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DAFTAR PUSTAKA

Tjiptono, Fandy dan Chandra, Gregorius. 2011. Service, Quality & Satisfaction. Edisi Ketiga, Yogyakarta: ANDI.

Prof.J.Supranto, M.A., APU. (2006) Mengukur Tingkat Kepuasaan Pelanggan. Rineka Cipta: Jakarta

Fandy, Tjiptono,(2011), Pemasaran Jasa, Bayumedia, Malang.

Sutedja, Wira. 2007. Panduan Layanan Konsumen. Jakarta: PT. Grasindo Sunarto. 2007. Manajemen Ritel. Yogyakarta: Penerbit Amus.

Akbar M.M and Parvez. 2009. Impact of Service Quality, Trust, and Customer

Satisfaction Loyalty, ABAC Journal, Vol. 29, No.1.Januari, 24-38.

Edgar, M dan Galia, F. 2009. Why and How Service Quality Perceptions Impact

Consumer Responses, Journal of Managing Service Quality, Vol. 19,

No.4, pp.474-485.

Lo Liang Kheng et al, November 2010. “ The Impact of Service Quality on

Customer Loyalty: A Study of Banks in Penang, Malaysia” International Journal of Marketing Studies Vol. 2, No. 2.

Fandy Tjiptono,2012. Service Management Mewujudkan Layanan Prima, edisi 2. Yogyakarta: Andi, (Dimensi)

Siddiqi, K.O. 2011. Between Service Quality Attributes, Customer Satisfactionand

Customer Loyalty in the Retail Banking Sector in Bangladesh,

International Journal of Business and Management, Vol. 6, No. 3, pp.

12 -3.

Christoper Lovelock & Lauren K Wright.2007. Manajemen Pemasaran Jasa, PT. Indeks, Indonesia

K. L. Keller. 2007. Manajemen Pemasaran. Jilid 1. Jakarta: PT Index

Payne, A . 2007. Pemasaran Jasa, Cetakan Kedua, Andi and Pearson Education, Yogyakarta .

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72

Indriyo Gitosudarmo. 2008. Manajemen Pemasaran, Edisi Kedua, Yogyakarta : BPFE – YOGYAKARTA

Cannon, Joseph P., William D. Perreault Jr. dan Jerome McCarthy. 2008. Alih Bahasa : Diana Angelica dan Ria Cahyani. Pemasaran Dasar-Dasar :

Pendekatan Manajerial Global. Buku 2. Edisi 16. Salemba Empat.

Jakarta.

Kotler, Philip dan Gary Armstrong, 2008. Prinsip-Prinsip Pemasaran. Jilid 1. Edisi Keduabelas. Erlangga. Jakarta.

Widiyono dan Mukhaer Pakkanna. 2013. Pengantar Bisnis : Respon terhadap

Dinamika Global. Mitra Wacana Media. Jakarta.

Kotler Philip, dan Gary Amstrong. 2012. Principles Of Marketing, Global

Edition, 14 Edition, Pearson Education.

Lukasyanti, D. 2010. Strategi Meningkatkan Kualitas Pelayanan Jasa. (online), (http://www.sutisna.com)

Hasan, Ali, 2008, Marketing, cetakan pertama, Penerbit : Medpress, Yogyakarta Kotler, P. dan Keller, K.L. 2007. Manajemen Pemasaran. Jilid 1 dan 2. Jakarta:

PT Indeks

Malik, Prof Dr Muhammad Ehsan et al, 2012. Impact of Brand Image, Service

Quality and Price on Customer Satisfaction in Pakistan

Telecommunication Sector, International Journal of Business and Social

Science, Vol. 3, No. 23, December 2012

Kotler, Philip dan A.B Susanto 2005. “Manaejemen Pemasaran” (Alih Bahasa : Benyamin Molan). Jilid 1. Cetakan Kesebelas. Jakarta : PT. Indeks. Kotler dan Armstrong, G. 2008. Dasar-Dasar Pemasaran. Edisi 11. Penerbit

Indeks, Jakarta.

Oliver, 2007. Measurement and Evaluation of Satisfaction Processes in Retail

Settings. Journal of Retailing. 57(3), 25–48.

Lupiyoadi, dan Hamdani. 2008. Manajemen Pemasaran Jasa Edisi 2. Cetakan ke-4. Jakarta : Salemba Empat. View Stories And Merchandise. Lexington, MA: D.C. Health, 193-206.

