Analisis Bauran Pemasaran Yestv Dalam Upaya Meningkatkan Jumlah Pelanggan Pada Pt Indonusa Telemedia Sumbagut

21 

Teks penuh

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(2)

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(3)
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(5)
(6)

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(7)
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viii

LAMPIRAN 4 : TABEL

r

df = (N-2)

0.1

0.05

0.02

0.01

0.001

1

0.9877

0.9969

0.9995

0.9999

1.0000

10

0.4973

0.5760

0.6581

0.7079

0.8233

11

0.4762

0.5529

0.6339

0.6835

0.8010

12

0.4575

0.5324

0.6120

0.6614

0.7800

13

0.4409

0.5140

0.5923

0.6411

0.7604

14

0.4259

0.4973

0.5742

0.6226

0.7419

15

0.4124

0.4821

0.5577

0.6055

0.7247

16

0.4000

0.4683

0.5425

0.5897

0.7084

17

0.3887

0.4555

0.5285

0.5751

0.6932

18

0.3783

0.4438

0.5155

0.5614

0.6788

19

0.3687

0.4329

0.5034

0.5487

0.6652

20

0.3598

0.4227

0.4921

0.5368

0.6524

21

0.3515

0.4132

0.4815

0.5256

0.6402

22

0.3438

0.4044

0.4716

0.5151

0.6287

23

0.3365

0.3961

0.4622

0.5052

0.6178

24

0.3297

0.3882

0.4534

0.4958

0.6074

25

0.3233

0.3809

0.4451

0.4869

0.5974

26

0.3172

0.3739

0.4372

0.4785

0.5880

27

0.3115

0.3673

0.4297

0.4705

0.5790

28

0.3061

0.3610

0.4226

0.4629

0.5703

29

0.3009

0.3550

0.4158

0.4556

0.5620

30

0.2960

0.3494

0.4093

0.4487

0.5541

31

0.2913

0.3440

0.4032

0.4421

0.5465

32

0.2869

0.3388

0.3972

0.4357

0.5392

33

0.2826

0.3338

0.3916

0.4296

0.5322

34

0.2785

0.3291

0.3862

0.4238

0.5254

35

0.2746

0.3246

0.3810

0.4182

0.5189

36

0.2709

0.3202

0.3760

0.4128

0.5126

37

0.2673

0.3160

0.3712

0.4076

0.5066

38

0.2638

0.3120

0.3665

0.4026

0.5007

39

0.2605

0.3081

0.3621

0.3978

0.4950

40

0.2573

0.3044

0.3578

0.3932

0.4896

50

0.2306

0.2732

0.3218

0.3542

0.4432

(9)

ix

df = (N-2)

0.1

0.05

0.02

0.01

0.001

51

0.2284

0.2706

0.3188

0.3509

0.4393

52

0.2262

0.2681

0.3158

0.3477

0.4354

53

0.2241

0.2656

0.3129

0.3445

0.4317

54

0.2221

0.2632

0.3102

0.3415

0.4280

55

0.2201

0.2609

0.3074

0.3385

0.4244

56

0.2181

0.2586

0.3048

0.3357

0.4210

57

0.2162

0.2564

0.3022

0.3328

0.4176

58

0.2144

0.2542

0.2997

0.3301

0.4143

59

0.2126

0.2521

0.2972

0.3274

0.4110

60

0.2108

0.2500

0.2948

0.3248

0.4079

61

0.2091

0.2480

0.2925

0.3223

0.4048

62

0.2075

0.2461

0.2902

0.3198

0.4018

63

0.2058

0.2441

0.2880

0.3173

0.3988

64

0.2042

0.2423

0.2858

0.3150

0.3959

65

0.2027

0.2404

0.2837

0.3126

0.3931

66

0.2012

0.2387

0.2816

0.3104

0.3903

67

0.1997

0.2369

0.2796

0.3081

0.3876

68

0.1982

0.2352

0.2776

0.3060

0.3850

69

0.1968

0.2335

0.2756

0.3038

0.3823

70

0.1954

0.2319

0.2737

0.3017

0.3798

80

0.1829

0.2172

0.2565

0.2830

0.3568

90

0.1726

0.2050

0.2422

0.2673

0.3375

95

0.1680

0.1996

0.2359

0.2604

0.3290

96

0.1671

0.1986

0.2347

0.2591

0.3274

97

0.1663

0.1975

0.2335

0.2578

0.3258

98

0.1654

0.1966

0.2324

0.2565

0.3242

99

0.1646

0.1646

0.2312

0.2552

0.3226

(10)

x

LAMPIRAN 5 : HASIL REGRESI LINIER BERGANDA

Correlations

Keputusan Product Price Promotion Place People Process

Customer

Service

Pearson

Correlation

Keputusan 1.000 .123 .592 .327 .779 .499 .397 .425

Customer

Service

.425 .060 .234 .097 .532 .039 .161 1.000

Customer

Service

.000 .275 .009 .170 .000 .352 .055 .

