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EENI

EENI

EENI

Since 1995

Professional Master's Pr

60 / 120 ECTS)

The Professional Master's Pro offer a global and practical visi

1. The American Marke Ecuador, Venezuela, B States.

2. The Latin American Ec 3. The flows of the foreig 4. The American Integra

Andean Community, th the ECLAC...

5. The Free Trade Agreem 6. The American Econom 7. The influence of Christ 8. The international relat

A Professional Master's Program

Modules of the Professional M

EENI – School of Intern

Business

http://en.reingex.com/

's Program in Business in America (e-learn

Program in Business in America (English, e-learnin l vision on:

arkets: Mexico, Honduras, El Salvador, Panama,

la, Bolivia, Argentina, Chile, Uruguay, Paraguay, Br

n Economy

reign direct investment (FDI) and foreign trade in Am egration Process and Economic Institutions: the

ty, the Central American Integration System, the NA

reements (FTA) related to the American Markets

nomic Area: North American, South American and th

ristianity on business in America

elations of the American countries

ogram in Business in America that fits your schedule a get a better job.

al Master's Program in Business in America

ternational

learning,

,

rning) is designed to

a, Colombia, Peru, y, Brazil, the United

n America

he MERCOSUR, the e NAFTA, the ALADI,

d the Caribbean

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The Master in Business in Ame

1. The American Econom 2. Globalisation and Inte 3. Economic Organisation 4. Doing Business in So (Argentina, Uruguay, P 5. Doing Business in Braz 6. Doing Business in the 7. Doing Business in

Guatemala, Nicaragua, 8. Doing Business in Mex 9. Doing Business in the 10. Doing Business in the 11. Christianity, Judaism, a 12. No to corruption in bu 13. Thesis of the Professio

1 ECTS (European Credit Transf

Language of the Professional M four languages: English, Frenc wishing to review them in wh language of the campus and to

merica consists of thirteen modules:

nomic Area of the Western Christian Civilisation (6 E

International Economic Institutions (6 ECTS)

ations and Regional Integration in Latin America (12

South America: Chile and the countries of

y, Paraguay, Bolivia, and Venezuela) (10 ECTS) razil (10 ECTS)

the Andean Countries: Colombia, Peru, and Ecuador n Central America: Belize, Costa Rica, El Salva gua, Panama, and the Dominican Republic (11 ECTS) Mexico (8 ECTS)

the United States (12 ECTS) and Canada (2 ECTS) the Caribbean markets (4 ECTS)

sm, and Agnosticism in America (6 ECTS) n business (4 ECTS)

ssional Master in Business in America (9 - 19 ECTS)

ansfer and Accumulation System)= 25 hours of stude

nal Master in Business in America: . The subjects rench, Spanish or Portuguese and are accessible to n whatever language and use one of the language

d to complete the exercises.

(6 ECTS)

(12 ECTS)

of the MERCOSUR

dor (10 ECTS) alvador, Honduras, CTS)

TS)

tudent’s dedication

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EENI Scholarships for Latin American and African Student: discount up to 40%

EENI - American Students:

Professional Master intended for all those wanting to specialise in international business with the American Countries.

The Master allows the student to select three paths of different content, duration, tuition fees, and diploma issued, in order to fit the Professional Master's Program to the needs and schedule of the student.

This document contains only the syllabus of the modules of the Master. Please, download all the syllabus and objectives of all the subjects of the Master

http://en.reingex.com/Master-Business-Americas.shtml

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Modules of the Professional Master in Business in

America

1. Brackets show ECTS credits

2. (PDF): Please, download the syllabus and objectives of all the subjects of the Master

Module- The American Economic Area of the Western Christian Civilisation (6 ECTS).

1- Christianity in America

2- The Latin American Economic Area of the Western Christian Civilisation (PDF).

1. The Latin American subcontinent

2. The Economic Profile of the Latin American Countries 3. Latin American Business People

4. The Processes of Latin American economic integration of the Western Civilisation 5. Interactions of the Latin American Economic Area with other civilisations and

economic areas

3- The North American Economic Area(PDF)

4- The Caribbean Economic Area (PDF)

Module - Economic Organisations and regional economic integration in Latin America

(12 ECTS)

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2. The Organisation of American States (OAS) [0.5]

3. The Economic Commission for Latin America (ECLAC) [2] 4. The Inter-American Development Bank (IADB) [2] 5. The Latin American Integration Association (ALADI) [1] 6. The Pacific Alliance [0,1]

