Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Pada Youlanda Bakery And Cake Shop Delitua

Lampiran 1

KUESIONER

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN

PEMBELIAN KONSUMEN PADA YOULANDA BAKERY AND CAKE

SHOP DELITUA

Delitua, Maret 2014

Kepada Yth,

Bapak/ Ibu/ Saudara Responden

Pengunjung Toko Roti

Youlanda

Bakery and Cake Shop

Delitua

Dengan hormat,

Sehubungan dengan penyusunan skripsi yang berjudul “Analisis

Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Pada Youlanda

Bakery And Cake Shop

Delitua”, dengan ini saya memohon kepada Bapak/ Ibu/

Saudara untuk berkenan mengisi kuesioner yang terlampir.

Kerahasian identitas dan data Bapak/ Ibu/ Saudara dari hasil penelitian ini

dijamin dan hanya digunakan untuk kepentingan akademis serta merupakan

sumbangan bagi Program Studi Ilmu Administrasi Bisnis Universitas Sumatera

Utara.

Demikian disampaikan, atas perhatian dan kesediaan Bapak/ Ibu/ Saudara

untuk mengisi kuesioner ini saya ucapkan terima kasih.

Hormat Peneliti

Abdianta Perangin Angin

I.

Identitas Responden

Nama

:

Usia

:

Jenis kelamin

:

Laki-laki

Perempuan

Pekerjaan

:

Frekuensi Berkunjung per bulan :1-2 kali

3-4 kali5-6 kali

>7 kali

II.

Petunjuk pengisian

1.

Isilah kuesioner ini seobjektif mungkin, sesuai dengan penilaian yang anda

miliki terhadap usaha Youlanda

Bakery and Cake Shop

, karena kuesioner

ini dapat digunakan secara optimal apabila seluruh pertanyaan terjawab,

untuk itu harap diteliti kembali apakah semua pernyataan telah dijawab.

2.

Berilah tanda

check list

(

√) pada salah satu jawaban yang paling

sesuai

dengan pendapat saudara.

Kriteria penilaian :

Sangat setuju (SS)

: diberi nilai 5

Setuju (S)

: diberi nilai 4

Kurang Setuju (KS)

: diberi nilai 3

Tidak Setuju (TS)

: diberi nilai 2

Sangat Tidak Setuju (STS)

: diberi nilai 1

Variabel Produk(Product)

SS

S

KS TS STS

Produk yang tersedia pada Youlanda

Bakery and

Cake Shop

selalu dijaga kebersihannya

Produk yang disediakan Youlanda

Bakery and Cake

Shop

selalu dalam keadaan baik

Produk Youlanda

Bakery and Cake Shop

memiliki

citarasa yang enak dan khas

Produk Youlanda

Bakery and Cake Shop

memiliki

desain dan tampilan yang unik dan menarik

Produk Youlanda

Bakery and Cake Shop

memiliki

kemasan yang baik.

Variabel Harga (Price)

SS

S

KS TS STS

Harga produk Youlanda

Bakery and Cake Shop

cukup terjangkau

Harga produk Youlanda

Bakery and Cake Shop

sesuai dengan kuantitas/ jumlah produk yang

diberikan

Harga produk Youlanda

Bakery and Cake Shop

sesuai dengan harga-harga secara umum

Variabel Lokasi (Place)

SS

S

KS TS STS

Lokasi Youlanda

Bakery and Cake Shop

cukup

strategis dan mudah dijangkau

Youlanda

Bakery and Cake Shop

memiliki lokasi

yang aman

Youlanda

Bakery and Cake Shop

memiliki lokasi

yang nyaman.

Variabel Pelayanan (Costumer Service)

SS

S

KS TS STS

Pramuniaga Youlanda

Bakery and Cake Shop

ramah,

sopan dan cepat tanggap terhadap kebutuhan

konsumen

Pramuniaga Youlanda

Bakery and Cake Shop

berpenampilan rapi, bersih dan menarik

Suasana dalam ruangan Youlanda

Bakery and Cake

Shop

nyaman dan terdapat penerangan yang cukup

Youlanda

Bakery and Cake Shop

menyediakan lahan

parkir yang cukup luas

Variabel Keputusan Pembelian

SS

S

KS TS STS

Youlanda

Bakery and Cake Shop

menyediakan

Youlanda

Bakery and Cake Shop

menyediakan

produk yang sesuai dengan selera anda

Membeli produk yang disediakan Youlanda

Bakery

and Cake Shop

merupakan keputusan yang tepat

Mereferensikan Youlanda

Bakery and Cake Shop

merupakan keputusan yang tepat

KOMENTAR KHUSUS :

...

...

...

...

...

...

...

...

...

...

...

Saya ucapkan terima kasih atas partisipasi anda dalam mengisi kuesioner

ini.

Lampiran 2

Identitas Responden Produk Harga Lokasi Pelayanan keputusan Beli No

respo.

