DU LjCH & TR1£N V O N G
DU LICH BA RIA - VUNG TAU NAM 2012 VA TRIEN VONG NAM 2013
ThS. VO VAN 0 6 N G *
TOM T A T
Thdi gian qua, mac dii ngdnh Du Ueh Bd Ria ~ VUng Tdu cd stf tdng truang khd bin vung, nhung vdn chua tucmg xung v&i tiim ndng. Trong bdi cdnh do, Nghi qtryit sd 05-NQ/TU ngdy 27/5/2008 cita Ban Thu&ng vu Tinh uy ra d&i, the hipn quyit tdm duy tri vd day nhanh dd tdng tru&ng ciia ngdnh Du lich, xdc dfnh ro ca sa khoa hgc de tim ra nhirng gidi phdp phdt trien ben vung du lich tinh Bd Ria - VUng Tdu.
1. Thanh tipu cua nganh du Ijch Ba Ria-Vung Tdu nam 2012
I.L Cdng tdc dinh hu&ng chiin lu^c, quy hoach du lich va dau tu ca sd hg tdng ky thudt, cd s& v^t chat da tgo nin idng vung chac cho hogt dong du lich
Ngay tCr khi thdnh lap Tinh, Tinh uy, UBND Tinh da nh^n thiic ddy dii, sau sdc vai trd va hiiu qua ciia ngdnh du lich ddi vdi sy phat triin kinh tl-xS hOi cua Tinh vd dd cd nhO'ng dinh hudng chu dao phat triin du lich the hi§n bdng cdc nghi quylt Dgi hOi Ddng bO Tinh lan thir III, thiir
Tru&ng D^i hgc Bd Rja - VOng Tdu.
IV, thii V xdc dinh du lich la ngdnh kinh t i quan trgng cdn uu tiln dau tu va tap trung phdt triin. Ban Thudng vu Tinh iiy da ban hdnh 02 nghi quyit quan trgng chuyin de ve du lich, chi rS dinh hudng phdt triin du lich vdi cdc myc tiiu vd gidi phdp cu the, dd la: Nghi quyit sd 17/NQ- TV ngay 05/12/1998 v i Phdt trien du Ijch den ndm 2000 va Nghi quyit sd 05-NQ/TU vi Phdt trien kinh t i du lich den nam 2010 va tdm nhin din 2015, trong dd xac djnh muc tiiu phdt triin la "Phdn ddu din ndm 2015, Tinh Ba Ria-Vung Tdu sg trd thanh mdt trong nhu-ng trung tdm du lich nghi dudng va gidi tri ldn ciia cd nudc". Thyc ti qua hon 10 ndm thyc hiln, dinh hudng phdt triin du Ijch md Tinh Oy vgch ra Id dung ddn, mang ti'nh khd thi cao, phii hgp vdi dinh hudng phat trlln kinh ti-xa hdi ciia Tinh vd Chiin luge tdng thi phdt triin du lich Vigt Nam.
Cdng tac quy hoach phdt triin du Ijch ciia Tinh da dugc triin khai tir rdt sdm. Ngay tir nam 1996, UBND Tinh da ban hdnh Quy hogch Tdng thi Phdt triin Du Hch Tinh Bd Ria-VQng Tau giai doan 1996-2000 (theo quylt djnh sd 133/QD-UBT ngdy 18/01/1996), trong do xdc dinh cdc loai hinh du Hch chu yiu va cdc khu vyc uu tiln dau tu, Idm nin tdng cho cdng tdc quy hogch
NGHlfeN COU T A I CHiNH - M,\BKETING s d 13&14, X U A N QUY TY - 2013
chi tiet cdc khu du Hch vd ddu tu du lich. Ndm 2005 Quy hoach Tdng thi da dugc dilu chinh phii hgp vdi tinh hinh mdi theo quyit dinh sd 1828/QD-UB ngdy 13/6/2005 cua UBND Tinh.
Tren ca sd do, den nay todn Tinh da cd 08 quy hoach chi tilt ty Ie 1/2000 cac khu du lich dugc ban hdnh. Cu the: Khu du Hch Chi Linh-Cira l i p 825 ha, Khu du lich Hoa Anh Ddo 240 ha, Khu du lich Idm viin vdn hda Nui Minh Dam 280 ha, Khu du Hch Idm vien van hda Niii Dinh 718,4 ha, Khu Du Hch Ldc An Ddt Dd 265 ha, Khu du lich Ben Cat - Hd Trdm 425,26 ha, Khu du lich vd ddn cu Ldng Hdng 330,69 ha, Khu du Hch Thac Hda Binh 224 ha. Cdc huyen Xuyin Mdc, Long Diln vd thdnh pho Vung Tdu dd hodn thdnh vd phi duyet qui hogch tdng thi phat triin du lich ciia huyin den nam 2020.
Hg tdng ky thuat du lich cung dugc chii trgng dau tu lam tiln de klu ggi ddu tu cdc dy an du Hch, tao thugn lgi v i dudng giao thdng nhdm thu hut khach du lich bao gdm: Hg tdng khu bao ton thiin nhiin Binh Chdu- Phudc Biiu, hg tang khu du lich sinh thai Vudn Qudc gia Cdn Dao, dudng lln khu du Ijch Niii Dinh, hg tang bai tdm Thiiy Van, dudng ven bien Vung Tdu-Long Hdi-Blnh Chdu.
