VAN DUNG PHl/dNG PHAP THOMPSON - STRICK LAND DANH GIA NANG LlJC CANH TRANH SAN PHAM CA TRA
CUA CAC DOANH NGHIEP XUAT KHAU THUY SAN TINH AN GIANG
• DOAN QUOC BAO
TOM TAT:
Nghidn etfu nay nham ddnh gia nang Itfc canh tranh sdn phd'm ci tra cua ede doanh nghiep xua't khd'u thuy sdn dnh An Giang. Trdn cd sd dd, dl xua't nhtfng gidi phap, giup doanh nghidp xud't khau thuy sdn eai thien nang life eanh tranh san phd'm cua minh tren thi trtfdng qud'c te'.
Ttf khoa: Phtfdng phdp Thompson - Strick land, nang Itfc canh tianh san pha'm, doanh nghidp xua't khau thuy sdn.
1. Gidi thieu
An Giang la mdt dnh miln Tay Nam bd, thude khu vtfc ddng bang sdng Cijfu Long, ndm d dau ngudn sdng Tien va sdng Hau, cd nhieu thuan Idi ve ngudn ntfde, dd't dai dtfde phii sa bdi ddp hang nam nen cd dieu kidn phat tnd'n san xud't ndng nghidp, trong dd the' manh eua tinh la san xud't Iua, hoa mau vd cd. Trong dd, nudi thuy san xua't khau la mdt ngdnh ed truyen thd'ng Idu ddi lai tinh An Giang, Tff nhtfng ho nudi nho le d mdt so it dia phtfdng vdo nhflng nam 90 cua the' ky 20 dd'n nay da md rdng ra loan tinh. Ttf stf cd mat d mdi il ihi irtfdng trong ntfdc dd'n xua't khau trdn thd' gidi, hien nay trd thanh thtfdng hidu ca tra Viel Nam. Trong dd san pham cd tra An Giang gdp mdt phan khdng nhd vao thanh cdng nay. Vdi thtfdng hidu "ed tra Viet Nam" ludn dtfdc ydu ehudng d hau hd'i ede ehaulue. [1].
2. Thtfc trang vl nang Itfc canh tranh san pham ca tra tinh An Giang
Sdn phd'm cd tra An Giang da ed mat hau het cdc thi trtfdng trdn thd' gidi: EU, Han Qudc, Trung Quoc, Hoa Ky, Nga, Canada, cac ntfdc Trung Ddng, v.v.
Hidn nay, san phd'm cd tia An Giang da cd mat trong btfa an gia dinh d nhilu qude gia, nhieu khu vtfc trSn thd' gidi. San Itfdng xud't kha'u lang hdng nam tif 145.421 ta'n nam 200d da lang Idn 267.123 td'n nam 2016. Qua do ed the' thd'y san phdm cd tra da diidc yeu ehudng khap ndi irdn ihd' gidi. Tuy nhien hidn nay, san pha'm xua't khau ihuy san dtfdc quy dinh rat nghidm ngai ve lieu chua'n ve sinh an loan thtfc pham. Bdn canh nhflng quy dinh tidn, cde nganh quan ly thdy sdn edn quy dinh nhieu hdn ve ede loai hda cha't, cdc loai khdng sinh ca'm si!f dung va han ehd' sfl dung trong nudi trdng thuy san. Ngodi ra ede rao can Ihtfdng mai, rao can ky thuat - phi thue
308 So 12-Thang 9/2018
KINH DOANH
quan, hay dp Itfc thue "chd'ng bdn phd gid", ydu cau chiJng nhdn cha't Itfdng sdn pham cua cac thi trtfdng nhap khau Idn va tiem nang nhtf san pham cd chtfng nhan ASC (Hdi ddng Quan Iy nudi trdng thuy san) vdo EU, chtfng nhdn GAA (Lien minh nudi trdng thuy sdn loan cau) vao thi irtfdng My,... cOng dd ban che' rat Idn dd'n kha nang md rdng thi trtfdng, san lifdng xud'l khau va tinh canh tranh cua sdn pham ed tra tren thi trtfdng xud'l kh^u. Mae dii cdc doanh nghiep da dau ttf ra't Idn vao quy trinh nudi trdng vd chd'bie'n xua't khd'u nhtf;
Quy hoach vung nudi an todn Dal tidu ehuan VietGap, Global Gap, nhdm lao nhffng san pha'm sach; Hodn thidn khau san xud't gid'ng: lai tao ra nhffng con gid'ng khde, cd stfc de khdng id'l; Dam bao quy trinh che' bid'n iheo tidu chua'n HACCP.
