Contractor Profile – CUAICTS2021
Collaboraid
Collaboraid Pty Ltd as the Trustee for The Riches Family Trust ACN: 148 853 589
ABN: 35 577 339 319
Categories
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Contact information
Contact Person: Sandra Riches Telephone: 0410 127 678
Mobile: 0410 127 678
Email: [email protected] Website: www.collaboraid.com.au
Postal Address: 45a Bedford Road, Ardross, WA, 6153 Orders Via: [email protected]
Hours: 8.00am to 5.00pm Monday to Friday Additional Information: Small business
About us
Collaboraid is mostly Sandra Riches. I help companies develop their digital strategies. Customer and business objectives lead my digital strategies. I aim to find the sweet-spot where these needs meet. I work this way across Digital Strategies, Content Strategies, Web Strategies, Intranet Strategies and Social Media Strategies.
Over the years I have completed extensive consultancy on the development and implementation of digital strategies for large corporates and state government agencies. I have analysed clients’
requirements and translated this into strategies and business cases that were relevant for each of their market segments, both across B2C and B2B.
I work closely with senior management to determine how internal digital ownership should work, how the team should be structured and what the reporting lines and org chart should look like. I help recruit digital staff and train existing staff and senior management on the role of digital and more specialised digital disciplines. I can also help develop your business cases and find the right vendors and partners to help you make your digital strategy come to life.
I have a very practical and can-do attitude, which ensures I help you make digital happen in a way that works for you.
Skills, experience and services
Sandra Riches, Collaboraid’s Principal Strategist, made the move from TV production to the digital industry 20 years ago. Her first experience in the digital field was gained in the UK with
Stickyeyes, a digital agency. Her move to Perth coincided with the launch of Market United where she grew to become CEO of a publicly owned digital agency of 40 staff. Since 2011 she runs her own business, Collaboraid, consulting clients on digital strategy and customer experience.
Strategies and business cases
At the heart of an effective digital presence is a sound strategy. Collaboraid develops Digital Strategies, Content Strategies, Web Strategies, Social Media Strategies and Intranet Strategies. I also write business cases for digital projects, including product vision setting, business benefit development and strategic alignment establishment.
Customer and user experience
Collaboraid aims for simplicity, taking things away rather than adding things on. I work this way across all of my customer experience, user experience, wireframing and information architecture work.
Teams and governance
Collaboraid works closely with senior management to determine how internal digital ownership should work, how the team should be structured and what the reporting lines and org chart should look like. I also work closely with management to develop governance processes and frameworks to ensure long term success of digital projects.
Major clients
• Water Corporation
• GESB
• Perth Airport
• Western Power
• Silver Chain
Delivery point
Perth metropolitanInsurance cover
Policy Type by Risk Level Low Cover
Public Liability $10 million
Professional Indemnity $1 million Workers Compensation $50 million