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Tjiptono, Fandy. 2004. Perspektif Manajemen dan Pemasaran Kontemporer. Yogyakarta : Andi.

Sugiyono. (2014). Metodelogi Penelitian Manajemen, Bandung: Alfabeta Sukmadinata

Lupiyoadi, Rambat dan Hamdani A. 2006. Manajemen Pemasaran Jasa, Edisi kedua. Jakarta: Salemba Empat.

Data Sets

http://www.jpnn.com/read/2015/09/01/323699/Ekspor-Perhiasan-Meningkat-14,91-Persen-

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74

Lampiran1 Kuesioner

DATA RESPONDEN

Jenis Kelamin : O Laki-Laki O Perempuan

Usia : O 30 > 40 O > 40 - 50 O > 50

Lama menjadi Customer Fahmi Collection 1. 1 – 3 Tahun

2. >3 – 6 Tahun 3. >6 – 10 Tahun 4. > 10 Tahun

Berapakali anda mengunjungi Fahmi Collecton 1. 1 Minggu < 3 kali

2. 1 Minggu > 3 kali

Petunjuk Pengisian Kuesioner

Kuesioner ini berisi sejumlah pertanyaan. Silahkan anda tunjukan seberapa besar tingkat pilihan anda terhadap pertanyaan memberi tanda (√), jika anda ingin mengganti jawaban persetujuan anda cukup melingkari atau mencoret (coret dengan garis) tanda centang tersebut kemudian memberikan tanda centang baru jawaban anda persetujuan yang akan anda pilih dengan ketentuann sebagai berikut: Kriteria Skor Sangat Setuju (SS) 5 Setuju (S) 4 Netral (N) 3 Tidak Setuju (TS) 2

Sangat Tidak Setuju (STS) 1

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Kualitas Pelayanan

No Pertanyaan SS S N TS STS

Bukti Fisik

1 Menurut saya peralatan di Fahmi Collection lengkap

2 Menurut saya ruang pemesanan di Fahmi Collection rapi Keandalan

3 Menurut saya karyawan sigap dalam menangani pemesanan

4 Pemesanan sesuai waktu yang dijanjijakan

5 Karyawan mempunyai pengetahuan tentang jasa pemesanan

6 Kemampuan karyawan yang handal

Daya Tanggap

7 Karyawan tepat dalam memberikan informasi

8 Karyawan cepat dalam memenuhi pesanan

9 Karyawan cepat dalam menangani keluhan

Jaminan

10 Fahmi Collection memberikan suasana aman saat bertransaksi

11 Contoh disain yang dititipkan aman

12 Memberikan garansi ketidak cocokan desain

13 Kecepatan karyawan dalam perbaikan

14 Ketepatan karyawan dalam perbaikan

Empaty

15 Karyawan di Fahmi Collection ramah

16 Karyawan paham terhadap keinginan pelanggan

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76

PERSEPSI HARGA

No Pertanyaan SS S N TS STS

Keterjangkauan Harga

18 Harga yang ditawarkan sesuai dengan dipasaran

19 Harga sesuai dengan daya beli konsumen

Kesesuaian Harga dengan Kualitas

20 Harga yang ditawarkan sesuai dengan desain

21 Harga yang ditawarkan kompetitif

Daya Saing Harga

22 Harga yang ditawarkan lebih terjangkau dari competitor

23 Harga yang ditawarkan masih terhitung wajar

Kesesuaian Harga dengan Manfaat

24 Harga yang ditawarkan sesuai dengan harapan konsumen

25 Potongan harga yang ditawarkan sesuai dengan harapan konsumen

Kepuasaan Konsumen

No Pertanyaan SS S N TS STS

Perbandingan Percived Value dengan Expeted Value

26 Manfaat yang saya rasakan sama dengan harapan saya

27 Manfaat yang saya rasakan lebih tinggi daripada harapan saya 28 Manfaat yang saya rasakan lebih rendah daripada yang saya harapkan

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Lampiran2 Hasil Kuesioner Kualitas Pelayanan

Responden Kualitas Pelayanan (X1)

No Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Jumlah 1 2 3 3 2 2 2 2 2 2 2 3 2 2 2 2 2 2 37 2 2 2 2 2 2 2 2 2 2 3 3 3 2 2 1 1 1 34 3 2 1 2 1 3 3 3 2 2 2 2 4 3 3 2 4 2 41 4 3 3 4 3 2 2 4 1 1 2 3 3 2 2 3 2 2 42 5 3 2 2 1 3 3 3 2 3 3 3 4 3 4 1 2 1 43 6 4 4 4 2 4 4 3 2 2 3 3 3 3 3 3 3 1 51 7 2 2 2 1 2 2 2 1 2 2 2 2 3 2 2 2 2 33 8 3 2 2 1 2 2 3 3 3 3 3 3 3 2 2 2 2 41 9 4 4 4 3 2 3 3 3 3 3 4 4 3 3 3 3 1 53 10 2 2 1 2 2 2 2 2 2 3 3 3 3 1 1 2 1 34 11 3 3 3 2 1 1 2 2 2 4 3 4 2 2 3 3 3 43 12 2 2 1 3 1 3 3 3 2 2 3 3 3 1 3 2 1 38 13 2 3 3 1 3 3 2 2 3 3 3 3 3 2 3 3 2 44 14 2 1 2 2 2 3 1 1 1 3 3 1 3 3 2 2 1 33 15 1 3 3 1 2 3 2 2 1 3 3 3 2 1 2 1 1 34 16 1 1 2 1 2 1 3 2 4 3 3 3 2 2 1 1 1 33 17 1 2 4 2 1 1 2 2 3 3 3 3 2 2 2 4 2 39 18 1 2 2 1 4 2 2 3 3 3 2 2 1 2 1 2 1 34 19 3 2 3 3 2 3 2 2 2 3 3 3 3 4 2 2 1 43 20 3 3 2 1 3 4 4 3 2 2 2 3 4 4 2 2 1 45 21 2 3 2 2 1 2 2 2 3 3 2 1 3 1 2 2 1 34 22 3 4 4 4 2 3 1 3 2 4 4 4 4 5 4 2 2 55 23 4 5 5 2 4 3 4 3 3 3 3 4 3 4 4 4 4 62 24 2 3 2 2 1 2 3 3 3 3 3 4 3 3 5 4 4 50 25 3 4 3 5 4 4 4 4 4 4 4 3 4 4 3 4 3 64 26 2 2 3 1 3 3 4 3 3 3 3 3 3 2 2 2 3 45 27 3 4 4 3 3 4 4 4 4 4 4 4 4 4 2 4 4 63 28 4 5 2 3 4 4 5 3 4 4 4 4 4 5 2 3 3 63 29 2 2 3 1 5 5 5 2 2 3 3 2 2 2 3 2 1 45 30 4 5 3 3 5 4 3 3 3 3 3 3 3 3 3 2 2 55 31 2 4 2 2 4 4 4 2 4 3 2 4 3 4 5 3 3 55 32 2 5 4 2 2 3 3 3 3 3 3 3 3 5 3 3 3 53 33 2 4 2 4 2 4 4 3 4 4 2 3 3 4 3 3 3 54 34 1 2 2 2 2 2 2 2 3 2 2 2 2 2 1 3 1 33 35 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 34 36 3 2 3 2 2 1 4 2 4 4 4 3 4 3 3 2 1 47 37 2 3 4 3 2 3 4 2 3 2 3 2 3 3 2 3 1 45

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78 38 3 4 2 2 2 4 5 2 4 3 4 4 4 4 3 3 2 55 39 3 5 5 2 3 4 2 2 4 2 4 3 3 4 3 4 2 55 40 4 2 2 3 2 2 2 2 4 4 4 4 2 4 4 4 2 51 41 4 4 2 4 1 4 2 2 2 2 3 4 4 4 3 2 3 50 42 3 4 4 3 3 3 4 2 4 4 3 4 4 4 3 2 1 55 43 3 4 1 3 4 4 2 4 4 4 4 2 2 3 2 3 1 50 44 3 4 4 2 2 1 2 2 3 2 3 2 2 4 3 3 3 45 45 3 4 4 2 3 4 2 2 4 4 4 4 4 5 4 3 1 57 46 3 2 3 3 3 3 3 2 3 3 2 3 2 2 3 3 1 44 47 4 5 4 2 3 3 3 4 3 3 3 3 3 4 4 4 3 58 48 1 1 3 2 3 3 2 3 2 2 2 2 3 1 2 1 1 34 49 4 5 3 3 4 1 1 1 1 1 3 1 1 1 1 1 1 33 50 4 4 2 3 3 2 2 3 2 2 3 2 3 2 2 3 1 43 51 4 3 4 3 3 2 4 3 3 3 3 2 2 2 1 2 1 45 52 4 4 3 1 3 3 4 3 3 3 4 2 4 2 4 4 4 55 53 3 4 3 4 3 3 3 4 4 3 4 3 3 4 3 2 2 55 54 1 3 3 2 3 3 3 3 3 3 3 3 3 3 3 2 1 45 55 4 5 4 3 4 2 3 1 1 2 3 3 2 4 3 2 1 47 http://digilib.mercubuana.ac.id/