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DU LjCH & TRI^N VQNG Trin ca sd quy hogch chi tiet cdc khu du lich vd quy hogch chi tiit cdc ITnh vyc cd Hin quan, UBND Tinh dd chi dao cdc sd, nganh, UBND cac dja phuang tich cyc tiip xuc, qudng ba, keu ggi ddu tu du lich. Tinh den thang 7/2011, trin dja bdn todn Tinh cd 148 dy an ddu tu du Hch vdi tdng dien tich Id 3.914,23 ha, tdng vdn dang ky ddu tu la 35.004,68 ty ddng vd 11.966 trieu USD. Tdng vdn thuc hiln ciia cdc dy an din nay Id:
6.037,9 ty ddng va 233,5 trieu USD. Ngodi ra, cdn cd 39 dy dn dau tu du lich trin dat lam nghiip vdi tdng dien tich Id:
3.204,97 ha, tdng vdn dang ky ddu tu Id 10.640,42 ty ddng.
Co sd vat chdt ngdnh du Hch ngdy cang dugc md rdng va nang cao chat lugng. Cac doanh nghiep du lich trin dia bdn da no Iyc xdy mdi va nang cdp cai tgo CO sd nham ddp img nhu cdu ngay cdng cao ciia thj trudng du lich. Tir nam 1996 todn Tinh mdi cd 65 khdeh san vdi 2.700 phdng, nam 2000 cd 72 khdeh san vdi 2.753 phdng, din ndm 2010 cd 162 CO sd luu trij du lich vdi 6.722 phdng, trong dd cd 117 ca sd dugc xip hgng vdi 5.239 phdng, cd 01 khach san dgt tiiu chudn 5 sao. Tir ndm 1996 todn Tinh cd 07 doanh nghiip iCr hanh, din 6 thdng ddu ndm 2011 da cd 16 doanh nghiip. Cdc diim tham quan, tuyin du lich vd khu du lich da dugc ddu tu ddng bd, dii tieu chudn tiip ddn vd phyc vu nhu cdu tham quan, nghi dudng cOa du khdeh.
L2. Nhiiu logi hinh du Hch duac dhu tu vdphdt triin nhdm
thu hiit khach du lich Trong nhung ndm qua, cdc logi hinh du Ijch ehii yiu ciia Tinh dugc hinh thdnh vd phat trien trin ca sd khai thdc tilm nang du lich ty nhiin vd nhdn vdn theo quy hogch, cd chgn lgc vd ddm bdo tinh bin viing, bao gdm: Du lich sinh thdi-cdnh quan, du Hch nghi duoTig va du lich van hda kit hgp thi thao.
Loai hinh du lich sinh thdi dugc td chirc chii yiu d khu Bag ton thiin nhien Binh Chau- Phudc Biiu va Vudn Quoc gia Cdn Ddo, vdi cac hoat ddng tiep ddn, hudng dan du khach Id hgc sinh, sinh vien trong nudc vd du khach nudc ngoai di tham quan, khao Cliu ddng thuc vat vd bdo tdn tinh da dgng sinh hgc ciia khu bdo tdn vd vudn qudc gia.
Vile phuc vu khach du lich sinh thdi khdng chii trgng nhieu din hieu qua kinh ti ma chii yiu Id bao vl mdi trudng rirng, bao tdn cac loai ddng, thyc vdt quy hiem.
Logi hinh du lich nghi dudng dugc td chiic d cdc bai tdm, khdeh sgn nghi dudng ven biin, trong dd bao gdm: nghi dudng cudi tudn va nghi dudng cao cap. Logi hinh du lich nghi dudng cudi tudn la loai hinh truyin thing ciia Tinh, chu yiu thu hut khdeh tir TP.HCM va cac tinh miin Ddng Nam bg din tham quan, tdm biin, thdi gian luu trii ngdn, phdn Idn tap trung d bdi tdm Thuy Vdn, Chi Linh, Long Hdi; nghi dudng cao cdp tap trung d cdc khach sgn nghi dudng tir 3 sao trd len d ven biin vdi thdi gian luu trii dai, chi tieu cao nhu: Anoasis Beach
Resort, Longhai Beach Resort, Hotram resort & Spa, H i Coc, Cdn Ddo, nghi dudng kit hgp dilu dudng, chiia b?nh d Sudi khodng ndng Binh Chau.
Loai hinh du lich vdn hda kit hgp thi thao thudng dugc ti chiic thu hiit du khach nhdn dip cdc le hgi, cac sy kien vdn hda, thi thao Idn dien ra tai Tinh trong thdi gian v^a qua nhir:
Giai Cd tudng chau A ndm 2002, Giai Cd vua Ddng Nam A nam 2006, Gidi Cd vua tre Thi gidi ndm 2008, Cugc thi hoa hau quy ba dep vd thanh dgt Vi?t Nam vd T h i gidi ndm 2009, Festival Dieu qudc tl ldn 1 (2009), ldn 2 (2010), ldn 3 (2011).
Gidi bdng chuyen bdi biin nS qudc t i ldn I (2008), ldn 2 (2009), ldn 3 (2010), ldn 4 (2011), Giai dua thuyen buim qudc te vdi 8 nudc tham du vao thdng 6/2011. Ngdnh du Hch td chirc phuc vu cdc dodn khach din tham dy gidi va du khach theo ddi cdc sy kien thi thao cd kit hgp t6 chirc cdc tour di tham quan cdc di tfch lich sir, danh thdng va tham dy cdc ll hdi truyin thing ciia dia phuang, nhu tour dl tham quan Cdn Ddo, thdm nha luu nilm anh himg V5 Thi Sdu, trdn dia phao cd Niii Ldn...
