Lampiran 1
KUESIONER
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN
PEMBELIAN KONSUMEN PADA YOULANDA BAKERY AND CAKE
SHOP DELITUA
Delitua, Maret 2014
Kepada Yth,
Bapak/ Ibu/ Saudara Responden
Pengunjung Toko Roti
Youlanda
Bakery and Cake Shop
Delitua
Dengan hormat,
Sehubungan dengan penyusunan skripsi yang berjudul “Analisis
Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Pada Youlanda
Bakery And Cake Shop
Delitua”, dengan ini saya memohon kepada Bapak/ Ibu/
Saudara untuk berkenan mengisi kuesioner yang terlampir.
Kerahasian identitas dan data Bapak/ Ibu/ Saudara dari hasil penelitian ini
dijamin dan hanya digunakan untuk kepentingan akademis serta merupakan
sumbangan bagi Program Studi Ilmu Administrasi Bisnis Universitas Sumatera
Utara.
Demikian disampaikan, atas perhatian dan kesediaan Bapak/ Ibu/ Saudara
untuk mengisi kuesioner ini saya ucapkan terima kasih.
Hormat Peneliti
Abdianta Perangin Angin
I.
Identitas Responden
Nama
:
Usia
:
Jenis kelamin
:
Laki-laki
Perempuan
Pekerjaan
:
Frekuensi Berkunjung per bulan :1-2 kali
3-4 kali5-6 kali
>7 kali
II.
Petunjuk pengisian
1.
Isilah kuesioner ini seobjektif mungkin, sesuai dengan penilaian yang anda
miliki terhadap usaha Youlanda
Bakery and Cake Shop
, karena kuesioner
ini dapat digunakan secara optimal apabila seluruh pertanyaan terjawab,
untuk itu harap diteliti kembali apakah semua pernyataan telah dijawab.
2.
Berilah tanda
check list
(
√) pada salah satu jawaban yang paling
sesuai
dengan pendapat saudara.
Kriteria penilaian :
Sangat setuju (SS)
: diberi nilai 5
Setuju (S)
: diberi nilai 4
Kurang Setuju (KS)
: diberi nilai 3
Tidak Setuju (TS)
: diberi nilai 2
Sangat Tidak Setuju (STS)
: diberi nilai 1
Variabel Produk(Product)
SS
S
KS TS STS
Produk yang tersedia pada Youlanda
Bakery and
Cake Shop
selalu dijaga kebersihannya
Produk yang disediakan Youlanda
Bakery and Cake
Shop
selalu dalam keadaan baik
Produk Youlanda
Bakery and Cake Shop
memiliki
citarasa yang enak dan khas
Produk Youlanda
Bakery and Cake Shop
memiliki
desain dan tampilan yang unik dan menarik
Produk Youlanda
Bakery and Cake Shop
memiliki
kemasan yang baik.
Variabel Harga (Price)
SS
S
KS TS STS
Harga produk Youlanda
Bakery and Cake Shop
cukup terjangkau
Harga produk Youlanda
Bakery and Cake Shop
sesuai dengan kuantitas/ jumlah produk yang
diberikan
Harga produk Youlanda
Bakery and Cake Shop
sesuai dengan harga-harga secara umum
Variabel Lokasi (Place)
SS
S
KS TS STS
Lokasi Youlanda
Bakery and Cake Shop
cukup
strategis dan mudah dijangkau
Youlanda
Bakery and Cake Shop
memiliki lokasi
yang aman
Youlanda
Bakery and Cake Shop
memiliki lokasi
yang nyaman.
Variabel Pelayanan (Costumer Service)
SS
S
KS TS STS
Pramuniaga Youlanda
Bakery and Cake Shop
ramah,
sopan dan cepat tanggap terhadap kebutuhan
konsumen
Pramuniaga Youlanda
Bakery and Cake Shop
berpenampilan rapi, bersih dan menarik
Suasana dalam ruangan Youlanda
Bakery and Cake
Shop
nyaman dan terdapat penerangan yang cukup
Youlanda
Bakery and Cake Shop
menyediakan lahan
parkir yang cukup luas
Variabel Keputusan Pembelian
SS
S
KS TS STS
Youlanda
Bakery and Cake Shop
menyediakan
Youlanda
Bakery and Cake Shop
menyediakan
produk yang sesuai dengan selera anda
Membeli produk yang disediakan Youlanda
Bakery
and Cake Shop
merupakan keputusan yang tepat
Mereferensikan Youlanda
Bakery and Cake Shop
merupakan keputusan yang tepat
KOMENTAR KHUSUS :
...
...
...
...
...
...
...
...
...
...
...
