It was an honor to prepare this report with great dedication and support from many wonderful people. The entire report consists of approximately six chapters. The first chapter is all about the introduction to the securities management sectors and the purpose and significance of the report where I have described that this report has two objectives and there is a lot of significance. In chapter two I talked about the sector analysis, which presented the specification of the securities management sectors, and their size, the tendency towards maturity and all the external, internal factors of these sectors, the difficulties of these sectors, the challenges faced by these sectors confronted. and the opportunities they can seize.
Background
Objective
Broad Objective
Specific Objectives
Significance of the report
Here the information is given about all the departments of one branch and their daily works and responsibilities. The overall information about this internship experience can help others by getting a clear idea about how actually brokerage house works, how to sustain in this industry as a client or employee. In this report I have shown the whole industry analysis and also the analysis of the lanka bangla, analysis of their SWOT. I think all these analyzes can be beneficial for any investor because they will get a brief idea about the industry and about the long bangla if yes. And moreover, I think that my analysis, all the basic information that I have given, all recommendations can be useful for lankbangla securities ltd. Ultimately, the meaning of the report is so infinite for me, because to make this report I gathered knowledge in a professional way, I had to collect data, had to have real experience, etc.
Specification of the industry
The main purpose of the decision is to protect the market from all kinds of volatile and bad conditions, which means a safe investment for individual investors. But many scenarios can happen in this market because there are many big players who can manipulate, change the market for their own benefit.
Size, Trend and Maturity of the Business
Size
Trends
Also in the previous year, this ratio was slightly higher than the current year at the end of March. In the previous year, the ratio was 16.89. If we look at the chart, it is shown that the market cap of CSE was 4546.0 billion. at the end of March, which was 0.91% lower than the previous month, but it is also 17.73% higher than the same month in the previous year. So we can estimate that the market value of CSE is growing than the previous year.
Maturity
Seasonality
External Economic Factors
Technological Factors
Political, Legal and regulatory Factors
Barriers to entry
Supplier power
But if an investor allows the broker to buy and sell, then the broker can.
Buyer Power
Threat of substitutes
Industry Rivalry
Summery of challenges and opportunities
Challenges
To survive in this fierce competitive market, brokerage companies are following their own strategy to help investors.
Opportunities
Overview and history: The
Vision
Mission
Values
Trend and Growth
So based on the calculations we can come to the point that the growth of lankabangla securities ltd. There can be many reasons for this, the main reason can be an unstable market. If the market remains unstable for a long time, then customers will not have any motivation to invest in capital. Then the brokerage house will lose the customers who want the brokerage houses' financial position. The above graph describes about the ROE of lankabngla Securities Ltd. It shows us that ROE is decreasing from year 2017 and the lowest ROE was in 2020 and it was 0.0269.
So, falling ROE tells us that the company is becoming less efficient at generating profits. Falling ROA indicates that the company is not managing to generate more profit compared to its invested assets. EPS is also showing downward movement because EPS of lankabangla has decreased from 2018 and was highest in.
Customer Mix
These all kinds of people from different sectors come to the capital market and make their investments. Moreover, all types of clients get the same priorities from Lankabangla Securities ltd.
Product /service mix
- Equity
- Bond
- Closed End Mutual Funds
- Open End Mutual Funds
- Service
Close-end mutual funds are a fund where the fund is raised through a one-time offering and also with a limited number of shares. The close-ended mutual funds cannot be traded regularly. According to the rule, Income Investment Funds must declare 70% of the profit as dividend and Growth Investment Funds must declare 50% of the profit as dividend. Open-end mutual fund is a fund that can issue infinite shares and trade daily based on their asset value. The investors can buy and sell their funds at any time.
Under the income rule, mutual funds must report 70% of their earnings as dividends and growth. In this service, the brokerage house facilitates the purchase and sale of shares, bonds and other securities. They are very aware of the changing rules and regulations in the industry.
Lankabangla Securities limited has an experienced financial portal where all stock information is available and customers can check the market with one click. Trade express is an application service offered by LBSL. It is mostly a platform for buying and selling stocks. This buy and sell app service helps clients trade from anywhere in the world. At first it was linked only to the Chittagong Stock Exchange, but in May it was also linked to the Dhaka Stock Exchange. The platform provides customers with
Dhaka Stock Exchange owned it and it is given to all stock broking houses in Bangladesh to facilitate online trading in Dhaka Stock Exchange.
