Investing in Audiences
We are the
independent source of Australian
conversations,
culture and stories.
Credit: Lachlan Dempsey
We tell the nation’s story and help Australians understand their place in the world. We connect Australians wherever they live and bring them together around the moments that matter. We are the place where unique Australian stories are created, and where young and old alike can be inspired and delighted by the arts, music and the wonders of science.
Today, the ABC offers more quality and distinctive content, across more platforms than ever before.
Credit: Billy Pasco
generations For
of Australians,
the ABC has
been a part of
their daily life.
Digital services including ABC iview, Streaming, ABC NEWS and Current Affairs online, ABC Open,
abc.net.au and podcasts.
The ABC employs around 4,000 people who operate from 56
locations around Australia.
The ABC projects Australia’s culture and identity overseas through international services including Radio
Australia and Australia Plus.
The ABC is rated by audiences as Australia’s most trusted and
credible media organisation.
The ABC reaches more than 20 million Australians a month.
The ABC is Australia’s largest public broadcaster. It operates independently under a Charter approved by Parliament and is funded by the Federal Government
on behalf of the public.
The ABC is Australia’s largest creative organisation, collaborating
and supporting the independent creative community.
The ABC operates 6 national TV channels: ABC, ABC Comedy, ABC ME,
ABC KIDS, ABC NEWS and ABC HD.
4 national radio networks, 8 capital city radio stations, 54 local radio stations
and 7 digital radio channels.
About the ABC
Credit: Play School behind the scenes
Investing in Audiences:
Our Focus
Programs that matter to you
We are committed to creating content that reflects our charter values and delivering the services audiences expect from us, while also finding new and innovative ways to tell stories.
The programs you want when you want them
Exceeding the expectations of our audience is an important priority. By
understanding where they live and how they seek our services we can make it easier for audiences to discover more of what the ABC offers - across TV, radio, websites, podcasts, apps and social media.
Programs that reach and engage with more Australians
Audiences have access to more information and entertainment than ever before. The ABC will use innovative ways to connect with all Australians, including both loyal audiences and new audiences, to remain relevant into the future.
Ensuring a creative environment for better programs
Our people are our greatest asset. By developing the best creative environment for our teams, our audiences will receive more of the high-quality programming they expect.
Credit: Q&A
Committed to the Core and Embracing the New
We are committed to creating content that reflects our charter values and delivering the services audiences expect from us, while also finding new and innovative ways to tell stories
Quality
Iconic, high quality programs such as Gardening Australia, Landline, Catalyst, Four Corners, and Conversations with Richard Fidler that have always entertained, educated and informed.
Distinctive
New programs Stargazing, War on Waste, Pine Gap and You Can’t Ask That and podcasts such as Trace and Ladies, We Need to Talk distinguish the ABC in a crowded market.
Back Roads and ABC Classic FM, among others, continue to provide distinctive content for audiences.
Independent
The most independent voices and programs offering analysis, expertise and clarity such as Fran Kelly, Barrie Cassidy, Antony Green, Alan Kohler and Patricia Karvelas, AM, PM, Insiders and The Drum.
Trusted
More than 80% of Australians trust the ABC, with accurate news, impactful investigative journalism and specialist content across science and health, arts and education, including ABC News, 730, Behind the News (BTN), RN, and many more.
Australian
The ABC provides audiences with uniquely Australian content in a media landscape saturated with choices from around the globe. Gruen, Utopia, Shaun Micallef’s Mad As Hell, triple j unearthed and a new generation of breakthrough comedians, musicians and entertainers.
Credit: ABC ME
• War on Waste
mobilised the nation reaching an audience of 3.7m on live broadcast and ABC iview.• Podcast
services investment increased by 1m.• Daily investigative & specialist journalism
services broadened to become the largest in Australia.• Specialist science, education and arts programming
received a 2.9m investment in the form of journalists, producers and program makers working across TV, radio and online.• Regional Connecting Communities Program launched
funding 80 reporters and resourcing for increased local news, weather and live coverage.• Australia Wide launched
providing a 25-minute national current affairs radio program providing rural & regional audiences with a greater voice in national conversations.• ABC listen app launched
sparking 212,000 downloads since launch.• ABC COMEDY launched
in December 2017 providing a platform to showcase emerging Australian comedic talent.• Stargazing Live
event & related content reached an audience of 2.7m and enabled the discovery of a four-planet solar system.• Catalyst program series return
providing audiences informed, new developments in science and health.Credit: War on Waste
2017 Highlights
The ABC will continue its commitment to Australian children by championing their voices and showcasing their stories through a slate of diverse and inclusive programming across ABC ME and ABC KIDS.
Our content in 2018
Credit: Grace Beside Me
Our content in 2018
The most trusted news, the most independent voices, the same
uncompromising pursuit of the public interest. And in 2018 we will enhance our commitment to Australian democracy with greater political coverage across Television, News and Online.
Credit: Four Corners
The ABC has it covered in 2018 with a variety of new programming across all genres, more Australian premieres, and the return of audience favourites.
Our content in 2018
Credit: Get Krack’n
Credit: Catalyst
Our content in 2018
Across the arts, science and education,
ABC informs, entertains and educates
like no other.
Our content in 2018
New Year’s Eve, Australia Day, Australian of the Year, ANZAC Day, and the 2018 Invictus Games offer audiences the opportunity to
connect with national conversations and celebrations.
Live events
Credit: Canberra Australia Day firework ©Salty Dingo
Our content in 2018
Wherever you live, the ABC will provide local news and weather information, coverage of issues and community debate that will connect you both locally and nationally.
Credit: Back Roads
Our content in 2018
We will continue to build strong and trusted relationships with all communities. 78% of people believe the ABC reflects the cultural diversity of the Australian community.
Community
Credit: triple j at Splendor in the Grass ©Dave Kan
Our content in 2018
We will make it easier for you to stay informed and entertained by improving access to our content anywhere, anytime.
Digital
Credit: iview / William Iven