ISO; Nang eao trinh dd dpi ngu qudn ly va lay nghe eua ngtfdi lao ddng; Doi mdi ddy ehuyen sdn
nao eua tre nbd va trong m3 cd khdng chtfa cholesterol, giup tang ctfdng stfc khde tim mach va chd'ng ddi quy ra't id'l eho ngtfdi Idn. Cdc ham Itfdng dinh dtfdng neu trdn ne'u so sdnh vdi cd hdi tbi khdng he thua kem.
Vdi nhffng dae ihij irdn thi ban che' ve NLCT san pham ed tra An Giang hien nay Id ehtfa xdy dtfng dtfdc san phd'm mang linh rieng biet, dac tbii ma nhtfng ndi khac khdng ihe bat chtfde, khdng thi sao chep. Bdn eanh dd viec bdi nho cua truyin thdng cde ntfdc trong lien minh EU va vide My dp ihud' chdng bdn phd gid vd dp dung Iuat Farmbill (kiem tra 100% Id hdng ed tra nhdp khdu vao My) ddi vdi san phd'm ed tra Viet Nam eung gdy ton tha't rat Idn dd'n NLCT san pha'm ca Tra An Giang. Mdt ba'l Idi ntfa Id vide ha gid thanh d l tranh hdp ddng xud't khiu cung gdp phan khdng nho vdo viec Iam giam NLCT san phd'm.
sn
1 2 i 4 S 6 7 8 9 10
Bang 1
2008 EU N^a Ucraiu Hi Mexkr) AlCip AusiraJta ArapXerjI UAE Canada
NhOng
2009 EU M>
ASEAN Nqa Ucialna
A r C i p
Aintradia
A i a p ] U i J t Canada UAE
hj tri/dng xudt khdu chinh cua ca tra Viet Nam giai <3ogn 2008 2018
2010 EU My Mexico Nga AiCip Auitralla Ar)pWu Braol Colombia Ucralna
2 0 1 1 EU My ASEAH Mexico Brali AripUul inntg OiiSr Oxiraylia CfiKinbla Nga
2012 EU My ASEAN M e x k o S r a a l l l W K I
Nga A r A p X h l CAUmbra 0 « r ) y l l a
2013 EU My ASEAN Brazil M e x k o T n n g
C i l i m b l a
A r a f i X M t Oxcraylia N ^
2 0 1 4 EU My ASEAH Siaail Mexico Tning n i i ^ Caiimbia ArapXeul AiCjp O^aylla
201S
m
EU Trung
ASEAN Mexico
Brazil
itr^Iiul
CnJombb C a n a i b A i c a p
201<
My Ining HA EU ASEAH M e d c g
BcaiH
C O t m U a
hlfXtal
Canada OxtrSyila
2017 Tmng
My EU ASEAN B r a i l
Mexico
c a t m b l a A r a p X e u l Canada Ctxlraytla
31/2018
^ n g O u d c
Uy ASEAN EU Atexics
B i a i l
C t U m b l a Arapttui Anb Oxtraylla
Ngudn: VASEP
xud't vdi cdng nghd hidn dai; Tao ra sdn phd'm cd gia tri gia tdng cao; Thay dd'i md'u ma bao bi san phdm phii hdp vdi thi hid'u eua thi irtfdng EU va My; Day manh xiic tid'n thtfdng mai tren ede phtfdng tidn truyen Ihdng, bdo chi, Internet.