Usia Jenis Kelamin Pekerjaan Frekuensi

Berkunjung

Pertanyaan ke- Pertanyaan ke-

Pertanyaan

ke-Pertanyaan ke- Pertanyaan

ke-1 2 3 4 5 6 1 2 3 1 2 3 1 2 3 4 1 2 3 4

1 20 Perempuan Mahasiswa/i 1 4 4 4 4 4 4 3 3 4 4 4 4 4 4 4 4 4 3 4 4

2 35 Laki-laki Wiraswasta 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

3 46 Perempuan Ibu Rumah Tangga 7 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

4 28 Perempuan Ibu Rumah Tangga 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

5 15 Perempuan Pelajar 1 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4

6 43 Laki-laki Guru 2 5 5 5 5 4 5 5 5 4 5 5 5 4 5 4 4 4 4 4 4

7 40 Perempuan Ibu Rumah Tangga 2 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4

8 40 Perempuan Ibu Rumah Tangga 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4

9 43 Laki-laki Karyawan 7 5 4 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

10 55 Perempuan Wiraswasta 7 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

11 19 Perempuan Karyawan 7 4 4 5 4 4 4 5 4 4 4 4 4 4 4 4 4 4 5 4 4

12 35 Laki-laki Wiraswasta 3 4 4 4 4 4 4 4 4 4 5 4 4 5 4 4 4 4 4 4 4

13 25 Perempuan Ibu Rumah Tangga 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

14 19 Perempuan Karyawan 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

15 24 Perempuan Wiraswasta 3 3 4 4 3 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4

16 25 Perempuan Ibu Rumah Tangga 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 4 4

17 21 Perempuan Mahasiswa/i 1 4 4 4 4 4 4 4 5 5 5 4 4 4 4 5 5 4 4 4 4

18 36 Laki-laki Wiraswasta 5 5 4 4 4 4 4 4 4 4 4 4 4 5 4 5 4 4 4 4 4

19 20 Perempuan Mahasiswa/i 1 5 5 4 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5

21 40 Perempuan Ibu Rumah Tangga 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

22 26 Laki-laki Petani 2 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 4 4

23 26 Laki-laki Wiraswasta 3 4 4 4 4 5 4 4 4 4 4 5 4 4 4 4 5 4 4 4 4

24 30 Perempuan Ibu Rumah Tangga 5 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

25 30 Laki-laki Wiraswasta 2 4 4 4 4 4 4 4 4 4 5 5 5 4 5 4 4 4 4 4 4

26 40 Perempuan Ibu Rumah Tangga 1 4 4 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4

27 25 Laki-laki Wiraswasta 2 4 4 4 4 3 4 4 4 4 5 5 4 4 4 4 5 4 3 4 4

28 60 Laki-laki Pensiun 1 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

29 55 Perempuan Ibu Rumah Tangga 1 4 4 4 4 4 4 3 3 3 4 4 4 3 4 4 4 4 4 4 4

30 34 Perempuan Perawat 5 5 5 5 4 4 5 4 4 4 5 5 5 4 4 4 5 4 4 4 4

31 17 Perempuan Pelajar 7 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4

32 17 Perempuan Pelajar 2 5 5 5 5 5 5 4 5 5 5 4 4 4 5 5 5 4 5 4 5

33 29 Perempuan Ibu Rumah Tangga 3 4 4 4 4 4 4 3 3 3 5 5 5 3 4 4 5 3 4 4 4

34 16 Perempuan Pelajar 4 5 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4

35 34 Perempuan Ibu Rumah Tangga 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

36 35 Perempuan Ibu Rumah Tangga 1 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 4 4 4 4

37 34 Perempuan Ibu Rumah Tangga 1 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

38 23 Laki-laki Dosen 3 4 4 4 4 4 4 5 4 4 5 4 4 4 5 5 4 4 4 4 4

39 32 Laki-laki Karyawan 1 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

40 19 Laki-laki Wiraswasta 2 5 4 3 4 4 4 3 3 4 1 3 4 3 4 5 5 4 4 5 5

41 31 Laki-laki Karyawan 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

42 27 Perempuan Ibu Rumah Tangga 1 4 4 4 4 4 4 3 3 3 4 4 4 3 4 4 4 4 3 4 4

43 17 Perempuan Pelajar 3 4 4 5 4 4 4 4 4 4 4 4 4 4 5 4 4 4 5 5 4

44 37 Perempuan Ibu Rumah Tangga 4 5 5 5 5 4 4 4 4 4 4 4 4 4 5 5 5 4 4 4 4

45 19 Laki-laki Karyawan 2 5 5 5 2 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5

47 28 Laki-laki Karyawan 3 5 5 5 5 4 5 4 4 4 5 5 5 4 5 5 4 5 5 4 4

48 35 Perempuan Ibu Rumah Tangga 1 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

49 27 Laki-laki Karyawan 2 5 5 5 5 3 5 2 4 2 4 4 4 1 4 4 4 4 3 4 4

50 33 Perempuan Ibu Rumah Tangga 4 5 5 5 4 4 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4

