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Characteristic and Preferences of Green Consumer Stratification As Bases to Formulating Marketing Strategies of Eco label-Certified Furniture

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Academic year: 2017

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Figure 1. The concept of the consumer stratification, preference analysis on
Figure 4. Biplot analysis of the reasons why consumers purchase furniture
Table 2. Stratification of Consumer Preferences towards Satisfaction Strategy
Table 5. Stratification of Consumer Preferences towards Sustainable Strategy

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Characteristic and Preferences of Green Consumer Stratification As Bases to Formulating Marketing Strategies of Eco label-Certified Furniture

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