Cdc logi hinh du lich da so dugc ddu tu, khai thdc tgi VQng Tau, Long Hdi, Hd Cdc, Binh Chau, Cdn Ddo Id cdc khu vuc trgng diim ve du lich, cd cdc fciSi tdm vd tgp trung nhiiu di tich, danh thdng, dudng giao thdng thuan Igi, cd ca sd ha tdng phyc vy tdt, dam bao an todn, thu^n Igi va thda man nhu cdu tham quan du iich cua du khdeh.
NGII1£N COU TAI CHINH . MARKETING s 6 13414, XUAN QUV TV -M13
DU UCH & TRI^N VONG Mdt sd tuyen du lich ngi tinh
dugc dau tu, khai thdc vd dua vdo chuong trinh tour nhu:
Tuyen TP.HCM Cdn Ddo, Vung Tdu - Long Hai - Phudc Hdi - Binh Chau, Vung Tdu - Long Son - Niii Dinh, Vung Tau - Long Tdn vdi cac chu dl: du lich vi ngudn, tham quan chiin trudng xua, du I ich hdnh huang... hdp ddn thi trudng khdeh du Hch ndi dia va mgt so thi trudng khdeh qudc t i nhu:
Uc, My, Nhat...
L3, Ngudn nhdn lijtc vd cong tdc ddo tgo ngudn nhan lifc
Hogt dgng du Ijch phdt trien trong nhQng ndm qua dd thu hut ngudn nhdn lyc dia phuang khd Idn. Nam 1997 cd 5.847 Iao dOng ldm viec trong nganh du Ijch, din ndm 2000 cd 6.041 ngudi, ndm 2011 toan ngdnh thu hiit 12.200 ngudi Idm vi§c trong cdc khdu qudn ly vd phyc vy tryc tiep trong cac ca sd kinh doanh du Hch. Da sd ngudi Iao dOng cd tay nghi chuyen mdn, cd bdng cdp, trong do mdt fad phan ngudi Iao d^ng cd kinh nghiim Idu ndm, tay nghi chuyin mdn vOng vang, giii cdc vi tri trudng bg phdn hodc qudn I;^ tai cdc dan vi kinh doanh. Do ddc thii ciia mdt nganh kinh te dich vu, Iao ddng trong nganh du lich ddi hdi sy nhi^t tinh, gdn bd vd tinh chuyen nghi?p cao han hdn cdc ngdnh nghe khdc, trong khi dd sinh vien mdi dugc ddo tgo vi du Hch ra trudng lai chua cd dinh hudng nghe nghidp vQng vdng, mdt so chua cd quyit tdm theo dudi nghe, trinh dg chuyen mdn dugc dao tgo phdn ldn khdng ddp iing diing
nhu cau ciia doanh nghiep nln v l ^ tuyin dyng vd giii chan lao dgng trong cdc doanh nghiip du Hch thudng gdp nhilu khd khdn.
Trudc thyc t l dd, nhdm ddm ddm bdo tinh dn dinh trong bd mdy nhdn sy, nhiiu doanh nghi?p Idn dd ehii dgng ddo tgo, bii dudng nhan lyc tai cho ngay khi dy dn bdt ddu khdi d^ng vd boi dudng djnh ky bdng nhiiu hlnh thiic, cd che do dai ngd xiing ddng doi vdi Iao ddng cd tay nghi cao.
Sd Vdn hda, Thi thao vd Du Ijch xdc djnh cdng tdc ddo tgo vd bdi dudng ngudn nhdn luc la mgt trong nhung nhilm vu trgng tdm ciia ngdnh du lich.Trong giai dogn 2001 - 2005 Sd Du Hch trudc day da td chiic 57 Idp ddo tao, bdi dudng cdc nghiep vy khdeh sgn, bdo vl, cdp ciiu thuy ngn, vdn minh giao tiip cho 1.065 lugt ngudi Iao ddng tgi cdc doanh nghiep. Trong giai dogn 5 ndm 2006 - 2010, Sd Vdn hda, Thi thao & Du Hch dd md 10 Idp bdi dudng nghiip vy du Hch eho gdn 1000 hgc vien Id cdn bd qudn \^ vd nhan viin cdc doanh nghiep du tjch, gdm: bdi dudng nghiep vu Ie tan, HDV vd nghiip vu Itr hdnh, nghiep vy quan \$ nhd hang-khdch san, cdp Cliu thiiy nan, bdi dudng nghiip vy qudn 1^ doanh nghi?p du lich, tdp hudn cdng tdc bao ve mdi trudng cho cdn bg xa-phudng ldm cdng tac vdn hda, thi thao, du lich. Qua cdc Idp tap hudn, ddo tgo vd bdi dudng, ddi ngu nhan lyc cua ngdnh phdt huy tdt han ndng lyc chuyin mdn va tich luy kiin thiic, kinh nghiem vd ky ndng thao tdc, tii do ndng
NGHIEN cifu TAI CHINII - ^URKETING SO 13*14. XUAN QUY TV - 2013
ddn m$t bdng trinh d$ chung ciia dgi ngii nhdn lyc, ndng cao tfnh chuyen nghidp trong nganh du lich. Din ndm 2010, trong sd 12.200 lao d$ng trong ngdnh du lich, cd 88,7% lao ddng cd nghi?p vy chuyin mdn vk du Hch, sd cdn lgi diu cd chiing chi nghiip vy du lich ngdn ban, cd ky ndng nghidp vy ddi vdi tiing chiic danh chuyen mdn.