51 21 Laki-laki Mahasiswa/i 2 4 4 5 4 4 5 5 4 5 4 4 4 4 4 5 5 4 4 4 3

52 20 Laki-laki Karyawan 1 5 5 5 5 5 4 5 5 5 5 5 5 4 4 5 5 5 5 5 5

53 26 Laki-laki Wiraswasta 4 5 5 5 5 4 5 5 5 5 5 4 5 5 4 4 5 5 5 5 5

54 46 Laki-laki Karyawan 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

55 24 Perempuan Guru 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

56 19 Perempuan Karyawan 3 5 5 5 5 5 5 5 3 4 5 5 5 5 5 5 4 4 4 4 4

57 25 Perempuan Guru 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5

58 22 Perempuan Ibu Rumah Tangga 2 5 5 5 5 4 5 5 5 4 5 4 5 5 5 5 4 4 4 5 5

59 26 Perempuan Ibu Rumah Tangga 1 4 4 4 4 4 4 3 3 3 4 4 4 3 4 4 4 4 4 4 4

60 27 Perempuan Guru 2 4 3 3 3 4 3 4 4 4 4 4 4 4 4 4 4 4 4 3 3

61 32 Laki-laki Wiraswasta 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

62 23 Perempuan Wiraswasta 4 4 4 3 4 5 4 4 4 4 5 5 5 4 4 4 4 4 4 4 4

63 21 Perempuan Mahasiswa/i 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

64 21 Perempuan Guru 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 4 4

65 21 Laki-laki Mahasiswa/i 1 4 4 5 4 5 4 4 4 4 5 5 5 5 5 5 5 4 4 4 4

66 21 Perempuan Mahasiswa/i 1 5 5 4 4 5 5 4 4 4 4 4 4 4 5 5 5 4 4 4 5

67 23 Laki-laki Wiraswasta 1 4 4 5 4 5 4 4 4 4 5 5 5 5 5 5 5 4 5 4 4

68 21 Perempuan Wiraswasta 4 5 5 5 5 5 4 5 5 4 5 4 4 4 5 5 5 5 5 4 4

69 21 Perempuan Wiraswasta 3 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 4 4 4 4 4

Lampiran 3

SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif \Deskripsi '+

'Responden\Deskripsi Responden.sav' /COMPRESSED.

FREQUENCIES VARIABLES=us jk pkrj frk /ORDER=ANALYSIS.

Frequencies

Notes

Output Created 05-Apr-2014 17:52:04

Comments

Input Data C:\Users\Abdianta\Documents\spss

nangin\analisis deskriptif\deskriptif.sav

Active Dataset DataSet1

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data

File 70

Missing Value Handling Definition of Missing User-defined missing values are treated as missing.

Cases Used Statistics are based on all cases with

valid data.

Syntax FREQUENCIES VARIABLES=us jk pkrj

frk

/ORDER=ANALYSIS.

Resources Processor Time 00:00:00.031

Elapsed Time 00:00:00.015

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\de skriptif.sav

Statistics

Usia Jenis Kelamin Pekerjaan

Frekuensi Kunjungan

N Valid 70 70 70 70

Frequency Table

Usia

Frequency Percent Valid Percent

Cumulative Percent

Valid 15 1 1.4 1.4 1.4

16 1 1.4 1.4 2.9

17 3 4.3 4.3 7.1

18 1 1.4 1.4 8.6

19 5 7.1 7.1 15.7

20 3 4.3 4.3 20.0

21 8 11.4 11.4 31.4

22 2 2.9 2.9 34.3

23 4 5.7 5.7 40.0

24 2 2.9 2.9 42.9

25 4 5.7 5.7 48.6

26 4 5.7 5.7 54.3

27 3 4.3 4.3 58.6

28 2 2.9 2.9 61.4

29 1 1.4 1.4 62.9

30 2 2.9 2.9 65.7

31 1 1.4 1.4 67.1

32 2 2.9 2.9 70.0

33 1 1.4 1.4 71.4

34 3 4.3 4.3 75.7

35 4 5.7 5.7 81.4

36 1 1.4 1.4 82.9

37 1 1.4 1.4 84.3

40 4 5.7 5.7 90.0

43 2 2.9 2.9 92.9

46 2 2.9 2.9 95.7

55 2 2.9 2.9 98.6

60 1 1.4 1.4 100.0

Total 70 100.0 100.0

Jenis Kelamin

Frequency Percent Valid Percent

Cumulative Percent

Valid Laki-laki 25 35.7 35.7 35.7

Perempuan 45 64.3 64.3 100.0

Pekerjaan

Frequency Percent Valid Percent

Cumulative Percent

Valid Mahasiswa/i 8 11.4 11.4 11.4

Wiraswasta 15 21.4 21.4 32.9

Ibu Rumah Tangga 21 30.0 30.0 62.9

Pelajar 5 7.1 7.1 70.0

Guru 5 7.1 7.1 77.1

Karyawan 11 15.7 15.7 92.9

Petani 1 1.4 1.4 94.3

Pensiun 1 1.4 1.4 95.7

Perawat 2 2.9 2.9 98.6

Dosen 1 1.4 1.4 100.0

Total _{70 100.0 100.0}

Frekuensi Kunjungan

Frequency Percent Valid Percent

Cumulative Percent

Valid 1-2 18 25.7 25.7 25.7

3-4 20 28.6 28.6 54.3

5-6 13 18.6 18.6 72.9

7 9 12.9 12.9 85.7

5 4 5.7 5.7 91.4

7 6 8.6 8.6 100.0

Lampiran 4

GET

FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel kep. beli.sav'.

