and it is called as pro environment. Organisation’s today become more enlighten to the implication of marketing and the effect to the environment. Therefore, this research is to study the impact of green marketing mix, lifestyle, social representation and trust in influencing customer buyingdecision. The question that need to be considered are :
Previous research has shown how men and women perceive the entire online Consumer BuyingDecision Process in Finland and the United States (Comegys, Hannula and Väisänen, 2006). There is also evidence to support the theory that women and men perceive financial risks differently regardless of the environment (Gutter, Saleem and Gross, 2003) with the amount of risk-taking being dependent on gender (Zinkhan and Karande, 1990). Additionally, men are considered to be more comfortable with technology than women (Dholakia and Chiang, 2003), which leads to the assumption that women perceive higher risks associated with e-shopping (Gabriano and Strahilewitz, 2004). However, there is also some evidence that men and women do not perceive risks differently from each other in certain situations (Schubert, Brown, Gysler and Brachinger, 1999). Therefore, in order to determine the impact of gender associated with online buying risk, it is reasonable to propose the following two hypotheses:
Based on statement above,problem arised in this research is “is marketing mix influence towards buyingdecision of customer cv .visioner bandar lampung. As we see on topic before we can conclude that buyingdecision of costumer cv.visioner influenced significantly by marketing mix wich consist of product employee and facilities asa a proof we can see data as follow influenced significantly employee variable towards buying deeisow customer with coefesion regresn employee 6,568 the significaney level employee variable towards frust 95% is 0,000.proses is about 0,630 sigmficancy level veriable at level trust 95% is 0,0007 .
In summary, this research is about the analysis of the male and female buyingdecision making processes seen from BlackBerry Messenger texts. As we know, the male and female customers usually do shopping in different ways. The female and male customers in Online Shop is quite different in such a way starting from asking details about certain products, bargaining, making orders until purchasing the products. Male customers often order products in a simpler way rather than females. Female customers seem to be more critical, attentive, and careful when they want to buy something in the buying processes in the online shop via BlackBerry Messenger rather than males. I would like to reveal how the male and female customers do the buying processes and pass all of the stages in the consumer decision making process. I want to know the differences and/or similarities between both gender groups from the first stage until the fourth stage. I think that is interesting because in this case we can know the way males and females do the buying processes and make buying decisions at the end of the processes.
Penelitian ini bertujuan untuk menganalisis pengaruh hedonic consumption tendency, fashion involvement dan visual merchandising terhadap consumer buyingdecision process pada Zoya Fashion. Sampel dalam penelitian ini adalah konsumen Zoya Fashion yang tinggal di Jakarta dan pernah melakukan pembelian terakhir kali dua minggu yang lalu. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 60 responden. Pengambilan sampel yang dipilih dengan teknik purposive sampling. Metode analisis menggunakan uji regresi linier berganda. Hasil penelitian menunjukan bahwa secara simultan dan parsial hedonic consumption tendency, fashion involvement dan visual merchandising berpengaruh signifikan terhadap consumer buyingdecision. Adapun nilai koefisien determinasi (R square) menunjukkan bahwa hedonic consumption tendency, fashion involvement dan visual merchandising mempunyai pengaruh terhadap consumer buyingdecision sebesar 42,9%, sedangkan sisanya 57,1% dipengaruhi oleh variabel lain yang tidak diketahui dan tidak termasuk dalam penelitian ini.
“ MEDIASI INTENTION TO BUY PADA PENGARUH INTERNET MARKETING DAN BRAND AWARENESS TERHADAP BUYINGDECISION ” Studi Kasus: Konsumen Starbucks Coffee Yogyakarta. Dengan demikian saya memberikan kepada Perpustakaan Universitas Sanata Dharma hak untuk menyimpan, mengalihkan dalam bentuk media lain, mengelolanya dalam bentuk pangkalan data, mendistribusikan secara terbatas, dan mempublikasikannya di internet atau media lain untuk kepentingan akademis tanpa perlu meminta ijin dari saya maupun memberikan royalty kepada saya selama tetap mencantumkan nama saya sebagai penulis.
Nowadays in Manado where the research was implemented, we might have seen many or much small car in the streets passing by each other, the smallest car we have seen on the streets mostly are the LCGC and there are currently fifth brands that participate on government’s LCGC program, they are Astra Toyota Agya & Calya, Astra Daihatsu Ayla & Sigra, Honda Brio Satya, Suzuki Karimun Wagon R and Nissan-Datsun Go+ & GO. In this study is researched about consumers buyingdecision on people that have LCGC Astra Toyota Agya, because LCGC Astra Toyota Agya gain the most sold LCGC car on the class and why it is become the most sold LCGC.
