This chapter gives an idea of what to do for the growth of US-Bangla Airline business. In this chapter I have indicated the strengths, weaknesses, opportunities and threats of US-Bangla Airline. The reporter can know the details of problems and prospects of US-Bangla Airline.
CHAPTER-2
INTRODUCTION OF US-BANGLA GROUP
- OVERVIEW OF THE COMPANY
- HISTORY OF US BANGLA PROSPERITY
- SISTER CONCERNS OF US BANGLA
- RANGE OF PRODUCTS & SERVICES
- PRINCIPLES- PILLAR OF US- BANGLA
All these help US Bangla to assist with the welfare of the company, the nation and the environment. US Bangla hospital is a modern hospital and all modern facilities are available in this hospital. US Bangla Group stands by its well-established strategic plan and code of conduct, which are set out below.
CHAPTER-3
INTRODUCTION OF US-BANGLA AIRLINE
- A FLASH ON US-BANGLA AIRLINE
- HISTORY OF US-BANGLA AIRLINE
- SERVICES
- PHILOSOPHY
- SPECIAL ACHIEVEMENT
At the very beginning, US-Bangla Airline operates only two flights to Jessore & Saidpur in two shifts like morning and day shift with 2 nos. US-Bangla Airline believes in the philosophy of being the most popular airline in Asia, offering reliable, safe and comfortable service. US-Bangla Airline has made it to the list of safe airlines according to the Australian international aviation safety rating agency 'airlinesrating.com'.
CHAPTER-4
PROBLEMS OF US-BANGLA AIRLINE
- ENVIRONMENT
- VOLATILITY IN THE GEOPOLITICAL AND ECONOMIC ENVIRONMENT
- MANAGING SUPPLY CHAIN
- Management of demand
- Communication
- Integration
- COMPETITION IN DOMESTIC AND INTERNATIONAL MARKETS Recently competition is increasing in airline industry not only in domestic but also in
- MANAGING AND RETAINING TALENT
- ABILITY TO PERFORM IN KEY CONTRACTS
- COMPLIANCE WITH A WIDE RANGE OF REGULATIONS AND RESTRICTIONS
- CAPACITY TO INNOVATE
- FAILURE TO REALIZE THE BENEFITS OF M&AS AND PARTNERSHIPS
- EXPOSURE TO CYBER SECURITY EVENTS
- FOREIGN CURRENCY AND COMMODITY PRICE FLUCTUATIONS A large portion of US-Bangla Airline’s revenue flows are acquired from different types of
US-Bangla Airline is gradually losing its revenue generating power and profit is falling day by day. For US-Bangla Airline, there is a need to focus on fulfilling customer needs in the name of focusing on the service process. US-Bangla Airline also offers international (like Nepal, Thailand, Malaysia, Oman, China, Singapore, India etc) and domestic (Cox's Bazar, Chittagonj, sylhet, Barisal, Saidpur, Jessore, Rajshahietc etc) flights.
US-Bangla Airline has signed $8 million worth of contracts and also has large backlogs with tight deadlines. So companies like US-Bangla Airline may face technological challenges and also some other problems like delays, setbacks etc. US-Bangla Airline has some technologies to continue their business processes which are outdated.
US-Bangla Airline should have the capacity of product or service innovations, process innovations, marketing innovations, organizational innovations etc. So for this like other airlines US-Bangla Airline must have the capacity to innovate by adopting new and digital technologies (such as industrial internet, 3D printing) and new work process through R&D (research and development). So it is necessary to say that US-Bangla Airline should properly understand the benefits of mergers and acquisitions, partnership to increase their benefits.
For this, US-Bangla Airline should establish an information exchange mechanism to share information on cyber security threats. US-Bangla Airline should develop integrated supply chain management platforms to protect information exchanged between the same supply chain. Both home currency and international currency are included in the revenue of US-Bangla Airline.