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Lampiran3 Hasil Kuesioner Persepsi Harga

Responden Persepsi Harga (X2)

No Q18 Q19 Q20 Q21 Q22 Q23 Q24 Q25 Jumlah 1 2 2 3 3 3 4 4 2 23 2 4 4 2 2 2 1 3 3 21 3 2 4 3 3 2 2 2 3 21 4 4 4 2 3 3 3 3 2 24 5 3 2 3 3 2 3 3 2 21 6 3 2 3 2 2 2 4 3 21 7 3 2 3 2 3 4 4 2 23 8 2 2 3 2 3 4 4 2 22 9 3 1 3 3 3 3 3 4 23 10 4 3 3 2 1 2 3 2 20 11 4 4 2 2 2 2 2 1 19 12 3 4 3 4 5 4 5 4 32 13 3 2 2 2 3 4 3 4 23 14 3 2 3 3 3 3 3 3 23 15 3 2 2 2 4 3 3 3 22 16 5 2 5 3 2 5 2 2 26 17 3 3 4 3 3 3 3 2 24 18 3 2 3 3 4 3 2 4 24 19 4 2 4 3 2 3 2 3 23 20 4 5 4 2 2 2 2 1 22 21 2 3 5 5 5 3 5 4 32 22 3 3 3 4 3 3 3 4 26 23 3 4 3 3 3 3 3 3 25 24 4 3 4 2 4 2 4 2 25 25 4 3 5 4 3 4 3 4 30 26 2 2 3 3 3 2 4 2 21 27 3 2 2 2 2 2 4 5 22 28 2 3 4 3 2 2 2 3 21 29 4 2 4 3 3 2 3 4 25 30 3 2 3 3 2 4 3 4 24 31 4 3 4 3 2 2 4 2 24 32 4 3 3 2 3 2 2 3 22 33 4 3 4 2 3 4 4 2 26 34 3 2 3 3 3 3 3 2 22 35 2 4 2 2 2 2 4 3 21 36 4 4 5 5 4 5 5 5 37 37 3 2 4 4 4 3 4 4 28

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80 38 4 5 4 4 2 4 4 5 32 39 5 3 5 4 5 5 5 2 34 40 4 3 4 4 3 3 4 3 28 41 4 3 3 2 3 3 4 1 23 42 3 4 3 3 3 3 4 4 27 43 3 3 2 2 4 3 2 2 21 44 3 2 3 4 3 3 3 3 24 45 2 2 3 3 3 3 2 3 21 46 3 4 5 3 2 3 4 3 27 47 3 2 3 2 4 3 4 2 23 48 2 2 4 2 2 3 4 2 21 49 3 4 4 2 2 2 4 2 23 50 3 5 5 5 5 4 5 3 35 51 4 3 4 4 3 3 3 2 26 52 3 3 2 3 4 4 4 2 25 53 4 3 3 3 2 3 3 2 23 54 2 3 2 2 3 2 3 3 20 55 2 2 2 2 3 4 4 3 22 http://digilib.mercubuana.ac.id/

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Lampiran4 Hasil Kuesioner Kepuasaan Pelanggan Responden Kepuasaan Pelanggan (Y) No KP KP KP Jumlah 1 2 4 2 8 2 2 4 2 8 3 3 3 3 9 4 3 3 3 9 5 2 4 2 8 6 3 4 3 10 7 2 3 2 7 8 2 2 2 6 9 3 4 4 11 10 2 2 3 7 11 2 3 3 8 12 5 2 4 11 13 2 2 3 7 14 4 3 2 9 15 2 2 4 8 16 3 4 3 10 17 3 4 4 11 18 2 2 2 6 19 1 4 2 7 20 2 2 4 8 21 2 2 2 6 22 2 3 3 8 23 4 4 3 11 24 4 4 5 13 25 4 5 4 13 26 4 3 4 11 27 2 5 3 10 28 2 4 2 8 29 2 4 2 8 30 2 4 3 9 31 2 3 4 9 32 2 5 4 11 33 4 4 2 10 34 2 4 2 8 35 4 2 4 10 36 4 4 4 12 37 3 4 4 11