Saya ucapkan terima kasih atas partisipasi anda dalam mengisi kuesioner
ini.
Lampiran 2
Identitas Responden Produk Harga Lokasi Pelayanan keputusan Beli No
respo.
Usia Jenis Kelamin Pekerjaan Frekuensi
Berkunjung
Pertanyaan ke- Pertanyaan ke-
Pertanyaan
ke-Pertanyaan ke- Pertanyaan
ke-1 2 3 4 5 6 1 2 3 1 2 3 1 2 3 4 1 2 3 4
1 20 Perempuan Mahasiswa/i 1 4 4 4 4 4 4 3 3 4 4 4 4 4 4 4 4 4 3 4 4
2 35 Laki-laki Wiraswasta 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
3 46 Perempuan Ibu Rumah Tangga 7 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
4 28 Perempuan Ibu Rumah Tangga 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
5 15 Perempuan Pelajar 1 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4
6 43 Laki-laki Guru 2 5 5 5 5 4 5 5 5 4 5 5 5 4 5 4 4 4 4 4 4
7 40 Perempuan Ibu Rumah Tangga 2 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4
8 40 Perempuan Ibu Rumah Tangga 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4
9 43 Laki-laki Karyawan 7 5 4 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
10 55 Perempuan Wiraswasta 7 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
11 19 Perempuan Karyawan 7 4 4 5 4 4 4 5 4 4 4 4 4 4 4 4 4 4 5 4 4
12 35 Laki-laki Wiraswasta 3 4 4 4 4 4 4 4 4 4 5 4 4 5 4 4 4 4 4 4 4
13 25 Perempuan Ibu Rumah Tangga 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
14 19 Perempuan Karyawan 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
15 24 Perempuan Wiraswasta 3 3 4 4 3 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4
16 25 Perempuan Ibu Rumah Tangga 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 4 4
17 21 Perempuan Mahasiswa/i 1 4 4 4 4 4 4 4 5 5 5 4 4 4 4 5 5 4 4 4 4
18 36 Laki-laki Wiraswasta 5 5 4 4 4 4 4 4 4 4 4 4 4 5 4 5 4 4 4 4 4
19 20 Perempuan Mahasiswa/i 1 5 5 4 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5
21 40 Perempuan Ibu Rumah Tangga 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
22 26 Laki-laki Petani 2 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 4 4
23 26 Laki-laki Wiraswasta 3 4 4 4 4 5 4 4 4 4 4 5 4 4 4 4 5 4 4 4 4
24 30 Perempuan Ibu Rumah Tangga 5 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
25 30 Laki-laki Wiraswasta 2 4 4 4 4 4 4 4 4 4 5 5 5 4 5 4 4 4 4 4 4
26 40 Perempuan Ibu Rumah Tangga 1 4 4 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4
27 25 Laki-laki Wiraswasta 2 4 4 4 4 3 4 4 4 4 5 5 4 4 4 4 5 4 3 4 4
28 60 Laki-laki Pensiun 1 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
29 55 Perempuan Ibu Rumah Tangga 1 4 4 4 4 4 4 3 3 3 4 4 4 3 4 4 4 4 4 4 4
30 34 Perempuan Perawat 5 5 5 5 4 4 5 4 4 4 5 5 5 4 4 4 5 4 4 4 4
31 17 Perempuan Pelajar 7 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4
32 17 Perempuan Pelajar 2 5 5 5 5 5 5 4 5 5 5 4 4 4 5 5 5 4 5 4 5
33 29 Perempuan Ibu Rumah Tangga 3 4 4 4 4 4 4 3 3 3 5 5 5 3 4 4 5 3 4 4 4
34 16 Perempuan Pelajar 4 5 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4
35 34 Perempuan Ibu Rumah Tangga 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