Customer

Service

100 100 100 100 100 100 100 100

Variables Entered/Removed

(11)

xi

Model Variables Entered

Variables

Removed Method

1 Customer Service,

People, Product,

Promotion,

Process, Price,

Placea

. Enter

a. All requested variables entered.

Model Summaryb

Model R R

Square

Adjusted R

Square

Std. Error

of the

Estimate

Change Statistics

R Square

Change F

Change df1 df2 Sig. F Change

1 .864a .746 .727 .24644 .746 38.604 7 92 .000

a. Predictors: (Constant), Customer Service, People, Product, Promotion, Process, Price, Place

b. Dependent Variable: Keputusan

ANOVAb

Model Sum of Squares Df Mean Square F Sig.

1 Regression 16.412 7 2.345 38.604 .000a

Residual 5.588 92 .061

Total 22.000 99

a. Predictors: (Constant), Customer Service, People, Product, Promotion, Process, Price, Place

(12)

xii

Coefficientsa

Model

Unstandardized

Coefficients

Standardized

Coefficients

t Sig.

Collinearity

Statistics

B Std. Error Beta Tolerance VIF

Customer

Service

.032 .038 .053 .838 .404 .689 1.452

a. Dependent Variable: Keputusan

Collinearity Diagnosticsa

Model Dimension Eigenvalue

Condition

Index

Variance Proportions

(Constant) Product Price Promotion Place People Process

Customer

Service

1 1 7.783 1.000 .00 .00 .00 .00 .00 .00 .00 .00

a. Dependent Variable: Keputusan

Residuals Statisticsa

(13)

xiii

Minimum Maximum Mean Std. Deviation N

Predicted Value 2.1403 4.4643 3.5000 .40716 100

Std. Predicted Value -3.339 2.368 .000 1.000 100

Standard Error of Predicted

Value

.036 .139 .067 .021 100

Adjusted Predicted Value 2.1656 4.2498 3.4991 .39818 100

Residual -.66855 .58030 .00000 .23757 100

Std. Residual -2.713 2.355 .000 .964 100

Stud. Residual -3.085 2.599 .002 1.037 100

Deleted Residual -.91985 .76584 .00093 .27651 100

Stud. Deleted Residual -3.240 2.685 .001 1.055 100

Mahal. Distance 1.149 30.388 6.930 5.347 100

Cook's Distance .000 .552 .023 .071 100

Centered Leverage Value .012 .307 .070 .054 100

(14)

xiv

(15)

L

LAMPIRAN

Daftar Pa

Kode

110 Disney

111 Disney

112 KidsCo

113 JimJam

114 BabyFir

115 Boomer

116 Cartoon

117 Nick Jr.

210 Saluran

211 Celestia

213 Diva Un

221 Thrill

310 Saluran

311 Channe

318 Asian Fo

319 Fashion

320 E!

417 Animax

418 Sony E

422 Univers

N - 6 : PAK

aket Basic A

Nama saluran

y Channel Asia y Junior

o

m

FirstTV

erang

on Network Asia r.

an Film Indonesia

tial Movies Universal Asia

Family Movies

ovies Premium

Signature Hits

Family Asia

an Musik Indonesia

nel V Food Channel

on TV

spired

World

ia

sia

rime Asia

Beyond

ax Asia

Entertainment Tele rsal Channel

KET AORA

AORA TV

Inggris (s

Inggris (s

Inggris (s

Inggris (s

Inggris (s

Inggris (s

Inggris (s

Inggris (s

Indonesia

Inggris

Inggris

Inggris

Inggris

Inggris

Inggris

Inggris (s

Inggris (s

Inggris (s

Inggris (s

Inggris (s

Inggris (s

Inggris (s

levision Inggris (s Inggris (s

A TV

Bahasa

ia

sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

ia

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(16)

423 SyFy

427 KIX

428 TruTV

510 Nationa

511 Nationa

512 Nationa

515 Discove

516 Animal

520 History

610 Goal TV

611 Goal TV

612 Eurospo

615 ESPNN

912 Indosia

913 Trans TV

914 Trans 7

915 Antv

916 TV One

917 MetroTV

919 Kompas

nal Geographic Cha nal Geographic Wild nal Geographic Adv

very Channel Asia al Planet Asia ry Asia

TV 1

Inggris (s

Inggris (s

Inggris (s

hannel Inggris (s

ild Inggris (s

dventure Inggris (s Inggris (s

Inggris (s

Inggris (s

Inggris

Inggris

Inggris

Inggris

Inggris

Inggris

Inggris

Inggris

Indonesia

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

(sub-title Indonesia)

ia

(17)

Da

aftar Paket T

Tambahan

(18)

