Corporate Reputation

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Proposing a Conceptual Model of Corporate Reputation Associated with Relationship Marketing and Customer Loyalty

Proposing a Conceptual Model of Corporate Reputation Associated with Relationship Marketing and Customer Loyalty

As this research project aims to shed light on corporate reputation and how it is linked with relationship marketing (proposed antecedent) and customer loyalty (proposed consequence), it is important to note that the proposed inter-relationships and the integration of relationship marketing, corporate reputation and customer loyalty reflect not only conceptualization and framework of corporate reputation in light of antecedent (observation and experience), beliefs/ attitudes (corporate reputation), and consequence (intentions and behavior) thinking (Money & Hillenbrand, 2006), but also go in parallel and in alignment with the theory of Fisbein and Ajzen (1975). Their reasoned-action theory shows how concepts such as beliefs, attitudes, intentions, and behaviors can be interrelated. In their theory, Fisbein and Ajzen (1975) indicate that beliefs are shaped in one of two ways: the first is based on experience and observation, and the second is based on information received from other external sources. As per the theory, beliefs lead to attitude formation toward an object. Then, the attitudes formed toward an object leads to a certain intention to behave in a certain way in relation to that object, and eventually behavioral intention leads to actual behavior, as shown in figure 2.
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PENGARUH CORPORATE REPUTATION TERHADAP FINANCIAL PERFORMANCE MELALUI INNOVATION CAPABILITY SEBAGAI INTERVENING VARIABLE PADA INDUSTRI PERHOTELAN DI SURABAYA | Putri | Business Accounting Review 4177 7972 1 SM

PENGARUH CORPORATE REPUTATION TERHADAP FINANCIAL PERFORMANCE MELALUI INNOVATION CAPABILITY SEBAGAI INTERVENING VARIABLE PADA INDUSTRI PERHOTELAN DI SURABAYA | Putri | Business Accounting Review 4177 7972 1 SM

Peneliti masih menemukan adanya ketidak konsistenan pada penelitian sebelumnya. Hal tersebut dapat dilihat bahwa tidak semua kriteria dari kemampuan inovasi suatu perusahaan dapat mempengaruhi kinerja keuangan perusahaan. Padahal, dengan adanya inovasi yang dilakukan oleh suatu perusahaan akan dapat mempengaruhi naik atau tidaknya kinerja suatu perusahaan tersebut. Oleh karena itu, berdasarkan uraian diatas, peneliti tertarik untuk melakukan penelitian lebih lanjut dengan judul “Pengaruh Corporate Reputation terhadap Financial Performance dengan Innovation Capability sebagai variabel intervening pada Industri Perhotelan di Surabaya”.
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Pengaruh Corporate Social Responsibility pada Brand Performance: Corporate Reputation dan Brand Equity Sebagai Variabel Mediasi (Studi pada Konsumen Air Mineral Aqua).

Pengaruh Corporate Social Responsibility pada Brand Performance: Corporate Reputation dan Brand Equity Sebagai Variabel Mediasi (Studi pada Konsumen Air Mineral Aqua).

Kinerja merek merupakan salah satu alat ukur bagi perusahaan untuk mengetahui apakah strategiyang diterapkan oleh perusahaan sudah berjalana dengan baik atau belum. Untuk mengukur kinerja merek, dapat dilakukan dengan cara kualitatif dan kuantitatif. Secara kuantitatif kinerja merek yang baik ditunjukkan dengan market share yang tinggi juga dari perusahaan tersebut. Belum banyak penelitian yang dapat menjelaskan secara detail cara untuk memperoleh kinerja merek yang baik. Akan tetapi, perusahaan bisa melaksanakan program CSR yang tentunya itu merupakan suatu keunggulan kompetitif bagi perusahaan yang membedakan dengan perusahaan lain.Selain itu dengan melakukan program CSR tentunya perusahaan juga bisa meningkatkan reputasi perusahaan, dimana reputasin perusahaan merupakan intangible asset yang sulit diukur dan dijelaskan namun memiliki posisi penting dalam perusahaan. Selain itu, perusahaan juga perlu memperhatikan brand equity dari perusahaan karena brand equity merupakan dasar pertimbangan utama kosnumen dalam memilih merek,sehingga suatu merek sangat penting dikelola agar dapat semakin menguntungkan perusahaan. Penelitian ini bertujuan untuk menguji dan menganalisi pengaruh CSR pada brand performance : corporate reputation dan brand equity sebagai variabel mediasi. Sampel penelitian ini adalah konsumen air mineral Aqua yang memiliki brand recall dan brand recognition yang tinggi terhadap merek aqua. Hasil penelitian ini menunjukkan terdapat pengaruh CSR pada brand performance baik secara langsung maupun dimediasi (tidak langsug) oleh corporate reputation dan brand equity.
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PENGARUH CUSTOMER EXPERIENCE TERHADAP CORPORATE REPUTATION THE LUXTON HOTEL BANDUNG : Survei pada Tamu Individu yang menginap di The Luxton Hotel Bandung.