CHAPTER-5
PROSPECTS OF US-BANGLA AIRLINE
- GENERATES EMPLOYMENT AND WEALTH
- GENERATES WIDER CATALYTIC (SPIN-OFF) BENEFITS
- CONTRIBUTES TO WORLD TRADE
- STIMULATES TOURISM
- AIR TRANSPORT IS A SIGNIFICANT TAX PAYER
- CONTRIBUTES TO SUSTAINABLE DEVELOPMENT
- PROVIDE ACCESS TO REMOTE AREA
- DELIVER HUMANITARIAN AID
- CONTRIBUTES TO CONSUMER WELFARE
US-Bangla Airline Shortens the delivery time of many industries as part of their just-in-time delivery system. US-Bangla Airline helps increase cooperation between countries located in different parts of the world by improving effective networks. US-Bangla Airline also functions as an investment enabler within and outside countries or regions.
US-Bangla Airline helps companies to provide guaranteed and fast door-to-door delivery service. In the airline industry, air transport acts as an important trade facilitator, so the US-Bangla Airline air transport also acts as a trade facilitator. Many bilateral trade barriers have also been removed by the grace of air transport like US-Bangla Airline.
US-Bangla Airline helps companies to specialize in their activities where they have comparative advantages. US-Bangla Airline helps companies trade with those countries that specialize in other goods and services. US-Bangla Airline caters to business travelers as well as those on leisure trips or visiting friends and relatives.
The importance of tourism jobs supported by US-Bangla Airline varies for different types of regions.
CHAPTER-6
DEPARTMENTS OF US-BANGLA AIRLINE
- ADMIN & HUMAN RESOURCES
- ADMIN TAILOR DEPARTMENT
- AIRPORT SERVICE
- CATERING SERVICE OFFICE
- CENTRAL RESERVATION
- COMMERCIAL
- CARGO OPERATION
- ENGINEERING WET CLEANER
- ENGINEERING BATTERY SHOP
- ENGINEERING NDT
- ENGINEERING GSE
- ENGINEERING STATION MECHANICS
- ENGINEERING PLANNING & RECORD
- ENGINEERING STORE
- ENGINEERING SUPPORT SHOPS
- ENGINEERING SHEET METAL SHOPS
- ENGINEERING AIRCRAFT CLEANER
- ENGINEERING AEROSPACE
- ENGINEERING AVIONICS
- ENGINEERING TECHNICAL SERVICES
- TECHNICAL PROCUREMENT
- FINANCE & ACCOUNTS DIVISION
- AUDIT & COST CONTROL DIVISION
Like every airline, US-Bangla Airline needs support administrative staff to continue to manage the airline's day-to-day operational activities. Technical and critical issues are very confidential in US-Bangla Airlines, so I could not collect more information about this department. Central Reservation of US Bangla deals with the management of tickets for passengers according to the demand.
This department is the most important department in US-Bangla Airline remains open 24/7. Central reservation hotline number is 13605. In US-Bangla Airline commercial department plays a vital role in case of import of new aircraft, spare parts and aircraft components. This US Bangla engineering section is responsible for detecting cracks and failures in the aircraft's load-bearing structures.
This is an inventory process of US-Bangla Airline where aircraft spare parts are systematically stored. Sheet metal shop in US-Bangla Airline handles the forming and fitting of metal pieces flawlessly together. Aeronautical engineering department deals with the research and development, testing or maintenance of the aircraft/aircraft of US-Bangla Airline.
This section of US-Bangla Airline is responsible for the overall electronics systems in aircraft.
Sourcing / Purchase goods
Like any airline, InUS-Bangla Airline has a technical procurement department whose main purpose is to source and procure the necessary items such as spare parts, aircraft components. US-Bangla Airline follows a process for purchasing and sourcing and this process is respectively as follows. This section calculates all the financial terms like budgeting, costing, profit and loss, fund raising, fund allocation etc.
This department is responsible for identifying and reducing business costs in order to maximize profits. The General Manager is the head of this department and supervised the entire audit team.