Ngoai ra, theo radt nghidn ctfu eua thac sT Nguyin Huynh Dinh Thud'n giang vidn Khoa Cdng nghe sinh hpe thtfe phd'm. Trtfdng Dai hpe Cdng nghiep TP. HCM da ehi ra rang trong thil va md ca tra rd't giau Omega 3,6,9, EPA, DHA va cac vitamin A, D, E. ra't Id'l eho stf phdt trie'n tri
3. Crf sd ly thuye't ve NLCT va NLCT san ph^m
3.1. Khdi niim veNLCT
Thudt ngtf "Nang Itfc canh tranh " cd ngudn gd'c La-tinh la: Compelere, ed nghia Id eung gap nhau tai mdi die'm, chi ra khd nang dtfdng ddu vdi tinh trang canh tranh vd ganh dua vdi ngtfdi khde [2].
Hidn nay, cdc tiiudl ngtf "nang Itfc canh tianh",
"stfc canh tranh" va "kha nang canh tianh" dtfde su" dung nhieu d Viet Nam trong Hnh vtfc kinb te'.
Trong khi tie'ng Anh siJf dung ttf
So ]2-Thong 9/2018 309
"competitiveness", diing chi y nghia ba cum ttf ndi tren. Cho nen tuy ba cum ttf nhtfng chung ciing mdi nghia vd ed the dung tiiay the cho nhau. Mdi dinh nghia chinh xac cho khdi nidm nay dd'n nay vdn la va'n de gay tranh edi. Theo M. Porter, hien chtfa cd mdt dinh nghia nao ve nang Itfc canh tranh dtfdc cdng nhdn mdt cdch pho bid'n. Dtfdi ddy la mot so' dinh nghTa ve stfc canh tranh:
Theo Sanchez & Heence (1996, 2004) thi stfc canh tranh eua DN dtfa tren khd nang ket hdp eae nguon Itfc cua DN nham tao ra Idi the' canh tranh.
"Stfe canh tranh eua mdt edng ty la kha nang duy In, trien khai, phd'i hdp cde nguon ltfe va kha nang Iheo each giup cdng ty dat dtfde mue lieu eua nd"[3]&[4].
Trdn gdc dp td'ng qudt lay eon ngtfdi lam trung tam, khdi nidm stfe canh tranh dtfdc Didn dan Kinh Id' the gidi (WEF) quan nidm: "Dd'i vdi DN, kha nang canh iranh cd nghia Id tao ra nhffng Itfa chpn tang titfdng mdi, mang lai gia In cho cdc cd ddng.
Dd'i vdi xa hdi, ndng eao khd nang canh tianh la lao ra vide lam mdi va dieu kien sd'ng td't hdn".
Theo Bach Thu Ctfdng [5], Ttf die'n thuat ngfl ehinh sdch Ihtfdng mai lai quan nidm nang Itfc canh tranh la "nang Itfc cua mdt doanh nghidp hoac mdt nganh, mdt qud'e gia khdng bi doanh nghidp khae, ngdnh khae, qud'e gia khde ddnh bai v l nang Itfc kinh td".
Trong Ttf did'n thudl ngff chinh sach thtfdng mai [6]: "Stfe canh tranh Id nang ltfe eua mot doanh nghidp, hoac mot nganh, mdt qud'e gia khdng bi doanh nghidp khde, nganb khac danh bai ve kinh td".
Theo Dunning. J. H, (1993) cho rang, nang life canh tianh la kha nang cung uhg sdn pham cua ehinh doanh nghiep tidn ede thi trtfdng khde nhau ma khdng phan bidt ndi ctf tni cua doanh nghidp dd.[7J
3.2. Khdi nifm vi ndng liic canh tranh sdn pham
Theo nhffng nghidn ctfu gan day cho thay, hidn nay ed 4 cap ndng Itfc canh tranh (NLCT) nhtf sau:
(1). NLCT qudc gia, (2). NLCT ngdnh, (3). NLCT doanh nghidp, (4). NLCT san pha'm.
Trong nghien etfu nay, tac gia tid'p can NLCT cap dd san pham. NLCT san pham Id khd nang san pham lieu thu dtfde nhanh, tiong khi cd nhieu ngtfdi ciing bdn loai san phd'm do trdn thi trtfdng [8].