PENGARUH CUSTOMER EXPERIENCE TERHADAP CORPORATE REPUTATION THE LUXTON HOTEL BANDUNG : Survei pada Tamu Individu yang menginap di The Luxton Hotel Bandung.

2. Corporate reputation yang diciptakan melalui customer experience di The Luxton Hotel Bandung tergolong dalam kategori sangat tinggi, hal ini dapat disimpulkan dengan melihat customer experience yang diterima oleh tamu individu dengan nilai rata-rata yang sangat besar. Nilai tertinggi terdapat pada sub variabel cognitive experience, hal ini karena The Luxton Hotel Bandung telah paham dalam hal memberikan kenyamanan kepada tamunya yang akhirnya akan berdampak pada aspek cognitive tamu itu sendiri sehingga itu akan memberikan pengaruh yang positif untuk reputasi The Luxton Hotel Bandung. Dalam sub variabel corporate reputation yang paling tinggi penilaiannya menurut tamu individu yang menginap adalah dalam indikator performance The Luxton Hotel Bandung. Hal ini dikarenakan The Luxton Hotel Bandung menawarkan produk yang berkualitas dan berstandar internasional yang didukung oleh fasilitas-fasilitas penunjang lainnya serta tamu kebanyakan puas akan biaya yang dikeluarkan dengan yang mereka dapatkan sehingga hal ini yang memberikan kesan baik bagi The Luxton Hotel Bandung.
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FACTORS AFFECTING EMPLOYEE’S AWARENESS OF THEIR IMPACT ON CORPORATE REPUTATION

FACTORS AFFECTING EMPLOYEE’S AWARENESS OF THEIR IMPACT ON CORPORATE REPUTATION

Ettenson and Knowles (2008) explained reputation as a concept of organization credibility in the eye of stakeholder. It could be its employee, consumer, investor, policy maker, journalist, or local community. For employees, corporate reputation affects how they perceive the company (Davies et al., 2004). A good corporate reputation leads to employee’s self efficacy (Carmeli 2004) and safeguard the company at times of crises (Shamma 2012). Yet a bad reputation leads to employee’s depression and stress because of negative comments of other people (Dutton et al., 1994).
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Exploring the Impact of Brand Equity, Corporate Reputation, and Product Quality on Customer Loyalty toward a National Newspaper in Surabaya | Cecilia | iBuss Management 2402 4536 1 SM

Exploring the Impact of Brand Equity, Corporate Reputation, and Product Quality on Customer Loyalty toward a National Newspaper in Surabaya | Cecilia | iBuss Management 2402 4536 1 SM

For the next three hypothesis testing, t-test is used. The t value of each variable is 1.493, 2.390, and 3.607 for brand equity, corporate reputation, and product quality respectively as shown in Table 4. The critical t value with 0.05 alpha level and degrees of freedom by 94 is 1.9855. The t value of brand equity is lower than the calculated t, thus the null hypothesis for H2a fails to be rejected. This indicates that brand equity does not have significant influence on customer loyalty toward XYZ newspaper in Surabaya. For H2b and H2c, both null hypotheses are rejected since the value of calculated t is higher than the value of critical t. Thus, it is accepted that corporate reputation and product quality individually have significant influence on customer loyalty toward XYZ newspaper in Surabaya. From the standardized coefficient beta, it tells which of variable having the most influence on the dependent variable by directly comparing the value variable (Jr., Celsi, Money, Samouel & Page, 2011). Corporate reputation and product quality has standardized coefficient beta of 0.249 and 0.398. From this value, it can be determined that in the regression model, product quality has the highest influence on customer loyalty toward XYZ newspaper in Surabaya. If the other two independent variables are constant, for a one-standard deviation increase in product quality, the standard deviation of customer loyalty will increase for 0.398.
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THE INFLUENCE OF MARKETING MIX AND SERVICE QUALITY ON CORPORATE REPUTATION AND ITS IMPACT ON REPURCHASE DECISION | Bastaman | MIX: JURNAL ILMIAH MANAJEMEN 1618 3625 1 SM

