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‘Investigating customer demand at Tūranga in the wake of the Covid-19 lockdown’

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I would like to thank the library patrons who took the time to talk to me and complete a survey in Christchurch city centre. I would also like to thank the support of Catherine Early and Katherine Moody of Christchurch City Libraries, who kindly accommodated my last-minute leave requests.

Abstract

Introduction and research statement

While the New Zealand economy rebounded strongly in late 2020 (Gray, 17 December 2020), the pandemic caused an increase in The knowledge gap is significant because it has been many years since a pandemic has had such a profound impact on Christchurch, New Zealand Zealand and the world.

Literature review

  • Setting the scene: Tūranga a catalyst for regeneration
  • Libraries in a Covid world
  • Free and low-cost motivations
  • In the wake of the lockdown

After the Christchurch earthquakes, “information skills remained at the heart of what libraries offered to their communities” (Finch & Moody, 2020, p. 33), and information provision largely moved to the internet. Christchurch and Tūranga City Libraries are unable to fulfill these roles alone, and post-earthquake partnerships have been established with the Department of Education, the heritage and culture-based CEISMIC Consortium (Finch & Moody, 2020, p. 35), Ngāi Tahu and Greater Christchurch Schools. Network (Brandenburg, 2012, p. 10).

Research questions

Conceptual framework

Motivation theory

Goals set too high a risk causing a perceived lack of competence and "amotivation" or a sense of helplessness (Ryan & Deci, 2017, p.190). Library staff who are welcoming and helpful, offer helpful options, and intervene in ways that support patron autonomy deliver “empathy” and an authentic experience for patrons (Ryan & Deci, 2017, p.447).

Research paradigm

The researcher used this theoretical underpinning to assess which services would meet customers' needs without conflicting with their values ​​and help them achieve their goals. The researcher will also use the four-step Likert scale used by Bopape et al (2017, p.7).

Methodology: Quantitative

  • Sample
  • Data collection
  • Data storage
  • Assumptions
  • Ethical considerations
  • Data analysis

Given that Tūranga is the largest library in the Christchurch City Library network and is located in Cathedral Square, the central point of Christchurch with a significant number of retail and office workers, not all customers will reside within the 'four avenues', the city centre. Christchurch area. The researcher was interested in the differences and patterns between the closed and open questions of the questionnaire.

Limitations

Limitations may exist in the survey forms and qualitative data where respondents provide an answer but change their minds at a later date (Leedy & Ormrod, 2019, p.51). Responses were only requested from adults aged 18 and over because the researcher is interested in the motivations behind library use in an “adult population” and surveying adults avoids the “complexity” of requiring parental consent (Seaton, 2010 , pp.22-23).

Statistical analysis

Setting the scene

For many respondents, the visit was in the last week or less (69.8 percent), and the high rate for today (29.2 percent) can be partly explained by the fact that the vast majority of survey forms (101 out of 103) were completed on Cathedral Square where Tūranga is located (see Table 3). But this finding should be tempered by the fact that the middle-aged and older age groups are heavily represented in the sample, as the frequency data in Table 6 show. group in the sample.

Combining age groups with occupation reveals a significant number of unemployed in the 25-34 and 45-54 age groups, as well as students in the 18-24 age group and.

Table 2 Table 1
Table 2 Table 1

A new library in Christchurch’s core

Other respondents commented that Tūranga has a "lovely, lively atmosphere" and "is a great place to visit and browse and a place to meet and work together in a community-focused environment". This suggests that Tūranga has been able to provide a safe place of community warmth for its residents and meet the Christchurch City Libraries. The increased use by the unemployed over the past six months demonstrates that Tūranga is a haven for low-income and vulnerable people, particularly following the outbreak of covid-19, as further illustrated by a survey participant:

These results and comments provide evidence that Tūranga is a “catalyst” for regeneration (Scott, 2011, p.221) and a source of “community resilience” (Finch & Moody, 2020, p.34) in the heart of Christchurch , a city that suffered a series of devastating events.

Survey sample

Tūranga is heavily used by the sample respondents and their comments indicate a growing sense of community in the library, which, according to the respondent, is largely fostered by equitable access to a rich and varied "source of information". Another impact could be that unemployed homeless people sleeping in shelters in the city center sometimes congregate in Cathedral Square. It is possible that a homeless woman will feel vulnerable and uncomfortable talking to a middle-aged male researcher and decline an offer to participate in a survey on library use and the impacts of Covid-19.

Assessing library use

A chi-square test (see Table 11) revealed a result that was above 0.05 percent but below the minimum convention of 1 percent to reject the hypothesis that there was no relationship between gender and Covid impacts on library use. To investigate the possibility that Covid had affected library use among the unemployed, a cross-tabulation function was used between Covid's impact on library use and unemployed respondents. However, a chi-square test with cross-tabulation returned a p-value of 0.275, which failed to prove the null hypothesis that there was an association between unemployed respondents and Covid impacts on library use (see Table 13).

Cramer's V effect was 0.224 for the relationship between unemployment and library use variables.

Table 15  Table 14
Table 15 Table 14

Assessing demand

Cross-tabulations of age and "attractions" demonstrate a lack of demand for health information among young adults and a strong interest in community events among older adults, especially the 55-64 age group. The age group with the greatest interest in "career guidance" was the 45-54 year old group (see Table 20). The highest number for health information (Table 25) was recorded in the 55-64 age group with a relatively high number in the 18-24 age group given the low level.

