No: 26.99.0000.026.03.003.23-925 Date: August 29, 2023
To: All Esteemed Members & Newly Qualified CMAs of the Institute.Subject: Invitation to register for Training session on “Comprehending the Data-Driven Digital
Marketing World for Accountants”.Dear Sir,
We are pleased to announce that the Institute's Training Department is organizing a training session titled
"Comprehending Data-Driven Digital Marketing for Accountants" for esteemed members of the Institute. Total of three (03) sessions of the training will be held on 15 October 2023 from 6:30 PM – 9:30 PM, 22 October 2023 from 6:30 PM – 9:30 PM & 27 October 2023 from 9:30 AM – 12:30 PM at the ICT Lab of ICMAB, Nilkhet, Dhaka.
Objective: This course is designed to enhance the professional Accountants in Digital Marketing. Digital Marketing and Social Media have transformed marketing and business practices across the globe. This course will provide an understanding of the ever-evolving digital landscape, examine the strategic role of digital marketing processes, tools in designing the overall Marketing strategy and the Digital Marketing Plan. It will explore the challenges of Interactive media, the online marketplace, the creative challenges of communicating and retention strategies of customers through these media, the main search engines and the future trends in digital marketing.
Fee: Tk. 3,000/- payable in favour of ICMA Bangladesh through the ERP System using the following method:
Step-01: Log in to your member profile using https://erp.icmab.org.bd/erp_icmab/users/login.aspx
Step-02: Click on “Comprehending the Data-Driven Digital Marketing World for Accountants” under the Upcoming Programs menu.
Step-03: (i) Click on Register & Pay Online for transferring the training fees online from your Bank Asia account only; or,
(ii) Click on Register & Pay Online Using Card for payment through VISA or Mastercard; or, (iii) Click on Register & Pay Offline; then print the Deposit Slip and pay the fees at any branch of Bank
Asia Ltd. using that printed Deposit Slip; or,
(iv) Click on Register & Pay Offline and collect the Payment Ref. No. (i.e. RV-xxxxxx) from the Deposit Slip; then pay the fees through bKash merchant number 01847360633 (Payment) with bKash charge.
Use your Membership number as bKash Reference.
If you require additional information, kindly get in touch with Mr. Md. Rafiqul Islam (Additional Director), Cell-01810187301.
On behalf of the Institute, you are cordially invited to register for the upcoming training course.
Thanking you.
Sincerely yours,
Muhammad Abdullah Executive Director
(Substitute for the same memo and date)
Training session on
“Comprehending the Data-Driven Digital Marketing World for Accountants”.
Batch: 1
stBatch
Module Details
Session 01:
Unveiling the Digital Landscape
Creating the connection between how an accountant has amazing skills to excel in the digital marketing world such as:
➢ Introduction of how digital works: the different ways in which individuals, businesses & brands interact, advertise and connect.
➢ Significance of core digital media pillars: Social Media, Search Media, Video Media and Website/App
platforms.
➢ Brief look into the different channels of digital marketing, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing.
➢ Grasping an understanding of mobile marketing and popular platforms in Bangladesh.
➢ Advertising spaces in the local context: Facebook ads, Google ads, global ad exchanges, DSPs, SSPs and local ads.
➢ How to methodically progress in the digital space:
content creation and popular tools.
➢ Delving deep into your own platform profiles: Facebook pages/groups, YouTube channels, websites, blogs and more.
Online Assessment after Class 1 which to be submitted before joining Class 2
Mapping a journey of user behaviour on different digital platforms
Poster on social media hygiene check list.
Crafting a digital strategy based on provided case.
Module Details
Session 02:
Diving into Your Own Digital Marketing Journey
➢ Utilizing assets at your disposal, building your own advertising profile.
➢ Knowing your target audience: building the right persona to lock focus.
➢ Social media communication best practices: copies, captions and designs.
➢ Avenues of differentiation and standing out in the social space.
➢ Science behind posting frequencies, page likes/followers and organic/paid engagement.
➢ Case Study: a humble beginning to a modest business model.
➢ Assessment Task: Creation of your own asset and identifying steps to make it grow.
Session 03:
Measuring Success & Going Beyond
➢ Being familiar with basic media funnel and strategies.
➢ Ways of tracking your ROI, measuring the results of your campaigns and the need for making necessary adjustments.
➢ Understanding the significance of awareness, consideration and conversion stages.
➢ Generating leads and closing deals.
➢ Role of data & analytics in digital marketing
➢ Basics of managing relationships with
clients/customers: CRM, query management and CLM.
➢ Importance of customer-centric marketing campaigns to meet real needs.
➢ Ethical considerations of digital marketing.
➢ The future of digital marketing and building up the behaviour of continuous adaptability to stay ahead.
➢ Post course survey: Consolidating knowledge and quantifying progress.