Operations
- Accounts and Finance
- Trade Executive
- Sales Department
- Branch Incharge
The broker is a platform where customers can open their BO account by providing accurate information. Without visiting any lankabangla branch, investors can open their BO account from any country. After collecting the entire amount received, the account manager sends this amount to the bank with his responsibilities. The accounts department is also responsible for the preparation of petty cash. Sometimes an executive opens BO accounts of new customers and sends all the documents to CDBL.
Employees of this division carry out the trade sector. They trade for the client all day and after the trading period is over, they check the client portfolio if there is a shortage of money. If there is a shortage of money in customer portfolio, they notify them. .The trading department also makes analyzes for investors. So to take any risky steps or new challenge, all employees must first get the permission of the branch manager.
SWOT Analysis
- Strength
- Weaknesses
- Opportunity
- Threats
LBSL has been lacking in promotional activities in recent days. Due to less promotion they cannot represent their new service to the potential customers. The expenses are increasing day by day in this sector. Expenses such as; Customer visit, customer service, new technology set up. In recent days LBSL launched their own website costing more than 16 crore tk and launched their own apps called as trade express.so the cost is increasing. Lankabangla Securities Limited has the most efficient research team among all the brokers in Banngladesh. The advantage of having an efficient research team is that they can provide the important and in-depth analysis, insights to the investor and help them invest wisely.
Another most important thing is that LBSL trains employees to become more skilled and efficient to serve the customer. New rules and regulations of CDBL, DSE and CSE could be another threat to LBSL. Losing a customer can be a big threat to lbsl. If the economic situation worsens, the capital market situation will be worst and then the investor will not invest. So there is a possibility of losing an investor in the worst economic situation.
The real estate market is becoming more competitive and more and more real estate agencies are coming up with unique ideas. It could be a threat to LBSL.
Steps/ Strategies to meet the challenges and opportunities
Strategies to meet the challenges for LankBangla securities LTD
Finally, the final challenge is competing in a competitive market. It is true that the brokerage market is becoming more competitive. To cope with this competition, LBSL must always have knowledge of what customers want, what makes them more satisfied. If they keep things on their memory so they can compete in the market. E.g; investors want easy and comfortable trading from anywhere in the world. For this reason, Lankabangla has developed new apps, website to make trade and get analysis of the market. So lankabangla follows the trend and makes customer satisfaction.
Strategies to meet the opportunities for LankBangla securities LTD
Finally, the last strategies to benefit compared to other brokerage firms is employee training. All employees are well qualified, but to cope with the new demands of customers, new rules and regulations of governing bodies and management employees must be trained so that all employees can provide proper service to customers without doing any mistake.
Position, duties, responsibilities
Position
Duties and Responsibilities
Learned how the accounting department works, such as receiving deposits from and payments to the customers. Went through almost all laws related to capital market of Bangladesh - laws like (Bangladesh Securities and Exchange Ordinance, 1969, BSEC Act, 1993, CDBL Act, 1999, Demutualization Act, 2013, TREC Rules, 2013, and so on) We, interns, went through some presentations as a team.
Training
Contribution to the departmental function;
Evaluation of internship performance
Skills Applied
New Skills developed
Macd (Moving Average Convergence Divergence): Moving Average Convergence Divergence (MACD) is a trend-following indicator that represents the relationship between two moving averages of a stock's price. The MACD is calculated by subtracting the 26-period exponential moving average (EMA) from the 12-period EMA.
Applications of academic knowledge
Recommendation for improving departmental functions
Recommendation for improving self performance
Finally, the Lankabangla Securities Ltd is one of the top brokerage houses in Bangladesh. To occupy the number one position and provide the first class service to their customers, they have taken so many initiatives and they have become success. For the first time they launched their own trading applications, their financial portal service, BO opening website and so many things.
For safe investment in stocks, lankabangla has professional analyst who always try to analyze the stock of the company and help the investor to make a safe investment. So it was a great opportunity for me to work as an intern at lankabangla securities ltd and I am glad that I learned a lot from this organization.
