Dewi Widowati, 2015
KAJIAN DESAIN OLD SCHOOL FASHION KHAS PETER SAYS DENIM Indonesia | repository.upi.edu| perpustakaan.upi.edu
DAFTAR ISI
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KATA PENGANTAR………...………...iii DAFTAR ISI…...……….………..v DAFTAR TABEL………...viiiii DAFTAR GAMBAR... x DAFTAR BAGAN………..….xii BAB I PENDAHULUAN………..1
A. Latar Belakang Penelitian………....1
B. Rumusan Masalah Penelitian………...……….4
C. Tujuan Penelitian………...…...4
D. Manfaat Penelitian………....4
E. Definisi Operasional……….5
F. Metode Penelitian………...7
G. Sistematika Penulisan Laporan……….7
BAB II DESAIN, FASHION, DAN OLD SCHOOL FASHION………..…...8
A. Desain 1. Pengertian Desain………8
2. Proses Desain………...………...….…….10
3. Prinsip Dasar Desain…...………..…11
4. Prinsip Fashion Brockman...………..………...13
B. Fashion 1. Pengertian Fashion………....20
2. Sejarah Perkembangan Fashion………...……….22
3. Perkembangan Fashion di Indonesia………...………...…30 4. Jenis Pakaian dan
Dewi Widowati, 2015
KAJIAN DESAIN OLD SCHOOL FASHION KHAS PETER SAYS DENIM
Universitas Pendidikan Indonesia | repository.upi.edu| perpustakaan.upi.edu defined.
5.Warna………..Er
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C. Old School Fashion
1. Pengertian………...………...35
2. Sejarah Old School Fashion………..37
3. Perkembangan Old School Fashion di Kalangan Anak Muda Indonesia…..46 4. Old School Fashion Khas Peter Says Denim………50
5. Fashion dan Komersialisme………..51
6. Fashion dan Konsumerisme………..…...……….52
7. Lini Produksi Peter Says Denim………...53
8. Profil Target Produk dari Peter Says Denim……….53
9. Teori Segmentasi Usia………...………..54
10. Teori Perilaku Konsumen……….55
11. Industri Kreatif……….56
12. Industri Kreatif di Kota Bandung……….57
13.Teori Kompetitor/Persaingan...…………..………...57
14. Pesaing Merek Clothing Dengan Ciri Khas yang Sama……….………….59
15. Lokasi Pusat-Pusat Distro/Clothing di Bandung Tahun 2014……….……59
BAB III METODOLOGI PENELITIAN………..64
A. Lokasi dan Waktu Penelitian… ………..………64
B. Metode Penelitian ...………...64
C. Pedoman Penelitian.……….70
D. Teknik Analisis Data.………...71
BAB IV KAJIAN VISUAL DESAIN OLD SCHOOL FASHION KHAS PETER SAYS DENIM. .………...………..75
A. Profil Peter Says Denim...………...………...75
1. Anak Perusahaan Peter Says Denim………...78
2. Letak Geografis dan Administratif Kantor Peter Says Denim di Bandung..79 B. Kategori Old School Fashion Style dari Keseluruhan Produk Fashion Peter
Dewi Widowati, 2015
KAJIAN DESAIN OLD SCHOOL FASHION KHAS PETER SAYS DENIM
Universitas Pendidikan Indonesia | repository.upi.edu| perpustakaan.upi.edu
Says Denim………..……..…………..……….…80
1. Kategori Logo………..80
2. Kategori Motif Binatang (Animal Prints)………80
3. Kategori Dark………..81
4. Kategori Font………...81
5. Kategori In Fashion/Mainstream..………..81
C. Ciri Khas Gaya Old School Fashion Peter Says Denim da Kajian Visualnya Berdasarkan Teori Prinsip Fashion Brockman………82
1. Estetika Old School Fashion Style I..…..………82
2. Estetika Old School Fashion Style II ………...86
3. Estetika Old School Fashion Style III..………...90
4. Estetika Old School Fashion Style IV ………...94
5. Estetika Old School Fashion Style V ……….98
6. Estetika Old School Fashion Style VI ……….102
7. Estetika Old School Fashion Style VII ………106
8. Estetika Old School Fashion Style VIII ………...110
9. Estetika Old School Fashion Style VIIII..……….114
10. Estetika Old School Fashion Style X……….118
11. Analisis Keseluruhan Estetika Old School Fashion Style Peter Says Denim Objek I-X 2014………...……123-124 BAB V SIMPULAN DAN SARAN……..………...125
A. Simpulan………..125
B. Saran………....126
LAMPIRAN-LAMPIRAN BIOGRAFI PENULIS
Dewi Widowati, 2015
KAJIAN DESAIN OLD SCHOOL FASHION KHAS PETER SAYS DENIM
Universitas Pendidikan Indonesia | repository.upi.edu| perpustakaan.upi.edu DAFTAR TABEL
Tabel 2. 1 Tabel Perkembangan Fashion/ Busana dari Zaman ke Zaman... 22
