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Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel brand image yaitu favorability of brand association, uniqueness of brand association dan Strength of
This research aims to test and explain the influence of Experiential Marketing on Loyalty simultaneously and partially on Customers of Kober Mie Setan, Soekarno Hatta,
Hasil penelitian ini sejalan dengan pendapat yang disampaikan oleh Clow and Baack (2012) yang menyatakan bahwa brand equity merupakan seperangkat karakteristik yang
That's why the researchers interested in studying the effects of the quality of the goods to the customer satisfaction and loyalty and this research is entitled as
Hasil penelitian menunjukkan bahwa variabel green marketing berpengaruh signifikan terhadap variabel brand image , sehingga dapat disimpulkan bahwa suatu brand
Musay (2013), to know brand image as simultaneously and partial then to know the variable which have a dominant effect on purchase decision, knowing the brand image
Dalam jurnal berjudul The Effects of Service Quality and Corporate Re- branding on Brand Image, Customer Satisfaction, Brand Equity and Customer Loyalty (Study in
PENGARUH BRAND IMAGE DAN BRAND EQUITY TERHADAP CUSTOMER SATISFACTION SERTA DAMPAKNYA PADA CUSTOMER0. LOYALTY MIE INSTAN