7. The Union of the South American Nations (UNASUR) [0,5]

8. The Latin American and the Caribbean Economic System (SELA) [0,3] 9. The Bolivarian Alternative for the Americas (ALBA) [0,3]

10. The Mesoamerica Project [0,1]

11. The Asia-Pacific Economic Cooperation (APEC) [2]

12. The Latin America-Asia Cooperation Forum (FEALAC) [0,1] 13. The South America-Arab Countries Summit (ASPA) [0.5] 14. The South America-Africa Summit (ASA) [0.5]

15. The Community of Latin American and the Caribbean States (CELAC) 16. Free Trade Agreements (FTA) in America

Download the syllabus of the module “Integration in Latin America” (PDF)

Module- Doing business in South America: Chile and the countries of the MERCOSUR

(10 ECTS)

1. The case of Chile [2] 2. The MERCOSUR [2]

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4. Incorporation of Bolivia [1] to the MERCOSUR

Download the syllabus of the module “South America” (PDF)

Module: Doing Business in Brazil (10 ECTS)

1. The Brazilian Economy and foreign trade

2. Doing Business in the Brazilian States of São Paulo, Rio de Janeiro, Bahia, Espiritu Santo, Parana, Santa Catarina, Minas Gerais, Rio Grande do Sul

Download the syllabus of the module “Brazil” (PDF)

Module- Doing Business in countries of the Andean Community (10 ECTS)

1. The Andean Community [3]

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Download the syllabus of the module: “The Andean Community” (PDF)

Module 5 - Doing business in Central America (11 ECTS)

1. The Central American Integration System (SICA) [0,8] 2. The Central American Economy [1]

3. Doing Business in the Central American Markets: Belize [0,5], Costa Rica [1], El Salvador [1], Honduras [1], Guatemala [2], Nicaragua [1], and Panama [1].

4. The case of the Dominican Republic [1]

Download the syllabus of the module “Central America” (PDF)

Module - Doing Business in Mexico (8 ECTS)

1. The Mexican Economy

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4. Carlos Slim (the world's richest man)

5. Doing Business in Jalisco, Nuevo Leon and Chihuahua 6. The North American Free Trade Agreement (NAFTA)

Download the syllabus of the module “Mexico” (PDF)

Module: Doing business in the United States (12 ECTS) and Canada [2].

The United States

Download the syllabus “Business in the United States” (PDF)

Canada

Download the syllabus “Doing Business in Canada” (PDF)

Module: Business in the Caribbean (4 ECTS).

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2. The Association of the Caribbean States (ACS) [1]

3. The Organisation of Eastern Caribbean States 4. The Caribbean Basin Initiative

5. Jamaica [0.5] 6. The Bahamas [0.5] 7. Haiti [0.5]

Download the syllabus “The Caribbean Economic Area” (PDF)

Module: Christianity, Judaism, and Agnosticism in America (6 ECTS)

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Download the syllabus “Christianity” (PDF)

Judaism and Agnosticism

Module- Globalisation and international institutions (6 ECTS)

1. Globalisation and Regionalisation 2. The United Nations (UN)

3. The World Bank (WB)

4. The World Trade Organisation (WTO) 5. The International Monetary Fund (IMF)

6. The Conference on Trade and Development (UNCTAD) 7. The International Chamber of Commerce

8. The Organisation for Economic Co-operation and Development (OECD)

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Download the syllabus of the module “No to Corruption” (PDF)

The thesis of the Master in Business in America.

For the successful completion of the Professional Master in Business in America, the student must submit a Thesis. The topic must be related to Latin America.

For students who are working in an exporting company; we recommend writing the dissertation on the elaboration of an International Marketing Plan for one Latin-American market.

Examples of the thesis may be:

1. International Marketing Plan (of a particular company) for Central America, the Andean Countries, the MERCOSUR.

2. Investment project in Mexico and Brazil

3. SWOT analysis of business in the Latin American Markets

4. Creating international distribution networks in the South American Markets 5. International Promotion strategies for Central America

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The graduate students in the Professional Master in Business in

America of EENI can enrol directly on the Doctorate in International Business Specialisation in America. Moreover, they need to complete only the module of the research methodology, Thesis, and others modules not studied in this Master.

Continuous assessment. Each subject of each module of the Master has exercises that are evaluated which the student must work out and pass to obtain their respective diploma.

Methodology: e-learning/Distance learning. Case method.

URL: http://en.reingex.com/Master-Business-Americas.shtml

Due to the dynamic nature of international business, this information is only for guidance (not binding). Please check the website to see any changes.