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82 38 5 4 5 14 39 4 3 4 11 40 5 5 4 14 41 4 3 2 9 42 2 4 5 11 43 4 3 2 9 44 4 4 4 12 45 4 5 4 13 46 3 4 4 11 47 2 4 3 9 48 3 3 4 10 49 2 5 3 10 50 4 4 5 13 51 2 3 4 9 52 4 2 5 11 53 4 3 2 9 54 3 3 3 9 55 4 4 5 13 http://digilib.mercubuana.ac.id/

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Lampiran5 Hasil Uji Validitas Kualitas Pelayanan Correlations X1. 1 X1.2 X1.3 X1.4 X1.5 X1.6 X1.7 X1.8 X1.9 X1.10 X1.11 X1.12 X1.13 X1.14 X1.15 X1.16 X1.17 Kualita s Pelayan an (X1) X1.1 Pearson Correlati on 1 .602** .278 * .410** .297* .158 .176 .123 .046 .081 .444** .215 .245 .394** .296* .265 .210 .557** Sig. (2-tailed) .000 .040 .002 .028 .250 .200 .371 .737 .558 .001 .114 .071 .003 .028 .050 .124 .000 N 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 X1.2 Pearson Correlati on .602 ** 1 .467** .432** .364** .335* .197 .286* .225 .101 .408** .207 .259 .531** .439** .333* .412** .712** Sig. (2-tailed) .000 .000 .001 .006 .012 .150 .035 .099 .462 .002 .129 .056 .000 .001 .013 .002 .000 N 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 X1.3 Pearson Correlati on .278 * .467** 1 .141 .188 .042 .125 .008 .045 .029 .289* .140 .064 .323* .310* .261 .201 .424** Sig. (2-tailed) .040 .000 .304 .170 .758 .364 .952 .744 .836 .032 .308 .643 .016 .021 .054 .141 .001 N 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 X1.4 Pearson Correlati on .410 ** .432** .141 1 .009 .181 .022 .265 .151 .202 .335* .138 .184 .354** .206 .120 .094 .442** Sig. (2-tailed) .002 .001 .304 .949 .185 .871 .050 .271 .140 .012 .314 .178 .008 .131 .382 .497 .001 N 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55

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84 X1.5 Pearson Correlati on .297 * .364** .188 .009 1 .474** .324* .219 .130 .070 .075 .053 - .030 .191 .042 .047 - .031 - .366** Sig. (2-tailed) .028 .006 .170 .949 .000 .016 .108 .343 .610 .584 .703 .830 .163 .761 .736 .824 .006 N 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 X1.6 Pearson Correlati on .158 .335* .042 .181 .474 ** 1 .422** .356** .246 .245 .180 .285* .521** .458** .314* .223 .148 .585** Sig. (2-tailed) .250 .012 .758 .185 .000 .001 .008 .070 .072 .188 .035 .000 .000 .020 .101 .280 .000 N 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 X1.7 Pearson Correlati on .176 .197 .125 .022 .324* .422 ** 1 .283* .410** .248 .143 .325* .382** .265 .227 .231 .304* .530** Sig. (2-tailed) .200 .150 .364 .871 .016 .001 .036 .002 .068 .296 .016 .004 .050 .096 .089 .024 .000 N 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 X1.8 Pearson Correlati on .123 .286* .008 .265 .219 .356 ** .283* 1 .478** .400** .289* .183 .322* .242 .166 .316* .364** .528** Sig. (2-tailed) .371 .035 .952 .050 .108 .008 .036 .000 .003 .032 .180 .017 .075 .225 .019 .006 .000 N 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 X1.9 Pearson Correlati on .046 .225 .045 .151 .130 .246 .410** .478 ** 1 .582** .369** .349** .352** .453** .253 .457** .298* .587** Sig. (2-tailed) .737 .099 .744 .271 .343 .070 .002 .000 .000 .006 .009 .008 .001 .062 .000 .027 .000 N 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 http://digilib.mercubuana.ac.id/