DATASET NAME DataSet0 WINDOW=FRONT.

SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif \Distribusi '+

'Jawaban\distribusi jawaban Kep. beli.sav' /COMPRESSED.

FREQUENCIES VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4 /ORDER=ANALYSIS.

Frequencies

Notes

Output Created 05-Apr-2014 20:46:17

Comments

Input Data C:\Users\Abdianta\Documents\spss

nangin\analisis deskriptif\Distribusi Jawaban\distribusi jawaban Kep. beli.sav

Active Dataset DataSet1

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data File 70

Missing Value Handling Definition of Missing User-defined missing values are treated as missing.

Cases Used Statistics are based on all cases with valid

data.

Syntax FREQUENCIES VARIABLES=Y1.1 Y1.2

Y1.3 Y1.4

/ORDER=ANALYSIS.

Resources Processor Time 00:00:00.016

Elapsed Time 00:00:00.015

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di stribusi Jawaban\distribusi jawaban Kep. beli.sav

Statistics

Y1.1 Y1.2 Y1.3 Y1.4

N Valid 70 70 70 70

Frequency Table

Y1.1

Frequency Percent Valid Percent

Cumulative Percent

Valid KS 1 1.4 1.4 1.4

S 60 85.7 85.7 87.1

SS 9 12.9 12.9 100.0

Total _{70 100.0 100.0}

Y1.2

Frequency Percent Valid Percent

Cumulative Percent

Valid KS 4 5.7 5.7 5.7

S 53 75.7 75.7 81.4

SS 13 18.6 18.6 100.0

Total _{70 100.0 100.0}

Y1.3

Frequency Percent Valid Percent

Cumulative Percent

Valid KS 1 1.4 1.4 1.4

S 61 87.1 87.1 88.6

SS 8 11.4 11.4 100.0

Total 70 100.0 100.0

Y1.4

Frequency Percent Valid Percent

Cumulative Percent

Valid KS 2 2.9 2.9 2.9

S 59 84.3 84.3 87.1

SS 9 12.9 12.9 100.0

Lampiran 5

GET

FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel produk.sav'.

DATASET NAME DataSet0 WINDOW=FRONT.

SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif \distribusi '+

'jawaban\distribusi jawaban.sav' /COMPRESSED.

FREQUENCIES VARIABLES=X1.1 X1.2 X1.3 X1.4 X1.5 X1.6 /ORDER=ANALYSIS.

Frequencies

Notes

Output Created 05-Apr-2014 20:05:36

Comments

Input Data C:\Users\Abdianta\Documents\spss

nangin\analisis deskriptif\distribusi jawaban\distribusi jawaban.sav

Active Dataset DataSet1

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data File 70

Missing Value Handling Definition of Missing User-defined missing values are treated as missing.

Cases Used Statistics are based on all cases with valid

data.

Syntax FREQUENCIES VARIABLES=X1.1 X1.2

X1.3 X1.4 X1.5 X1.6 /ORDER=ANALYSIS.

Resources Processor Time 00:00:00.016

Elapsed Time 00:00:00.016

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\di stribusi jawaban\distribusi jawaban.sav

Statistics

X1.1 X1.2 X1.3 X1.4 X1.5 X1.6

N Valid 70 70 70 70 70 70

Frequency Table

X1.1

Frequency Percent Valid Percent

Cumulative Percent

Valid Kurang Setuju 2 2.9 2.9 2.9

Setuju 44 62.9 62.9 65.7

Sangat Setuju 24 34.3 34.3 100.0

Total _{70 100.0 100.0}

X1.2

Frequency Percent Valid Percent

Cumulative Percent

Valid Kurang Setuju 1 1.4 1.4 1.4

Setuju 49 70.0 70.0 71.4

Sangat Setuju 20 28.6 28.6 100.0

Total _{70 100.0 100.0}

X1.3

Frequency Percent Valid Percent

Cumulative Percent

Valid Kurang Setuju 5 7.1 7.1 7.1

Setuju 41 58.6 58.6 65.7

Sangat Setuju 24 34.3 34.3 100.0

Total 70 100.0 100.0

X1.4

Frequency Percent Valid Percent

Cumulative Percent

Valid Tidak Setuju 1 1.4 1.4 1.4

Kurang Setuju 4 5.7 5.7 7.1

Setuju 52 74.3 74.3 81.4

Sangat Setuju 13 18.6 18.6 100.0

X1.5

Frequency Percent Valid Percent

Cumulative Percent

Valid Kurang Setuju 3 4.3 4.3 4.3

Setuju 52 74.3 74.3 78.6

Sangat Setuju 15 21.4 21.4 100.0

Total _{70 100.0 100.0}

X1.6

Frequency Percent Valid Percent

Cumulative Percent

Valid Kurang Setuju 1 1.4 1.4 1.4

Setuju 52 74.3 74.3 75.7

Sangat Setuju 17 24.3 24.3 100.0

Lampiran 6

GET

FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel harga.sav'.