36 35 Perempuan Ibu Rumah Tangga 1 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 4 4 4 4
37 34 Perempuan Ibu Rumah Tangga 1 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
38 23 Laki-laki Dosen 3 4 4 4 4 4 4 5 4 4 5 4 4 4 5 5 4 4 4 4 4
39 32 Laki-laki Karyawan 1 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
40 19 Laki-laki Wiraswasta 2 5 4 3 4 4 4 3 3 4 1 3 4 3 4 5 5 4 4 5 5
41 31 Laki-laki Karyawan 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
42 27 Perempuan Ibu Rumah Tangga 1 4 4 4 4 4 4 3 3 3 4 4 4 3 4 4 4 4 3 4 4
43 17 Perempuan Pelajar 3 4 4 5 4 4 4 4 4 4 4 4 4 4 5 4 4 4 5 5 4
44 37 Perempuan Ibu Rumah Tangga 4 5 5 5 5 4 4 4 4 4 4 4 4 4 5 5 5 4 4 4 4
45 19 Laki-laki Karyawan 2 5 5 5 2 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5
47 28 Laki-laki Karyawan 3 5 5 5 5 4 5 4 4 4 5 5 5 4 5 5 4 5 5 4 4
48 35 Perempuan Ibu Rumah Tangga 1 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
49 27 Laki-laki Karyawan 2 5 5 5 5 3 5 2 4 2 4 4 4 1 4 4 4 4 3 4 4
50 33 Perempuan Ibu Rumah Tangga 4 5 5 5 4 4 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4
51 21 Laki-laki Mahasiswa/i 2 4 4 5 4 4 5 5 4 5 4 4 4 4 4 5 5 4 4 4 3
52 20 Laki-laki Karyawan 1 5 5 5 5 5 4 5 5 5 5 5 5 4 4 5 5 5 5 5 5
53 26 Laki-laki Wiraswasta 4 5 5 5 5 4 5 5 5 5 5 4 5 5 4 4 5 5 5 5 5
54 46 Laki-laki Karyawan 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
55 24 Perempuan Guru 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
56 19 Perempuan Karyawan 3 5 5 5 5 5 5 5 3 4 5 5 5 5 5 5 4 4 4 4 4
57 25 Perempuan Guru 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5
58 22 Perempuan Ibu Rumah Tangga 2 5 5 5 5 4 5 5 5 4 5 4 5 5 5 5 4 4 4 5 5
59 26 Perempuan Ibu Rumah Tangga 1 4 4 4 4 4 4 3 3 3 4 4 4 3 4 4 4 4 4 4 4
60 27 Perempuan Guru 2 4 3 3 3 4 3 4 4 4 4 4 4 4 4 4 4 4 4 3 3
61 32 Laki-laki Wiraswasta 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
62 23 Perempuan Wiraswasta 4 4 4 3 4 5 4 4 4 4 5 5 5 4 4 4 4 4 4 4 4
63 21 Perempuan Mahasiswa/i 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
64 21 Perempuan Guru 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 4 4
65 21 Laki-laki Mahasiswa/i 1 4 4 5 4 5 4 4 4 4 5 5 5 5 5 5 5 4 4 4 4
66 21 Perempuan Mahasiswa/i 1 5 5 4 4 5 5 4 4 4 4 4 4 4 5 5 5 4 4 4 5
67 23 Laki-laki Wiraswasta 1 4 4 5 4 5 4 4 4 4 5 5 5 5 5 5 5 4 5 4 4
68 21 Perempuan Wiraswasta 4 5 5 5 5 5 4 5 5 4 5 4 4 4 5 5 5 5 5 4 4
69 21 Perempuan Wiraswasta 3 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 4 4 4 4 4
Lampiran 3
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif \Deskripsi '+
'Responden\Deskripsi Responden.sav' /COMPRESSED.
FREQUENCIES VARIABLES=us jk pkrj frk /ORDER=ANALYSIS.
Frequencies
Notes
Output Created 05-Apr-2014 17:52:04
Comments
Input Data C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\deskriptif.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File 70
Missing Value Handling Definition of Missing User-defined missing values are treated as missing.
Cases Used Statistics are based on all cases with
valid data.
Syntax FREQUENCIES VARIABLES=us jk pkrj
frk
/ORDER=ANALYSIS.