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X1.10 Pearson Correlati on .081 .101 .029 .202 .070 .245 .248 .400** .582 ** 1 .461** .456** .351** .395** .287* .263 .228 .523** Sig. (2-tailed) .558 .462 .836 .140 .610 .072 .068 .003 .000 .000 .000 .009 .003 .034 .053 .095 .000 N 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 X1.11 Pearson Correlati on .444 ** .408** .289* .335* .075 .180 .143 .289* .369** .461** 1 .329* .365** .407** .276* .275* .208 .579** Sig. (2-tailed) .001 .002 .032 .012 .584 .188 .296 .032 .006 .000 .014 .006 .002 .041 .042 .127 .000 N 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 X1.12 Pearson Correlati on .215 .207 .140 .138 -.053 .285* .325* .183 .349** .456** .329* 1 .448** .563** .461** .343* .379** .584** Sig. (2-tailed) .114 .129 .308 .314 .703 .035 .016 .180 .009 .000 .014 .001 .000 .000 .010 .004 .000 N 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 X1.13 Pearson Correlati on .245 .259 .064 .184 -.030 .521** .382** .322* .352** .351** .365** .448** 1 .524** .379** .264 .319* .600** Sig. (2-tailed) .071 .056 .643 .178 .830 .000 .004 .017 .008 .009 .006 .001 .000 .004 .052 .017 .000 N 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 X1.14 Pearson Correlati on .394 ** .531** .323* .354** .191 .458** .265 .242 .453** .395** .407** .563** .524** 1 .472** .418** .370** .774** Sig. (2-tailed) .003 .000 .016 .008 .163 .000 .050 .075 .001 .003 .002 .000 .000 .000 .001 .005 .000 N 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55

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86 X1.15 Pearson Correlati on .296 * .439** .310* .206 .042 .314* .227 .166 .253 .287* .276* .461** .379** .472** 1 .508** .523** .645** Sig. (2-tailed) .028 .001 .021 .131 .761 .020 .096 .225 .062 .034 .041 .000 .004 .000 .000 .000 .000 N 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 X1.16 Pearson Correlati on .265 .333* .261 .120 .047 .223 .231 .316 * .457** .263 .275* .343* .264 .418** .508** 1 .601** .612** Sig. (2-tailed) .050 .013 .054 .382 .736 .101 .089 .019 .000 .053 .042 .010 .052 .001 .000 .000 .000 N 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 X1.17 Pearson Correlati on .210 .412** .201 .094 -.031 .148 .304* .364** .298* .228 .208 .379** .319* .370** .523** .601** 1 .586** Sig. (2-tailed) .124 .002 .141 .497 .824 .280 .024 .006 .027 .095 .127 .004 .017 .005 .000 .000 .000 N 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 Kualita s Pelayan an (X1) Pearson Correlati on .557 ** .712** .424** .442** .366** .585** .530** .528** .587** .523** .579** .584** .600** .774** .645** .612** .586** 1 Sig. (2-tailed) .000 .000 .001 .001 .006 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 N 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55

**. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed).

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Lampiran6 Hasil Uji Validitas Persepsi Harga Correlations X2.1 X2.2 X2.3 X2.4 X2.5 X2.6 X2.7 X2.8 Persepsi Harga (X2) X2.1 Pearson Correlation 1 .230 .334* .111 -.055 .150 -.083 -.138 .325* Sig. (2-tailed) .092 .013 .421 .689 .274 .548 .314 .015 N 55 55 55 55 55 55 55 55 55 X2.2 Pearson Correlation .230 1 .191 .207 -.011 -.107 .147 -.025 .373** Sig. (2-tailed) .092 .162 .129 .937 .436 .285 .857 .005 N 55 55 55 55 55 55 55 55 55 X2.3 Pearson Correlation .334* .191 1 .582** .155 .324* .276* .080 .664** Sig. (2-tailed) .013 .162 .000 .259 .016 .041 .559 .000 N 55 55 55 55 55 55 55 55 55 X2.4 Pearson Correlation .111 .207 .582** 1 .450** .430** .315* .442** .807** Sig. (2-tailed) .421 .129 .000 .001 .001 .019 .001 .000 N 55 55 55 55 55 55 55 55 55 X2.5 Pearson Correlation -.055 -.011 .155 .450** 1 .430** .441** .166 .587** Sig. (2-tailed) .689 .937 .259 .001 .001 .001 .225 .000 N 55 55 55 55 55 55 55 55 55 X2.6 Pearson Correlation .150 -.107 .324* .430** .430** 1 .340* .149 .610** Sig. (2-tailed) .274 .436 .016 .001 .001 .011 .278 .000 N 55 55 55 55 55 55 55 55 55 X2.7 Pearson Correlation -.083 .147 .276* .315* .441** .340* 1 .162 .593** Sig. (2-tailed) .548 .285 .041 .019 .001 .011 .237 .000 N 55 55 55 55 55 55 55 55 55 X2.8 Pearson Correlation -.138 -.025 .080 .442** .166 .149 .162 1 .440** Sig. (2-tailed) .314 .857 .559 .001 .225 .278 .237 .001 N 55 55 55 55 55 55 55 55 55 Harga (X2) Pearson Correlation .325* .373** .664** .807** .587** .610** .593** .440** 1 Sig. (2-tailed) .015 .005 .000 .000 .000 .000 .000 .001 N 55 55 55 55 55 55 55 55 55

