PENGARUH PRODUCT PLACEMENT ACCEPTANCE (PENERIMAAN PENEMPATAN PRODUK) TERHADAP CONSUMER PURCHASE INTENTION (NIAT BELI KONSUMEN) DENGAN BRAND RECALL SEBAGAI VARIABEL INTERVENING (Studi Kasus: Product Placement Smartphone Samsung Galaxy dalam Korean Movies).
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To analyze if there is a simultaneous effect of Brand Image, Perceived Quality and Country of Origin have significant effect on Consumer Purchase Decision of Smartphone Product
that independent variables � (Brand Awareness) and � (Product Attribute) are significantly influenced toward dependent variable Y (Purchase Decision)
Conclusion In accordance with the results of the research and hypothesis testing regarding the influence of brand image and product placement on Scarlett's product purchasing
The Effect of Brand Image on Product Purchase Intention with Customer Satisfaction as A Mediation Variable Study of Semen Gresik Consumer in East Java Manggala Muhamamd Badar
vi “Effect of Product Placement and Brand Awareness in Electronic Cinema Sinetron on Prime Time Show on Indonesian Private Television Channels on The Customer Purchase Intention
THE EFFECT OF PRODUCT PLACEMENT ON "IKATAN CINTA" DRAMA ON PURCHASE INTENTION OF "LEMONILO" NOODLES Chumairoh, Erminati Pancaningrum* STIE PGRI Dewantara Jombang Correspondence :