DATASET NAME DataSet0 WINDOW=FRONT.

SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif \Distribusi '+

'Jawaban\distribusi jawaban harga.sav' /COMPRESSED.

FREQUENCIES VARIABLES=X2.1 X2.2 X2.3 /ORDER=ANALYSIS.

Frequencies

Notes

Output Created 05-Apr-2014 21:04:25

Comments

Input Data C:\Users\Abdianta\Documents\spss

nangin\analisis deskriptif\Distribusi Jawaban\distribusi jawaban harga.sav

Active Dataset DataSet1

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data File 70

Missing Value Handling Definition of Missing User-defined missing values are treated as missing.

Cases Used Statistics are based on all cases with valid

data.

Syntax FREQUENCIES VARIABLES=X2.1 X2.2

X2.3

/ORDER=ANALYSIS.

Resources Processor Time 00:00:00.016

Elapsed Time 00:00:00.015

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di stribusi Jawaban\distribusi jawaban harga.sav

Statistics

X2.1 X2.2 X2.3

N Valid 70 70 70

Frequency Table

X2.1

Frequency Percent Valid Percent

Cumulative Percent

Valid TS 1 1.4 1.4 1.4

KS 6 8.6 8.6 10.0

S 48 68.6 68.6 78.6

SS 15 21.4 21.4 100.0

Total _{70 100.0 100.0}

X2.2

Frequency Percent Valid Percent

Cumulative Percent

Valid KS 7 10.0 10.0 10.0

S 51 72.9 72.9 82.9

SS 12 17.1 17.1 100.0

Total _{70 100.0 100.0}

X2.3

Frequency Percent Valid Percent

Cumulative Percent

Valid TS 1 1.4 1.4 1.4

KS 6 8.6 8.6 10.0

S 52 74.3 74.3 84.3

SS 11 15.7 15.7 100.0

Lampiran 7

GET

FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel lokasi.sav'.

DATASET NAME DataSet0 WINDOW=FRONT.

SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif \Distribusi '+

'Jawaban\distribusi jawaban lokasi.sav' /COMPRESSED.

SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif \Distribusi '+

'Jawaban\distribusi jawaban lokasi.sav' /COMPRESSED. FREQUENCIES VARIABLES=X3.1 X3.2 X3.3

/ORDER=ANALYSIS.

Frequencies

Notes

Output Created 05-Apr-2014 21:22:50

Comments

Input Data C:\Users\Abdianta\Documents\spss

nangin\analisis deskriptif\Distribusi Jawaban\distribusi jawaban lokasi.sav

Active Dataset DataSet1

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data File 70

Missing Value Handling Definition of Missing User-defined missing values are treated as missing.

Cases Used Statistics are based on all cases with valid

data.

Syntax FREQUENCIES VARIABLES=X3.1 X3.2

X3.3

/ORDER=ANALYSIS.

Resources Processor Time 00:00:00.000

Elapsed Time 00:00:00.000

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di stribusi Jawaban\distribusi jawaban lokasi.sav

Statistics

X3.1 X3.2 X3.3

N Valid 70 70 70

Frequency Table

X3.1

Frequency Percent Valid Percent

Cumulative Percent

Valid STS 1 1.4 1.4 1.4

S 45 64.3 64.3 65.7

SS 24 34.3 34.3 100.0

Total _{70 100.0 100.0}

X3.2

Frequency Percent Valid Percent

Cumulative Percent

Valid KS 1 1.4 1.4 1.4

S 52 74.3 74.3 75.7

SS 17 24.3 24.3 100.0

Total _{70 100.0 100.0}

X3.3

Frequency Percent Valid Percent

Cumulative Percent

Valid S 53 75.7 75.7 75.7

SS 17 24.3 24.3 100.0

Lampiran 8

GET

FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel pelayanan.sav'.

DATASET NAME DataSet0 WINDOW=FRONT.

SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif \Distribusi '+

'Jawaban\distribusi jawaban pelayanan.sav' /COMPRESSED.

FREQUENCIES VARIABLES=X4.1 X4.2 X4.3 X4.4 /ORDER=ANALYSIS.

