Economics and Marketing

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Study of Marketing Mix of “X” School of Economics

Study of Marketing Mix of “X” School of Economics

Marketing of higher education falls into the category of services marketing. For “X” School of Economics, to attract potential students requires special methods and strategy. The objectives of the study are to: 1) Review and analyze of marketing mix in order to be able to market the institution, 2) Review and analyze of promotion mix in its effort to promote the institution; 3) Review and analyze the most effective promotional mix in its effort to promote the institution. The results showed that: 1) The School has implemented a marketing mix that includes 8 aspects of the product, pricing, promotion, place, people, physical evidence, process, and customer service. Each of these aspects has derivatives strategy that are expected to affect new students choose courses; 2) The School has implemented a promotional mix. There are 6 ways to do that: advertising, sales promotion, publicity and public relations, personal selling, word of mouth, direct mail and e-marketing. The six ways are carried out simultaneously; 3) The most effective promotional mix is personal selling. For three years (2007, 2010, and 2011) proved it the most effective method. For 2008, the most effective promotional mix is word of mouth, dan for 2009, the most effective promotional mix is sales promotion. The most effective promotional mix in “Very Strong” category is personal selling could affect 956 students. The most effective promotional mix in “Strong” category is advertising could affect 388 students and the most effective promotional mix in “Enough” category is advertising could affect 777 students.
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HANDBOOK OF MEDIA MANAGEMENT AND ECONOMICS

HANDBOOK OF MEDIA MANAGEMENT AND ECONOMICS

To be a media manager at the beginning of the 21st century is to be a person caught in the middle: at the place where the pragmatic business focus on cost and profit collides with the idealism of creativity and working in an art form. For example, journalism, which is a significant part of media activity within a thriving democracy, rose to inform the public as a counter to governmental controls (Emery, Emery, & Roberts, 2000). However, even in the United States, where the concept of a free press was written into the Constitution, there has always been a strange relationship with the media ideal and the forces of the marketplace. When marketing studies designed to increase audience shares for advertisers drive the journalistic content, the free press vision of the framers of the Constitution is redefined, arguably, as just another form of commercial speech. In all Western model media embracing an “inform the public” ideal, there is tension between the business side and the creative side. Typically, the business side creates a set of walls of economic reality that do restrict the creative side to some degree, but within those walls media idealists are allowed considerable freedom. Each side tends to see the other as a necessary encumbrance. Advertising is the primary funding mechanism for the buildings, paper, ink, electricity, people, and other technology it takes to produce modern media in their many forms. This often means a preference for highly visual, fast-paced, simplistic, positive, and easy-to-comprehend content over the complex and seriously analytical. It is a marriage of information and entertainment into what is increasingly referred to as “infotainment” (Redmond, 2004). As mid-20th century newspaper columnist A. J. Liebling (1961/1981) so aptly put it, “The function of the press in society is to inform. But its role is to make money” (p. 6). The news or entertainment that makes it through the conduit of media in such a system is increasingly designed to deliver audience shares than to develop greater public understanding of complex issues.
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Alan B. Albarran Handbook of Media Management And Economics (LEA’s Media Management and Economics Series) 2005

Alan B. Albarran Handbook of Media Management And Economics (LEA’s Media Management and Economics Series) 2005

To be a media manager at the beginning of the 21st century is to be a person caught in the middle: at the place where the pragmatic business focus on cost and profit collides with the idealism of creativity and working in an art form. For example, journalism, which is a significant part of media activity within a thriving democracy, rose to inform the public as a counter to governmental controls (Emery, Emery, & Roberts, 2000). However, even in the United States, where the concept of a free press was written into the Constitution, there has always been a strange relationship with the media ideal and the forces of the marketplace. When marketing studies designed to increase audience shares for advertisers drive the journalistic content, the free press vision of the framers of the Constitution is redefined, arguably, as just another form of commercial speech. In all Western model media embracing an “inform the public” ideal, there is tension between the business side and the creative side. Typically, the business side creates a set of walls of economic reality that do restrict the creative side to some degree, but within those walls media idealists are allowed considerable freedom. Each side tends to see the other as a necessary encumbrance. Advertising is the primary funding mechanism for the buildings, paper, ink, electricity, people, and other technology it takes to produce modern media in their many forms. This often means a preference for highly visual, fast-paced, simplistic, positive, and easy-to-comprehend content over the complex and seriously analytical. It is a marriage of information and entertainment into what is increasingly referred to as “infotainment” (Redmond, 2004). As mid-20th century newspaper columnist A. J. Liebling (1961/1981) so aptly put it, “The function of the press in society is to inform. But its role is to make money” (p. 6). The news or entertainment that makes it through the conduit of media in such a system is increasingly designed to deliver audience shares than to develop greater public understanding of complex issues.
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HANDBOOK OF MEDIA MANAGEMENT AND ECONOMICS

