[PDF] Top 20 THE IMPACT OF MARKETING MIX (4P'S) ON CUSTOMER LOYALTY TOWARDS TOYOTA AVANZA | Harsono | iBuss Management 5329 10146 1 SM

... methods on how to detect multicollinearity, but in this research the researcher will use Variance Inflation Factor (VIF) and Tolerance Value ...measures the variability of the chosen ... Lihat dokumen lengkap

... Pamela S. Schindler (2014) there are 4 types of data which are nominal, ordinal, interval and ...ratio. The nominal data basically just like a screening questions which are mutually exclusive and ... Lihat dokumen lengkap

... analyze the impact of service marketing mix towards the customer ...loyalty. The data were collected from 150 customers of 6 branches of ... Lihat dokumen lengkap

... strategi marketing yang mereka punya untuk menggaet loyalitas para ...Kompetisi marketing yang panas ini membuat peneliti mengadakan penelitian ini, penelitian ini meneliti dampak Marketing ... Lihat dokumen lengkap

... “one of the components of consumer cognitive behavior on how an individual intends to buy a specific brand or product” (Hosein, ...personal customer experience in order to complete ... Lihat dokumen lengkap

... For the next three hypothesis testing, t-test is used. The t value of each variable is ...4. The critical t value with 0.05 alpha level and degrees of freedom by 94 is ...1.9855. ... Lihat dokumen lengkap

... [r] ... Lihat dokumen lengkap

... cover the internal aspects of a ...perceive the product, evaluate the products, and their feeling about the products (Li & Li, ...intention on facial makeup use ... Lihat dokumen lengkap

... to the result and analysis, the researcher here is able to propose several ...first, the parent company must promote their brand to engage consumers’ awareness toward the original brand by ... Lihat dokumen lengkap

... University of Bot swana’s Department of Marketing was found to be relevant for this ...research. The second hypothesis of this journal is that overall, brand-related electronic ... Lihat dokumen lengkap

... measures customer loyalty through customer’s product preferences, purchase frequency, purchase recency, and purchase total (Pritchard & Howard, ...understanding customer loyalty in several ... Lihat dokumen lengkap

... define loyalty program or frequency program (FPs) as a program that is design to reward customers who buy frequently and in substantial ...define Loyalty program as “a structured marketing efforts ... Lihat dokumen lengkap

... 2010. The Effect of Trust, Customer Satisfaction and Image on Costumers Loyalty in Islamic Banking ...Journal of Management. Jan-Mar 2010; 17, 1; ... Lihat dokumen lengkap

... misinterpretation of its advertisement. The result of the research shows that meaning transferability is failed to be accepted as a significant contributor to altering attitude of ... Lihat dokumen lengkap

... with the previous ...as the effective tool for a company to influence how applicants perceive about a company (in Sjostrand, 2009, ...increase the company’s attractiveness to be the place to ... Lihat dokumen lengkap

... shows the path coefficient of each relationship between ...level of 5% (range 4.161 to 13.736). The path coefficient and T-value was used to examine if the marketing mix ... Lihat dokumen lengkap

... influence the job ...maintained the employee satisfaction it can impact in give greater effort to job performance (Pushpakumari, ...increasing the overall organization ...more the job ... Lihat dokumen lengkap

... do Customer – Centric Approach. In the industry landscape where uncertainty is the only constant, and regulation gets stiff, it is believed that banking industry, more than ever, has to focus ... Lihat dokumen lengkap

... showing the degree of consumer’s familiarity towards certain brand or brand ...with the help of something or someone, such as symbol, tagline, advertisement and ...kind of ... Lihat dokumen lengkap

... Customer loyalty is defined as the urge/ intention to make a repeat purchase behavior of company product/ services (Olson & Peter, ...that customer loyalty as a deeply ... Lihat dokumen lengkap