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THE TECHNOLOGY READINESS OR SOCIAL PRESENCE, WHICH ONE COULD EXPLAIN THE TECHNOLOGY ACCEPTANCE BETTER? AN INVESTIGATION ON VIRTUAL COMMUNITIES | Jubran | Journal of Indonesian Economy and Business 9961 18348 1 PB

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Figure 1  Research Model 1-Technology Readiness Index-Compatibility-TAM (TRI-C-TAM) (Hung & Cheng, 2013)
Table 1. The Operational Definition
Table 3. Descriptive Statistics
Table 4. The Results of the Constructs of the Validity and Reliability Analysis
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