ii v
K A R T S B A
Mudayen ,Yohana Ma ira Fransiska .2014 .Anailsi sPragmaitk Wacana Iklan f
it a l si g e L u li m e P e y n a p m a
K yang Dipasang d iKabupaten Sleman .
4 1 0 2 n u h a
T Sk irpsi .Yogyakatra :PBSI ,FKIP ,USD.
u j u tr e b i n i n a it il e n e
P an mendesk irpsikan :1 )penggunaan kode ilnguisitk , n
o n e d o k n a a n u g g n e p )
2 -ilnguisitk ,3 )dimens i itndak tutur ,dan 4 )jeni s itndak g n a y ) g e l a c ( fi t a l s i g e l n o l a c a r a p k it il o p e y n a p m a k n a l k i m a l a d t a p a d r e t g n a y r u t u t
u h a t n a m e l S n e t a p u b a K h a y a li w i d g n a s a p i
d n 2014 .Peneilitani nit ermasuk j eni s 1
7 1 k a y n a b e s a t a d h a l m u J . fi t a ti l a u k f it p ir k s e d n a it il e n e
p buah iklan kampanye
i d g n a s a p i d g n a y k it il o
p spanduk , bailho , dan billboard . Pengumpulan data .
i s a t n e m u k o d k i n k e t n a d i s a v r e s b o k i n k e t n a k a n u g g n e
m Anailsi sdata dliakukan
k it a m g a r p n a d a p e d o t e m n a g n e
d danmetodepadanr eferensialataukontekstua.l a
w h a b n a k k u j n u n e m n a it il e n e p l i s a
H 166 buah (97,08%) i klan kampanye ) % 1 9 , 4 6 ( h a u b 1 1 1 , k it s i u g n il e d o k n a k a n u g g n e m g n a y g e l a c k it il o p
n o n e d o k n a k a n u g g n e
m -ilnguisitk , dan 106 buah (61,99% ) menggunakan o
k i s a n i b m o
k de ilngusitk dan kode non-ilnguisitk .Penggunaan kode ilnguisitk p a k i s n a d , ir i d n a b a r k a g n e p , n a ri d n i s , it a h h a d n e r p a k i s n a a t a y n r e p a p u r e b
r e m a m e
m kan diir .Penggunaan kode non-ilnguisitk berupapencantuman gela r n a d , l a n o i s a n h o k o t l o b m i s , n a n a w a s g n a b e k r a l e g , n a a m a g a e k r a l e g , k i m e d a k a
. k i n u r a b m a
g Hasi l peneilitan tentang penggunaan dimens i itndak tutu r n a k a n u g g n e m t u b e s r e t n a l k i ) % 5 , 4 3 ( h a u b 9 5 k a y n a b e s a w h a b n a k k u j n u n e m
, 2 7 ( h a u b 4 2 1 , i s u k o l r u t u t k a d n
it 51% ) menggunakan dimens i itndak tutu r . i s u k o lr e p r u t u t k a d n it i s n e m i d n a k a n u g g n e m ) % 8 3 , 4 5 ( h a u b 3 9 n a d , i s u k o ll i
, fi t k e ri d , fi tr e s a u a t a f it a t n e s e r p e r t a m il a k a p u r e b i s u k o ll i r u t u t k a d n it n a a n u g g n e P
l i s a h , a y n t u j n a l e S . fi t a r a l k e d n u p u a m , fi s i m o k , fi s e r p k
e peneilitan tentang
n a l k i ) % 7 9 , 4 5 ( h a u b 4 9 a w h a b n a k k u j n u n e m r u t u t k a d n it i r o g e t a k n a a n u g g n e p
) % 0 4 , 1 6 ( h a u b 5 0 1 , g n u s g n a l r u t u t k a d n it s i n e j n a k a n u g g n e m t u b e s r e t
s i n e j n a k a n u g g n e m ) % 7 5 , 3 9 ( h a u b 0 6 1 , g n u s g n a l k a d it r u t u t k a d n it n a k a n u g g n e m
r e ti l r u t u t k a d n
it al ,dan hanya 7 buah (4,09% )yang menggunakan jeni s itndak , fi t a r a l k e d t a m il a k a p u r e b g n u s g n a l r u t u t k a d n it t a m il a K . l a r e ti l k a d it r u t u t
. fi t a r e p m i t a m il a k n a d , fi t a g o r e t n i
e d o ir e p f it a l s i g e L u li m e P a d a p h il i p b ij a w t a k a r a y s a m , a y n i s a k il p m I
s i d a y n t u k ir e
b arankan lebih jel idan cerma tmengk irits iiklan kampanye yang i j n a j n a d m a r g o r p h a k a p a i s it ir k g n e m u lr e p t a k a r a y s a M . g e l a c a r a p h e l o g n a s a p i d
n a l k i m a l a d n a k i a p m a s i d g n a
y kampanyepo ilitkt ersebutr eailsit suntukdliakukan d
i j n a j i s ir e b k a y n a b u rt s u j u a t
a an pepesan kosong . Masyaraka t waijb piilh a y a d n a k a n u g g n e m g n a y g e l a c a m a t u r e t g e l a c h il i m e m f it k e l e s h i b e l n a k n a r a s i d
. n a h i b e lr e b a r a c e s ir i d n a k r e m a m e m p a k i s n a d n a ri d n i s a p u r e b k it a m g a r p