Further analysis revealed that 11 out of 17 women in the 55-64 age group are interested in health and fitness sessions at Tūranga.

Total  16  18  11  6  51  Table 26
Total 16 18 11 6 51 Table 26

Findings

Voices from the sample – Library use

  • Impacts of Covid
  • Free and low-cost motivations
  • Library as a safe haven
  • Community events

Among those who reported reduced use of Tūranga in the past six months, three did "social distancing", one avoided. Unemployed respondents reported increased use of Tūranga in the past six months (Table 15) and most age groups said Covid had affected their use of the library (Table 9). The bar graph below (Figure 5) shows that a significant proportion of men felt that Covid had affected their library use more than women.

One respondent said she went to the library because she didn't have "internet access at the apartment", while another said her increased library use amounted to "doing more research on".

Voices from the sample – Assessing demand

  • Entertainment and employment
  • Technology and the digital society
  • Health and Covid-19
  • Finance and legal information
  • Community services

Unperformed activities (Table 17) showed that the majority of respondents had not attended an event, lecture or program in the past year, despite many respondents, especially those in the older age groups, expressing interest in these offerings (Tables. One respondent who recently arrived, she said she had increased her use of Tūranga over the past six months because she wanted to "learn [more] about the city of Christchurch". Given the strong support for community events in the 'attractions' and 'community services' tables (Tables is that the highest number of activities not completed in Tūranga in the past year (Table 17) was participation in an "event, class or program", indicating unmet demand.

This was confirmed by responses from the 55-64 and over 65 age groups, with 18 each saying they had not attended an event in the past year (Table 17), but these two age groups recorded such strong support for community events ( table 17,30).

Discussion

Economic motivations

Women aged 55-64 expressed particularly strong support for health and fitness sessions, and men and women in that age group were also interested in community events. Since Seaton's study, Christchurch has suffered earthquakes in 2011, the Port Hills fires in 2017, multiple shootings at two of the city's mosques in 2019, and the Covid pandemic and resulting shutdown in 2020. A relationship was established between the recession in 2009 and the "switch user", the individual who was not a library user before the economic motives of the recession prompted the individual to explore and therefore use library services (Seaton, 2010, p.117).

Further interview research undertaken by Seaton may establish the existence of and relationship between involved users, economic motivations and the Covid recession.

Free and low-cost motivations revisited

Sparking a revival

Located in Cathedral Square and offering affordable sources of reliable information in a variety of hard copy and digital formats suggests that Tūranga can make a significant contribution to restoring Christchurch's "agora" (Ballard et al, 2015, p.25) . That it was a refuge for young climate change protesters during the mosque massacres in 2019 is a confirmation of that contribution. During the survey in April and May, the researcher noticed that Cathedral Square was a place of meeting and congregation by residents, tourists, homeless, religious speakers and political demonstrations confirming that the agora was restored in the square.

Possible responses

  • Reaching out to the community
  • Helping the unemployed
  • Health and fitness
  • Health information and digital literacy
  • Technology
  • The younger generation

Professionals working in Tūranga could deepen expertise within the Christchurch City Libraries network by imparting their motivational theory techniques to other staff in Tūranga and other libraries. It is possible that the Department of Social Development will find the variety of facilities at Tūranga attractive for their own courses or for. Health and fitness training and other activities in Tūranga could be promoted to the 55-64 age group as a place to meet people and develop social networks before retirement.

Resident association newsletters with their community focus can be a useful tool to gauge support for health and fitness sessions in Tūranga.

Conclusion

A new survey aimed at inner-city residents aged 18 to 34 could address the underrepresentation of young people in the sample. A junior researcher based near the Ara Vocational Training Institute in central Christchurch would be expected to provide more information about what young people want to see in Tūranga, but is likely to contain a strong representation of students at the expense of other professional groups. This approach could still have value if students are shown to be potentially heavy users of Tūranga without discouraging them from using the library on Ara.

The survey of people from a location near Arra also provides an opportunity to further measure demand from the 45-54 age group, which had significant numbers in the student and unemployed categories.

Recommendations

Retrieved from https://www.nzherald.co.nz/business/nz- economy-bounces-out-of-recession-with-14-gain-in-. Retrieved May 26, 2021, from: https://www.msd.govt.nz/about-msd- and-our-work/publications-resources/statistics/benefit/index.html. Retrieved from https://www.stuff.co.nz/environment/climate-news/112807302/christchurch-students-striking-for-climate-again.

Hentet fra https://www.stuff.co.nz/national/101276704/port- hills-fires-one-year-on-youd-think-they-would-try-to-help-us-out.

Appendices

Your participation will support this research by providing insight into usage and preference for services in Tūranga. This research was approved by the Victoria University of Wellington Human Ethics Committee #29190. You are invited to participate because you live in central Christchurch, which helps to discover the demand for services in Tūranga from its immediate community. I am aware that the researcher works in Tūranga and my decision about participating in this survey does not affect my ability to access or use library services in Tūranga or any other Christchurch city library.

The purpose of the email is therefore to request your permission to collect data from inner city residents who may also be customers of Tūranga.

Gambar

Table 2 Table 1
Table 15  Table 14
Total  16  18  11  6  51  Table 26

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