LAMPIR

IRAN - 7 :

PAKET IN

INDOVISION

ON

(19)
(20)
(21)

t

Table

cum. prob t.50 t.75 t.80 t.85 t.90 t.95 t.975 t.99 t.995 t.999 t.9995

one-tail

0.50

0.25

0.20

0.15

0.10

0.05

0.025

0.01

0.005

0.001

0.0005

two-tails

1.00

0.50

0.40

0.30

0.20

0.10

0.05

0.02

0.01

0.002

0.001

df

1 0.000 1.000 1.376 1.963 3.078 6.314 12.71 31.82 63.66 318.31 636.62

2 0.000 0.816 1.061 1.386 1.886 2.920 4.303 6.965 9.925 22.327 31.599

3 0.000 0.765 0.978 1.250 1.638 2.353 3.182 4.541 5.841 10.215 12.924

4 0.000 0.741 0.941 1.190 1.533 2.132 2.776 3.747 4.604 7.173 8.610

5 0.000 0.727 0.920 1.156 1.476 2.015 2.571 3.365 4.032 5.893 6.869

6 0.000 0.718 0.906 1.134 1.440 1.943 2.447 3.143 3.707 5.208 5.959

7 0.000 0.711 0.896 1.119 1.415 1.895 2.365 2.998 3.499 4.785 5.408

8 0.000 0.706 0.889 1.108 1.397 1.860 2.306 2.896 3.355 4.501 5.041

9 0.000 0.703 0.883 1.100 1.383 1.833 2.262 2.821 3.250 4.297 4.781

10 0.000 0.700 0.879 1.093 1.372 1.812 2.228 2.764 3.169 4.144 4.587

11 0.000 0.697 0.876 1.088 1.363 1.796 2.201 2.718 3.106 4.025 4.437

12 0.000 0.695 0.873 1.083 1.356 1.782 2.179 2.681 3.055 3.930 4.318

13 0.000 0.694 0.870 1.079 1.350 1.771 2.160 2.650 3.012 3.852 4.221

14 0.000 0.692 0.868 1.076 1.345 1.761 2.145 2.624 2.977 3.787 4.140

15 0.000 0.691 0.866 1.074 1.341 1.753 2.131 2.602 2.947 3.733 4.073

16 0.000 0.690 0.865 1.071 1.337 1.746 2.120 2.583 2.921 3.686 4.015

17 0.000 0.689 0.863 1.069 1.333 1.740 2.110 2.567 2.898 3.646 3.965

18 0.000 0.688 0.862 1.067 1.330 1.734 2.101 2.552 2.878 3.610 3.922

19 0.000 0.688 0.861 1.066 1.328 1.729 2.093 2.539 2.861 3.579 3.883

20 0.000 0.687 0.860 1.064 1.325 1.725 2.086 2.528 2.845 3.552 3.850

21 0.000 0.686 0.859 1.063 1.323 1.721 2.080 2.518 2.831 3.527 3.819

22 0.000 0.686 0.858 1.061 1.321 1.717 2.074 2.508 2.819 3.505 3.792

23 0.000 0.685 0.858 1.060 1.319 1.714 2.069 2.500 2.807 3.485 3.768

24 0.000 0.685 0.857 1.059 1.318 1.711 2.064 2.492 2.797 3.467 3.745

25 0.000 0.684 0.856 1.058 1.316 1.708 2.060 2.485 2.787 3.450 3.725

26 0.000 0.684 0.856 1.058 1.315 1.706 2.056 2.479 2.779 3.435 3.707

27 0.000 0.684 0.855 1.057 1.314 1.703 2.052 2.473 2.771 3.421 3.690

28 0.000 0.683 0.855 1.056 1.313 1.701 2.048 2.467 2.763 3.408 3.674

29 0.000 0.683 0.854 1.055 1.311 1.699 2.045 2.462 2.756 3.396 3.659

30 0.000 0.683 0.854 1.055 1.310 1.697 2.042 2.457 2.750 3.385 3.646

40 0.000 0.681 0.851 1.050 1.303 1.684 2.021 2.423 2.704 3.307 3.551

60 0.000 0.679 0.848 1.045 1.296 1.671 2.000 2.390 2.660 3.232 3.460

80 0.000 0.678 0.846 1.043 1.292 1.664 1.990 2.374 2.639 3.195 3.416

100 0.000 0.677 0.845 1.042 1.290 1.660 1.984 2.364 2.626 3.174 3.390

1000 0.000 0.675 0.842 1.037 1.282 1.646 1.962 2.330 2.581 3.098 3.300

z

0.000 0.674 0.842 1.036 1.282 1.645 1.960 2.326 2.576 3.090 3.291

0%

50%

60%

70%

80%

90%

95%

98%

99%

99.8%

99.9%

Confidence Level

Figur

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Referensi

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