1.4. Cdng tdc tuyen truyen quang bd, xdc tiin du lich
Tuyin truyin qudng bd, xfic tiln du Hch Id mdt trong nhQng yiu td then chot d i nang cao uy tin, hlnh anh du Ijch cua Tinh.
Trong nhOng ndm qua, Sd Vdn hda. The thao vd Du lich da huy ddng dugc nhiiu nguon Iyc, su:
dyng nhiiu phuong thiic, triin khai nhieu hoat dgng xiic tiin, tuyen truyin vd quang bd hinh dnh du Ijch chung ciia Tinh Bd Rja-Vung Tdu vd hinh dnh ciia cdc diim den trin dia bdn Tinh.
Sd Vdn hda, Thi thao vd Du lich thiit l|ip vd dua vdo hogt ddng v^ebsite du Ijch Bd Rja- Vung Tdu cung cdp cdc thdng tin hu'u ich, dugc cdp nhdt thudng xuyin cho khdeh du Ijch, doanh nghidp vd nhd ddu tu, dugc hdng ngdn lugt khdeh truy c|p moi thang;
Hdng ndm Sd phoi hgp vdi cdc bdo, tgp chi Idn, cdc phuong ti$n truyen thdng qudng bd thudng xuyin hlnh dnh du lich ciia Tinh, tdc d$ng tich cue din thi trudng khdeh du Ijch trong vd ngodi nudc nhu: Bdo Du lich Viet Nam, Tgp chi Du Hch Gidi tri, Tgp chi Hdng khdng, Bdo gidy vd bdo di^n tir Thanh Niin,
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DU UCH & TRIEN VONG Tuii Tre, Sdi Gdn Gidi phdng, Ddi truyin hinh HTV, VTV.
Sd van hda. The thao vd Du Ijch phdt hdnh thudng xuyen cac dn pham tuyen truyin qudng bd du lich cd chdt lugng, dugc the hi^n bdng nhiiu ngdn ngii nham tiep edn dugc vdi nhiiu thj trudng khach du lich nhu; Sach Cam nang Du lich bdng tiing Anh, Phap, Nga, Hdn, Nhgt, Hoa, Ban do du lich song ngii Vilt-Anh, dTa DVD tu lieu "Du Ijch Bd Ria-Viing Tdu - hdl nhdp vd phat trien" bdng tiing Viet vd phu di tiing Anh; DTa DVD qudng bd sdn phdm du lich vdi tya di: "Bd Ria - Vung Tau - Biin xanh chdo ddn". Cdc dn pham vita dimg de Idm tdng pham cho cdc dodn khdeh qudc t i ciia Tinh, cdc sy ki$n Tinh td chiirc, vira phdt hdnh rgng rdi trin dia ban cd nudc thdng qua cac cdng ty Iii hanh, cac sd, ngdnh lien quan trong tinh va tinh bgn, vira thdng qua kinh phdt hdnh tai cac khdeh sgn, khu du lich phat den tgn tay du khdeh.
Td tin Du lich dugc xudt bdn hdng thdng, tir ndm 2009 tdng them s6 trang vd trd thanh td tin van hda-Thi thao-Du lich dugc phat hdnh rdng rai ra cac ca quan Trung uong vd tinh ban, vdi nhieu thdng tin hiiu ich ddnh cho cdc doanh nghiep, nhd dau tu, khdeh du lich tim hiiu vi cac hoat ddng vdn hda, thi thao vd du lieh ciia Tinh. Sd Van hda, Thi thao & Du Hch phdi hgp ch§t che, thudng xuyen vdi Ddi PTTH Tinh, Bdo Bd Ria-Vung Tdu trong vifc thdng tin, tuyen truyen ve du lich, vira ndng cao nhdn thiic cua ngudi dan va cdc 58
cap chinh quyen ve vai trd ciia ngdnh kinh t i du Ijch, vira cd tdc dyng tuyen truyin, qudng bd san pham du lich.
Sd Vdn hda, Thi thao & Du Ijch tham gia thudng xuyin cdc hdi chg, hgi thdo do Bd Van hda, Thi thao vd Du Hch, Tdng cyc Du ijch vd mdt so tinh bgn td chiic, diin hinh da tham gia mdt sd hgi chg, triin Idm Idn nhu: Diln ddn hgp tac du Hch A- Au nam 2008, Triin ldm thdnh tyu van hda-kinh te-xa hdi nhdn ky niem iOOO nam Thang Long Ha Ndi, Hdi chg Du lich cdc tinh Ddng bdng Sdng Ciiu Long, tham gia 5 ndm liin Hdi chg Du Ijch Qudc t i ITE tai TP.Hd Chf Minh. Qua cdc hoat dgng ndy, Sd va cac dan vi kinh doanh du Ijch cd dilu ki^n de qudng bd hinh dnh du Hch ciia Tinh, giao luu, hgc hdi vd trao ddi kinh nghiim vdi cac tinh bgn, tiip xuc vd tim kiem ddi tdc kinh doanh.
