Lampiran 7 Tabulasi Data 150 Responden

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Teks penuh

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Tabulasi Data 150 Responden

TABULASI DATA 30 RESPONDEN

No. HARGA KUALITAS PRODUK KEPUASAN LOYALITAS TOTAL

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Hasil Uji Analisis Jalur Tahap I

Model Summary

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate

1 ,867a ,751 ,748 ,377

a. Predictors: (Constant), Kualitas_Produk, Harga

ANOVA

a

Model Sum of Squares df Mean Square F Sig.

1 Regression 63,113 2 31,557 222,094 ,000b

Residual 20,887 147 ,142

Total 84,000 149

a. Dependent Variable: Kepuasan_Konsumen

b. Predictors: (Constant), Kualitas_Produk, Harga

Coefficients

a

Model

Unstandardized Coefficients

Standardized

Coefficients

t Sig. B Std. Error Beta

1 (Constant) 2,624 ,476 5,513 ,000

Harga ,666 ,043 ,776 15,586 ,000

Kualitas

Produk

,045 ,015 ,146 2,928 ,004

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Lampiran 9

Hasil Uji Analisis Jalur Tahap II

Model Summary

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate

1 ,825a ,680 ,674 ,765

a. Predictors: (Constant), Kepuasan_Konsumen, Kualitas_Produk,

Harga

ANOVA

a

Model Sum of Squares df Mean Square F Sig.

1 Regression 181,883 3 60,628 103,588 ,000b

Residual 85,451 146 ,585

Total 267,333 149

a. Dependent Variable: Loyalitas_Konsumen

b. Predictors: (Constant), Kepuasan_Konsumen, Kualitas_Produk, Harga

Coefficients

a

Model

Unstandardized Coefficients

Standardized

Coefficients

t Sig. B Std. Error Beta

1 (Constant) 2,782 1,061 2,621 ,010

Harga ,492 ,141 ,321 3,481 ,001

Kualitas

Produk

,012 ,032 ,022 ,381 ,703

Kepuasan

Konsumen

,925 ,167 ,519 5,529 ,000

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Hasil Uji Analisis Jalur Tahap II Model

Trimming

Model Summary

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate

1 ,825a ,680 ,676 ,763

a. Predictors: (Constant), Kepuasan_Konsumen, Harga

ANOVA

a

Model Sum of Squares df Mean Square F Sig.

1 Regression 181,798 2 90,899 156,217 ,000b

Residual 85,536 147 ,582

Total 267,333 149

a. Dependent Variable: Loyalitas_Konsumen

b. Predictors: (Constant), Kepuasan_Konsumen, Harga

Coefficients

a

Model

Unstandardized Coefficients

Standardized

Coefficients

t Sig. B Std. Error Beta

1 (Constant) 2,893 1,017 2,844 ,005

Harga ,500 ,139 ,327 3,590 ,000

Kepuasan_Konsumen ,940 ,162 ,527 5,797 ,000

Figur

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