Introduction
Below is a summary of the Bengal group of companies, including factory locations and brands. Low labor costs - The Bengal Group is one of the most important domestic companies in our country. Most employees are not satisfied with the level of payment that the organization receives for performing its work.
Customers not only buy the products, but they also have an image of the employees in the organization.
Company Overview & Competitive Analysis
- Company Overview
- Competitive Analysis
Bengal Group of Industries is one of the most promising and diversified manufacturing conglomerates in Bangladesh with its global footprints. The Bengali group has started a new journey considering the environmental impact and promoting green energy by producing solar power through. Competitive analysis is a strategic evaluation to determine the position of the companies in the industry among all other companies.
Poor Distribution Network - The countrywide distribution network of Bengal Group is relatively not as strong as the other competitors. This could potentially pose a major threat to the Bangladeshi group of industries to negotiate the price for producing the products and services with the suppliers of the raw materials. Customers not only purchase their products or services, but also gain an image of the organization and their employees.
To get an overall view of the relationship between employees and customers in order to achieve organizational targets for Bengal Group of Industries. Most of the employees are not properly customer centric which leads to the loss of customer base. When candidates are placed in the right place at the right time in the organization, it leads to more profits and flourishing operations of the business.
Employees are responsible for representing the brand or business identity in the hearts of valuable customers. The management and HR department of Bengal Group of Industries should treat their employees and customers with equal care and concern to ensure that they fulfill their promises to their valuable customers by providing a customer friendly environment. This internship report is on the topic of managing employees properly to deliver superior customer value for the organization.
Bengal Group of Industries needs to improve their strategies to manage employees and improve their business performance in order to face the changing and diverse market to stand out from the crowd.
Objectives and methodology
- Objectives
- Methodology
The objective of the study is to find out the importance of managing employees in the right way to make them satisfied and increase their productivity to ensure a superior standard of customer value. Data Analysis- Data analysis is the main part of the research work to produce results and take the necessary steps on the issues or make the right decisions. The survey response was good, almost 70% of the candidates were satisfied and got the right experience from the HR department.
Then the customers will get bad service from him/her, which will result in a bad image of the organization. Employees are motivated when they get the right rewards for their performance, as well as when they can clearly understand the business goals. employees with the mission, vision and goals of the organization because this lets the employee introduce many new ideas to solve the problems to achieve the goal. Measure and adopt- The main part of performance management is to track the progression of employees.
Increase employee engagement with customers- Organizations must work for the development of employee and customer engagement. Production department can work together with the sales marketing department to get a better overview of the products used by the customers. By doing this, the production team can improve the quality of the products to provide the customers with their expected value.
Business organizations need to hire the right candidates who are suitable for the organizations and who can give their right efforts for the organization with a view to achieving the organizational objectives and who continuously put in the efforts for the growth of the business. Customers get an image of the organization through the attitude, gesture and behavior of the employees of that organization.
Findings of the study
For example, The Bengal Group's food and beverage division needs more customers to achieve sales targets, so they can also target these candidates as customer base to find a new customer base for the products. The annual sales report of The Bengal Windsor Thermoplastics Ltd showed that they were not able to make as much profit as in previous years. If they hire less qualified candidates just because they pay less salary, the organization will suffer in the long run.
Candidates with the right skills and qualifications better understand critical problems and their solutions and have innovative ideas to introduce a new way of doing a complex job that can result in quality work output. According to the well-known publisher of the Myers-Briggs test, most of the best companies in the world use the MBTI test to gain insight into employee performance in the workplace. Plan and conduct effective training and development programs-Many different companies from all over the world organize various training and development programs to enhance the performance of employees.
The training and development team of the HR Department should focus more on improving the training plan so that these freshmen can benefit and give positive feedback about them which will result in customer satisfaction as these leaders prospects are also considered customers for the organization. Educate employees on customer value and satisfaction - Every employee must have knowledge of customer value and satisfaction to ensure superior product quality to satisfy their unmet demands. Workers who are placed in factories must engage and communicate well with management and the Human Resource Management Department in order to minimize the tendency of conflicts to occur between workers and employees that can lead to poor production and possibly hinder growth. business. .
It is therefore the responsibility of the business organization that employees are satisfied and motivated with the work environment and other benefits provided to them. In the report, I explained how Bengal Group of Industries can improve their strategies to hire the right candidates to the right position to provide the best quality value to the customers, to meet their needs in a better way, and how they can improve employee performance to keep them motivated to achieving the business objective as well as the main purpose of any company to satisfy customers by providing superior value to them.
Recommendations
The organization should adopt some changes or developments in the management of employees in a more effective and efficient way to improve the delivery of superior customer value. Data-driven recruitment models help the recruiter hire the right candidates for the right position. A recruiter needs to get the right candidates for a job so that the candidate can exceed their best performance by using skills and other attributes.
This strategy will also help the organization to plan human resources according to the organizational and operational needs, which will facilitate the process of managing them properly. To measure the knowledge, skills and behavior of existing employees' adaptability to the organization's changing culture. Performance Management and Motivation - Performance management not only helps in improving the profit margin but it also helps the organization to improve the core performance of the employees which leads to productive business operations.
Employees must be equipped with the right skills to perform their job at full performance. Employees who feel valued and feel that the organization is constantly striving to improve themselves, have higher commitment to the organization and their job responsibility, which give great performance to the organization that helps the organization achieve satisfaction. the customer. When customers receive quality products/services at a reasonable price, they become loyal to the brand or identity and are satisfied with receiving superior value from the organization.
Employees should be rewarded for their good performance- When employees are rewarded for their top performance, they feel more motivated and satisfied with the organization. Employees perform their jobs in order to add value to the organization and in return the organization adds value to the employees by recognizing the efforts of the employees by rewarding them with internal and external benefits.
Conclusion
Companies should identify the number of roles and ensure that these roles are well distributed across key initiatives. Then, they must maintain tools to measure progress and then see the execution that defines the programs to develop the skills. They are also part of the customer base of the organizations because they also provide their mental and physical efforts to the organizations in order to carry out their job responsibilities, so the HR Department should consider the employees as their customers. and they must follow and implement effective measures. manage them with all possible benefits to ensure the welfare of the employees.
The key summary here is to explain that employees and customers are connected when it comes to providing high-quality customer value. Employees become happy when they are treated well, motivated and committed to the organizational goal that they want to achieve with the best performance. During the recruitment process, key strategies should be formulated to hire the right candidates with the right business acumen to carry out their responsibilities.
If employees become satisfied with the organization, this will reflect through happy customers receiving superior value from the organizations. Retrieved September 10, 2022, from https://www.marketing91.com/service-marketing/. The role of the employee in a best-in-class service organization - Satrix. Retrieved September 10, 2022, from https://blog.udemi.com/service-marketing-mix/. Retrieved September 10, 2022, from https://www.bengalgroup.com/about-us.