Resources Processor Time 00:00:00.031
Elapsed Time 00:00:00.015
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\de skriptif.sav
Statistics
Usia Jenis Kelamin Pekerjaan
Frekuensi Kunjungan
N Valid 70 70 70 70
Frequency Table
Usia
Frequency Percent Valid Percent
Cumulative Percent
Valid 15 1 1.4 1.4 1.4
16 1 1.4 1.4 2.9
17 3 4.3 4.3 7.1
18 1 1.4 1.4 8.6
19 5 7.1 7.1 15.7
20 3 4.3 4.3 20.0
21 8 11.4 11.4 31.4
22 2 2.9 2.9 34.3
23 4 5.7 5.7 40.0
24 2 2.9 2.9 42.9
25 4 5.7 5.7 48.6
26 4 5.7 5.7 54.3
27 3 4.3 4.3 58.6
28 2 2.9 2.9 61.4
29 1 1.4 1.4 62.9
30 2 2.9 2.9 65.7
31 1 1.4 1.4 67.1
32 2 2.9 2.9 70.0
33 1 1.4 1.4 71.4
34 3 4.3 4.3 75.7
35 4 5.7 5.7 81.4
36 1 1.4 1.4 82.9
37 1 1.4 1.4 84.3
40 4 5.7 5.7 90.0
43 2 2.9 2.9 92.9
46 2 2.9 2.9 95.7
55 2 2.9 2.9 98.6
60 1 1.4 1.4 100.0
Total 70 100.0 100.0
Jenis Kelamin
Frequency Percent Valid Percent
Cumulative Percent
Valid Laki-laki 25 35.7 35.7 35.7
Perempuan 45 64.3 64.3 100.0
Pekerjaan
Frequency Percent Valid Percent
Cumulative Percent
Valid Mahasiswa/i 8 11.4 11.4 11.4
Wiraswasta 15 21.4 21.4 32.9
Ibu Rumah Tangga 21 30.0 30.0 62.9
Pelajar 5 7.1 7.1 70.0
Guru 5 7.1 7.1 77.1
Karyawan 11 15.7 15.7 92.9
Petani 1 1.4 1.4 94.3
Pensiun 1 1.4 1.4 95.7
Perawat 2 2.9 2.9 98.6
Dosen 1 1.4 1.4 100.0
Total 70 100.0 100.0
Frekuensi Kunjungan
Frequency Percent Valid Percent
Cumulative Percent
Valid 1-2 18 25.7 25.7 25.7
3-4 20 28.6 28.6 54.3
5-6 13 18.6 18.6 72.9
7 9 12.9 12.9 85.7
5 4 5.7 5.7 91.4
7 6 8.6 8.6 100.0
Lampiran 4
GETFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel kep. beli.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif \Distribusi '+
'Jawaban\distribusi jawaban Kep. beli.sav' /COMPRESSED.
FREQUENCIES VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4 /ORDER=ANALYSIS.
Frequencies
Notes
Output Created 05-Apr-2014 20:46:17
Comments
Input Data C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\Distribusi Jawaban\distribusi jawaban Kep. beli.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data File 70
Missing Value Handling Definition of Missing User-defined missing values are treated as missing.
Cases Used Statistics are based on all cases with valid
data.
Syntax FREQUENCIES VARIABLES=Y1.1 Y1.2
Y1.3 Y1.4
/ORDER=ANALYSIS.
Resources Processor Time 00:00:00.016
Elapsed Time 00:00:00.015
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di stribusi Jawaban\distribusi jawaban Kep. beli.sav
Statistics
Y1.1 Y1.2 Y1.3 Y1.4
N Valid 70 70 70 70
Frequency Table
Y1.1
Frequency Percent Valid Percent
Cumulative Percent
Valid KS 1 1.4 1.4 1.4
S 60 85.7 85.7 87.1
SS 9 12.9 12.9 100.0
Total 70 100.0 100.0
Y1.2
Frequency Percent Valid Percent
Cumulative Percent
Valid KS 4 5.7 5.7 5.7
S 53 75.7 75.7 81.4
SS 13 18.6 18.6 100.0
Total 70 100.0 100.0
Y1.3
Frequency Percent Valid Percent
Cumulative Percent
Valid KS 1 1.4 1.4 1.4
S 61 87.1 87.1 88.6
SS 8 11.4 11.4 100.0
Total 70 100.0 100.0
Y1.4
Frequency Percent Valid Percent
Cumulative Percent
Valid KS 2 2.9 2.9 2.9
S 59 84.3 84.3 87.1
SS 9 12.9 12.9 100.0
Lampiran 5
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel produk.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif \distribusi '+
'jawaban\distribusi jawaban.sav' /COMPRESSED.
FREQUENCIES VARIABLES=X1.1 X1.2 X1.3 X1.4 X1.5 X1.6 /ORDER=ANALYSIS.
Frequencies
Notes
Output Created 05-Apr-2014 20:05:36
Comments
Input Data C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\distribusi jawaban\distribusi jawaban.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data File 70
Missing Value Handling Definition of Missing User-defined missing values are treated as missing.
Cases Used Statistics are based on all cases with valid
data.
Syntax FREQUENCIES VARIABLES=X1.1 X1.2
X1.3 X1.4 X1.5 X1.6 /ORDER=ANALYSIS.