NLCT san ph^m the hien nhffng Idi thd' cua san pham so vdi dd'i thu canh tianh. Cae ehi tidu ddnh
gid NLCT cua sdn pha'm bao gom cdc chi tieu cO ban vd ede chi tieu cu the. Cdc chi tidu cd ban bao gom gid thanh vd gid ca san ph^m, eha't Itfdng sdn phim, qudng cdo he thdng phan phd'i bdn hdng vd uy tin doanh nghiep.
4. Xac dinh cac nhan to' quy§'t dinh nang Itfc canh tranh cua doanh nghidp xudft khiu thuy san
Hidn nay, ed 4 phtfdng phap cd ban dl ddnh gia NLCT cua doanh nghiep: (1) sii'dung ma Iran SWOT, (2) su" dung md hinh kim cifdng cua Michael Porter, (3) s^ dung phtfdng phap ma tran hinh anh canh tianh, va (4) suf dung phtfdng phdp cua Thompson - Strickland. Tdc gid chon Phtfdng phdp do Thompson - Strickland (phtfdng phdp suf dung ma tidn canh tianh) dl xud't vi Ii do sau day:
Thd nhdt. phtfdng phdp nay khdng ddi hdi phdi nam ro thdng tin vl ddi thd, ma chi edn ed edi nhin tdng quan ve linh hinh canh tranh tien thi trifdng va hieu rd bdn than doanh nghidp (dtfdc chpn lam dd'i ltfdng nghidn ctfu).
Thd hai, phtfdng phdp nay pbii hdp tiong dilu kidn khi ma ngtfdi nghien ctfu khd ed thi thu thap dtfdc day du thdng tin vl eae dd'i thu canh tranh ci^a doanh nghiep xud't khau thuy sdn An Giang la cdc doanh nghidp tidn thi titfdng qud'c Id'. Viec dp dung phtfdng phap ndy kha thi nha't ma tdc gid cd the li/a chpn trong nbilu phtfdng phdp.
4.1. PhiiOng phdp do Thompson - Strickland (phiidngphdp ma trqn canh tranh)
Budc 1: Lap danh mue ede yd'u id quylt dinh nang ltfe eanh tranh cua doanh nghidp trong mot nganh kinh doanh (thtfdng ehpn ttf 10 de'n 20 yfeu td). Ddy la cac ye'u to bdn trong cua doanh nghiep, khdng bao hdm cdc yd'u Id' mdi trtfdng bdn ngodi. Nghien ctfu nay lac gia ke thtfa cdc nghien ctfu trtfde day va de xud't cija tac gia nhdm danh gid cdc ye'u id quan tipng nha't dnh htfdng de'n NLCT san pham nhtf sau: Bang I.
Budc 2: Xac dinh tam quan trpng cua cdc yeu to dd'i vdi nganh bdng each phan loai ttf 0,0 (khdng quan trong) dd'n 1,0 (quan tipng nha't). Trpng so nay eho thay tam quan tiong ttfdng ddi cua yiu to dd vdi thdnh cdng cua cac doanh nghidp trong nganh. Ddng thdi cho diem phan loai mtfe dd quan tiong cua tOrng nhdn td bdng thang diem tff 1 (il quan trpng) den 4 (quan trpng nhd't).
