[PDF] Top 20 Variabel Prediktor Purchase Intention Belanja Online (Studi Pada Mahasiswa Pengunjung Situs Tokopedia).

... menguji variabel- variabel yang mempengaruhi purchase ...tentang variabel purchase intention yang dipengaruhi oleh perceived ease of use, perceived usefulness, perceived ... Lihat dokumen lengkap

... The GeSCA software was used to analysis the hypothesis formulated in this research. The result of this study conclude that: 1) aesthetic appeal has not effect on initial trust; 2) layout and functionality has a poitive ... Lihat dokumen lengkap

... akibat. Variabel penelitian meliputi: satu variabel independen yaitu customer value (X) dan dua variabel terikat yaitu: online promotion (Y1) dan purchase intention ...nyaman. ... Lihat dokumen lengkap

... Risiko yang diterima dapat bervariasi untuk setiap cara belanja yang digunakan (Laroche et al., 2004). Bobbit and Dabholkar (2001) berpendapat beberapa tipe risiko, seperti risiko keuangan, psikologis, dan kinerja ... Lihat dokumen lengkap

... untuk variabel store image diperoleh nilai t hitung sebesar 3,708 lebih besar dari t table 1,985 (3,708>1,985) dengan signifikasi sebesar ...terhadap purchase intention online shop pada ... Lihat dokumen lengkap

... merupakan prediktor yang baik bagi perilaku pembelian, meskipun prediksi tersebut dilakukan melalui variabel niat ...(purchase intention) dengan perilaku pembelian (purchase ... Lihat dokumen lengkap

... [r] ... Lihat dokumen lengkap

... Tujuan dari penelitian ini untuk meneliti variabel yang diamati. Ada empat hipotesis, yaitu hubungan antara kemudahan penggunaan dan sikap konsumen, hubungan antara manfaat dan sikap konsumen, hubungan antara ... Lihat dokumen lengkap

... Penelitian ini termasuk kedalam penelitian pengujian hipotesis guna menguji pengaruh variabel website quality, website brand image, trust, perceived risk, dan attitude terhadap online purchase ... Lihat dokumen lengkap

... on Purchase Intention, (3) and the effect of Source Characteristics on Purchase Intention from survey women in Indonesia who has prior knowledge about NYX Professional ...and Purchase ... Lihat dokumen lengkap

... enam variabel yang dijadikan tolak ukur dalam penilaian Brand Value (nilai merek) yaitu popularitas merek, persepsi kualitas merek, tingkat kepuasan dan kesetiaan pelanggan, pangsa pasar, serta potensi merek untuk ... Lihat dokumen lengkap

... There are several limitations for this research that may differ the previous research. The overall smaller size of sample may cause the high sampling error that would be expected.The results obtained from 200 respondents ... Lihat dokumen lengkap

... The emotional bond of consumers towards the environment or often called ecological affect in literature review shows a consistency that supports the positive relationship between ecological affect and the ... Lihat dokumen lengkap

... Lu, Long-Chuan, Wen-Pin Chang, and Hsiu-Hua Chang. "Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand ... Lihat dokumen lengkap

... (2) Secondly, companies can manage the Word of Mouth on the internet via organizing their marketing activities. The increasing or decreasing of the frequency and quantity of marketing activities could be used to manage ... Lihat dokumen lengkap

... the online product ...via online, for instance the process of technology adoption, online crime activities, ...via online. Trust plays significant role in affecting customer intention ... Lihat dokumen lengkap

... Pradana, Agung Gema. 2015. Pengaruh Kredibilitas Celebrity Endorser terhadap Brand Image FreshCare dan Brand Image pada Keputusan Pembelian. Skripsi. Yogyakarta: Program Studi Farmasi Universitas Gajah Mada. Putri, Ayu ... Lihat dokumen lengkap

... Consumer Purchase Intention (Niat Beli Konsumen) dengan Brand Recall sebagai Variabel Intervening (Studi Kasus: Product Placement Smartphone Samsung Galaxy dalam Korean Movies) ” ... Lihat dokumen lengkap

... Attitude toward adopting the technology has a direct and positive effect on behavioral intention (BI) to adopt the technology. Attitute towards a technological innovation is hypothesized to be determined by the ... Lihat dokumen lengkap

... According to e-Marketer, the number of people producing content online will grow from 88.8 million in 2009 to 114.5 million in 2013 (The Future of User- Generated Content, 2010). Consumers via social networks are ... Lihat dokumen lengkap