CS (Price Comparative statement) prepares & approved
Quotation collectRequisition rise
- TAX & VAT
- FLIGHT OPERATION
- INFORMATION TECHNOLOGY DIVISION
- SOFTWARE DEVELOPMENT
- REVENUE MANAGEMENT
- SUPPLY CHAIN
- SALES & MARKETING
- SECURITY STATION
This department always remains alert to calculate VAT and tax on every invoice and transaction of US-Bangla Airline. US-Bangla Airline employs two or three tax attorneys to ensure fair and efficient tax actions related to their operations. These lawyers assist US-Bangla Airline annual returns and other VAT related tasks.
US Bangla is always concerned about this department and gives full support to make every flight operation successful. Due to social media and technology, customer expectations are increasing, so US-Bangla Airline is restructuring their business system through IT innovation and modernization. Due to innovative and modernized information technology helps US-Bangla Airline to establish the following systems.
This department of US-Bangla Airline deals with existing software development on demand. In US-Bangla Airline, the revenue management department is very dynamic and concerned about the revenue generated. Ensuring the safety of passengers at the airport and on board is the main motto of US-Bangla Airline security station.
The US Bangla security station is located at each airport from where they operate their flight schedule.
CHAPTER -7
SWOT ANALYSIS OF US-BANGLA AIRLINE
- STRENGTH OF US-BANGLA AIRLINE
- WEAKNESS OF US-BANGLA AIRLINE
- OPPORTUNITIES OF US-BANGLA AIRLINE
- THREATS OF US-BANGLA AIRLINE
So as a part of my internship report I have done a SWOT analysis of US-Bangla Airlines as follows-. Professional and professional workers are clearly the strength of US-Bangla Airline to run the operational activities of the airline. Proper utilization of manpower helps US-Bangla Airlines to run its business without any hindrance.
The glass cockpit panel and automatic pilot alert system and GPWS features make the US-Bangla Airline aircraft sophisticated. The main weakness of this company that is found is the insufficient operation of flights on all flight lines. US-Bangla Airline is able to cover about 50% of the domestic flight market share by providing every domestic flight across the country.
There is a great chance for US-Bangla Airline to create a huge market for cargo business apart from passenger traffic by carrying RMG products and any perishable products. Many private organizations are entering this business sector which may reduce the profits and passengers of US- Bangla Airline. The high price for their service may reduce demand on US-Bangla Airline flights.
CHAPTER-08
FINDINGS & RECOMMENDATIONS
FINDINGS & ANALYSIS
It can be seen from the interview that US-Bangla Airline follows an efficient supply chain. From the interview, it can be found that US-Bangla Airlines is able to comply with the intellectual property rules of Bangladesh. It can be understood from the interview that the US-Bangla airline is facing problems due to environmental changes.
From the interview it can be known that US-Bangla Airline is able to generate enough jobs and wealth. From the interview it can be known that US-Bangla Airline is able to generate catalytic benefits. From the interview it can be known that US-Bangla Airline can reduce the barrier of international trade.
From the interview it can be known that US-Bangla Airline is able to increase specialization. From the interview it can be known that US-Bangla Airline is able to follow globalization. From the interview I can know that US-Bangla Airline acts as an important tax payer.
From the interview I can understand that US-Bangla Airline can provide humanitarian aid.
RECOMMENDATIONS
US-Bangla Airline must have capacity for product or service innovations, process innovations, marketing innovations, organizational innovations by adopting new technologies and maintaining regularity in R&D. In order to create a strong platform and larger operational base in the future, US-Bangla Airline should pay attention to the merger and acquisition. As cyber attacks are capable of attacking anytime, US-Bangla Airline should focus on designing improved cloud computing solutions, operating systems, virtual machine technologies to protect cyberspace from cyber attacks.
US-BanglaAirline must be very careful about the fluctuations of foreign currency and the price of raw materials by taking some careful steps such as financial hedges, operational hedges to manage the currency risk. US-Bangla Airline should provide new and special offers to its customers based on customer demand.
CONCLUSION
APPENDIX
Questionnaire
What do you think which domestic flight route might be able to give more market opportunities for your company. Does your company face any problems in complying with a wide range of rules and regulations? Do you think your company should get the right research and development for future growth?
Do you think your company should get a strong IT infrastructure to avoid cyber attacks? Does your company face any problem for currency and commodity price fluctuation?
