ_kZ_{t y}Z_{ng dil}Z_kukZ_{n s}__cZ_rZ _mZ_ndiri ol__{h t}Z_tZ_nZ_{n itu s}__{ndiri gun}Z _m__ningkZ_tkZ_{n ku}Z_litZ_s tZ_tZ_nZ_{n d}__ngZ_{n t}__tZ_{p m}__m__lihZ_rZ _k__l__stZ_riZ_n Z_lZ_m dZ_{n nil}Z_i-nilZ_{i bud}Z_yZ _lokZ_{l, s}__rtZ _oby__k

wisZ_tZZ_lZ_{m d}Z_{n wis}Z_tZ _budZ_yZ _yZ_ng Z_dZ_{. S}__lZ_mZ _ini p__ng__mbZ_ngZ_{n p}Z_riwisZ_tZ _dZ__rZ_{h ditujuk}Z_{n untuk} m__ng__mbZ_ngkZ_{n pot}__{nsi lok}Z_{l y}Z_{ng b}__rsumb__r dZ_ri Z_lZ_{m, sosi}Z_{l bud}Z_yZZ_tZ_upun __{konomi gun}Z m__mb__rikZ_{n kontribusi b}Z_{gi p}__m__rintZ_{h d}Z__rZ_h, s__kZ_{ligus m}__ningkZ_tkZ_{n k}__s__jZ_ht__rZZ_{n m}Z_syZ_rZ_kZ_t.

B__rkZ_itZ_{n d}__ngZ_{n h}Z_{l t}__rs__{but di} Z_tZ_{s, s}ZZ_t ini p__r__ncZ_nZZ_{n p}__ng__mbZ_ngZ_{n p}Z_riwisZ_tZ _d__ngZ_n m__nggunZ_kZ_{n p}__ng__mbZ_ngZ_{n f}Z_silitZ_{s d}Z_n p__ningkZ_tZ_{n s}Z_rZ_nZ _mZ_{upun pr}Z_sZ_rZ_nZ _s__hinggZ m__{ndukung up}Z_yZ _m__mZ_ksimZ_lkZ_{n pot}__{nsi wis}Z_tZ yZ_ng Z_dZ_{. D}Z_lZ_{m h}Z_{l ini m}Z_syZ_rZ_kZ_{t lok}Z_{l y}Z_ng Z_kZ_{n m}__mbZ_{ngun, m}__{miliki d}Z_{n m}__ng__lolZ lZ_{ngsung f}Z_silitZ_{s wis}Z_tZ _s__rtZ _p__lZ_yZ_nZ_nnyZ_, s__hinggZ _d__ngZ_{n d}__mikiZ_{n m}Z_syZ_rZ_kZ_{t dih}Z_rZ_pkZ_n dZ_pZ_{t m}__n__rimZ _s__cZ_rZ _lZ_{ngsung k}__untungZ_n __{konomi d}Z_{n m}__ngurZ_{ngi urb}Z_nisZ_{si (Nurh}Z_yZ_ti, 2005).