Frequencies

Notes

Output Created 05-Apr-2014 21:14:16

Comments

Input Data C:\Users\Abdianta\Documents\spss

nangin\analisis deskriptif\Distribusi Jawaban\distribusi jawaban pelayanan.sav

Active Dataset DataSet1

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data File 70

Missing Value Handling Definition of Missing User-defined missing values are treated as missing.

Cases Used Statistics are based on all cases with valid

data.

Syntax FREQUENCIES VARIABLES=X4.1 X4.2

X4.3 X4.4

/ORDER=ANALYSIS.

Resources Processor Time 00:00:00.016

Elapsed Time 00:00:00.016

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di stribusi Jawaban\distribusi jawaban pelayanan.sav

Statistics

X4.1 X4.2 X4.3 X4.4

N Valid 70 70 70 70

Frequency Table

X4.1

Frequency Percent Valid Percent

Cumulative Percent

Valid KS 1 1.4 1.4 1.4

S 60 85.7 85.7 87.1

SS 9 12.9 12.9 100.0

Total _{70 100.0 100.0}

X4.2

Frequency Percent Valid Percent

Cumulative Percent

Valid KS 4 5.7 5.7 5.7

S 53 75.7 75.7 81.4

SS 13 18.6 18.6 100.0

Total _{70 100.0 100.0}

X4.3

Frequency Percent Valid Percent

Cumulative Percent

Valid KS 1 1.4 1.4 1.4

S 61 87.1 87.1 88.6

SS 8 11.4 11.4 100.0

Total 70 100.0 100.0

X4.4

Frequency Percent Valid Percent

Cumulative Percent

Valid KS 2 2.9 2.9 2.9

S 59 84.3 84.3 87.1

SS 9 12.9 12.9 100.0

Lampiran 9

SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va riabel kep. beli.sav'

/COMPRESSED. RELIABILITY

/VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4 /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA

/SUMMARY=TOTAL.

Reliability

Notes

Output Created 03-Apr-2014 08:49:14

Comments

Input Data C:\Users\Abdianta\Documents\spss

nangin\valid & reliabel\variabel kep. beli.sav

Active Dataset DataSet1

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data

File 70

Matrix Input

Missing Value Handling Definition of Missing User-defined missing values are treated as missing.

Cases Used Statistics are based on all cases with

valid data for all variables in the procedure.

Syntax RELIABILITY

/VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4 /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA

/SUMMARY=TOTAL.

Resources Processor Time 00:00:00.015

Elapsed Time 00:00:00.020

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia bel kep. beli.sav

Scale: ALL VARIABLES

Case Processing Summary

N %

Cases Valid 70 100.0

Excludeda 0 .0

Total 70 100.0

Reliability Statistics

Cronbach's Alpha N of Items

.802 4

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

Y1.1 12.33 1.006 .612 .756

Y1.2 12.31 .856 .561 .797

Y1.3 12.34 .982 .700 .720

Lampiran 10

SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va riabel produk.sav'

/COMPRESSED. RELIABILITY

/VARIABLES=X1.1 X1.2 X1.3 X1.4 X1.5 X1.6 /SCALE('ALL VARIABLES') ALL

/MODEL=ALPHA /SUMMARY=TOTAL.

Reliability

Notes

Output Created 03-Apr-2014 08:44:38

Comments

Input Data C:\Users\Abdianta\Documents\spss

nangin\valid & reliabel\variabel produk.sav

Active Dataset DataSet1

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data

File 70

Matrix Input

Missing Value Handling Definition of Missing User-defined missing values are treated as missing.

Cases Used Statistics are based on all cases with

valid data for all variables in the procedure.

Syntax RELIABILITY

/VARIABLES=X1.1 X1.2 X1.3 X1.4 X1.5 X1.6

/SCALE('ALL VARIABLES') ALL /MODEL=ALPHA

/SUMMARY=TOTAL.

Resources Processor Time 00:00:00.000

Elapsed Time 00:00:00.009

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia bel produk.sav

Scale: ALL VARIABLES

Case Processing Summary

N %

Cases Valid 70 100.0

Excludeda 0 .0

Case Processing Summary

N %

Cases Valid 70 100.0

Excludeda 0 .0

Total 70 100.0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha N of Items

.857 6

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

X1.1 21.04 3.723 .758 .811

X1.2 21.09 3.674 .890 .789

X1.3 21.09 3.645 .689 .825

X1.4 21.26 4.194 .472 .865

X1.5 21.19 4.530 .379 .876

Lampiran 11

SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va riabel harga.sav'

/COMPRESSED. RELIABILITY

/VARIABLES=X2.1 X2.2 X2.3 /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA

/SUMMARY=TOTAL.

Reliability

Notes

Output Created 03-Apr-2014 08:55:39

Comments

Input Data C:\Users\Abdianta\Documents\spss

nangin\valid & reliabel\variabel harga.sav

Active Dataset DataSet0

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data

File 70

Matrix Input

Missing Value Handling Definition of Missing User-defined missing values are treated as missing.

Cases Used Statistics are based on all cases with

valid data for all variables in the procedure.