Tabel 2. 2 Tabel Perkembangan Sejarah Fashion/Busana ... 24
Tabel 2. 3 Tabel Perkembangan Gaya Fashion Street Style ... 26
Tabel 2. 4 Tabel Klasifikasi Warna ... 34
Tabel 2. 5 Tabel Karakteristik Gaya Old School Fashion ... 39
Tabel 2. 6 Tabel Data Pemunculan Gaya Fashion Street Style Berdasarkan Kurun Waktu………...48
Tabel 2. 7 Tabel Data Nama & Alamat Distro/Clothing di Bandung 2014…………59
Tabel 3. 1 Tabel biodata narasumber ... 72
Tabel 3.2 Tabel Pedoman Penelitian Kajian Desain Old School Fashion Khas Peter Says Denim ... 74
Tabel 4.1 Tabel estetika Old School Fashion Style I ... 78
Tabel 4.2 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old School Fashion Peter Says Denim Style I…………...………...80
Tabel 4.3 Tabel estetika Old School Fashion Style II ... 82
Tabel 4.4 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old School Fashion Peter Says Denim Style II…..……...………...84
Tabel 4.5 Tabel estetika Old School Fashion Style III... 86
Tabel 4.6 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old School Fashion Peter Says Denim Style III.………...………...87
Tabel 4.7 Tabel estetika Old School Fashion Style IV ... 90
Tabel 4.8 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old School Fashion Peter Says Denim Style IV.………...………...92
Dewi Widowati, 2015
KAJIAN DESAIN OLD SCHOOL FASHION KHAS PETER SAYS DENIM
Universitas Pendidikan Indonesia | repository.upi.edu| perpustakaan.upi.edu
Tabel 4.10 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old School Fashion Peter Says Denim Style V..………...………...95
Tabel 4.11 Tabel estetika Old School Fashion Style VI ... 98 Tabel 4.12 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old School Fashion Peter Says Denim Style VI.………...………...99
Tabel 4.13 Tabel estetika Old School Fashion Style VII ... 102 Tabel 4.14 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old School Fashion Peter Says Denim Style VII.………...………...103
Tabel 4.15 Tabel estetika Old School Fashion Style VIII ... 106 Tabel 4.16 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old School Fashion Peter Says Denim Style VIII……...………...107
Tabel 4.17 Tabel estetika Old School Fashion Style VIIII ... 111 Tabel 4.18 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old School Fashion Peter Says Denim Style VIIII…...………...111
Tabel 4.19 Tabel estetika Old School Fashion Style X ... 114 Tabel 4.20 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old School Fashion Peter Says Denim Style X………...………...115
Tabel 4.21 Tabel k Analisis Keseluruhan Estetika Old School Fashion Style Peter Says Denim Objek I-X ……….118
Dewi Widowati, 2015
KAJIAN DESAIN OLD SCHOOL FASHION KHAS PETER SAYS DENIM
Universitas Pendidikan Indonesia | repository.upi.edu| perpustakaan.upi.edu DAFTAR GAMBAR
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Dewi Widowati, 2015
KAJIAN DESAIN OLD SCHOOL FASHION KHAS PETER SAYS DENIM
Universitas Pendidikan Indonesia | repository.upi.edu| perpustakaan.upi.edu
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Gambar 2. 20 Karakteristik gaya fashion di era kemunculan old school (Preppie) (ABBA) ... Error! Bookmark not defined. Gambar 2. 21 Karakteristik gaya fashion di era kemunculan old school (ravers dan scallies) ... Error! Bookmark not defined. Gambar 2. 22 Karakteristik gaya fashion di era kemunculan old school (Gangsta) (RUN DMC) ... Error! Bookmark not defined. Gambar 2. 23 Karakteristik gaya fashion di era kemunculan old school (New School) Sumber: http://lufiniamode.wordpress.com/ ... Error! Bookmark not defined. Gambar 2. 24 Karakteristik gaya old school (Mr. T) .. Error! Bookmark not defined. Gambar 2. 25 Karakteristik gaya fashion di era kemunculan old school (Thrashers) ... Error! Bookmark not defined. Gambar 2. 26 Karakteristik gaya fashion di era kemunculan old school (Goths)
