HUBUNGAN ANTARA PENCARIAN INFORMASI DENGAN PEMENUHAN KEBUTUHAN INFORMASI MAHASISWA.

ii

ABSTRACT

Yerita Ariani, 210111100021, 2010. Department of Public Relations, Faculty of

Communications, Padjadjaran University.

This research is titled “The Relationsh

ip Between

information seeking on facebook with student

’s

information needs

accomplishment

”

a

correlation study about relationship between information seeking on facebook group info

akademik Fikom Unpad kampus Bandung with student

’s

of Padjadjaran University Faculty

of Communication information needs

accomplishment

. This research is conducted below the

guidance of Dr. H. Dede Mulkan, M,Si. as the main supervisor and Aat Ruchiat,

S,Sos.M.I.Kom as the second supervisor.

The purpose of this research is to know how the relation among searching, avoidance,

and information processing with

student’s

of Padjadjaran University Faculty of

Communication kognitif, afektif, personal integration and social integration needs

accomplishment aspect

.

The method used in this research is correlational, while desciptive analytical and

infrential are used in analyze the data. The theory that used in this research is information

seeking theory. Population of the research is 489 student of Padjadjaran University Faculty

of Communication that who still in active student status until the academic year of 2012/2013

and as a member of info akademik Fikom Unpad kampus Bandung facebook group, they are

consist of four generation college, 2008 until 2011 generation. The sampling technique used

in this research is stratified random sampling technique and then total of sample is 176

student.

The result of this research is there are a significant relation and significant enough

Between information seeking on facebook with student

’s

of Padjadjaran University Faculty

of Communication Bandung campus information needs

accomplishment

.

The conclusion of this research is information retrieval are performed by students at

the facebook group sufficient to meet their needs for academic information.