Budc 3: Tinh tong diem cho tffng yeu td bang edch nhan mtfc dp quan trpng ciia yeu td dd vdi
310 S^ 12-Thang 9/2018
KINH DOANH
Bang 1. Cac yeu to anh hifdng de'n NLCT san phdm STT
1 2 3 4 5
6
7 8 9
10
Cac yeii to cau thanh NLCT san pham San pha'm dat tidu ISO hole HACCP San pham cdtinh canh tranh cao Uytin cua san pham San pham co mail ma bat mat San pham cung cap than thien vdi mdi trudng
San phim cung cap dam bao chat luong tot
San phd'm dam bao tmy xuat ngudn gdc ro rang
Sdn pha'm rat tdt cho SL/C khde San phim cd khau vi phu hop vdi nhieu thi tnJdng
Oa dgng hda cac san phim cd gia tn gia tang cao (ca tam hot, chd ca, xuc xich ca, lap xudng ca);
Tacgiadexual
Alan L.Porter, J.David Roessner, Nils Newman, Xiao Yin Zin (2000)"Idng hop y kien chuyen gia trong Iinh vUc thuy san tinh An Giang Tong hop y kien chuyen gia
Alan L.Porter, J.David Roessner, Nils Newman, Xiao Yin Zin (2000) Alan L.Porter, J.David Roessner, Nils Newman, Xiao Yin Zin (2000) Oh, 1999; Dube Enz, Renagham & Siguaw, 1999
Lewis & Booms, 1983; Berry, Zeithaml & Parasuraman, 1990 Do yeu cau cua cac cO quan nudc nhap khau; Lu§l An toan thUc pham sd 55/2010/QH12; Thdng tUsd74/2010/TT-BNNPTNT De xult cua tac gia
Dexuat cua tac gia
De xuat cua tac gia va long hpp y kien chuydn gia trong Hnh vi/c thuy san tinh An Giang
diem sd'phdn loai ttfdng tfng cua nd. Tff do linh long diem (T) cija toan bd cdc yeu to nang ltfe eanh tranh. Nd'u (T)>2,5 ihi doanh nghidp cd nang Itfc canh tianh tuydt ddi tidn mtfc tiung binh. [9]
4.2. TH'n hdnh tinh diim
Sau khi khao sat 100 chuydn gia Id cdc doanh nhan xuat khd'u thuy sdn va cac chuyen gia kinh td' vl tinh vtfc nay bang bang cau hdi vd phdng van qua dien thoai dd'i vdi nhffng ngtfdi d xa vdi 10 nhan td'dd ndu d Bang 1. Tdc gia ddnh gid dtfde dnh htfdng cua nd dd'n nang ltfe canh tranh san pham cua doanh nghiep thiiy san, dtfdc the hidn qua Bdng 2.
Ttf do suy ra dnh htfdng eua nd de'n NLCT san pham cua doanh nghidp thdy sdn nhtf sau:
1. Sdn pham dat tidu ehuIn ISO hoac HACCP (3,75d)
2. San pham cd tinh canh tianh eao (3.5d) 3. Uy tin ciia san phdm (3d) 4. San ph^m ed mdu ma bat mdt (2d) 5. San pham eung cap thdn thidn vdi mdi tixfdng (1 d) 6. Sdn pha'm cung ed'p ddm bdo ehd't Itfdng td't (l,25d)
7. San phd'm dam bdo truy xua't ngudn gd'c rd rang (1.75d)
8. San pham ra't td't cho stfe khde (2,5d)
9. Sdn pham cd kha'u vi phii hdp vdi nhilu thi irtfdng (3,25d)
10. Da dang hda cdc sdn phdm ed gid tri gia tang eao (ed tam bdt, ehd ca, xuc xich ed, lap xtfdng ca) (2,75d)
Qua eude khao sat trdn ta tha'y tong diem nhan td edu thanh nang life canh tianh san pham cua cdc doanh nghiep xud'l kha'u thiiy sdn An Giang T=2.32 (T>2,5 thi doanh nghidp ed nang Itfc canh tianh tuydt dd'i irdn mtfc trung binh) suy ra nang Itfc canh tranh sdn phd'm eua cde doanh nghiep xud't khdu Ihuy sdn tinh An Giang cdn thap edn phai cdi thidn gdp phan vao vide nang cao NLCT long thi cua doanh nghidp.
5. Giai phap ndng cao NLCT san ph^m ca tra tinh An Giang
Vdi nhtfng thtfc tien trong qud trinh nudi, chd' bie'n xua't khau ed tia thdi gian qua, tdc gia de xud't mot so gidi phdp gdp phan ndng cao NLCT san pham ed ira xua't khd'u nhtf sau:
Xdy dtfng vung ehuyen canh sdn xud't ed sach theo tidu ehuan VietGap, Global Gap Xay dtfng chudi lien kd't doc vd lidn ke't ngang trong san xua't cd tra gdm doanh nghidp vd hd ndng ddn.