Syntax RELIABILITY

/VARIABLES=X2.1 X2.2 X2.3 /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA

/SUMMARY=TOTAL.

Resources Processor Time 00:00:00.031

Elapsed Time 00:00:00.010

[DataSet0] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia bel harga.sav

Scale: ALL VARIABLES

Case Processing Summary

N %

Cases Valid 70 100.0

Excludeda 0 .0

Total 70 100.0

Reliability Statistics

Cronbach's Alpha N of Items

.869 3

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

X2.1 8.11 .943 .785 .786

X2.2 8.14 1.139 .713 .850

Lampiran 12

SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va riabel lokasi.sav'

/COMPRESSED. RELIABILITY

/VARIABLES=X3.1 X3.2 X3.3 /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA

/SUMMARY=TOTAL.

Reliability

Notes

Output Created 03-Apr-2014 09:02:16

Comments

Input Data C:\Users\Abdianta\Documents\spss

nangin\valid & reliabel\variabel lokasi.sav

Active Dataset DataSet1

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data

File 70

Matrix Input

Missing Value Handling Definition of Missing User-defined missing values are treated as missing.

Cases Used Statistics are based on all cases with

valid data for all variables in the procedure.

Syntax RELIABILITY

/VARIABLES=X3.1 X3.2 X3.3 /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA

/SUMMARY=TOTAL.

Resources Processor Time 00:00:00.016

Elapsed Time 00:00:00.008

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia bel lokasi.sav

Scale: ALL VARIABLES

Case Processing Summary

N %

Cases Valid 70 100.0

Excludeda 0 .0

Total 70 100.0

Reliability Statistics

Cronbach's Alpha N of Items

.870 3

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

X3.1 8.47 .717 .718 .899

X3.2 8.54 .918 .840 .751

Lampiran 13

NEW FILE.

DATASET NAME DataSet3 WINDOW=FRONT.

SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va riabel pelayanani.sav'

/COMPRESSED. RELIABILITY

/VARIABLES=X4.1 X4.2 X4.3 X4.4 /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA

/SUMMARY=TOTAL.

Reliability

Notes

Output Created 03-Apr-2014 09:16:16

Comments

Input Data C:\Users\Abdianta\Documents\spss

nangin\valid & reliabel\variabel pelayanani.sav

Active Dataset DataSet3

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data

File 70

Matrix Input

Missing Value Handling Definition of Missing User-defined missing values are treated as missing.

Cases Used Statistics are based on all cases with

valid data for all variables in the procedure.

Syntax RELIABILITY

/VARIABLES=X4.1 X4.2 X4.3 X4.4 /SCALE('ALL VARIABLES') ALL /MODEL=ALPHA

/SUMMARY=TOTAL.

Resources Processor Time 00:00:00.000

Elapsed Time 00:00:00.011

Scale: ALL VARIABLES

Case Processing Summary

N %

Cases Valid 70 100.0

Excludeda 0 .0

Total 70 100.0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha N of Items

.802 4

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

X4.1 12.33 1.006 .612 .756

X4.2 12.31 .856 .561 .797

X4.3 12.34 .982 .700 .720

Lampiran 14

GET

FILE='C:\Users\Abdianta\Documents\spss nangin\uji asumsi klasik + reg. berganda\independen & dependen Variabel.sav'.

DATASET NAME DataSet0 WINDOW=FRONT.

SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\uji asumsi klasik + reg. '+

'berganda\independen & dependen Variabel.sav' /COMPRESSED. REGRESSION

/DESCRIPTIVES MEAN STDDEV CORR SIG N /MISSING LISTWISE

/STATISTICS COEFF OUTS CI BCOV R ANOVA COLLIN TOL CHANGE ZPP /CRITERIA=PIN(.05) POUT(.10)

/NOORIGIN

/DEPENDENT kep.beli

/METHOD=ENTER produk harga lokasi pelayanan /SCATTERPLOT=(*SDRESID ,*ZPRED)

/RESIDUALS DURBIN HIST(ZRESID) NORM(ZRESID).

Regression

Notes

Output Created 06-Apr-2014 08:39:45

Comments

Input Data C:\Users\Abdianta\Documents\spss

nangin\uji asumsi klasik + reg. berganda\independen & dependen Variabel.sav

Active Dataset DataSet1

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data File 70

Missing Value Handling Definition of Missing User-defined missing values are treated as missing.

Cases Used Statistics are based on cases with no

missing values for any variable used.

Syntax REGRESSION

/DESCRIPTIVES MEAN STDDEV CORR SIG N

/MISSING LISTWISE

/STATISTICS COEFF OUTS CI BCOV R ANOVA COLLIN TOL CHANGE ZPP /CRITERIA=PIN(.05) POUT(.10) /NOORIGIN

/DEPENDENT kep.beli

/METHOD=ENTER produk harga lokasi pelayanan

/SCATTERPLOT=(*SDRESID ,*ZPRED) /RESIDUALS DURBIN HIST(ZRESID) NORM(ZRESID).