ii i v
T C A R T S B A
n e y a d u
M , Yohana Maira Fransiska . 2014 . The Pragmaitc Analy is s o f the n g i a p m a C n o it c e l E l a r e n e G s ’ e v it a ls i g e L e h t f o e g a s s a P t n e m e s it r e v d A
4 1 0 2 y c n e g e R n a m e l S n i d e z il a i c o S s a w h c i h
W . Thesi .s Yogyakatra : ,
P I K F , I S B
P U . SD
f o e s u e h t ) 2 , e d o c s c it s i u g n il f o e s u e h t ) 1 : e b ir c s e d o t d e m i a y d u t s s i h T n o
n -ilnguisitc scode ,3 )the speech act sdimensions ,and 4 )the type so fspeech e h t f o s t n e m e s it r e v d a n g i a p m a c l a c it il o p e h t n i d e n i a t n o c e r e w h c i h w s t c a
n i d e ll a t s n i s e t a d i d n a c e v it a l s i g e
l Sleman Regency ,2014 . Thi sresearch wa s ti
l a u q a s a d e r e d i s n o
c aitvedescirpitveresearch .Thet ota ldatawere 171 poilitca l e h T . s d r a o b ll i b d n a s r e n n a b e h t n o d e t s o p e r e w h c i h w s t n e m e s it r e v d a n g i a p m a c
n h c e t g n ir e h t a g a t a
d ique used observaiton technique and documentaiton d
e y o l p m e e u q i n h c e t s i s y l a n a a t a d e h T . e u q i n h c e
t uniifed pragmaitc method and
a it n e r e f e
r lmethod.
s ti n u 6 6 1 t a h t d e w o h s t l u s e r e h
T (97.08 % ) o f legislaitve poilitca l s
t n e m e s it r e v d a n g i a p m a
c employed ilnguisitc s code , 111 untis (64.91% ) n
o n d e y o l p m
e -ilnguisitc s code , and 106 un tis (61.99% ) employed the g
n il f o n o it a n i b m o
c uisitc sand non-ilnguisitc scode .The use o f ilnguisitc scode f
o m r o f e h t n i s a
w humble behaviora lstatement ,satrie ,famiilartiy ,and sel f n
o n f o e s u e h T . t n e m e t a t s n o ti b i h x
e -ilnguisitc scodewasi nt hef ormo fputitngt he g
e d n o i g il e r , e e r r g e d l a c i m e d a c
a ree ,noblitiy degree ,naitona l ifgure symbol ,and s ti n u 9 5 t a h t d e w o h s s n o i s n e m i d s t c a h c e e p s g n i s u f o t l u s e r e h T . e r u t c i p e u q i n u
s ti n u 4 2 1 , t c a y r a n o it u c o l d e y o l p m e s t n e m e s it r e v d a e h t f o ) % 5 . 4 3
( (75.51% )
s ti n u 3 9 d n a , t c a y r a n o it u c o ll i d e y o l p m
e (54.38% )employed the pelrocu itonary r o s e c n a r e tt u e v it a t n e s r p e r f o m r o f e h t n i s a w t c a y r a n o it u c o ll li f o e s u e h T . t c a
. e c n a r e tt u e v it a r a l c e d d n a , e v i s s i m m o c , e v i s s e r p x e , e v it c e ri d , e v it r e s s a
o h s y r o g e t a c s t c a h c e e p s e h t f o e s u e h t f o t l u s e r h c r a e s e r e h t , e r o m r e h tr u
F wedt ha t
s ti n u 4
9 (94.97% )of t he adveritsement semployed t hed riecitve speech act ,105 s
ti n
u (61.40% ) employedthe no t driecitve speech ac,t160 untis (93.57% ) s
ti n u 7 y l n o d n a , t c a h c e e p s l a r e ti l d e y o l p m
e (4.09% )employed the no tltiera l t
c e ri D . t c a h c e e p
s ive speech ac t uttterance wa s in the form o fdeclaraitve , .
e c n a r e tt u e v it a r e p m i d n a , e v it a g o r r e t n i
e r a d o ir e p n o it c e l e e v it a l s i g e l t x e n e h t n i s r e t o v e h t , n o it a c il p m i e h T
n g i a p m a c d e t s o p e h t e z i c it ir c n e h w l u f e r a c e r o m d n a r e tr a m s e b o t d e t s e g g u s
e s it r e v d
a ment sby the legislaitve candidates .The communtiy need sto c iritcize e
h t r e h t e h
w programmes and the promise stha tare conveyed on the poilitca l e h T . s g n i h t l u ft i e c e d y l n o r o e n o d e b o t c it s il a e r e r a s t n e m e s it r e v d a n g i a p m a c
r o m e b o t d e t s e g g u s e r a s r e t o
v e selecitvei n choosing t he l egislaitvecandidates , e v i s s e c x e d n a e ri t a s f o m r o f e h t n i l a e p p a c it a m g a r p e h t e s u o h w e s o h t y ll a i c e p s e
. n o it i b i h x e f l e s