IChai thdc cdc sy kien vdn hda, thi thao va du lich qui md qudc gia vd qudc t i dugc td chiic trin dia bdn Tinh trong nhiing ndm gdn day, nhu: Giai cd vua tre thi gidi ndm 2008, Gidi bdng chuyin bdi biin nu"
qudc t i 2 nam 2009, 2010, Festival Diiu qudc t i 3 ndm 2009,2010,2011, Cudc thi hoa hau qwji bd dep vd thanh dgt Viet Nam va Thi gidi ndm 2009, Khai hdi Vdn hda-Du lich hang ndm vdo dip Tit nguyin ddn, Sd van hda, Thi thao va Du lich vd cdc doanh nghiip du Hch da t i chirc tuyen truyin cdc sy kiln thdng qua nhiiu hinh thiic: hgp bdo, thdng cao bao chi, cdc dn phdm qudng ba, tuyin truyin
trin mgng intemet, cdc phuang tiln truyin thdng thudng xuyen, liln tyc trudc khi t i chiic sy kien, nhdm tao dn tugng, gdy sy chii y ciia cdc cdng ty Hi hdnh vd khdeh du Ijch, thu hiit khdeh du Ijch din tham gia cdc sy kiln.
Sd phoi hgp cdc sd ngdnh ti chiic tdt cac khau djch vy dua ddn, phyc vy dn nghi, tham quan, vui choi gidi tri cho cdc dodn khach, gdp phdn tdng doanh thu du Ijch va aoanh thu xd hdi qua du Ijch.
Ndm 2009 thuc hien Chuong trinh hdnh ddng eiia ngdnh du lich do Bd Van hda, Thi thao va Du lich phdt dgng mang tin "An tugng Viet Nam", Sd Van hda, Thi thao va Du Ijch dd vgn ddng, hudng din vd tao diiu kiln cho cdc dan vj kinh doanh du lich hudng iing. Nhiiu doanh nghiip lit hdnh Idn, cdc khdeh sgn tir 3 din 5 sao dd tham gia qudng bd, gidm gia, khuyen mai trin website ciia chuong trinh nhdm kich cdu du Ijch ndi dja vd thu hiit khdeh du lich quic te.
Ket qua kha quan tii chuang trinh mang lai dd duy tri dugc t i e dg tang trudng cua ngdnh du Itch, ngdnh du Ijch vugt qua khd khdn do cudc suy thoai kinh ti thi gidi, ndm 2009 doanh thu du Ijch vugt 4,6% so vdi ki hoach dugc giao, tdng 25,3% so vdi ndm 2008.
Cdc hoat dgng tuyin truyin quang bd, xiic tiin du lich ciia Tinh trong nhiing nam qua da huy dpng dugc sy tham gia, hudng irng ciia cdc doanh nghigp du Hch, timg budc ndng cao nhgn thiic v i tdm quan trgng cua cdng tdc qudng bd, xiic tiin NGHI&N cifu TAI C H I N H - MARKETING s6 13&14, XUAN QUY TV - M13
DU UCH & TRI^N VONG trong hogt dOng kinh doanh du
lich vd y thirc hdi nhgp kinh t i quoc ti ciia cdc doanh nghidp du Ijch, tao hi$u qud rd r$t trong vifc gia tdng Iugng khdeh du Ijch, md rgng thj trudng vd ndng cao uy tin ciia ngdnh du Ijch Tinh nhd.
LS. Cdng tdc qudn l^ nhd nu&c vi du lich
Trudc thdi dilm ndm 1993, cdng tdc qudn ly nhd nudc vk du Ijch dugc ghip chung vdi cdng tdc qudn I;^ nhd nudc vi thuang mgi dich vy. Qk ddp irng yeu cdu thyc ti qudn 1;^ nhd nudc cdc hogt dfng du Ijch ngdy cdng trd nln da dgng, tir ndm 1993 UBND Tinh ban hdnh quyit djnh thdnh Idp Sd Du Ijch trin ca sd tdch ra tir Sd Thuang mgi - Du Ijch. Ki tCr ndm 1993 din ndm 2008, Sd Du lich Id co quan chuyin mdn tryc thu^c UBND Tinh, tham muu cho UBND Tinh vi cdng tdc qudn ly nhd nude vi du Ijch, dua cde hogt dgng ddu tu, kinh doanh du Hch di vdo ni nip, hogt dOng ddc lap, dn dinh trin cdc ITnh vyc:
qudn ly nghifp vy du Ijch, thanh tra, kiim tra, ddm bdo mdi trudng du lich an todn, qudn I;^
nhd nudc ddi vdi cdc doanh nghifp du lich, qudn ly cdng tdc quy hogch du lich vd xiic tien du Ijch. Theo sy phdt triin da dgng cdc boat dgng du Ijch, cdng tdc qudn I;? nhd nudc ngdy cdng hodn thifn, tgo diiu kifn cho cdc hogt dgng du lich tdng trudng dn djnh va diing phdp ludt. Thdng 5 ndm 2008, Sd Du Ijch dugc sdp nh$p vdl Sd Van hda -Thdng tin, Sd Thi due Thi thao, Sd Vdn hda, Thi thao vd Du Ijch. Ttr khi
thdnh ldp Sd, cdng tde thanh tra, kiim tra dugc tdng cudng theo hudng ddm bdo mdi trudng kinh doanh du Hch thugn lgi vd diing phap luat. Cdc thii tyc hanh chi'nh ve kinh doanh vd ddu tu du lich dd dugc ra sodt theo hudng don gidn, cdng khai, tgo dilu kien thudn lgi cho doanh nghiip nhimg van dam bao tuan thu cac quy djnh phap lugt hiln hdnh.
