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The Impact of Variety Seeking, Social Status, Quality and Advertisement Towards Brand Switching in Smartphone Product (A Case Study of BlackBerry User Thas Has Ever Changed Into Another Smartphone Product in Surabaya) | Faustine | iBuss Management 3719 70

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Figure 1. Number of Smartphone User in Indonesia,
Figure 2. Relationship Between Concepts
Table 1. Result of Reliability Test
Table 9. Coefficients and t Statistics ( t – Test)
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The Impact of Variety Seeking, Social Status, Quality and Advertisement Towards Brand Switching in Smartphone Product (A Case Study of BlackBerry User Thas Has Ever Changed Into Another Smartphone Product in Surabaya) | Faustine | iBuss Management 3719 70

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