Resources Processor Time 00:00:01.762

Elapsed Time 00:00:01.701

Memory Required 2300 bytes

Additional Memory Required for

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\uji asumsi klasik + reg. berganda\independen & dependen Variabel.sav

Descriptive Statistics

Mean Std. Deviation N

Keputusan Membeli 16.50 1.283 70

Produk 25.39 2.373 70

Harga 12.19 1.467 70

Lokasi 12.81 1.386 70

Pelayanan 16.90 1.616 70

Correlations

Keputusan

Membeli Produk Harga Lokasi Pelayanan

Pearson Correlation Keputusan Membeli 1.000 .564 .612 .363 .549

Produk .564 1.000 .504 .560 .577

Harga .612 .504 1.000 .480 .656

Lokasi .363 .560 .480 1.000 .522

Pelayanan .549 .577 .656 .522 1.000

Sig. (1-tailed) Keputusan Membeli . .000 .000 .001 .000

Produk .000 . .000 .000 .000

Harga .000 .000 . .000 .000

Lokasi .001 .000 .000 . .000

Pelayanan .000 .000 .000 .000 .

N Keputusan Membeli 70 70 70 70 70

Produk 70 70 70 70 70

Harga 70 70 70 70 70

Lokasi 70 70 70 70 70

Variables Entered/Removedb

Model Variables Entered

Variables

Removed Method

1 Pelayanan,

Lokasi, Produk, Hargaa

. Enter

a. All requested variables entered.

b. Dependent Variable: Keputusan Membeli

Model Summaryb

Model

Statistics

R

R Square

Adjusted R Square

Std. Error of the Estimate

Change Statistics

Durbin-Watson R Square

Change F Change df1 df2

Sig. F Change

1 .689a .475 .443 .957 .475 14.719 4 65 .000 1.983

a. Predictors: (Constant), Pelayanan, Lokasi, Produk, Harga

b. Dependent Variable: Keputusan Membeli

ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 53.945 4 13.486 14.719 .000a

Residual _{59.555 65 .916}

Total _{113.500 69}

a. Predictors: (Constant), Pelayanan, Lokasi, Produk, Harga

Coefficientsa

Model

Unstandardized Coefficients

Standardized Coefficients

t Sig.

95% Confidence

Interval for B Correlations

Collinearity Statistics

B

Std.

Error Beta

Lower Bound

Upper Bound

Zero-order Partial Part

Toleran

ce VIF

1 (Constant) _{6.854 1.408 4.867 .000 4.042 9.666}

Produk .179 .065 .332 2.773 .007 .050 .308 .564 .325 .249 .565 1.771

Harga .342 .107 .391 3.179 .002 .127 .556 .612 .367 .286 .534 1.873

Lokasi -.081 .106 -.087 -.759 .451 -.293 .132 .363 -.094 -.068 .613 1.632

Pelayanan .116 .104 .147 1.122 .266 -.091 .324 .549 .138 .101 .472 2.118

a. Dependent Variable: Keputusan Membeli

Coefficient Correlationsa

Model Pelayanan Lokasi Produk Harga

1 Correlations Pelayanan 1.000 -.183 -.287 -.475

Lokasi -.183 1.000 -.342 -.153

Produk -.287 -.342 1.000 -.136

Harga -.475 -.153 -.136 1.000

Covariances Pelayanan .011 -.002 -.002 -.005

Lokasi -.002 .011 -.002 -.002

Produk -.002 -.002 .004 .000

Harga -.005 -.002 .000 .012

Collinearity Diagnosticsa

Model

Dimensi

on Eigenvalue Condition Index

Variance Proportions

(Constant) Produk Harga Lokasi Pelayanan

1 1 4.980 1.000 .00 .00 .00 .00 .00

2 .008 25.587 .18 .03 .63 .08 .02

3 .006 29.401 .41 .00 .00 .75 .02

4 .004 35.806 .37 .75 .08 .17 .04

5 .003 39.228 .04 .22 .29 .00 .92

a. Dependent Variable: Keputusan Membeli

Residuals Statisticsa

Minimum Maximum Mean Std. Deviation N

Predicted Value 14.88 18.47 16.50 .884 70

Std. Predicted Value -1.829 2.231 .000 1.000 70

Standard Error of Predicted

Value .123 .536 .239 .091 70

Adjusted Predicted Value 14.85 18.62 16.49 .903 70

Residual -2.240 2.376 .000 .929 70

Std. Residual -2.340 2.482 .000 .971 70

Stud. Residual -2.487 2.622 .004 1.028 70

Deleted Residual -2.530 2.965 .008 1.046 70

Stud. Deleted Residual -2.595 2.752 .010 1.054 70

Mahal. Distance .159 20.672 3.943 4.017 70

Cook's Distance .000 .563 .027 .074 70

Centered Leverage Value .002 .300 .057 .058 70

Lampiran 15

Situasi dalam ruangan toko Youlanda Bakery And Cake Shop Delitua