UBND Tinh thdnh lgp Ban Chi dgo Phdt triin Du lich chi dgo vd dilu phdi cdc hogt ddng du Hch, Idm dau mdi phdi hgp cdc sd, ngdnh, cdc dia phuang trong viec xay dung vd triin khai cdc chuang trinh phat trien du Ijch. BCD Phat triin Du lich da xdy dung 33 chuyen dl vd dd cd 22 chuyen dl dugc thyc hien mang lai hifu qua rd ret, dien hinh nhu: Chuyin de "Dam bdo trdt ty trj an tgi cae tuyin diim tham quan, cdc bai tdm", "Xdy dyng mgng ludi cdp ciiu thuy ngn trin cdc bdi tdm", "Ddo tao nguon nhan luc du Ijch", "Ldnh mgnh hda mdi trudng xa hgi tgi cdc diim tham quan". Cdc chuyen dk dugc thyc hiln da gdp phdn tao mOt dien mgo mdi cho ngdnh du Ijch, thiic ddy sy tdng trudng vd ciing cd uy tin, hinh dnh ciia ngdnh du Hch.
Hiep hdi Du Ijch la td chiic xa hdi nghi nghifp ty nguyfn cua cdc td chiic, ca nhdn kinh doanh du lich. Tii khi thdnh Idp din nay, Hiep hdi Du iich dd dgt nhiing kit qud quan trgng trong viec qui ty cdc doanh nghiip lien kit, hgp tdc d i qudng bd thuang hifu, phdt triin san pham, dieh vy, timg budc khdng djnh vai trd ldm nhjp cdu trung gian giiia
NUnifeN c i f u TAI CHiNH - MARKETING S d 13*14. XUAN QUY TY • 2013
cdng ddng doanh nghifp vdi cdc CO quan qudn ly nhd nudc. Hifp hdi Du iich da n5 luc cimg cdc sd, ngdnh thyc hifn cd hifu qud cdc gidi phdp nhdm phdt triin du Iich, thi hifn rd tren cdc ITnh vyc: tuyin truyin qudng bd du lich, ddm bdo mdi trudng du Ijch an todn, than thifn, ddng gdp cdng sure, vdt chdt cho cdc sy kifn van hda-thi thao-du Ijch dugc td chitc tgi Tinh.
Cac Ban Qudn ly cdc khu du Hch dugc thanh lap tir ndm 2003 d 5 dja bdn trgng diem du Ijch la: Huyfn Cdn Ddo, Xuyin Mgc, Long Diln, Ddt Dd vd TP.
Vung Tdu. Cdc Ban Qudn 1;?
trong thdi gian qua Id dan vj tdc nghiep tich cyc, sdu sdt trin dja bdn, giiip UBND cdc huyfn vd TP. Vung Tdu ddm bdo tr^t ty, trj an, vf stnh mdi trudng, ddm bdo an todn cho du khdeh tgi cdc khu du Ijch, cdc bdi tdm, nhd dd, mdi trudng du lich da cd chuyin biin rd net vd gdp phdn cimg co uy tin ciia ngdnh du Ijeh.
Sd Vdn hda, Thi thao vd Du lich da kjp thdi triin khai Ludt Du Ijch nam 2005 vd cdc nghj dinh ciia Chinh phu, thdng tu ciia Bd Vdn hda, Thi thao vd Du Ijch qui djnh chi tiit thi hdnh Ludt Du Hch, hudng dan cdc dan vj, doanh nghifp du Ijch thyc hiln, nhdm dua cdc hogt dgng kinh doanh du Ijch di vdo ne nip va diing ludt djnh.
Tir ndm 1993, trong suit qud trinh hinh thdnh vd hogt dgng, Sd van hda, Thi thao vd Du Hch da chu dgng d i xuat vd phii hgp chdt chl vdi cdc ngdnh cd liln quan, nhdn dugc sy phii hgp, ho 59
DU LjCH & TRI^N VONG trg tich cyc tir cdc ngdnh nhu Cdng an, Tdi nguyen Mdi trudng, Lao d^ng Thuang binh x a hOi, Giao thdng V|in tdi, Y ti, Tdi chfnh... vd UBND cdc huyfn, thi xd, thdnh pho nhdm tdng cudng hifu lyc qudn I^ nhd nudc vi du Iich, ddm bdo trdt tu an toan tgi cdc khu du lich, diem tham quan, qudn Iy vi gid cd djch vu, phdng chdng cdc t l nan xd hdi, qudn ly mang ludi giao thdng tgi cdc tuyin diem du lich, ddm bao mdi trudng du lich an todn, than thiin.
2. Danh gia chung nhOng thanh tipu cua nganh du Ijch
Bd Ria - Vung Tdu Id mgt dia phuong cd tiim ndng du lich phong phu vdi cdnh quan thien nhien da dgng, nhiiu di tich lich sii va danh thdng, lgi cd vi tri dja I;^ thudn Igi vd khi h|u dn hda thich hgp cho hoat ddng du Ijch quanh ndm. Ben canh dd, gdn 20 ndm Id m^t ch^ng dudng ddi ma ngdnh du Ijch phdi vugt qua nhiiu khd khdn, thach thirc.