THE INFLUENCE OF MARKETING MIX AND SERVICE QUALITY ON CORPORATE REPUTATION AND ITS IMPACT ON REPURCHASE DECISION | Bastaman | MIX: JURNAL ILMIAH MANAJEMEN 1618 3625 1 SM

affecting decision to purchase in retail industry (Abd-El-Salam et al., 2013; Ali et al., 2012). Mistri and Bhatt (2013) emphasizing on the important of service quality as it deliver multiple benefits such as it is critical determinant of competitiveness, long term profitability, repurchase intention, consumer satisfaction and help positioning in a competitive environment. Another variable that indicates to influence repurchase decision is corporate reputation. Tsou et al. (2015) argued that reputation is an important consideration during the purchasing decision process. As consumer responses to a given offering are h ighly correlated with the consumers‟ opinions of the corporate ‟s reputation. Corporate reputation is one of the leading indicators to satisfy and retain existing customers. Apart from the effort to explain the causal effect on this subject, Han and Ryu (2012) argued that a theory particularly designed to explain repurchase decision formation is lacking. Therefore, research to explore knowledge about factors affecting repurchase decision is open widely.
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PENGARUH MARKETING CAPABILITIES TERHADAP FINANCIAL PERFORMANCE PADA INDUSTRI PERHOTELAN DI SURABAYA DENGAN CORPORATE REPUTATION SEBAGAI VARIABEL INTERVENING | Sanjaya | Business Accounting Review 4150 7920 1 SM

PENGARUH MARKETING CAPABILITIES TERHADAP FINANCIAL PERFORMANCE PADA INDUSTRI PERHOTELAN DI SURABAYA DENGAN CORPORATE REPUTATION SEBAGAI VARIABEL INTERVENING | Sanjaya | Business Accounting Review 4150 7920 1 SM

swith perusahaan, bentuk lain dari komunikasi dan simbolisme yang memberikan informasi tentang tindakan perusahaan dan / atau perbandingan dengan tindakan saingan terkemuka lainnya (Gotsi & Wilson, 2001). Menurut Erkmen & Esen (2014) konsep reputasi, sebagai aset penting bagi organisasi belum mencapai definisi dan pengukuran yang jelas dan tepat sejauh ini. Reputasi perusahaan adalah evaluasi secara keseluruhan stakeholder dari sebuah perusahaan dari waktu ke waktu. Ini adalah karyawan, pelanggan, stakeholder 'dan pesaing' persepsi tentang efektivitas organisasi. Secara umum, ada aspek utama dari reputasi perusahaan sebagai kepemimpinan, kualitas produk dan jasa, kinerja keuangan, perawatan staf, tanggung jawab lingkungan dan tanggung jawab sosial. Salah satu dimensi utama reputasi perusahaan adalah tanggung jawab sosial. Organisasi sering menggunakan tanggung jawab sosial perusahaan untuk menjadi terkemuka. Corporate reputation adalah reaksi pemangku kepentingan untuk kegiatan organisasi yang kuat atau lemah, baik atau buruk. Reputasi adalah hasil dari interaksi berulang dan pengalaman kumulatif (Castro et al, 2006;. Dortok, 2006).Indikator untuk variabel corporate reputation yaitu Organization’s Discriminative characteristics, Institutionalization, High technology, Private customer practices, Employee- based practices.
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PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN (CSR) TERHADAP CORPORATE REPUTATION DAN DAMPAKNYA PADA BRAND EQUITY - repository UPI T MMB 1403009 Title

PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN (CSR) TERHADAP CORPORATE REPUTATION DAN DAMPAKNYA PADA BRAND EQUITY - repository UPI T MMB 1403009 Title

Bio Farma Sektor Swasta dalam Negeri Oleh: Fajar Mochamad Sidik Sebuah Tesis yang diajukan untuk memenuhi salah satu syarat memperoleh gelar Master pada Fakultas Magister Manajemen [r]

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DAFTAR PUSTAKA  Strategi Komunikasi Pencitraan Perusahaan Studi Komunikasi Penerapan Program Public Affairs “Trees For Life : Penanaman 2.916 Pohon Trembesi Sepanjang Jalur Semarang-Kudus” SebagaiUpaya Pencitraan oleh Public Affairs PT. Djarum Tahun 2011.

DAFTAR PUSTAKA Strategi Komunikasi Pencitraan Perusahaan Studi Komunikasi Penerapan Program Public Affairs “Trees For Life : Penanaman 2.916 Pohon Trembesi Sepanjang Jalur Semarang-Kudus” SebagaiUpaya Pencitraan oleh Public Affairs PT. Djarum Tahun 2011.

Birth, Gregory. Illia, Laura. Lurati, Francesco dan Zamparini, Alessandra. 2006. Communicating CSR:The practice in the top 300 companies in Switzerland. The 10th International Conference on Corporate Reputation, identity and competitiveness, 25-28 May 2006, NY.

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 this  file 1295 5236 1 PB

this file 1295 5236 1 PB

Today, ‘ MNCs ’ are competing ‘hard to win customers’ heart‘ in many partsiof the world. In this globalization era, there are many way’to get customers’ attentions and marketing is a must thing to do. Many western companies are practicing Cause-Related Marketing (CRM). On the contrary, in Asia specifically in Southeast Asian countries CRM can be considered as new. Therefore, this study aims to examine the role of Cause Related Marketing on multinational corporate reputation, brand image and purchase intentions in Indonesia and Thailand. The conceptualization was then tested with primary quantitative survey data collected from 113 respondents in Indonesia and Thailand. Path analysis was used to test the key hyphothesis. The findings showed that Cause- Related Marketing has a positive effect on multinational corporate reputation, brand image and purchase intention.
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S IKOM 1202937 Bibliography

S IKOM 1202937 Bibliography

Mariconda, S & Lurati, F. (2014). Being Known: A Literature Review on Media Visibility, Public Prominence and Familiarity with Implications for Reputation Research and Management. Corporate Reputation Review. Vol. 17, No. 3, hlm. 219 – 236.Diunduh dari www.palgrave- journals.com/crr/.

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Reputation Communication of Online Companies

Reputation Communication of Online Companies

there are 3 (three) points that differ between services in the context of online and offline companies, i.e. better information access; no physical interaction; greater risk factors. The research has proved that: (1) In the aspect of better information access, the research indicates that digital customers do not make the web design as important aspect when they see corporate reputation. The web design is the biggest dimension in the variable of digital services that in fact has directly insignificant influence to reputation. It can also indicates why the digital services do not directly significant influence to reputation; (2) Digital customers will frequently look for way to replace the absence of physical interaction through all online features that the company has provided. When there is no face-to-face interaction, the online companies can replace it by sending questions through email or emoji that indicates annoyance due to late response or the ordered goods that do not arrive yet; and due to the complicated complaint procedures of which finally customers consider money they have paid as donation, but the annoyance can be uploaded in their personal social media. It means that the company's failure in providing optimal digital service can outburst customers' emotion through their personal digital canal (disappointedly) if it cannot get attention from the company. Firstly, it will reduce public trust to the company and it will give impact corporate reputation. Secondly, it will not directly influence reputation but reduce trust to the company and will jeopardize the future of the company. When handling corporate reputation in digital era, it does not only require high creativity but also has online reputation communication strategy correctly. Welcome in Online Reputation era!
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Pengaruh Corporate Social Responsibility pada Cororate Reputation dan Brand Equity: Customer Satisfaction Sebagai Variabel Mediasi.

Pengaruh Corporate Social Responsibility pada Cororate Reputation dan Brand Equity: Customer Satisfaction Sebagai Variabel Mediasi.