HANDBOOK OF MEDIA MANAGEMENT AND ECONOMICS

To be a media manager at the beginning of the 21st century is to be a person caught in the middle: at the place where the pragmatic business focus on cost and profit collides with the idealism of creativity and working in an art form. For example, journalism, which is a significant part of media activity within a thriving democracy, rose to inform the public as a counter to governmental controls (Emery, Emery, & Roberts, 2000). However, even in the United States, where the concept of a free press was written into the Constitution, there has always been a strange relationship with the media ideal and the forces of the marketplace. When marketing studies designed to increase audience shares for advertisers drive the journalistic content, the free press vision of the framers of the Constitution is redefined, arguably, as just another form of commercial speech. In all Western model media embracing an “inform the public” ideal, there is tension between the business side and the creative side. Typically, the business side creates a set of walls of economic reality that do restrict the creative side to some degree, but within those walls media idealists are allowed considerable freedom. Each side tends to see the other as a necessary encumbrance. Advertising is the primary funding mechanism for the buildings, paper, ink, electricity, people, and other technology it takes to produce modern media in their many forms. This often means a preference for highly visual, fast-paced, simplistic, positive, and easy-to-comprehend content over the complex and seriously analytical. It is a marriage of information and entertainment into what is increasingly referred to as “infotainment” (Redmond, 2004). As mid-20th century newspaper columnist A. J. Liebling (1961/1981) so aptly put it, “The function of the press in society is to inform. But its role is to make money” (p. 6). The news or entertainment that makes it through the conduit of media in such a system is increasingly designed to deliver audience shares than to develop greater public understanding of complex issues.
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Monopoly and Ikhtikar in Islamic Economics

Monopoly and Ikhtikar in Islamic Economics

There are also several ways to eliminate market distortion (P3EI UII, 2008, pp. 333-341): first, the prohibition of ikhtikar; Rasulullah prohibited the ikhtikar practice of holding or hoarding goods such that the goods become rare in the market for the purpose of raising the price in the future. According to Said bin Al-Musyyab and Ma’mar bin Abdullah al-Adawi, the Prophet Muhammad said, “So sinner who do ikhtikar”. The practice of ikhtikar disrupts the market mechanism, where the producer sells at the higher price than normal. The seller will gain greater profit (monopolistic rent), while the consumer will suffer from the seller’s activity. So, the impact of ikhtikar will make the wider society suffer because of the activity of a minority. Government’s can implement policies to eliminate hoarding, so that the price remains at market price, such as through law enforcement or price intervention. With a specified price, the hoarder can be forced to lower their prices and release goods onto the market.
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RATIONALITY AND CHOICES IN ECONOMICS BEH

