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Directory UMM :Data Elmu:jurnal:J-a:Journal Of Business Research:Vol48.Issue3.2000:

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Table 1. Price Estimates and Advertised Reference Prices
Table 2. Paired t-tests Results for Hypothesis 1
Figure 1. Framework for shifts in internal reference price (based on Urbany et al’s. (1988a) process model of reference price effects).(HEP � Highest Expected Price; AEP � Average Expected Price; LEP � Lowest Expected Price; ARP � Advertised Reference Price; ASP �Advertised Sale Price).

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Directory UMM :Data Elmu:jurnal:J-a:Journal Of Business Research:Vol48.Issue3.2000:

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