• Tidak ada hasil yang ditemukan

REFERENCES The Effect of Celebrity Endorsement Towards Purchase Intention With Attitude Towards Advertisement as Mediation.

N/A
N/A
Protected

Academic year: 2017

Membagikan "REFERENCES The Effect of Celebrity Endorsement Towards Purchase Intention With Attitude Towards Advertisement as Mediation."

Copied!
4
0
0

Teks penuh

(1)

REFERENCES

Ahmed, M., (2011), “An Investigate of Endorser Credibility Effect on Consumer’s Attitude and Purchase Intention; The Role of Brand Familiarity”, Najran University.

Ahmed, N., Khattak, A.K., Iqbal, N., Farooq, O., and Iqbal, J., (2014), “Role of Celebrity Endorsement Upon Consumer Vanity With Mediating Role of Materialism: Evidence From Business Students of Pakistan”, Journal of Business Management, Vol. 04, pp. 98 – 107.

Baig, F.N., and Siddiqui, K., (2013), “Impacts of Sports Celebrity Endorsements on the Purchase Intention of Pakistan Youth”, Journal of Independent Studies and Research, Vol. 10 No. 1.

Balakrishnan, L., and Kumar, C.S., (2011), “Effect of Celebrity Based

Advertisements on the Purchase Attitude of Consumers Towards Durable Products (A Study with Reference to the City of Chennai)”, World Review of Business Research, Vol. 1 No.2, pp. 98 – 112.

Bamoriya, H., and Singh, R., (2013), “Attitude Towards Advertising and Information Seeking Behavior – A Structural Equation Modeling Approach”, European Journal of Business and Management, Vol. 3 No. 3.

Baron, R.M., David A. Kenny. 1986. The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations. Journal of Personality and Social Psychology Vol. 51 No. 6, pp.1173-1182

Chan, K., Ng, L. Y., and Luk, E. K. (2013), “Impact of Celebrity Endorsement in Advertising On Brand Image Among Chinese Adolescents”, Journal of

!

(2)

! 55

The Centre for Media and Communication Research, Vol. 14 No. 2, pp.

167 – 179.

Chavda, V., and Sethi, J., (2013), “ A Study of Relationship of Consumer Attitudes and Purchases Intentions to Celebrity Advertisements”, International Center of Business Research, Vol. 2.

Choi, S.M., and Rifon, N.J., (2012), “It is a Match: The Impact of Congruence Between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness”, Psychology and Marketing, Vol. 29 No. 9, pp. 639 – 650.

Dzisah, W.E., and Ocloo, C.E., (2013), “Celebrity Endorsement and Consumer Buying Behavior; Enhancing the Promotion Function of Marketing in the Central Business Area of Accra, Ghana”, European Journal of Business and Management, Vol. 5 No. 25.

Fleck, N., and Korchia, M., (2012), “Celebrities in Advertising: Looking For Congruence or For Likeability?”, Psychology & Marketing, Vo. 29 No. 9, pp. 651 – 662.

Francis, D., and Yazdanifard, R., (2013), “The Impact of Celebrity Endorsement and Its Influence Through Different Scopes on the Retailing Business Across United States and Asia”, International Journal of Commerce, Business, and Management, Vol. 2 No. 1.

Ghozali, Imam. 2012. Aplikasi Analisis Multivariate dengan Program SPSS. Semarang : Badan Penerbit Universitas Diponegoro.

Hung, K., Chan, K.W. and Tse, C.H. (2011), ‘‘Assessing Celebrity Endorsement Effects In China: A Consumer-Celebrity Relational Approach’’,

(3)

! 56

Muda, M., Musa, R., and Putit, L., (2011), “Celebrity Endorsement in Advertising: A Double-Edged Sword”, Journal of Asian Behavioral Studies, Vol. 1 No. 3.

Muda, M., Musa, R., Mohamed, R.N., and Borhan, H., (2014), “Celebrity Entrepreneur Endorsement and Advertisement Effectiveness”, Procedia Social and Behavioral Science, No. 130, pp. 11 – 20.

Parmar, B., and Patel, R.P., (2014), “A Study on Consumer Perception for Celebrity and Non – Celebrity Endorsement in Television Commercials For Fast Moving Consumer Goods”, Global Business and Economics Research Journal, Vol. 3 No. 2, pp. 1 – 11.

Roy, S., and Moorthi, Y.L.R., (2009), “Celebrity Endorsement and Brand Personality”, Indian Institute of Management Bangalore, No. 289.

Sallam, M.A.A, and Wahid, N.A, (2012), “Endorser Credibility Effects on Yemeni Male Consumer’s Attitudes Towards Advertising, Brand

Attitude, and Purchase Intention: The Mediating Role of Attitude Toward Brand”, International Business Research, Vol. 5 No 4.

Sekaran, Uma. 2013. Research Method for Bussines: Metode Penelitian untuk Bisnis, Edisi 6. Jakarta : Salemba Empat

Sertoglu, A.E., Catli, O., and Korkmaz, S., (2014), “Examining the Effect of Endorser Credibility on the Consumer’s Buying Intentions: An

Empirical Study in Turkey”, International Review of Management and Marketing, Vol. 4 No. 1, pp. 66 – 77.

(4)

! 57

Siddiqui,, A.N., (2014), “TV Ads Impact on Consumer Purchase Intention”, Institute of Business Administration Karachi.

Wan, Y.H., and Tsai, C.F., (2014), “The Relationship Between Brand Image and Purchase Intention: Evidence From Award Winning Mutual Fund”, The International Journal of Business and Finance Research, Vol. 8 No. 2.

Referensi

Dokumen terkait

Tidak adanya pengaruh penambahan dosis P-alam pada dosis bahan organik 0% dan 5% dan terjadinya penurunan P-tersedia pada dosis bahan organik 2.5%, diduga ion

[r]

Dari penjabaran diatas, yang dimaksud dengan ” Hotel Resort Tebing Pantai Yang Eksklusif di Pantai Nampu, Wonogiri (Penekanan pada Interaksi indoor-outdoor yang

rhadap fungsi waktu sebanding dengan integr volume tersebut. perbedaan i memicu sar hukum u posisi titik an integral egral fluks.. Aliran dispersi gas CO diprediksi

Serafin Wisni Septiarti,M.Si DEVIASI SOSIAL. PERSPEKTIF TRADISIONAL

[r]

Laporan telah melunasi Pajak tahun terakhir (SPT/PPh) atau Surat Keterangan Fiskal serta memiliki laporan bulanan PPh Pasal 25 atau Pasal 21/Pasal 23 atau PPN sekurang kurangnya

Tidak seperti polisakarida kehadiran gugus amino bermuatan positif yang terdapat sepanjang ikatan pilernya meneyebabkan molekul daapt mengikat muatan negatif permukaan