RATIONALITY AND CHOICES IN ECONOMICS BEH

Darwinian evolution could be used for the study of economic phenomena. The peculiarity of Alfred Marshall is, in fact, that of being one of the first economists to have explicitly claimed the use of a double approach, static and dynamic, for the study of economic phenomena. Both approaches are structured around systems of reference, based on analogy, of different nature, which are respectively the physical model and the biological model. Marshall argues that there is a relative strong analogy between the first stages of an economic reasoning and the static step in the physical sense. Then he asks if there is a step so profitable in the last stages of an economic reasoning and the dynamic methods, and his answer is negative. He, in fact, thinks that in advanced stages of reasoning, biological analogies are more appropriate than physical ones. (Marshall, 1961). In his argument, the two reference systems, based on analogy, (i.e., the physical and biological) do not underlie the same kind of theoretical reasoning. According to Marshall, in fact, the formal analogies set in physics or mathematics have the advantage of providing static solutions, in terms of equilibrium, with an emphasis on some economic aspects. In this case, a formal correspondence is established between two fields of knowledge (physics and economics) in which their contribution to the economic analysis is exhausted in providing a series of arguments that do not lead to useful conclusions. In contrast, Marshallian biological analogies establish a substantial correspondence between a field of knowledge and another, through a coherent network of similar relationships between objects and properties of both domains. Differently from the formal analogy, which is an integral part of the logical construction of a theory, the place of predilection of the substantial analogy is therefore that where you work in the selection of pre-theoretical assumptions. According to this perspective, the substantial analogies are often used to compensate for the limitations of an emerging science through the use of scientific paradigms of another science which is more consolidated or . In the case of Marshall this may seem paradoxical given that biology as a discipline was born in the nineteenth century (with Lamarck), while economics goes back much further. Actually, Marshall uses biological analogies to treat, according to a different point of view, the already old question of economic dynamics. However, the real question is whether the use of biological analogies is able to overcome the simple imitation or may become a useful learning tool for the conceptualization stage of a new knowledge. Our analysis aims to demonstrate how Marshall sees the study of economic life in the Darwinian evolutionary spectrum, thus identifying the economic forces as living and moving forces, dropped in a changing world.
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The Islamic Worldview and Islamic Economics

The Islamic Worldview and Islamic Economics

This ethical system of economics is put forward as parts of the larger ethical system since economics in Islam is considered as part of ‘religion’ whereby all business activities, wealth creation, economic development, wealth distribution, human welfare are also the ‘business of religion’. Secularization (marginalizing the role of religion in scientific enterprise and from the public arena) is therefore not acceptable as Islam holds that ethics is not only interrelated with religion, but they are inseparable and are built entirely upon it (al-Attas, 1993; Izutsu, 2004). Religious values which become part of internal individual’s consciousness are the motivating forces for human beings in his effort to achieve happiness and wellbeing (i.e., material achievement and spiritual attainment). 6
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Directory UMM :Data Elmu:jurnal:E:Economics Letters:Vol66.Issue1.Jan2000:

Directory UMM :Data Elmu:jurnal:E:Economics Letters:Vol66.Issue1.Jan2000:

An evaluation of the last term proceeds from putting V 2 5 W 1 e t 1 9 where W and e 1 are independent. The required analysis is straightforward but lengthy and so is not included here. The authors will provide details on request. Collecting the terms in (B.8) and multiplying by 2 2 yields the expectation of the second term of (B.3). To complete the analysis we need the expected value of the last term in (B.3). From Nagar (1961, p. 243) we find that

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Design Of Supply Chain Financing Model Of Red Chili Commodity With Structured Market Orientation.

Design Of Supply Chain Financing Model Of Red Chili Commodity With Structured Market Orientation.

Finance is one of the issues in the agribusiness development of red chili clusters in Indonesia. The flow of money will decide whether the product flow will work properly and reaches its sustainability. Financial development in supply chain and agribusiness clusters should be done holistically. Therefore, development of the agriculture supply-chain financing for red chili commodity is importantly needed, especially for the commodity that is sold to structured markets, such as exporters, modern retails, or food industry. This research was conducted in five districts, which are the centers of red chili production in West Java province. The supply chain financing is expected to increase the return on investment, growth, and supply chain competitiveness. This study is an action research that uses case study method with qualitative modeling approach through value stream mapping identification. The design of the red chili supply-chain financing model consists of two financing models. First is pre-harvest financing for red chili growers, which are parts of farmer groups or cooperative members. The second is trade financing for cooperatives, which is already attached to some contractual agreement with buyers. These buyers are also an avalist in this model. The success of this financing model also needs to be supported by other parties and stakeholders, such as assistances from academic institution, mentoring from government instructors, or even institution of guarantor financing county to give guarantee for the financial providers.
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Economics Lecturers’ Perception on the Great Gap Theory on Economics and Finance History and Its Impact toward Islamic Economics - Repository UIN Sumatera Utara

Economics Lecturers’ Perception on the Great Gap Theory on Economics and Finance History and Its Impact toward Islamic Economics - Repository UIN Sumatera Utara

