LAMPIRAN I KUESIONER
Petunjuk Pengisian Kuesioner
Bapak/Ibu/Saudara yang terhormat,
Sebelumnya saya mengucap terima kasih atas kesediaan Bapak/Ibu/Saudara untuk
berpartisipasi dalam penelitian ini. Adapun penelitian ini diadakan dalam rangka penulisan
tesis pada konsentrasi Pemasaran Pascasarjana Magister Manajemen Universitas Sumatera
Utara, Medan dengan judul : “
ANALISIS BAURAN PEMASARAN DALAM
MENINGKATKAN KEPUASAN PELANGGAN SURATKABAR PT. HARIAN UMUM
WA
SPADA, MEDAN.”
Atas kesediaan dan waktu yang Bapak/Ibu/Saudara berikan, saya sampaikan terima
kasih yang sebesar-besarnya.
I.
IDENTITAS RESPONDEN
Isilah dan berilah tanda (x) pada jawaban pada sesuai dengan data pribadi
Bapak/Ibu/Saudara.
Nama :
……… (Boleh tidak diisi)
Jenis Kelamin : laki-laki / Perempuan
II.
Petunjuk Pengisian
Untuk menjawab pertanyaan-pertanyaan dibawah ini, Bapak/Ibu/Saudara dapat
memberikan tanda silang (x)
Kolom yang disediakan.
Skor untuk Variabel Penelitian
Sangat Setuju (SS) = 5
Setuju (S) = 4
Netral (N) = 3
Tidak Setuju (TS) = 2
No.
DAFTAR PERTANYAAN
JAWABAN KUESIONER
A
.
Variabel Produk (Suratkabar Waspada)SS
S
N
TS
STS
1.
Warna yang ditampilkan suratkabar
Waspada dapat menjadi daya tarik
pembaca
2.
Quiz-quiz yang disajikan dapat menarik
minat pembaca untuk mengikutinya
3.
Informasi berita yang akurat dan
up to
date
yang ditawarkan oleh suratkabar
Waspada lengkap
Variable Harga
SS
S
N
TS
STS
4. Harga
suratkabar Waspada bersaing
dengan
Hargasuratkabar lainnya
5. Harga suratkabar Waspada
sebanding
dengan kualitas
C.
Variabel Saluran Distribusi
SS
S
N
TS
STS
6. Lokasi pembelian
suratkabar Waspada
dapat terjangkau dimana saja
7. Kemudahan tempat pembelian
suratkabar
Waspada
8. Pembayaran tagihan
suratkabar Waspada
yang bisa dilakukan melalui rekening
ATM Bank -bank manapun
D.
Variabel Promosi
SS
S
N
TS
STS
9.
Promosi harian Waspada mendapat
respon positif dari masyarakat.
10.
Hal ini Iklan yang diberikan lewat
spanduk dan Bilboard cukup informatif
E.
Variabel Proses
SS
S
N
TS
STS
11.
Koran Waspada diterbitkan tepat waktu
12.
Berita- berita Waspada disesuaikan
dengan hari
F.
Variabel Orang
SS
S
N
TS
STS
13.
Kemampuan penulisan berita Harian
Waspada mampu membuat pembaca
tertarik
14.
Koran merupakan Koran yang terbesar
di Sumatera Utara merupakan hasil dari
motivasi para karyawannya
G.
Variabel Layanan Pelanggan
SS
S
N
TS
STS
15.
Pelayanan pelanggan Waspada terhadap
konsumen sangat memuaskan
16.
Sasaran Harian Waspada adalah orang
tua saja
17. Kualitas
suratkabar Waspada membuat
konsumen
merasa
puas
akan
membacanya
18.
