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The aims of this research were to measure the influence of negative traits of endorsers on consumers’ attitude toward the product, the brand, and the purchasing
H2: Brand-Influencers Personality Congruence of food vloggers in review video is significantly correlated with consumers' attitude towards brand.. H3: Consumer attitude
Brand image have influences significantly, environmental effects have influences significantly, and advertising don`t have influences significantly on purchase
Untuk mengetahui pengaruh dari Attitude toward green fashion terhadap Green. Apparel
149 The Influence of Advertising Creativity, Advertising Attractiveness, Brand Ambassador Credibility, and Trust on Purchase Intention in The Tokopedia Application Study of
2 Abstract Purpose—The purpose of this study is three folds: to investigate how the attitude toward the advertising and subjective norm influence consumer’s purchase intention, to
Hypotheses Development Based on the earlier research about attitude and intention toward advertising, it is hypothesized that: H1: Attitude affects the intention of mobile gamers to
Although there have been studies examining the factors of product-influencer congruence and credibility towards attitude toward advertising, attitude toward the product, and purchase