Resources Processor Time 00:00:00.016
Elapsed Time 00:00:00.016
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\di stribusi jawaban\distribusi jawaban.sav
Statistics
X1.1 X1.2 X1.3 X1.4 X1.5 X1.6
N Valid 70 70 70 70 70 70
Frequency Table
X1.1
Frequency Percent Valid Percent
Cumulative Percent
Valid Kurang Setuju 2 2.9 2.9 2.9
Setuju 44 62.9 62.9 65.7
Sangat Setuju 24 34.3 34.3 100.0
Total 70 100.0 100.0
X1.2
Frequency Percent Valid Percent
Cumulative Percent
Valid Kurang Setuju 1 1.4 1.4 1.4
Setuju 49 70.0 70.0 71.4
Sangat Setuju 20 28.6 28.6 100.0
Total 70 100.0 100.0
X1.3
Frequency Percent Valid Percent
Cumulative Percent
Valid Kurang Setuju 5 7.1 7.1 7.1
Setuju 41 58.6 58.6 65.7
Sangat Setuju 24 34.3 34.3 100.0
Total 70 100.0 100.0
X1.4
Frequency Percent Valid Percent
Cumulative Percent
Valid Tidak Setuju 1 1.4 1.4 1.4
Kurang Setuju 4 5.7 5.7 7.1
Setuju 52 74.3 74.3 81.4
Sangat Setuju 13 18.6 18.6 100.0
X1.5
Frequency Percent Valid Percent
Cumulative Percent
Valid Kurang Setuju 3 4.3 4.3 4.3
Setuju 52 74.3 74.3 78.6
Sangat Setuju 15 21.4 21.4 100.0
Total 70 100.0 100.0
X1.6
Frequency Percent Valid Percent
Cumulative Percent
Valid Kurang Setuju 1 1.4 1.4 1.4
Setuju 52 74.3 74.3 75.7
Sangat Setuju 17 24.3 24.3 100.0
Lampiran 6
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel harga.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif \Distribusi '+
'Jawaban\distribusi jawaban harga.sav' /COMPRESSED.
FREQUENCIES VARIABLES=X2.1 X2.2 X2.3 /ORDER=ANALYSIS.
Frequencies
Notes
Output Created 05-Apr-2014 21:04:25
Comments
Input Data C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\Distribusi Jawaban\distribusi jawaban harga.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data File 70
Missing Value Handling Definition of Missing User-defined missing values are treated as missing.
Cases Used Statistics are based on all cases with valid
data.
Syntax FREQUENCIES VARIABLES=X2.1 X2.2
X2.3
/ORDER=ANALYSIS.
Resources Processor Time 00:00:00.016
Elapsed Time 00:00:00.015
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di stribusi Jawaban\distribusi jawaban harga.sav
Statistics
X2.1 X2.2 X2.3
N Valid 70 70 70
Frequency Table
X2.1
Frequency Percent Valid Percent
Cumulative Percent
Valid TS 1 1.4 1.4 1.4
KS 6 8.6 8.6 10.0
S 48 68.6 68.6 78.6
SS 15 21.4 21.4 100.0
Total 70 100.0 100.0
X2.2
Frequency Percent Valid Percent
Cumulative Percent
Valid KS 7 10.0 10.0 10.0
S 51 72.9 72.9 82.9
SS 12 17.1 17.1 100.0
Total 70 100.0 100.0
X2.3
Frequency Percent Valid Percent
Cumulative Percent
Valid TS 1 1.4 1.4 1.4
KS 6 8.6 8.6 10.0
S 52 74.3 74.3 84.3
SS 11 15.7 15.7 100.0
Lampiran 7
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel lokasi.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif \Distribusi '+
'Jawaban\distribusi jawaban lokasi.sav' /COMPRESSED.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif \Distribusi '+
'Jawaban\distribusi jawaban lokasi.sav' /COMPRESSED. FREQUENCIES VARIABLES=X3.1 X3.2 X3.3
/ORDER=ANALYSIS.
Frequencies
Notes
Output Created 05-Apr-2014 21:22:50
Comments
Input Data C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\Distribusi Jawaban\distribusi jawaban lokasi.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data File 70
Missing Value Handling Definition of Missing User-defined missing values are treated as missing.
Cases Used Statistics are based on all cases with valid
data.
Syntax FREQUENCIES VARIABLES=X3.1 X3.2
X3.3
/ORDER=ANALYSIS.
Resources Processor Time 00:00:00.000
Elapsed Time 00:00:00.000
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di stribusi Jawaban\distribusi jawaban lokasi.sav
Statistics
X3.1 X3.2 X3.3
N Valid 70 70 70
Frequency Table
X3.1
Frequency Percent Valid Percent
Cumulative Percent
Valid STS 1 1.4 1.4 1.4
S 45 64.3 64.3 65.7
SS 24 34.3 34.3 100.0
Total 70 100.0 100.0
X3.2
Frequency Percent Valid Percent
Cumulative Percent
Valid KS 1 1.4 1.4 1.4
S 52 74.3 74.3 75.7
SS 17 24.3 24.3 100.0
Total 70 100.0 100.0
X3.3
Frequency Percent Valid Percent
Cumulative Percent
Valid S 53 75.7 75.7 75.7
SS 17 24.3 24.3 100.0
Lampiran 8
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel pelayanan.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif \Distribusi '+
'Jawaban\distribusi jawaban pelayanan.sav' /COMPRESSED.