Khai thdc nhiing lgi thi dugc uu ddi, ddng thdi vugt qua nhiing khd khdn, thdeh thiic, trong gdn 20 ndm qua ngdnh du lich da dgt nhttng thanh tyu quan trgng. Dd Id:
I) Ngdnh du Ijch Tinh Bd Rja-Vung Tdu cd nhiing budc tdng trudng on djnh vUng chdc, thi hifn qua lugng khdeh du Iich vd doanh thu du Ijch tdng hdng ndm (tir ndm 1991 din ndm 2010, lugt khdeh du Hch do cdc don vj kinh doanh du lich ddn vd phyc vy tdng gap 8,11 ldn, trong dd lugt khdeh qudc t i tdng 3,6 Idn, doanh thu du Iich tdng 11,2 60
ldn). Tinh Bd Ria-Viing Tau dugc Tdng cyc Du lich danh gid Id mdt trong nhihig dia phuang thu hiit lugng khdeh du Hch ndi dia ddng nhdt trong cd nudc.
2) Cdc doanh nghifp du lich tdng nhanh v i so lugng, hogt ddng ddu tu kinh doanh cd hifu qud. Co sd vgt chdt cua ngdnh du lich ngay cdng dugc md rdng, dong bd vd hiln dgi.
3) Vdn ddu tu cho ngdnh du lich, trong dd cd vdn ngan sdch ddu tu hg tdng cho ngdnh du lich va vdn ngodi ngdn sdch ddu tu vdo cdc cdng trinh, dy dn du Ijch diu tdng, Idm cho loai hinh du tjch va sdn phdm du Ijch ngay cdng phong phu, cd khd ndng cgnh tranh ddi vdi cdc dia phuang khdc trong cd nudc.
4) Ngdnh du lich dd thay ddi hodn todn difn mao, tir mOt ngdnh dich vy vdi ca sd vgt chdt thiiu thdn va qui md vdn nhd b l dd trd thdnh mdt ngdnh kinh t i quan trgng cua Tinh, khdng dinh dugc uy tin cua ngdnh va hinh anh Ba Rja-Vung Tau la m^t diem din du lich an todn, thdn thien trin thi trudng du lich trong nudc vd cac thi trudng qudc t i trgng diim, truyin thong cua Tinh. Nhieu sy kien vdn hda, thi thao quan trgng qui md qudc gia va qudc t l da chgn Bd Rja-Vung Tau lam dia diim t i chiic, khdng djnh thuong hieu du Ijch ciia Tinh.
5) Cdc khu du lich dugc hinh thdnh vd phdt trien theo dting quy hogch da khai thac dugc tiim ndng du lich di ddi vdi vifc duy tri, tdn tgo cdnh quan thien nhien, bdo ve mdi trudng, gdp
phan vdo sy tdng trudng bin vihig ciia dia phuang.
6) Din ndm 2010 ngdnh du Hch da thu hiit 12.200 lao dfng ldm viec, nganh du Ijch tdng trudng da tao them vile ldm cho nhan ddn dia phuang, ddm bdo an sinh xd hOi vd gdp phdn vdo su dn djnh va phdt trien kinh ti- xd hOi cua Tinh nhd.
Nhihig thanh tyu ciia ngdnh du lich dat dugc trudS hit Id do sy nh^n thiic diing ddn ciia Dang bd vd cdc cap chinh quyin ve vai trd, tdm quan trgng cda ngdnh kinh t i du lich d mft dia phuang gidu tiim ndng du Ijch biin nhu Tinh Bd Rja-Viing Tdu, tCr dd sdm dinh hudng chiin luge phdt triin du Hch, hoan thiin quy hogch tdng thi phdt triin du Ijch, xac djnh ro khdng gian du Ijch, Ioai hinh va sdn phdm dich vy Id thi mgnh di tap trung ddu tu; Hai Id tCmg budc huy ddng dugc sy tham gia cua cdc nganh, cdc cap c^ng tao mOt mdi trudng ddu tu, kinh doanh du Iich dn dinh va phat triin; Ba Id huy dgng dugc siic mgnh ciia todn ngdnh, ed sy gdp siic ciia cac dodn thi xd hgi de duy tri dugc mirc tdng trudng du lich diu ddn trong bdi cdnh nin kinh ti-xd hdi cda ddt nudc cd nhiiu khd khdn va biin ddng liln tyc; vd Bdn Id huy dfng dugc nhiiu nguon vdn dau tu tii cdc thdnh phdn kinh t i di ddu tir phdt triin san phdm du Ijch.
3. Djnh h y v n g phat triin du Mch nam 2013 tinh Ba Ria - Vung Tau
L Cdng tdc dhu tu, phM trih logi Mnh sdn sdn phdm du lich NGHlfeN Cifu TAI CHINH - MARKETING s 6 I3ai4. XUAN QU* TV •JBH
DU LjCH & TRi^N VQNG - Tiip tyc ddu tu ca sd vdt
chdt, nang cao chat lugng phyc vy, da dgng hda sdn phdm du Ijch. Chd trgng tgo ra sdn phdm mdi d cdc log! hlnh md Tinh cd thi mgnh Id: du Ijch tham quan di tieh kit hgp du Ijch vdn hda, du Ijch nghi dudng cudi tuan nhdm tdng khd ndng chi tieu vd df ddi ngdy luu tni. 6 n djnh trdt ty kinh doanh khu vyc bdi tdm Thiiy Vdn tir ngd 3 Hoang Hoa Thdm din ddu dudng Phan Chu Trinh. Tgo dieu kifn thuan Igi de mgt s i doanh nghiep dge bai tdm Thiiy Vdn ddu tu cdc sdn phdm du lich cao cdp nhu: Khu djch vu biin ciia Cdng ty CP Du Ijch Thuang mai DIC, bdi tdm cao cdp cita The Imperial Hotel nhdm hlnh thdnh nhiiu logi san phdm, djch vy biln vdi nhiiu ddng cdp khdc nhau, dap irng da dgng cdc phan khitc thj trudng.