Setelah membaca suratkabar Waspada
pelanggan akan merasa puas dan bangga
19. Harga
suratkabar Waspada relatif lebih
75. 4 5 5 14 5 5 5 19 3 5 8 5 3 3 11 4 4 3 11
140 4 3 12 2 9 8 4 3 3
141. 4 3 11 2 8 8 3 3 3
142. 3 3 9 1 6 7 3 4 3
143. 3 2 7 3 9 6 2 3 1
144. 4 2 8 1 7 6 3 3 3
145. 5 2 10 3 11 9 4 2 2
146. 5 4 12 2 10 10 5 3 2
147. 4 3 9 2 7 8 4 2 1
148. 5 2 10 1 8 8 3 3 2
149 5 2 11 2 9 9 4 2 2
LAMPIRAN IV
VALIDITAS
Item-Total Statistics Produk
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected
Item-Total Correlation
Cronbach's
Item-Total Statistics Harga
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected
Item-Total Correlation
Cronbach's
Alpha if Item
Deleted
ITEM 4 12.0811 6.102 .478 .912
ITEM 5 12.8041 3.846 .731 .653
Item-Total Statistics distribusi
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected
Item-Total Correlation
Item-Total Statistics Promosi
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected
Item-Total Correlation
Cronbach's
Item-Total Statistics proses
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item
Deleted
ITEM 11 2.68 1.226 .598 .a
ITEM 12 11.32 4.045 .545 .a
Item-Total Statistics Orang
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected
Item-Total Correlation
Squared Multiple
Item-Total Statistics layanan pelanggan
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected
Item-Total Correlation
Squared Multiple
Correlation
Item Deleted
Scale Variance if
Item Deleted
Corrected
Item-Total Correlation
Cronbach's
Spearman's rho
Correlation Coefficient 1.000 .016** .339** .377**
Sig. (2-tailed) . .052 .000 .000
N 150 150 150 150
Correlation Coefficient .168** 1.000 .431** .522**
Sig. (2-tailed) .052 . .000 .000
N 150 150 150 150
Correlation Coefficient .339** .431** 1.000 .419**
Sig. (2-tailed) .000 .000 . .000
N 150 150 150 150
unstandarzed
Residual
Correlation Coefficient .377** .522** .419** 1.000
Sig. (2-tailed) .000 .000 .000 .
Correlation Promosi
ITEM 7 ITEM 8
Unstandarzed Residual
Spearman's rho 1.000 .169 .377**
Sig. (2-tailed) . .052 .000
N 148 148 148
Correlation Coefficient .160 1.000 .522**
Sig. (2-tailed) .052 . .000
N 150 150 150
Correlation Coefficient .339** .431** .419**
Sig. (2-tailed) .000 .000 .000
N 148 148 148
Unstandarzed
Residual
Correlation Coefficient .377** .522** 1.000
Sig. (2-tailed) .000 .000 .
N 150 150 150
Correlation Harga
ITEM 9 ITEM 10
Unstandarzed
Residual
Spearman's rho Correlation Coefficient 1.000 .016** .377**
Sig. (2-tailed) . .052 .000
N 150 150 150
Correlation Coefficient .168** 1.000 .522**
Sig. (2-tailed) .052 . .000
N 150 150 150
Correlation Coefficient .339** .431** .419**
Sig. (2-tailed) .000 .000 .000
N 150 150 150
unstandarzed
Residual
Correlation Coefficient .377** .522** 1.000
Sig. (2-tailed) .000 .000 .
N 150 150 150
Correlation Distribusi
ITEM 11 ITEM 12 ITEM10
Unstandardized
Residual
Spearman's rho Correlation
Coefficient
1.000 .120 .399** .380**
Sig. (2-tailed) . .145 .000 .000
N 150 150 150 150
Correlation
Coefficient
.120 1.000 -.063 .404**
Sig. (2-tailed) .145 . .449 .000
N 150 150 150 150
Correlation
Coefficient
.399** -.063 1.000 .787**
Sig. (2-tailed) .000 .449 . .000
N 150 150 150 150
Correlation
Coefficient
.176* -.083 .496** .709**
Sig. (2-tailed) .032 .318 .000 .000
N 150 150 150 150
unstandardized
Residual
Correlation
Coefficient
.380** .404** .787** 1.000
Sig. (2-tailed) .000 .000 .000 .
N 150 150 150 150
Correlation Proses
ITEM 11 ITEM 12
Unstandardized
Residual
ITEM 7 Pearson Correlation -.178* .093 .093
Sig. (2-tailed) .030 .258 .000
N 150 150 150
ITEM 8 Pearson Correlation -.178* .093 -.030
Sig. (2-tailed) .030 .258 .718
N 150 150 150
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlation Orang
ITEM 13 ITEM 14
Unstandardized Residual
Pearson Correlation 1 .513** -.009
Sig. (2-tailed) .000 .912
N 148 148 148
Pearson Correlation .513** 1 -.129
Sig. (2-tailed) .000 .118
N 150 150 150
**. Correlation is significant at the 0.01 level (2-tailed).
Correlation Layanan konsumen
ITEM 15 ITEM 16
Unstandardized Residual
Spearman's rho Correlation Coefficient 1.000 .169 .339**
Sig. (2-tailed) . .052 .000
N 150 150 150
Correlation Coefficient .168** 1.000 .431**
Sig. (2-tailed) .052 . .000
N 150 150 150
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed)