*. Correlation is significant at the 0.05 level (2-tailed). **. Correlation is significant at the 0.01 level (2-tailed).

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88

Lampiran7 Hasil Uji Validitas Kepuasaan Pelanggan

Correlations

Y1.1 Y1.2 Y1.3 Pelanggan (Y) Kepuasaan

Y1.1 Pearson Correlation 1 .087 .426** .751** Sig. (2-tailed) .529 .001 .000 N 55 55 55 55 Y1.2 Pearson Correlation .087 1 .118 .552** Sig. (2-tailed) .529 .391 .000 N 55 55 55 55 Y1.3 Pearson Correlation .426** .118 1 .760** Sig. (2-tailed) .001 .391 .000 N 55 55 55 55 Kepuasaan Pelanggan

(Y) Pearson Correlation .751** .552** .760** 1 Sig.

(2-tailed) .000 .000 .000

N 55 55 55 55

*. Correlation is significant at the 0.05 level (2-tailed). **. Correlation is significant at the 0.01 level (2-tailed).

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Lampiran8 Hasil Uji Reliabilitas 1. Kualitas Pelayanan

Reliability Statistics

Cronbach's Alpha N of Items

.867 17

2. Persepsi Harga

Reliability Statistics

Cronbach's Alpha N of Items

.669 8

3. Kepuasaan Pelanggan

Reliability Statistics

Cronbach's Alpha N of Items

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90

Lampiran9 Hasil Uji Normalitas

Lampiran 10 Hasil Uji Multikolonoritas

Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. Collinearity Statistics B Std.

Error Beta Tolerance VIF

1 (Constant) .600 1.773 .338 .736

Kualitas

Pelayanan .081 .026 .350 3.075 .003 .978 1.023

Persepsi

Harga .222 .060 .419 3.681 .001 .978 1.023

a. Dependent Variable: Kepuasaan Pelanggan

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Lampiran11 Hasil Uji Heteroskedastisitas

Lampiran12 Hasil Uji Analisa Regresi Linier Berganda Coefficientsa

Model

Unstandardized

Coefficients Standardized Coefficients

t Sig. B Error Std. Beta 1 (Constant) .600 1.773 .338 .736 Kualitas Pelayanan .081 .026 .350 3.075 .003 Persepsi Harga .222 .060 .419 3.681 .001

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92

Lampiran13 Hasil Uji Ketepatan Model

Hasil Uji R2

Model Summaryb

Model R Square R R Square Adjusted Std. Error of the Estimate

1 .585a .342 .316 1.739

a. Predictors: (Constant), Persepsi Harga, Kualitas Pelayanan b. Dependent Variable: Kepuasaan Pelanggan

Hasil Uji F

ANOVAa

Model Squares Sum of df Square Mean F Sig.

1 Regression

81.655 2 40.827 13.501 .000b

Residual 157.254 52 3.024

Total 238.909 54

a. Dependent Variable: Kepuasaan Pelanggan

b. Predictors: (Constant),Persepsi Harga, Kualitas Pelayanan

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Lampiran14 Hasil Uji Hipotesis Hasil Uji t

Coefficientsa

Model

Unstandardized

Coefficients Standardized Coefficients

t Sig. B Error Std. Beta 1 (Constant) .600 1.773 .338 .736 Kualitas Pelayanan .081 .026 .350 3.075 .003 Persepsi Harga .222 .060 .419 3.681 .001

Referensi

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