FREQUENCIES VARIABLES=X4.1 X4.2 X4.3 X4.4 /ORDER=ANALYSIS.
Frequencies
Notes
Output Created 05-Apr-2014 21:14:16
Comments
Input Data C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\Distribusi Jawaban\distribusi jawaban pelayanan.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data File 70
Missing Value Handling Definition of Missing User-defined missing values are treated as missing.
Cases Used Statistics are based on all cases with valid
data.
Syntax FREQUENCIES VARIABLES=X4.1 X4.2
X4.3 X4.4
/ORDER=ANALYSIS.
Resources Processor Time 00:00:00.016
Elapsed Time 00:00:00.016
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di stribusi Jawaban\distribusi jawaban pelayanan.sav
Statistics
X4.1 X4.2 X4.3 X4.4
N Valid 70 70 70 70
Frequency Table
X4.1
Frequency Percent Valid Percent
Cumulative Percent
Valid KS 1 1.4 1.4 1.4
S 60 85.7 85.7 87.1
SS 9 12.9 12.9 100.0
Total 70 100.0 100.0
X4.2
Frequency Percent Valid Percent
Cumulative Percent
Valid KS 4 5.7 5.7 5.7
S 53 75.7 75.7 81.4
SS 13 18.6 18.6 100.0
Total 70 100.0 100.0
X4.3
Frequency Percent Valid Percent
Cumulative Percent
Valid KS 1 1.4 1.4 1.4
S 61 87.1 87.1 88.6
SS 8 11.4 11.4 100.0
Total 70 100.0 100.0
X4.4
Frequency Percent Valid Percent
Cumulative Percent
Valid KS 2 2.9 2.9 2.9
S 59 84.3 84.3 87.1
SS 9 12.9 12.9 100.0
Lampiran 9
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va riabel kep. beli.sav'
/COMPRESSED. RELIABILITY
/VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4 /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA
/SUMMARY=TOTAL.
Reliability
Notes
Output Created 03-Apr-2014 08:49:14
Comments
Input Data C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel kep. beli.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File 70
Matrix Input
Missing Value Handling Definition of Missing User-defined missing values are treated as missing.
Cases Used Statistics are based on all cases with
valid data for all variables in the procedure.
Syntax RELIABILITY
/VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4 /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA
/SUMMARY=TOTAL.
Resources Processor Time 00:00:00.015
Elapsed Time 00:00:00.020
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia bel kep. beli.sav
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 70 100.0
Excludeda 0 .0
Total 70 100.0
Reliability Statistics
Cronbach's Alpha N of Items
.802 4
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item Deleted
Y1.1 12.33 1.006 .612 .756
Y1.2 12.31 .856 .561 .797
Y1.3 12.34 .982 .700 .720
Lampiran 10
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va riabel produk.sav'
/COMPRESSED. RELIABILITY
/VARIABLES=X1.1 X1.2 X1.3 X1.4 X1.5 X1.6 /SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA /SUMMARY=TOTAL.
Reliability
Notes
Output Created 03-Apr-2014 08:44:38
Comments
Input Data C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel produk.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File 70
Matrix Input
Missing Value Handling Definition of Missing User-defined missing values are treated as missing.
Cases Used Statistics are based on all cases with
valid data for all variables in the procedure.
Syntax RELIABILITY
/VARIABLES=X1.1 X1.2 X1.3 X1.4 X1.5 X1.6
/SCALE('ALL VARIABLES') ALL /MODEL=ALPHA
/SUMMARY=TOTAL.
Resources Processor Time 00:00:00.000
Elapsed Time 00:00:00.009
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia bel produk.sav
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 70 100.0
Excludeda 0 .0
Case Processing Summary
N %
Cases Valid 70 100.0
Excludeda 0 .0
Total 70 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha N of Items
.857 6
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item Deleted
X1.1 21.04 3.723 .758 .811
X1.2 21.09 3.674 .890 .789
X1.3 21.09 3.645 .689 .825
X1.4 21.26 4.194 .472 .865
X1.5 21.19 4.530 .379 .876
Lampiran 11
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va riabel harga.sav'
/COMPRESSED. RELIABILITY
/VARIABLES=X2.1 X2.2 X2.3 /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA
/SUMMARY=TOTAL.
Reliability
Notes
Output Created 03-Apr-2014 08:55:39
Comments
Input Data C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel harga.sav
Active Dataset DataSet0
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File 70
Matrix Input
Missing Value Handling Definition of Missing User-defined missing values are treated as missing.