Selain customer satisfaction, Menurut Kim et al (2010) dalam Hsu (2012), corporate reputation dan brand equity dapat diperoleh perusahaan dengan cara menarik perhatian konsumen melalui program-program sosial perusahaan atau biasa disebut Corporate Social Responsibility (CSR). Hsu (2012) menjelaskan program CSR yang dilakukan oleh sebuah perusahaan merupakan suatu keunggulan kompetitif karena CSR membedakan suatu perusahaan dari perusahaan lainnya. Penggunaan program CSR dapat digunakan untuk produk atau jasa. CSR akan melibatkan research & development dan iklan untuk menghasilkan corporate reputation dan brand equity.
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T MMB 1403009 Table of content

T MMB 1403009 Table of content

Fajar Mochamad Sidik, 2016 PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN CSR TERHADAP CORPORATE REPUTATION DAN DAMPAKNYA PADA BRAND EQUITY Universitas Pendidikan Indonesia| repository.u[r]

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T MMB 1403009 Chapter3

T MMB 1403009 Chapter3

Sebagai langkah akhir dari analisis data adalah pengujian hipotesis, untuk menguji hipotesis yang telah dirumuskan harus menggunakan uji statistika yang tepat. Hipotesis penelitian akan diuji dengan mendeskripsikan hasil analisis regresi linear. Untuk menguji signifikansi korelasi antara variabel Tanggung Jawab Sosial Perusahaan/CSR (X), Corporate Reputation (Y) dan Brand Equity (Z) kebenaran suatu hipotesis dibuktikan melalui data-data yang terkumpul, secara statistik hipotesis adalah pernyataan mengenai keadaan populasi yang akan diuji kebenarannya berdasarkan data yang diperoleh dari sampel penelitian
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T MMB 1403009 Bibliography

T MMB 1403009 Bibliography

Hsu, K. (2012), ―The advertising effects of corporate social responsibility on corporate reputation and brand equity: evidence from the life insurance industry in Taiwan‖, Journal of Business Ethics, Vol. 109 No. 2, pp. 189 -201. Hur, W.-M., Kim, H., & Woo, J. (2014). How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation. Journal of Business Ethics, 125(1), 75 – 86. http://doi.org/10.1007/s10551-013-1910-0

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T MMB 1403009 Chapter1

T MMB 1403009 Chapter1

PT. Bio Farma (Persero) mendapat juara Runner Up I di kategori Manufaktur dalam ajang penghargaan Sustainability Report/Laporan Keberlanjutan Award (SRA) 2015 dari National Center for Sustainability Reporting (NCSR). Atas perolehan peringkat tersebut PT Bio Farma harus mempertahankan bahkan meningkatkan sustainability report agar corporate reputation tetap baik dimata para stakeholder.

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T MMB 1403009 Abstract

T MMB 1403009 Abstract

In recent years, corporate social responsibility (CSR) has gained much attention of researcher and professionals. A number of studies have been conducted to determine the impact of corporate social responsibility on different dimensions of organizations. The purpose of the study was identifying the impacts of corporate social responsibility (CSR) on corporate reputation and impact toward brand equity. Type of research used is verified descriptive. The method conducted is explanatory survey with simple random sampling. Questionnaires delivered throught online panel and mail to 218 customers business of PT. Bio Farma. The data analysis technique conducted in this research is path analysis with SPSS 23.0 computer software. This study found that higher levels of CSR were positively associated with higher levels of corporate reputation and brand equity. In addition, the empirical results indicated that CSR indirectly affected brand equity through the mediation of corporate reputation. It demonstrates that corporate social responsibility and corporate reputation have significant and positive impact on brand equity. It also supports the partially mediating effects of corporate reputation on the relationship between CSR and brand equity. This study argued that in order to achieve higher level of brand equity and corporate reputation, PT. Bio Farma should enhance their social responsibility.
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S IPS 1001626 Bibliography

S IPS 1001626 Bibliography

Gianfranco Walsh, Keith Dinnie, Klaus Petter Wieldman. 2006. How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany. Journal of Services Marketing, Vol. 20 Iss: 6, pp.412 – 42

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