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THE INSTITUTE OF COST AND MANAGEMENT ACCOUNTANTS OF BANGLADESH CMA JUNE, 2016 EXAMINATION
KNOWLEDGE LEVEL
SUBJECT: IE 03. BUSINESS COMMUNICATIONS.
Time: Three hours Full Marks: 100
All questions are to be attempted.
Show computations, where necessary.
Answers must be brief, relevant, neat and clean.
Start answering each question from a fresh sheet.
Q. No. 1.
You are the Finance Manager of Fashion Style Garments Ltd. On 24th May 20X5, the company’s factory building caught fire. Substantial amount of inventory was gutted by the fire.
Soon after this, the company’s management formed an investigation committee, appointing you as its Chairman. On inspection, you found that most of the electric wiring in the building was not properly covered or insulated and were hanging from the walls and the ceiling. You also noticed that the factory floor was littered with cigarette butts. The factory does not have a fire alarm system and its gate was locked during the incident.
You are required to prepare a report for management highlighting your findings and stating your recommendations.
[Marks: 15]
Q. No. 2.
What are the different channels of communication? “Downward channel of communication may be one of the most commonly used, but it is also one of the most inadequate and unsatisfactory”. Discuss.
[Marks: 10]
Q. No. 3.
Please answer the following:
(a) How can communication improve employer-employee relationship? Discuss, giving examples.
(b) How is a journal different from a bulletin?
(c) Highlight the importance of internal memos?
[Marks: (5+5+5) = 15]
Q. No. 4.
Please discuss the strengths and weaknesses of the following modes of communication, highlighting the occasion to choose each of the following modes:
(a) E-mail;
(b) Fax;
(c) Letter.
[Marks: (5+5+5) =15]
Q. No. 5.
Please answer the following:
(a) Draft a vote of thanks to be made at the end of a two-day seminar on the problems of publishing a book.
(b) What is a précis? Mention ten golden rules for writing a good précis.
[Marks: (5+5) =10]
Page 2 of 2 CMA JUNE, 2016 EXAMINATION
KNOWLEDGE LEVEL
SUBJECT: IE 03. BUSINESS COMMUNICATIONS.
Q. No. 6.
(a) Why is it necessary for a business to use different media of communication?
(b) How would you distinguish between “oral” and “face-to-face” communication? Please give examples in your answer.
[Marks: (5+5) =10]
Q. No. 7.
You are the Chief Operating Officer of a leading consumer goods company. Your company is planning to launch a new soap “Fresh”. A launching event will be held at a leading hotel of the city.
You are required to prepare a press release, highlighting some of the major selling propositions of “Fresh”
[Marks: 10]
Q. No. 8.
Write short notes on the following:
(a) Social Media Communication;
(b) SMS;
(c) Job advertisement;
(d) Formal and informal communication;
(e) Corporate Social Responsibility.
[Marks: (3+3+3+3+3) = 15]