Cases Used Statistics are based on all cases with
valid data for all variables in the procedure.
Syntax RELIABILITY
/VARIABLES=X2.1 X2.2 X2.3 /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA
/SUMMARY=TOTAL.
Resources Processor Time 00:00:00.031
Elapsed Time 00:00:00.010
[DataSet0] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia bel harga.sav
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 70 100.0
Excludeda 0 .0
Total 70 100.0
Reliability Statistics
Cronbach's Alpha N of Items
.869 3
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item Deleted
X2.1 8.11 .943 .785 .786
X2.2 8.14 1.139 .713 .850
Lampiran 12
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va riabel lokasi.sav'
/COMPRESSED. RELIABILITY
/VARIABLES=X3.1 X3.2 X3.3 /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA
/SUMMARY=TOTAL.
Reliability
Notes
Output Created 03-Apr-2014 09:02:16
Comments
Input Data C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel lokasi.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File 70
Matrix Input
Missing Value Handling Definition of Missing User-defined missing values are treated as missing.
Cases Used Statistics are based on all cases with
valid data for all variables in the procedure.
Syntax RELIABILITY
/VARIABLES=X3.1 X3.2 X3.3 /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA
/SUMMARY=TOTAL.
Resources Processor Time 00:00:00.016
Elapsed Time 00:00:00.008
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia bel lokasi.sav
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 70 100.0
Excludeda 0 .0
Total 70 100.0
Reliability Statistics
Cronbach's Alpha N of Items
.870 3
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item Deleted
X3.1 8.47 .717 .718 .899
X3.2 8.54 .918 .840 .751
Lampiran 13
NEW FILE.
DATASET NAME DataSet3 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va riabel pelayanani.sav'
/COMPRESSED. RELIABILITY
/VARIABLES=X4.1 X4.2 X4.3 X4.4 /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA
/SUMMARY=TOTAL.
Reliability
Notes
Output Created 03-Apr-2014 09:16:16
Comments
Input Data C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel pelayanani.sav
Active Dataset DataSet3
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data
File 70
Matrix Input
Missing Value Handling Definition of Missing User-defined missing values are treated as missing.
Cases Used Statistics are based on all cases with
valid data for all variables in the procedure.
Syntax RELIABILITY
/VARIABLES=X4.1 X4.2 X4.3 X4.4 /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA
/SUMMARY=TOTAL.
Resources Processor Time 00:00:00.000
Elapsed Time 00:00:00.011
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 70 100.0
Excludeda 0 .0
Total 70 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha N of Items
.802 4
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item Deleted
X4.1 12.33 1.006 .612 .756
X4.2 12.31 .856 .561 .797
X4.3 12.34 .982 .700 .720
Lampiran 14
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\uji asumsi klasik + reg. berganda\independen & dependen Variabel.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\uji asumsi klasik + reg. '+
'berganda\independen & dependen Variabel.sav' /COMPRESSED. REGRESSION
/DESCRIPTIVES MEAN STDDEV CORR SIG N /MISSING LISTWISE
/STATISTICS COEFF OUTS CI BCOV R ANOVA COLLIN TOL CHANGE ZPP /CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT kep.beli
/METHOD=ENTER produk harga lokasi pelayanan /SCATTERPLOT=(*SDRESID ,*ZPRED)
/RESIDUALS DURBIN HIST(ZRESID) NORM(ZRESID).
Regression
Notes
Output Created 06-Apr-2014 08:39:45
Comments
Input Data C:\Users\Abdianta\Documents\spss
nangin\uji asumsi klasik + reg. berganda\independen & dependen Variabel.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data File 70
Missing Value Handling Definition of Missing User-defined missing values are treated as missing.
Cases Used Statistics are based on cases with no
missing values for any variable used.
Syntax REGRESSION
/DESCRIPTIVES MEAN STDDEV CORR SIG N
/MISSING LISTWISE
/STATISTICS COEFF OUTS CI BCOV R ANOVA COLLIN TOL CHANGE ZPP /CRITERIA=PIN(.05) POUT(.10) /NOORIGIN
/DEPENDENT kep.beli
/METHOD=ENTER produk harga lokasi pelayanan
/SCATTERPLOT=(*SDRESID ,*ZPRED) /RESIDUALS DURBIN HIST(ZRESID) NORM(ZRESID).