There are a number of literatures that have been written to provide the evidence of the existence of Islamic economic and financial thoughts and civilization in the period of the seventh to the fifteenth centuries to refute the ‘great-gap’ thesis initiated by Joseph Schumpeter and recognized by conventional economic historians. The conventional economists in various history books have written a vacuum of the thinking and civiliza- tion of the world economy from the time of the Greek philosophers who immediately jumped to the name of St Thomas Aquinas (1225–1274 AD). ( Joseph A. Schumpeter, His- tory of Economic Analysis (New York: Oxford University Press, 1954), 52) The great gap thesis ignores the existence of Islamic economic and finance thoughts and civilization that should fill the void in an era called ”the dark ages” in Europe from the seventh to fifteenth centuries.
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Sejarah Pemikiran Ekonomi Islam kontribu

Sejarah Pemikiran Ekonomi Islam kontribu

Joseph Schumpeter, dalam bukunya History of Economics Analysis, Oxford University 1954 mengatakan bahwasanyah terdapat great gap dalam sejarah pemikiran ekonomi selama 500 tahun, yaitu masa yang dikenal dengan dark ages. Ketika Barat dalam suasana kegelapan dan keterbelakangan itu, Islam sedang mengalami kejayaan dalam ilmu pengetahuan. The dark ages adalah suatu masa yang sengaja ditutup-tutupi oleh Barat karena pada masa inilah pemikiran-pemikiran ekonomi Islam dicuri oleh ekonom Barat.

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EKONOMI EKSPERIMENTAL UNTUK PENGEMBANGAN TEORI EKONOMI DAN PENGKAJIAN SUATU KEBIJAKAN

EKONOMI EKSPERIMENTAL UNTUK PENGEMBANGAN TEORI EKONOMI DAN PENGKAJIAN SUATU KEBIJAKAN

Ekonomi adalah ilmu sosial yang terus berkembang. Sejak Adam Smith meletakkan landasan teori ekonomi modern, ada beberapa konsep atau pendekatan pemikiran dan analisis yang telah dikembangkan oleh pakar ekonomi untuk menganalisis fenomena ekonomi. Salah satu diantaranya, dalam tiga dekade terakhir yang menurut penulis akan membawa revolusi dalam ilmu ekonomi adalah berkembangnya inovasi teknik-teknik dalam ekonomi eksperimental (experimental economics). Dalam ilmu-ilmu sosial (social sciences) memang relatif sulit untuk mencari hubungan sebab-akibat karena yang dihadapi (umumnya) adalah data non-eksperimental, sehingga sering diperoleh kesimpulan yang salah atau menyesatkan. Keadaan ini disebut Post Hoc Fallacy, yaitu buah pikiran yang keliru karena berasumsi (tanpa bukti yang objektif) bahwa karena kejadian A mendahului B maka A disebut sebagai penyebab kejadian B. Padahal yang menyebabkan kejadian B tersebut mungkin adalah faktor lain. Jadi ini hanya hubungan semu (spurious) karena adanya variabel-variabel yang tercampur baur (confounding variables).
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Strategic Planning and the Marketing Eff

Strategic Planning and the Marketing Eff

The central role of marketing stems from identifying processes which create value to customers. Therefore, the marketing strategies and plans should be based on relevant frameworks which create and capture value to customers and to the businesses, themselves. The strategic planning involves a thorough analysis of the businesses’ internal strengths and weaknesses, and an evaluation of opportunities and threats in the market place. The scanning of the marketing environment leads management to choose particular customers and product strategies. Therefore, strategic planners have to assess their resources, competences and capabilities, as they should determine where their company stands relative to other competitors. They are expected to evaluate strategic options and to consider alternative courses of action, including market penetration, market development, product development and diversification. This chapter outlines the different stages of strategic planning. In conclusion, it underlines the importance of conducting ongoing effectiveness audits that should analyse marketing and operational aspects.
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Department of Economics, Faculty of Economics and Business

Department of Economics, Faculty of Economics and Business

a. All firms in Morocco increase the supply of capital almost 75%, and at the same time, government in Morocco decides to raise the tax for 25%. It can be concluded that the effect of increasing the capital is threefold greater than the effect of raising the tax. Assume that other conditions are being the same. Draw the curve to help the explanation! b. There is a big hurricanes and destroy all the factories in Maldives. Besides that, the