M__{nurut P}Z_{nji (2005), us}Z_hZ -usZ_hZ _p__ng__mbZ_ngZ_{n p}Z_riwisZ_tZ yZ_{ng b}__rori__ntZ_{si p}Z_dZ _mZ_syZ_rZ_kZ_{t lok}Z_{l m}Z_sih minim. HZ_{l ini dik}Z_r__nZ_kZ_{n m}Z_syZ_rZ_kZ_{t tid}Z_k m__{miliki k}__mZ_mpuZ_{n s}__cZ_rZ _finZ_nsiZ_{l d}Z_{n k}_Z_hliZ_n yZ_{ng b}__rkuZ_litZ_{s untuk m}__ng__lolZ_nyZZ_tZ_{u t}__rlibZ_t lZ_{ngsung d}Z_lZ_{m k}__giZ_tZ_{n p}Z_riwisZ_tZ _yZ_ng b__rbZ_siskZ_n Z_lZ_{m d}Z_{n bud}Z_yZ_{. S}__hinggZ _p__rlunyZ pZ_rtisipZ_si Z_{ktif m}Z_syZ_rZ_kZ_{t untuk m}__njZ_{di tu}Z_n rumZ_{h y}Z_{ng b}Z_{ik, m}__ny__diZ_kZ_{n s}__suZ_{tu y}Z_ng t__rbZ_{ik s}__suZ_{i k}__mZ_mpuZ_{n, ikut m}__njZ_gZ k_Z_mZ_nZ_{n, k}__t__ntrZ_mZ_{n, k}__indZ_hZ_{n d}Z_{n k}__b__rsihZ_n lingkungZ_{n, m}__mb__rikZ_{n k}__nZ_ngZ_{n d}Z_{n k}__sZ_{n y}Z_ng bZ_{ik b}Z_{gi wis}Z_tZ_wZ_{n d}Z_lZ_{m r}Z_ngkZ _m__ndukung progrZ_{m s}Z_ptZ _p__sonZ_{, s}__rtZ _m__nZ_nZ_mkZ_n k__sZ_dZ_rZ_{n m}Z_syZ_rZ_kZ_{t d}Z_lZ_{m r}Z_ngkZ p__ng__mbZ_ngZ_{n t}__mpZ_{t wis}Z_tZ_{. P}__ng__mbZ_ngZ_n t__mpZ_{t wis}Z_tZ _{ini m}__njZ_dikZ_{n s}__luruh Z_ktivitZ_s yZ_{ng dil}Z_kukZ_{n p}__ng__lolZ _dZ_lZ_{m p}__ng__ndZ_liZ_n Z_ktivitZ_s Z_tZ_{u p}__ng__lolZZ_{n pot}__{nsi wi}Z_sZ_tZ _yZ_ng Z_dZ_.

PZ_riwisZ_tZZ_dZ_lZ_{h s}__buZ_{h k}__giZ_tZ_{n dim}Z_nZ dilZ_kukZ_{n ol}__{h b}__b__rZ_pZ _orZ_ng Z_tZ_{u s}__s__orZ_ng kondisi ini didukung ol__{h kondisi t}__rkZ_{it d}__ngZ_n k__b__rZ_dZZ_{n t}__mpZ_{t wius}Z_tZ _t__rs__{but. M}__nurut SpilZ_n_ _{(2007:21), d}Z_lZ_m Z_{rti lu}Z_s

³SZ_riwisZ_tZZ_dZ_lZ_{h p}__rjZ_lZ_nZ_{n d}Z_{ri su}Z_{tu t}__mpZ_{t k}_ t__mpZ_{t l}Z_{in, b}__rsifZ_{t s}__m__ntZ_rZ_{, dil}Z_kukZ_n p__rorZ_ngZ_{n m}Z_{upun k}__{lompok, s}__bZ_gZ_{i us}Z_hZ m__ncZ_{ri k}__s__imbZ_ngZ_n Z_tZ_{u k}__s__rZ_siZ_{n d}Z_n k__bZ_hZ_giZZ_{n d}__ngZ_{n lingkung}Z_{n hidup d}Z_lZ_m dim__{nsi sosi}Z_{l, bud}Z_yZ_, Z_lZ_{m d}Z_{Q LOPX´} DitZ_mbZ_hkZ_{n pul}Z _bZ_hwZ _pZ_riwisZ_tZ _t__rbZ_gi Z_tZ_s b__b__rZ_pZ _j__{nis, y}Z_itu: Z_{) p}Z_riwisZ_tZ _untuk m__nikmZ_{ti p}__rjZ_lZ_nZ_{n (pl}_Z_sur_ _{tourism), b)} pZ_riwisZ_tZ _{untuk b}__r__kr_Z_{si (r}__cr_Z_{tion tourism) ,} c) pZ_riwisZ_tZ _{untuk k}__budZ_yZZ_{n (cultur}_ _tourism),