Correlation Kepuasan pelanggan
ITEM 17 ITEM 18 ITEM 19
Unstandardized
Residual
Pearson Correlation 1 .293** .200* .237**
Sig. (2-tailed) .000 .015 .000
N 150 150 150 150
Pearson Correlation .293** 1 .637** .875**
Sig. (2-tailed) .000 .000 .000
N 150 150 150 150
Pearson Correlation .200* .637** 1 .229**
Sig. (2-tailed) .015 .000 .005
N 150 150 150 150
Pearson Correlation .237** .875** .229** 1
Sig. (2-tailed) .004 .000 .005
N 150 150 150 150
**. Correlation is significant at the 0.01 level (2-tailed).
LAMPIRAN V
REABILITAS
Scale:
Case Processing Summary Kepuasan
N %
Cases Valid 149 99.3
Excludeda 1 .7
Total 150 100.0 a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.808 3
Case Processing Summary Produk
N %
Cases Valid 149 99.3
Excludeda 1 .7
Total 150 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.795 4
Case Processing Summary Harga
N %
Cases Valid 150 100.0
Excludeda 0 .0
Total 150 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
Case Processing Summary Distribusi
N %
Cases Valid 150 100.0
Excludeda 0 .0
Total 150 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.740 3
Case Processing Summary Promosi
N %
Cases Valid 150 100.0
Excludeda 0 .0
Total 150 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.637 3
Case Processing Summary orang
N %
Cases Valid 150 80.2
Excludeda 37 19.8
Total 187 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
Case Processing Summary proses
N %
Cases Valid 150 80.2
Excludeda 37 19.8
Total 187 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.390 2
Case Processing Summary layanan
N %
Cases Valid 150 80.2
Excludeda 37 19.8
Total 187 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on
Standardized
Items N of Items
LAMPIRAN VI
Frequency Table
Pertanyaan 1
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 21 14.0 14.0 14.0
TS 36 24.0 24.0 38.0
N 39 26.0 26.0 64.0
S 27 18.0 18.0 82.0
SS 27 18.0 18.0 100.0
Total 150 100.0 100.0
Pertanyaan 2
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 21 14.0 14.0 14.0
TS 57 38.0 38.0 52.0
N 36 24.0 24.0 76.0
S 9 6.0 6.0 82.0
SS 27 18.0 18.0 100.0
Total 150 100.0 100.0
Pertanyaan 3
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 12 8.0 8.0 8.0
TS 72 48.0 48.0 56.0
N 33 22.0 22.0 78.0
S 18 12.0 12.0 90.0
SS 15 10.0 10.0 100.0
Pertanyaan 4
Frequency Percent Valid Percent
Cumulative
Frequency Percent Valid Percent
Cumulative
Frequency Percent Valid Percent
Cumulative
Frequency Percent Valid Percent
Cumulative
Frequency Percent Valid Percent
Pertanyaan 9
Frequency Percent Valid Percent
Cumulative
Frequency Percent Valid Percent
Cumulative
Frequency Percent Valid Percent
Cumulative
Pertanyaan 12
Frequency Percent Valid Percent
Cumulative
Frequency Percent Valid Percent
Pertanyaan 14
Frequency Percent Valid Percent
Cumulative
Frequency Percent Valid Percent
Cumulative
Frequency Percent Valid Percent
Cumulative
Frequency Percent Valid Percent
Cumulative
Frequency Percent Valid Percent
Pertanyaan 18
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 12 8.0 8.0 8.0
TS 72 48.0 48.0 56.0
N 33 22.0 22.0 78.0
S 18 12.0 12.0 90.0
SS 15 10.0 10.0 100.0
Total 150 100.0 100.0
Pertanyaan 19
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 21 14.0 14.0 14.0
TS 78 52.0 52.0 66.0
N 30 20.0 20.0 86.0
S 18 12.0 12.0 98.0
SS 3 2.0 2.0 100.0
LAMPIRAN VII
Regression
Variables Entered/RemovedVariables
Model Variables Entered
Variables
Removed Method
1
LAYANAN KONSUMEN , DISTRIBUSI, PROMOSI, HARGA, PRODUK PROSES,ORANG
. Enter
a All requested variables entered. b Dependent Variable: KEPUASAN
ANOVAb
Model Sum of Squares Df Mean Square F Sig.
1 Regression 19642.27 7 2806.039 313.208 .012a Residual 12.72178 142 0.08959
Total 19655 149 2806.039
a. Predictors: (Constant), Produk, Harga,Distribusi, Promosi,Proses, orang,layanan pelanggan b. Dependent Variable: Kepuasan
Model Summaryb
Model R R Square Adjusted R Square
Std. Error of the Estimate
1 .999a .935 .992 .0299
a. Predictors: (Constant), Produk, Harga,Distribusi, Promosi,Proses, orang,layanan pelanggan b. Dependent Variable: Kepuasan
Coefficientsa
Model
Unstandardized Coefficients
Standardized
1.0
Observed Cum Prob
1.0
Dependent Variable: KEPUASAN
Normal P-P Plot of Regression Standardized Residual
2
Regression Standardized Predicted Value
16.0
6 4
2 0
-2 -4
Regression Standardized Residual
60
50
40
30
20
10
0
Frequency
Mean = -5.88E-16 Std. Dev. = 0.98 N = 149