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Departement of Economics, Faculty of Economics and Business

Departement of Economics, Faculty of Economics and Business

5. The  1990s    economic  boom    creating    almost  24  million  jobs,  rising  productivity  gains   month  over  month;  and  causing  gross  domestic  product    growth  month  over  month   and  unprecedented  investment  in  the  stock  market  (Wall  Street  added  $10  trillion  in   wealth  over  the  decade).This  prosperity,  combined  with  the  Budget  Acts  of  1990  and   1993  (which  raised  taxes  and  restrained  spending),  allowed  the  federal  government   to  go  from  a  $290  billion  deficit  in  1992  to  a  record  $236.4  billion  surplus  in  2000.    
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Departement of Economics, Faculty of Economics and Business

Departement of Economics, Faculty of Economics and Business

11. Suppose  that  there  are  large  amount  of  capital  flight  from  United  States  because  of   political   crisis   that   is   happening   there.   What   will   happen   to   their   real   interest   rate,   domestic   investment,   net   capital   outflow,   real   exchange   rate   of   dollar   and   their   trade  balance  condition?  (Answer  this  question  with  the  exact  sequences)  

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Directory UMM :Data Elmu:jurnal:E:Economics Letters:Vol66.Issue3.Mar2000:

Directory UMM :Data Elmu:jurnal:E:Economics Letters:Vol66.Issue3.Mar2000:

R.C. Feenstra and M.B. Reinsdorf, An exact price index for the almost ideal demand system (C43)159 J.J. Heckman and E.J. Vytlacil, The relationship between treatment parameters within a latent variable framework (C50) 33 M.R. Caputo, Lagrangian transposition identities and reciprocal pairs of constrained optimization problems (C60)265 R. Fahr and B. Irlenbusch, Fairness as a constraint on trust in reciprocity: earned property rights in a reciprocal

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Behavioural Law and Economics Introduction - Behavioural Law and Economics

Behavioural Law and Economics Introduction - Behavioural Law and Economics

• In one experiment, Kahneman, Knetsch, and Thaler asked students to trade among them. The objects of trade were “induced value tokens” , i.e. mugs. Half of the students were made the owners of mugs (students knew that a similar mug was sold at price of $6.00),

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fileF30A6C3546B531FE53DDEF0F7EB9FEA6

fileF30A6C3546B531FE53DDEF0F7EB9FEA6

Education; Indonesian Language Education; English Language Education; Biology Education; Mathematics Education; Chemistry Education; Geography Education; Vocational Education; Economics Education; Elementary Education; Physics Education; Business and Management Education; Management; Sports Education; Accounting; Economics; History Education; Arabics Teacher; Visual Art Education; Language Teacher; Physics; Biology; Mechanical Engineering; Pancasila Education and Civics; Special Education; Civil Engineering. Doctorate Programs : Learning Technology; Educational Management; Guidance and Counseling; Educational Psychology; Indonesian Language Education; English Language Education; Biology Education; Economics Education; Mathematics Education; Geography Education; Vocational Education; Chemistry Education; Non-formal Education.
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THE PREDICTORS OF BUSINESS PERFORMANCE IN THE INVESTMENT MANAGEMENT INDUSTRY.

THE PREDICTORS OF BUSINESS PERFORMANCE IN THE INVESTMENT MANAGEMENT INDUSTRY.

As described in the marketing literature, relationship quality has appeared as a model that shows the extent that the customer trusts and has confidence in the service provider’s future performance because the provider’s past performance has been consistently satisfactory. It is the nature of the relationship between the service provider and its clients that decides the likelihood of continued interchange between those parties in the future. It has been brought up that a good relationship is particularly vital for conditions where customers face intangibility, uncertainties, lack of familiarity, and long-time horizon of delivery (Verma, Sharma and Sheth, 2015). For this study it seemed as if the service providers’ evaluation revolves around relational quality between partners and the desire to maintain relationships. Based on the results of this study, managers in the investment management industry should consider the technical aspect of the relationship in order to achieve great business results. The focus should be on servicing customers well to ensure satisfaction, because that will guarantee repurchase of services and strengthen the relationship further resulting in exceptional business performance.
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