Dtfa di dao tao, tdp hud'n gdp phan nang eao trinh dp ddi ngu ky stf thuy san chuye'n giao ky thudl
So 12-Thang 9/2018 311
Bang 2. Ma trqn cac yeu to anh hildng den NLCT doanh nghiep xud't khd'u thuy san tinh
san phdm cua cdc An Giang
STT 1 2 3 4 5 6 7 8 9 10
Nhan to anh hiidng den nang luc canh tranh san pham cua cac cong ty xuat khiu thuy san tinh An Giang San pham dat tieu chuan ISO hoac HACCP San pham CO tinh canh tranh cao Uytin cua san pham San pham CO mau ma bat mat
San pham cung cap than thien v6i moi tnJdng San pham cung cap dam bao chat iuong tot San pham dam bao truy xuat nguon goc ro rang San pham rat tot cho sUc khde
San pham cd l(hau V! phu hdp vdi nhieu th! tnidng Oa dang hda cac san pham cd gia tn gia tang cao (ca tam hot, cha ca, xuc xich ca, iap xudng ca);
long:
Tnjng so 0.1 0.1 0.2 0 3 0.05 0.04 0.05 0.05 0.06 0.05 1.0
Phan ioai 3.75 3.5 3 2 1 1.25 175 2.5 3.25 2.75
Bilm nhan to 0.375 0 35 0.6 0.3 0.1 0.06 0.0876 0.125 0.196 0.1375 2.32
nudi trdng tien tie'n cbo vdng nguyen lieu cua cdc doanh nghidp va ba con ndng ddn. Hd trd vl idi ehinh vdi trung tdm gid'ng tinh va trung tdm gid'ng dong bang sdng Citu Long nghidn ctfu khau san xud't gid'ng: lai lao ra nhffng eon gid'ng khde, cd stfc de khang td't. Dam bdo quy trinh chd' bid'n Iheo tidu chua'n HACCP, ISO. Nang cao trinh dd dpi ngu quan Iy va tay nghe cua ngtfdi lao ddng.
Ddi mdi day ehuyin san xud't vdi edng nghe hidn dai. Da dang hda sdn pha'm bang each tao ra cdc san pham ed gid tri gia tang eao nhtf cd td'm bdt, cha ca, xue xich cd, lap xtfdng ea, dau an, cdc san pham cd ddng hop. Thay ddi md'u ma bao bi san pha'm phii hdp vdi thi hid'u cua Thi trtfdng EU va My Trung Ddng va cdc qud'c gia Nam My. Xdy dtfng chid'n Itfde gia phu hdp vdi ttfng ihi trtfdng cu Ihl, vf du d thi trtfdng My su* dung chie'n Itfdc gid cao - cha't Itfdng vtfdt trdi. Dd'y manh xde tid'n thtfdng mai trdn eae phtfdng tien tiuyen thdng, bdo ehi, internet... d cdc tbi trtfdng Mexico, Ai Cap, Uc, Colombia, nham bu dap iai stf sut giam d cdc thi trtfdng truyin ihdng nhtf My, EU, v.v.
Tinh nhd tap trung xay dtfng thtfdng hidu ridng eho cd tra An Giang vdi nhffng hinh anh vd bilu ttfdng dae tbii ciia An Giang ma nhffng linh khde khdng cd dtfdc; khuye'n khieh, kdu gpi cdc ngdn
hang Ihtfdng mai tham gia rdt vd'n vdo boat ddng nudi trdng chd' bie'n xud'l khdu ed tra; phd'i hdp cung VASEP dtf bao nhu cau tieu thu thiiy san tren the' gidi gnip cdc doanh nghidp cd kd' hoach san xud't kinh doanh hieu qua. Ban hanh ehinh sdch thu hiit vd'n dau ttf vdi nhffng tfu dai hap dan dd'i vdi cdc nhd dau itf trong vd ngodi ntfdc vdo ngdnh Thiiy san vd'n la nganh kinh te' ehid'n lifdc ciia linh An Giang. XiV phat dd'i vdi cdc doanh nghiep xuat khd'u cd tra khdng dat lieu chuan vd gian Ian thtfdng mai nhdm khdng d l md't hinh dnh, uy tin, thtfdng hidu ciia ci tra An Giang cung nhtf ed tra Viet Nam trdn thi irtfdng qud'c tl.