- Ddu tu ndng cdp ca sd v|t chdt vd trang thiit bj tien nghi, dfi ngii thuyit minh viin tgi cdc di tfch Ijch sii nii tiing nhu: Cdn cii Minh Ogm, Dia dao Long Phudc, Bgch Dinh, Thich ca Phdt Ddi, khu di tich Ijch sii Cdch mgng Cdn Dao, Bdo tdng Cdn Ddo, Din thd Cdn Ddo di cdc di tich trd thdnh mdt diem din du Ijch hodn chinh, cd siic hdp ddn, td chirc tuyen truyin, qudng bd cdc di tich thdng qua cdc hdng IQ' hdnh trong nude vd quic t i nhdm thu hiit khach.
Z Cdng tdc tiip thi, '«V^«
truyin, x&c tiin du lich Xdy dyng chiin luge marketing cho m$t so diem din cd tiim ndng khai thdc khdeh du Ijch. Tiip tyc td chirc thdnh cdng cdc sy kifn vdn hda, thi thao vd
du Hch thudng niin nhu Khai hgi Vdn hda-Du lieh. Festival Diiu quoc tk, Gidi bdng chuyin bai biin nit qudc t i ; Khai thdc cdc sy kiln vdn hda, thi thao, du lich, dap ling nhu cdu dich vu du lieh ciia du khdeh din Tinh nhan cdc sy kifn di quang bd thuong hieu du Hch Bd Ria-Vung Tdu.
- Tiip tuc phdi hgp vdi cac CO quan bao chi tuyen truyin, qudng bd du iich BR-VT; Thyc hifn cdc dn phdm du lich mdi phyc vu cho cdng tdc tuyin truyin, ddi ngoai; Lua chgn vd tham gia tieh eye mdt sd hdi chg, triin ldm mang lgi hifu qud thiet thyc vi tiep thi, qudng bd thuong hieu du lich.
3. Xdy dirng mdi tru&ng du lich an todn, ihdn thiin
- Ddm bdo trdt tu, an todn tai cdc tuyin diim tham quan, cdc bai tdm, ban chi tinh trgng hdng rong vdo cdc ngdy II, miia cao diem du lich; Tiip tuc blnh dn gid djch vy du lich bdng cdch tdng cudng sy phdi hgp lien ngdnh kiim tra vi ddng ky gid vd niem yit gid, kiem soat ch§t chl vifc thyc hiln cae qui djnh phap ludt vi mdi trudng d cdc khach san, khu du Ijch.
- Duy tri chdt lugng djch vu du Iich vd vifc chdp hdnh cdc qui dinh phdp luat trong kinh doanh du lich thdng qua cdc dgt kiim tra, ldm vifc vdi cdc co sd kinh doanh, thdm djnh, xip hgng ca sd luu trii du lich, chii trgng duy tri chdt lugng cdc dan vj dugc cdng nhdn Id "Dja chi tin cay ciia Du lich BR-VT'.
4. Cdng tdc ddu tu du lich:
Tiin hanh thu hdi chii truang
NGHlftN CCU T A I C H I N H • \ U R K E n N G s 6 13&14, XUAN Q U * TY - 2013
va dja diem dau tu ddi vdl m$t sd dy dn tri hodn, chdm tiin dd keo ddi; Ddy nhanh tiin d$ thii tyc ddu tu ddi vdi n h ^ g dy dn dd hodn chlnh thii tuc ddt dai, nhdt Id cac dy dn ldn di cd thi dua vdo khdi cdng trong gial dogn 2011-2015, tgo nhChig sdn pham du lich mdi nhdm thu hiit du khdeh.
5. Cong tdc ddo tgo ngudn tth&n luc du lich
Phdi hgp vdi cdc trudng ddo tao td chiic cdc khda ddo tgo nghiep vy ddi ban, ngdn hgn cho ngudi lao ddng dang ldm vifc trong ede don vi kinh doanh bdng hinh thiie xd h$i hda;
Thudng xuyIn t i chii-c cdc hfi thi tay nghi, ndng bgc nghi nhdm ndng eao trinh df nghifp vy chuyin mdn cho ngudi lao ddng d cdc doanh nghifp.
Thong ke hifn trgng vd nhu cdu nhdn lyc d cdc doanh nghifp du Ijch, cac dy dn du Ijch, Sd phoi hgp vdi doanh nghifp vd cdc chii ddu tu t i ehii:c thu hiit nhdn Iyc dia phuang va ddo tao nghi ddp iing nhu cdu cho cdc dy dn du Ijch se hinh thdnh vd di vdo boat dgng trong nhiing ndm tdi. •
Tai lifu tham khdo 1. Dang Cfng sdn Vift Nam (2006), van kifn Dgi hfi Dgi biiu todn quic ldn thii X, Nxb Chfnh trj quic gia, Hd Nf i.
2.PGS.TS Pham Trung Luong (2002), Ca sd ly luSn phdt Uiin du Ijch bin vQng d Vift Nam
3. U^ ban Nhan dan tinh Bd Rja - VQng Tdu phe duyft quy hogch ting thi phdt triin vdn hod, thi thao vd du Ijch din ndm 2020.
4. Bdo cdo ting kit vd phuong hudng phdt triin du Ijch Bd Rja - Viing Tdu.
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