Analisis Faktor–Faktor yang Mempengaruhi Keputusan Pembelian Pada TV Berlangganan Transvision di Kota Medan

Teks penuh

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Data (Butir) Kuesioner

Uji Validitas dan Reliabilitas

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Lampiran 3

Analisis Regresi Berganda

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Lampiran 4

Uji Validitas dan Reliabilitas

Reliabilitas kebudayaan

Reliabilitas Keputusan Pembelian

Reliability Statistics

Cronbach's

Alpha N of Items

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Correlations

VAR00001 VAR00002 VAR00003 Kebudayaan

VAR00001 Pearson Correlation 1 .202 .512** .752**

**. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed).

Correlations

VAR00004 VAR00005 VAR00006 sosial

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Correlations

VAR00004 VAR00005 VAR00006 sosial

VAR00004 Pearson Correlation 1 .677** .734** .910**

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Correlations

VAR00007 VAR00008 VAR00009 VAR00010 pribadi

VAR00007 Pearson Correlation 1 .666** .538** .641** .846**

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Correlations

VAR00011 VAR00012 VAR00013 VAR00014 VAR00015 psikologi

VAR00011 Pearson Correlation 1 .413* .624** .284 .593** .805**

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Correlations

VAR00016 VAR00017 VAR00018 VAR00019 VAR00020

KeputusanPemb

KeputusanPembelian Pearson Correlation .852** .667** .778** .794** .516** 1 Sig. (2-tailed) .000 .000 .000 .000 .004

N 30 30 30 30 30 30

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Lampiran 5

Output Analisis Deskriptif Variabel

VAR00001

Frequency Percent Valid Percent Cumulative Percent

Frequency Percent Valid Percent Cumulative Percent

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VAR00004

Frequency Percent Valid Percent Cumulative Percent

Frequency Percent Valid Percent Cumulative Percent

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VAR00007

Frequency Percent Valid Percent Cumulative Percent

Frequency Percent Valid Percent Cumulative Percent

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VAR00010

Frequency Percent Valid Percent Cumulative Percent

Frequency Percent Valid Percent Cumulative Percent

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VAR00013

Frequency Percent Valid Percent Cumulative Percent

Frequency Percent Valid Percent Cumulative Percent

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VAR00016

Frequency Percent Valid Percent Cumulative Percent

Frequency Percent Valid Percent Cumulative Percent

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VAR00019

Frequency Percent Valid Percent Cumulative Percent

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One-Sample Kolmogorov-Smirnov Test

Unstandardized Residual

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Normal Parametersa,b Mean 0E-7 Std. Deviation 3,94318265

Most Extreme Differences

Absolute ,078

Positive ,050

Negative -,078

Kolmogorov-Smirnov Z ,887

Asymp. Sig. (2-tailed) ,410 a. Test distribution is Normal.

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Uji Heteroskedastisitas

Coefficientsa

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Uji Multikolinearitas

Regresi Linear Berganda

Coefficientsa

Model Unstandardized Coefficients Standardized Coefficients a. Dependent Variable: absut

Koefisien Determinasi (R

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Model Summaryb

a. Predictors: (Constant), Psikologi, Kebudayaan, Pribadi, Sosial b. Dependent Variable: KeputusanPembelian

Coefficientsa

Model Unstandardized Coefficients Standardized Coefficients

t Sig. Collinearity Statistics

B Std. Error Beta Tolerance VIF

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Uji F

a. Dependent Variable: KeputusanPembelian

b. Predictors: (Constant), Psikologi, Kebudayaan, Pribadi, Sosial

Uji t

Coefficientsa

Figur

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Referensi

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