6. Kd't luSn
Kel qua phdn tich cho tha'y NLCT san phim ca ira An Giang cdn thd'p (T= 2,32), do bi ep gid Iff eac ntfdc nhdp khau, bi dp Ihud' chd'ng bdn phd gid, bi cdc rdo can ky thudl cua cdc ntfdc nhdp kh^u va ehtfdng irinh thanh tra ed da tidn.... Dd la nhtfng rao can ldm giam stfc canh tranh san pha'm ca tra Viet Nam ndi chung vd An Giang ndi ridng tien thi trtfdng qudc tl.
Trdn cd sd dd, tac gia d l xud't mdt sd giai phdp eu the nham eai thidn NLCT san phCm cd ira trong thdi gian tdi va gdp phan ciing vdi cay lua lao ndn hai mat hang xud't khd'u chCi life, vd'n la the manh Iruyin thd'ng ciia tinh An Giang tff xtfa dd'n nay •
312 So 12-Thang 9/2018
KINH DOANH
TAI LIEU THAM KHAO:
/. hltp://afa.vn/index.php/hu-ng-d-n-lai-li-u/tu-li-u/s-li-u-lh-ng-ke/973-lh-ng-ke-tinh-hinh-nuoi-th-y-s-n-giai-do-n- 2002-2013.
2 Jean Louis MUCHIELLI (2002); La compelitivite: definitions, indicateurrs et determinantes; ACCOMEX. Pans.
3. Sanchez. R, & Heene, A. (1996). Strategic Learning and Knowledge Management. West Sussex, England- John Wiley & Sons Ltd..
4. Sanchez, R., & Heene. A. (2004) A Focused Issue on Budding New
Competences in Dynamic Environments. Bingham Emerald Group Publishing Limited.
5. Bach Thu Cudng (2002); Bdn ve canh tranh todn cdu, NXB Thong tin.
6. Trdn Thanh Hdi vd cdng sU (2005), Ti( diin Thudt nga- chinh sdch thuang mgi qudc ti'. Du dn Ho tra thuang mai Da biSn - Mutrap II.
7. John H. Dunning (1993), trong tdc phdm "International Porters Diamond" ddng tren tap chi Management Intemational Review sddgc biit (special issue, volume 33, paper 8-15).
8. LUu Qudc Hung (2017); Nghiin cdu ndng lUc canh tranh ciia ngdnh van tdi bien Viet Nam; Luan dn Tie'n sTkinh te - ViSn Nghien cdu qudn ly kinh le Trung ucfng.
9. Thompson, Strickland & Gamble (2007), Nghien ciiu cdc yeu to cd'u thdnh ndng lUc cgnh tranh tdng the cda mot doanh nghiep
Ngay nhan bai: 26/8/2018
Ngay phan bidn danh gia va sufa chij'a: 6/9/2018 Ngay chap nhan dang bai: 16/9/2018
Thdng tin tdc gid:
DOAN QUOC BAO NCS Trtfdng Bai hpc Duy Tan
IMPLEMENTING THOMPSON - STRICK LAND METHOD TO IMPROVE THE COMPETITIVENESS OF TRA FISH PRODUCTS
OF SEAFOOD EXPORTERS IN AN GIANG PROVINCE
• DOAN QUOC BAO Ph.D student, Duy Tan University ABSTRACT:
This study is lo evaluate the competitiveness of tra fish products of seafood exporters in An Giang province. Based on die stiidys results, the author proposes some solutions to help seafood exporters torn improve thek products competitiveness in the inlemalional market.
Keyowrds: Thompson - Strick land method, the competitiveness of product, seafood exporter.
So 1 2 - T h a n g 9/2018 3 1 3