Brand Image, And Promotional Mix On Customer BuyingDecision. A Study Of Beverage Customers In Lagos State, Nigeria”. Tujuan dari penelitian ini adalah untuk mengevaluasi pengaruh brand image dan bauran promosi terhadap keputusan pembelian konsumen. Desain penelitian survei deskriptif diadopsi sebagai panduan belajar. Teknik Judgemental dan purposive sampling yang digunakan di mana empat ratus (400) salinan instrumen penelitian diberikan kepada konsumen minuman di Lagos State, Nigeria, dari yang tiga ratus delapan empat (384) eksemplar kuesioner yang diisi dan dikembalikan. Penelitian menunjukkan bahwa brand image, advertising, sales promotion dan personal selling memiliki pengaruh yang signifikan terhadap keputusan pembelian konsumen.
There are some situations that should be highlighted by using this framework. One biggest drawback in the framework is that there might be situations where all in- stances in the “Consideration Set” might not meet the requested criteria. Such a situa- tion is currently unresolved. Value Added Services (VAS) offered by the merchants such as bonus gifts, promotional items, and after-sales support are also not taken into account and will be overlooked by the user in the buyingdecision process. This can result in quite a big difference in the long run.
In the globalization era, technological and industrial development are increasing every year. There is possibility for the manufacturer to take the opportunity to market their products. So many foreign manufacturers investing in Indonesia and also build their business in Indonesia. The trend of world markets has changed noticeably, all of the businesses are trying to improve their product quality by doing many efforts including advertising in order to make consumer buyingdecision with their product and services. Consumer buyingdecision all their experience in learning, choosing, using, even disposing of a product (Kotler dan Keller, 2009) have a meaning of consumer buying interest is a consumer behavior where consumers have a desire to buy or selecting a product, based on experience in selecting, using and consuming or even desire a product.
Research is an excellent opportunity to apply theory to the case field of marketing for the real world of practice and to develop ideas about consumer buyingdecision, especially the strategic of marketing for increasing with the amount of purchase. And also it is to deepen, understand,and apply the knowledge that has been gained at the bench compiler lectures mainly in thefield of marketing management author field. And compare them with actual conditions on the field.
The vendor sales appointment pro- vides students with a basic understand- ing of the sales side of the buyer-seller interaction process, the marketing con- cepts of customer orientation and adap- tive selling, and the role of pricing in strategy. To accomplish this objective, students must plan and make the sales call. They have an appointment time and window (10 to 15 minutes) to call on their assigned buying center cus- tomer. Although familiar with the buy- ing scenario and process from their pre- vious experience in BuyingDecision 1, the students’ challenge is to acquire information (selection criteria) from their assigned buying center customer and make a positive initial impression. Two signature sheets provide for role- playing verification and the assignment of participation points. A variation of this step may be the use of “team” sell- ing, a practice discussed by Moon and Armstrong (1994).
The research aims to determine the effect of: Services Marketing Mix variable to buyingdecision variable, Services Marketing Mix variable to customer satisfaction variable, BuyingDecision Variable to customer satisfaction variable, Service Marketing Mix variable to variable customer satisfaction variable through the buyingdecision variable. The method using explanatory research with quantitative approach. Customer of Kayu Manis Restaurant is the population of this research, with 113 respondents for the samples and using purposive sampling technique. The method of collecting data is done by distributing questionnaires and documentation, the analysis method used is descriptive analysis and path analysis. The result of path analysis that was obtained is service marketing mix variable has a significant influence to buyng decision variable. Service marketing mix variabel has a significant influence to customer satisfaction variable. Buyingdecision variable has a signifcant influence to customer satisfaction variable. The standardized coefficients obtained from the Indirect Effect of 0.359. It can be concluded that buyingdecision take a role in the relationship between service marketing mix variable and customer satisfaction variable in Kayu Manis restaurant.
The results of SEM analysis shows the promotion mix which are influence of jamu IKOT buying interest are sales promotion, personal selling and advertising toward each buying interest as many 1 unit, whereas the influence of public relations toward buying interest is -0.666 units. The great influence of buying interest toward buyingdecision is 0.239 units. Based on the results of cluster analysis, there are four (4) segments jamu IKOT buyingdecision; First segment, majority are agree on jamu IKOT promotion mix indicators, second segment, majority are agree and disagree on jamu IKOT promotion mix indicators, third segment, majority are middle of agree and agree with jamu IKOT promotion mix indicators, and the last segment which is many answers in addressing jamu IKOT promotion mix indicators.
Another resource comes from a research by Pachori and Karunesh Saxena (2012). The journal aims to help India’s automotive industry keep up with the fierce competition in automotive industry with the help of relevant cost in the decision making process. Relevant cost is the solution in determining the area of material requirement, making or buyingdecision, accepting or rejecting special order, creating equipment replacement decision, making the best use of scarce resources, and adding or dropping a product line. The analysis technique compares the choices in cost, opportunity, and profit. The one that brings more advantages is the one that the decision maker must follow.