Resources Processor Time 00:00:01.762
Elapsed Time 00:00:01.701
Memory Required 2300 bytes
Additional Memory Required for
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\uji asumsi klasik + reg. berganda\independen & dependen Variabel.sav
Descriptive Statistics
Mean Std. Deviation N
Keputusan Membeli 16.50 1.283 70
Produk 25.39 2.373 70
Harga 12.19 1.467 70
Lokasi 12.81 1.386 70
Pelayanan 16.90 1.616 70
Correlations
Keputusan
Membeli Produk Harga Lokasi Pelayanan
Pearson Correlation Keputusan Membeli 1.000 .564 .612 .363 .549
Produk .564 1.000 .504 .560 .577
Harga .612 .504 1.000 .480 .656
Lokasi .363 .560 .480 1.000 .522
Pelayanan .549 .577 .656 .522 1.000
Sig. (1-tailed) Keputusan Membeli . .000 .000 .001 .000
Produk .000 . .000 .000 .000
Harga .000 .000 . .000 .000
Lokasi .001 .000 .000 . .000
Pelayanan .000 .000 .000 .000 .
N Keputusan Membeli 70 70 70 70 70
Produk 70 70 70 70 70
Harga 70 70 70 70 70
Lokasi 70 70 70 70 70
Variables Entered/Removedb
Model Variables Entered
Variables
Removed Method
1 Pelayanan,
Lokasi, Produk, Hargaa
. Enter
a. All requested variables entered.
b. Dependent Variable: Keputusan Membeli
Model Summaryb
Model
Statistics
R
R Square
Adjusted R Square
Std. Error of the Estimate
Change Statistics
Durbin-Watson R Square
Change F Change df1 df2
Sig. F Change
1 .689a .475 .443 .957 .475 14.719 4 65 .000 1.983
a. Predictors: (Constant), Pelayanan, Lokasi, Produk, Harga
b. Dependent Variable: Keputusan Membeli
ANOVAb
Model Sum of Squares df Mean Square F Sig.
1 Regression 53.945 4 13.486 14.719 .000a
Residual 59.555 65 .916
Total 113.500 69
a. Predictors: (Constant), Pelayanan, Lokasi, Produk, Harga
Coefficientsa
Model
Unstandardized Coefficients
Standardized Coefficients
t Sig.
95% Confidence
Interval for B Correlations
Collinearity Statistics
B
Std.
Error Beta
Lower Bound
Upper Bound
Zero-order Partial Part
Toleran
ce VIF
1 (Constant) 6.854 1.408 4.867 .000 4.042 9.666
Produk .179 .065 .332 2.773 .007 .050 .308 .564 .325 .249 .565 1.771
Harga .342 .107 .391 3.179 .002 .127 .556 .612 .367 .286 .534 1.873
Lokasi -.081 .106 -.087 -.759 .451 -.293 .132 .363 -.094 -.068 .613 1.632
Pelayanan .116 .104 .147 1.122 .266 -.091 .324 .549 .138 .101 .472 2.118
a. Dependent Variable: Keputusan Membeli
Coefficient Correlationsa
Model Pelayanan Lokasi Produk Harga
1 Correlations Pelayanan 1.000 -.183 -.287 -.475
Lokasi -.183 1.000 -.342 -.153
Produk -.287 -.342 1.000 -.136
Harga -.475 -.153 -.136 1.000
Covariances Pelayanan .011 -.002 -.002 -.005
Lokasi -.002 .011 -.002 -.002
Produk -.002 -.002 .004 .000
Harga -.005 -.002 .000 .012
Collinearity Diagnosticsa
Model
Dimensi
on Eigenvalue Condition Index
Variance Proportions
(Constant) Produk Harga Lokasi Pelayanan
1 1 4.980 1.000 .00 .00 .00 .00 .00
2 .008 25.587 .18 .03 .63 .08 .02
3 .006 29.401 .41 .00 .00 .75 .02
4 .004 35.806 .37 .75 .08 .17 .04
5 .003 39.228 .04 .22 .29 .00 .92
a. Dependent Variable: Keputusan Membeli
Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N
Predicted Value 14.88 18.47 16.50 .884 70
Std. Predicted Value -1.829 2.231 .000 1.000 70
Standard Error of Predicted
Value .123 .536 .239 .091 70
Adjusted Predicted Value 14.85 18.62 16.49 .903 70
Residual -2.240 2.376 .000 .929 70
Std. Residual -2.340 2.482 .000 .971 70
Stud. Residual -2.487 2.622 .004 1.028 70
Deleted Residual -2.530 2.965 .008 1.046 70
Stud. Deleted Residual -2.595 2.752 .010 1.054 70
Mahal. Distance .159 20.672 3.943 4.017 70
Cook's Distance .000 .563 .027 .074 70
Centered Leverage Value .002 .300 .057 .058 70
Lampiran 15
Situasi dalam ruangan toko Youlanda Bakery And Cake Shop Delitua