Copyright is owned by the Author of the thesis. Permission is given for a copy to be downloaded by an individual for the purpose of research and private study only. The thesis may not be reproduced elsewhere without the permission of the Author.
MASSEY lJNIVERSITY LIBRARY
The Use of Precoded and Open-ended Questions for the Collection of
Age and Income Information
A thesis presented in partial fulfilment of the requirements for the degree of
Master of Business Studies at Massey University
Peter Whitley Lambourne
1984
I wish to thank the following people and organisations for the assiatance that they have provided over the past year:
Massey University Market Research Centre Mr R Garland, Colmar and Brunton Ltd.
Dr J Spicer, Massey University
Mrs W Stockwe11, Market Research (NZ) Ltd.
National Research Bureau Ltd.
McNair Surveys Ltd.
Special thanks go to my supervisor, Mr Don Esslemcnt. Without his help this research would not have even begun.
Table of Contents
1 Int :eduction
. . . . . .
2 Bae .... ground
...
3 Literature Review
4 Summary
5 Reply Rates by Data Collection Method 5.1 Face-to-face Surveys
5. 1. 1 Age
5.1.2 Personal In~ome 5.1.3 Household Income
5.2 Telephone Surveys
5.3 Self Completion Surveys
. . .
. . .
. . .
6 Factors Affecting Face-to-face Reply Rates 6.1 Effect of the Questionnaire Content 6.2 Effect of the Interviewer
6.2.1 Race and Sex of Interviewer 6.2.2 Interviewer Attitude
6.2.3 Interviewer Training 6.2.4 Interviewer Experience
7 Appe·riices
8 Bibliography
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1
3
5
8
10 10 10 10 1 1 12 14
17 19
20 22 23 24 26
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