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Spectators’ Awareness, Attitudes and Behaviors towards a Stadium’s Social Media Campaign

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Academic year: 2017

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Figure 1. Theoretical model of sports stadium social media awareness, attitudes, and behaviors
Table 1. Factor Loadings (FL), Average Variance Extracted (AVE), and Construct Reliabilities (CR)
Table 2. Structural parameter estimates and fit indices

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Spectators’ Awareness, Attitudes and Behaviors towards a Stadium’s Social Media Campaign

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