Pre-Test Exam-2022_PMM_CQ_EV_Sample Questions
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Subject Code: 2 8 6
BAF Shaheen College Dhaka Pre-Test 2022 (Model Question)
Class: XIIE Version: English
Subject: Production Management & Marketing-1st & 2nd paper Creative Questions
Time: 2 Hours 30 Minutes Full Marks-7×10=70
[N.B.: The numbers belongs to the right sides indicate the full marks. Read the following stems attentively and answer the questions correctly. Answer any 3 out of 5 questions from part A & any 4 out of 6 questions from part B.]
Part-A
1. Abdullah sales flowers produced in his own garden in different cities due to increase of demand he has appointed a few labours and allotted their duties recently. But having scarcity of vehicles and proper storing system flower supplying facing problems. He is thinking about bank loan to solve this problem.
a. define division of labor. 1 b. “Land has no supply cost”. Explain. 2
c. As which factors of production is Abdullah working in the stem? Explain. 3 d. Which factors of production will be more effective one to solve Abdullah's arised problem do
you think about? Put your logic in favour of your answer. 4
2. Salman launches a jute mill in Munshiganj. Quality jute fabricated items are produced here.
Demand of his products increases rapidly within a few days. Thus he feels the necessity to increase production volume. Salman cannot increase his production volume although having managerial skill and lower price of land.
a. Define ‘labour'. 1 b. “Capital is the produced means of production”. Explain. 2
c. Deficiency of which factors of production is Salman not able to expand his production volume?
Explain. 3
d. “Only managerial efficiency is not enough for business success”. Do you agree? Put your logic in favour of your answer. 4
3. Rahim-Afroz Ltd. Is a battery & IPS manufacturing firm in BD. From the very beginning this firm is very careful about maintaining quality of produced goods. They are offering home delivery, after sales service, & warranty to provide maximum customer satisfaction. They are using ultra- modern technology & modern machineries to identify drawback & maintaining quality of their products. Thus, the firm needs to perform more cost in this regard.
a. Define ‘TQM’. 1
b. How does ‘Benchmarking’ improve product quality? 2
c. What type of cost is ‘identifying drawbacks of product’? Explain. 3
d. “Proper quality management enhances the capability of competition”. Do you agree? Explain in
light of the stem. 4 4
4. ‘Abdul Bari’ is a contractor. He performs the job of painting of newly constructed buildings. After visiting a recently painted building of BAF Shaheen College, he noticed that finishing of coating was not up to the standard. Thus, he ordered the painter to paint again. It costs 1,00,000 tk. extra to perform the job again. The fame of his business increased due to performing this sort of reviving functionality for a better production.
a. What is ‘Prevention Cost’? 1
b. How does TQM perform continuous development of quality? Explain 2
c. What type of internal failure cost has taken place by Abdul Bari in the stem? Explain. 3 d. “Internal failure cost plays important role to increase fame of Abdul Bari’s business” Put your
opinion in favor of the statement. 4
5. Recently ‘Shurovi Electronics has brought lucrative triangle AC in Bangladesh. This triangle designed AC is electricity saver & will offer a lucrative air conditioned experience to consumer.
Three sizes of this product will be available like: 1 ton, 1.5 tons & 2 tons. Company thinks that it will be easy to attract more customers & also to increase sales volume.
a) Define ‘Aesthetic Design’. 1 b) “Technical skill can be evaluated through analyzing capability”. Explain. 2 c) What type of product is Triangular AC? Explain. 3
d) Do you think the expectation of sales increment of the company is logical? Analyze in light of the stem.
Pre-Test Exam-2022_PMM_CQ_EV_Sample Questions
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6. ‘Tijarat Co. Ltd.’ Has decided to market tooth paste by giving brand name “Smile-Up” The marketing manager of the company noticed that, consumers expect quality, service, security, cheap price etc. benefits from product. That’s why he segmented his tooth paste market based on taste, cosmetics, medicinal, economy these four benefits. He thinks that by dividing markets into small segments customer’s changing demand satisfaction & business success will be achieved
a. What is marketing mix? 1
b. “Proper market segmentation is the indicator of a company’s success” Explain. 2
c. Which major variable of market segmentation is used by the ‘Tijarat Co. Ltd.’ In the stem?
Explain. 3
d. Is expectation of success by marketing manager in the stem rational? Put your opinion. 4
7. Marufa produces jamdani saree after collecting quality yarn. She has great reputation
everywhere for producing quality saree for different aged women. She has decided to stay engaged in serving specially middle class women of the society by offering them jamdani saree by using her own technology.
a. What is market segmentation? 1 b. ‘Consumer is the king’. How? Explain. 2
c. Which variable of market segmentation has Marufa used in the stem? Explain. 3 d. How much successful do you think will Marufa be in producing jamdani for middle class
women? Put your opinion. 4
8. Alamin is the owner of ‘Arabi Fashion House’ purchases readymade dresses of aesthetic design from different garments factories in Gazipur. He fixes prices of the dresses at 20% profit. On the occasion of upcoming Eid he has decided to attract buyers by offering different types of discounts.
a. Define ‘Product’. 1 b. Why product’s price is determined? Explain. 2
c. Which price determination method is followed by Alamin in the stem? Explain. 3 d. “Various types of discounts will help to increase sales volume”. Do you agree with this
statement? Put your argument. 4
9.MNC is a private electricity production firm of BD. Variable cost is tk. 8 per unit, total fixed cost is tk. 5 crore & per unit selling price is tk. 12. Sales amount is 20,000 units. On the other hand, another company ‘XYZ’s per unit variable cost is tk. 3, total fixed cost is tk. 4 crore, per unit selling price is tk. 7.
a)What is ‘Impulse Goods’? 1 b) What is mark-up price determination? Explain. 2 c)Determine total income of MNC in break-even point.3
d)Which company is seemed more profitable to you between the two in the stem? Show your
logic. 4
10. Aslam produces & sales tooth powder for the people living in slum of Dhaka. He faces problems because he doesn’t know the actual amount of slum dwellers in Dhaka. Sales volume of last year was poor although he produced huge quantity. Now he decides to stock out his product by using sales promotion tool.
a) Define ‘Geographical Segmentation’ 1 b) Is marketing mix controllable? Explain. 2
c) Due to which considering factor of market segmentation is Aslam not capable of producing accurate amount of product? Explain. 3
d) Analyze the rationality of taken decision for stocking out of products faster. 4
11. Marketed mobile set of Shamim Telecom Ltd. has become capable to draw customer’s attention by a shortest time because of its ultra-modern design & unique features. Recently the company has inaugurated a new package of its new model: ‘S-3’ with the presence of famous celebrity &
personalities. Huge responses have come out from consumer’s side while the company is going to present this report in mass media. Now its sales volume has increased because of offering some gift items with the new mobile phone.
a) What is ‘Advertisement’? . 1 b) ‘Advertising reduces per unit production cost’. Explain. 2
c) What type of promotional strategy has been taken by the company in primary stage? Explain. 3 d) Analyze the rationality of promotional strategy taken by the company recently. 4