EENI Professors:

This master includes the Market Access Tool:

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Paths of the Professional Master in Business in America (Online)

The Master in Business in America (e-learning) allows the student to select three paths of different content, duration, tuition fees, and diploma issued, in order to fit the Master's Program to the needs and schedule of the student. Thus, the student can easily validate his diploma according to the legislation in force in his country (there are countries where the law requires two years for a master, while in others is one-year).

Path-1. Master 1. The student selects the modules (*) that best suits his needs:

1. 60 ECTS credits (1-year duration) 2. Tuition fees: 2,358 Euros

3. Thesis of the Master: 9 ECTS

4. Diploma: “Professional Master's Program in Business in America” issued by EENI (School of International Business)

5. The student who wishes to continue with the Master 2 will validate the subjects approved in the Master 1

Path-2. Master 2. The student selects all the modules and subjects of the Master (*)

1. 120 ECTS (2 years). It is possible to reduce the length of the Master studying more hours per week

2. Tuition fees: 3,547 Euros 3. Thesis of the Master: 19 ECTS

4. Diploma: “Professional Executive Master's Program in Economy, Business, and Integration in America” issued by EENI (School of International Business)

Path-3. Customised Professional Master's Program. The student defines and configures (*) his master.

1. Minimum: 60 ECTS, Maximum: 120 ECT.

2. Necessary supervision and approval of the content by EENI

3. Tuition fees and diploma: depending on the selected credits (subjects and modules)

(*) The selection of the modules is made once the enrolment has been formalised.

Recommended module for all the American Students: The American Economic Area of the Western Civilisation (6 ECTS) and Economic Organisations in America

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Recommended module for the US Students

Recommended module for the Canadian Students

Recommended module for the Caribbean Students

1. Subjects: The CARICOM, the Association of the Caribbean States, the Organisation of Eastern Caribbean States...

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Career opportunities related to the Professional Master's Program Doing

Business in America

Student Profile of the Master in Business in America

1. American Export Managers (Export Directors, Directors of International Division, Directors of Internationalisation, and Area Export Managers) of export companies (or potential for Import-Export), import companies or businesses in internationalisation process with business opportunities in America (the United States, Canada, Brazil, Colombia)

2. Commercial Directors for the American Markets

3. Sales and Marketing Directors (domestic market) wishing to begin the international business activities and/or doing business in the American Countries

4. Managing Directors of Small and Medium Enterprise wanting to internationalise their operations in America (the United States, Canada, Brazil, Colombia, Argentina, Mexico) 5. Postgraduates (business administration, economics, engineers, lawyers, and

translators) seeking a specialisation in Business in America

6. Sector Professionals wishing to update their knowledge of the American Markets 7. Professionals from other sectors that want to specialise in business in America

Given the wide variety of the Profile of the EENI Students and the countries where we operate; it is hard to define a standard profile of our students. For example, our biggest global

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managers). At the company level, we have students in both large multinationals as Small and Medium Enterprise (SME).

Job descriptions (Work profiles) related to the Master in International Trade and Business in America.

Directive positions/Management:

1. American Export Manager. Export Directors. Regional and Area Export Managers 2. Director in Brazil, Director in the United States

3. Director of the International Department 4. Directors of International Division 5. Director of Internationalisation 6. Director of International Relations 7. Director of International Projects

8. Director of Sales Administration and Expansion 9. International Commercial Director

10. International Sales and Marketing Director 11. International Sales Manager

Executive positions/middle managers:

1. Import/Export Manager

2. American Export Manager/Brazil Export Manager 3. Product Manager for the Latin American Markets 4. Coordinator of international investments in America 5. Executives of the foreign trade

6. International Banking Department (America) 7. Foreign Trade Consultant (specialisation in America) 8. Sales Representative in the American Countries 9. Sales Representative for South America

10. America Export Assistant

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12. Manager for the American Markets

13. Administrative import-export

Video Career opportunities related to the Master Career opportunities related to the Professional Master in Business in America.

Upon completion of the Master Doing Business in America, the students will be able to carry out their responsibilities efficiently in:

1. Export or import companies related to the international business in America: foreign trade departments, international marketing or internationalisation

2. Service companies and organisations related to the American Markets: International departments (Banks), logistics (transport), customs (Forwarders/Customs Brokers), Consulting (Marketing, Advertising Companies, Import-Export)

3. Public and private institutions related to the internationalisation in America:

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4. Personal projects (entrepreneurs) offering consulting services related to the foreign

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