am a regular student of United International University, school of business and economics, would you like to submit my project report on “Practices of Digital Marketing in Mental Health Organizations” for fulfilling the requirement of BBA degree. I hereby declare that the project report "Practices of Digital Marketing in Mental Health Organizations" is allowed to include the results of my personal efforts under the supervision of Kawsar Ahmmed, PhD, Professor, United International University's School of Business and Economics. Indeed, in mental health organizations, digital marketing strategies can be a very important issue that needs to be addressed.
This report is an attempt to provide an image of the impact and effectiveness of digital marketing strategies on mental health organizations. Patients living in remote area can benefit more from the digital practice on mental health organizations. Similarly, in this pandemic situation, the mental disorder patients may find it useful if the mental health organizations arrange the telemedicine service for the patients.
To find out the state of digital practices in mental health organizations in Bangladesh. To know the process, limitations and advantages of using digital marketing in mental health organizations in Bangladesh. Similarly, mental health organizations should also be accustomed to digital practices like other typical hospitals in order to provide more benefits to patients with mental disorders.
While writing this report, I was able to gain a thorough understanding of the digital marketing process and the current state of the mental health organization in Bangladesh.
Literature Review & Sector Overview
However, Bangladesh Mental Health Associations are imperative to effectively engage in effective marketing. To achieve this, one must find a balance between one's responsibilities, the use of health services and the pursuit of mental health. Stress, sadness and anxiety are just some examples of conditions that can harm mental health and disrupt its processes.
Despite the fact that the phrase "Mental Health" is used frequently, many medical disorders are considered to have a psychological cause. However, the practice of digital marketing in mental health organizations is a very important issue in recent times. Digital marketing strategies for mental health and other health organizations can play an important role if they go the right way.
The widespread use and universal use of digital media stages can provide innovative opportunities to address these shortcomings in existing mental health services, by improving excellence, accessibility and access to services. However, there is still indecision about the risks and potential harms of digital media to mental health care and how to better balance these concerns against the potential benefits. We assessed the risks, potential injuries and essential safety measures of digital mental health media.
The widespread use and widespread use of social media may offer new perspectives that need to be addressed in mental health care, improving the value, access and accessibility of services. Therefore, mental health organizations also offer their digital services and inform the general public about the benefits of good mental health. So, mental health organizations can promote their Facebook page or post about their services and create an online platform to reach their specific clients.
That's why mental health organizations use it to help their patients who need medical help with mental stability. And too many people are needed to find a service in a remote area; can get help if mental health organizations use digital marketing. Mental health includes not only our emotional but also our psychological and social well-being.
In Bangladesh, mental health care practitioners include psychiatrists, nurses, psychologists, social workers, occupational therapists and general mental health workers. In Bangladesh, about half of psychiatrists (54%) work in public or private mental health facilities, while 46% work for NGOs.
Analysis, Findings & Discussion
Questions to ask people and organizations working on mental health in Bangladesh to know how they practice Digital Marketing to deliver their services. In your experience, do you notice any changes in people's behavior about mental health issues on online platforms? How do you protect this professional ethics in the content you provide on digital marketing or online platforms.
So it becomes very easy to find the people who need mental health support and provide them with sessions that can help them recover from their problems. Among all the social platforms, most of the organizations prefer to use Facebook to promote mental health awareness. They try to reflect their positive thinking and mental health awareness through these static posts.
For those dealing with mental health issues, I insist that they visit the organizations physically to receive help. Online platforms made it easier for people to reach out and share their mental health issues. Since most of the organization responded positively to working with an agency, they certainly have knowledge about mental health.
Limitations, Recommendations, and Conclusion
While working on the topic of digital marketing practices in mental health organizations, I have encountered some limitations. I have formulated the recommendations to resolve the limitations and finally I have come to a final conclusion to end the said project work. Clients interested in e-marketing mental health care must have access to a computer and an Internet Service Provider (ISP). Another obstacle for mental health organizations to offer their services via digital platforms is impulsive energy suppliers.
Although people make their payment through Bkash, Nagad etc., these are also examples of digital transaction tools. Since the illiteracy rate is high in Bangladesh, a medium of communication that can be an international language is essential to learn to get better service unless the customers may not be able to enjoy the benefits of digital marketing practices. Need to have easy access to computer and telephone so that mass people can get the service more easily.
It is also an urgent need to increase the speed of the Internet, where the Internet is the key to go far in the digital world. Because those digital problems are becoming more complex for illiterates to get digital marketing services. Due to the high illiteracy rate, people are not used to using the computer and other devices like smartphones through which they can get the service of digital marketing from their homes.
Scarcity of psychiatric facilities, lack of qualified professionals, poor management in the distribution of financial resources and other negative factors make the sector vulnerable. Especially in the world of mental health, word of mouth marketing can drive people down the right path. Digital marketing practice can be another form of business besides providing effective service to the mental disorders.
Mental health organizations should be sound in providing services using digital tools like Facebook, Twitter, Instagram, email marketing, mobile marketing etc. Besides, there are so many problems in mental health issues where it would be better if the service was done remotely, digitally. Ultimately, the digital practice can play a vital role in providing a better service to the patient while staying in their home.
