I have prepared my internship report on “Marketing Strategies of Ananta Apparels Limited” under your kind supervision as a requirement for completion of MBA program. 172-14-770 has prepared the Internship Report entitled "Marketing Strategies of Ananta Apparels Limited" as a requirement to fulfill the award of Bachelor of Business Administration (M.B.A) degree. It was a great pleasure to prepare the internship report on Marketing Strategies of Ananta apparels Ltd.
I am also thankful to the management of Ananta garments Ltd for providing me the internship training. I am also indebted to each and every person who offered their cooperation within Ananta apparels Ltd, Uttara Branch in carrying out this report. The corporate arm of clothing Ananta is known for the way they do business, treat customers and maintain a diversified portfolio.
The main objective of this report is to conduct a study on the overall marketing strategies of Ananta Apparel and apply the marketing strategy to their products, services and process. With some small promotion and advertising expenses, Ananta apparels can earn much more than what it is earning now. The researcher honestly tried to reflect the daily transactions that take place in a private business; particularly Ananta apparels Ltd.
Ananta apparels ltd marketing strategy shows to achieve balanced and sustainable growth we need to satisfy both group new customer and repeat customer.
CHAPTER # 1
Introduction of the Study
Objectives of the Study
Main Objective
Specific objectives
Scope
A few proposals have also been drawn up to improve the current conditions of the organisation.
Methodology
CHAPTER # 2
Overview of Ananta Apparels Ltd
Ananta Apparels Limited has the ability to create a bridge between overseas customers/buyers and nearby manufacturers in Bangladesh to ensure quality, administration, convenient transportation and adherence to buyer's quality standards.
Company Profile
In today's business world, no major player in the apparel industry can ignore Bangladesh's capacity to offer subjective and meaningful items. This is the place where the organization steps in to prepare the needs of the buyer in terms of correspondence, quality and above all affordable transportation. Ananta Apparels Limited is a huge organization in Gulshan zone and is generally very notorious.
Ananta Apparels Limited started its journey in the apparel industry in 1998 with the apparel industry. The organization always provides customers around the world with an arrangement for purchasing clothes, with fitting offices. Be that as it may, in the late 1980s and mid-1990s, the situation in Bangladesh's garment sector began to develop.
The organization is focused on developing and improving all areas of its business and is ready to be an innovator in the industry.
Project Description
- Employee Safety, Health & Hygiene System
- Objectives and Mission
- Company Objectives
- Corporate Mission
- Organizational Goals
- Strategic View
- Products
- List of Companies Machineries
Carefully look after security, welfare and cleanliness arrangements according to ILO and Bangladesh labor law standards and guidelines; the accompanying offices are accessible for representative security, wellness and cleanliness. Ananta Apparels Limited understands the need to carve out an aggressive division in today's changing global market through mechanical greatness and human skill. To give administration to the relevant gatherings and creation of the important new help measurement.
Ordinary machine automatic machine over lock machine flat bed machine cylinder bed machine auto cylinder bed Kansai machine button whole button stitch. Vertical Edge Cutter Back Tap Machine Rib Cutting Machine Fabric Cutting Machine Wire Cylinder Bed Machine Cylinder Bed Machine.
CHAPTER # 3 Theoretical Aspects
- Marketing
- Customer Satisfaction
- Marketing Mix
- Marketing Mix Strategy
- Marketing Mix Pricing
- Place (Distribution) Mix strategy
- Promotion Mix strategy
The procedure by which organizations create an incentive for customers and build solid customer relationships in order to capture an incentive from the customer. It also concerned itself with anticipating the future wants and needs of the customers which are regularly found through statistical study. Showcase technique is a procedure that can enable an association to focus its limited assets on the best chances to expand deals and achieve a manageable upper hand.
An advertising system should focus on the core idea that consumer loyalty is the primary goal. Product: 'Anything that can be offered to a market for attention, acquisition, use or consumption and that can satisfy a want or need. Price: “The amount of money charged for a product or service, or the sum of the values consumers exchange for the benefits of having or using the product or service.”
Promotion: "Activities that communicate the product or service and its benefits to target customers and persuade them to buy." Place: "All company activities that make the product or service available to target customers." Each component of the blend methodology showcase affects the other, and the correct blend of these four components is the way into the achievement of any promotion procedure.
This component helps settle in the area where customers get the item or administration.
CHAPTER # 4
Marketing Strategies of Ananta apparels Limited
- Marketing Strategies followed by Ananta Apparels Limited
- Marketing Improvements
- Market Segmentation of Ananta Apparels Limited
- Target Customer of Ananta Apparels Limited
- Market Positioning of Ananta Apparels Limited
- Developing Marketing Mix Strategy
- Marketing Strategy
- Product Strategy
- Pricing Strategy
- Distribution Strategy of Ananta Apparels Limited
- Promotion Strategy of Ananta Apparels Limited
- Integrated Marketing Communication (IMC)
- Primary Markets
- Major Customers (Current)
- Competitor Analysis
- SWOT Analysis of Ananta Apparels Limited
Ananta Apparels Limited from the initial absolute market section, selects the best portions and plans systems to profitably serve the selected fragments. Through market segmentation, focus and positioning, Ananta Apparels Limited chooses which customers to serve and how. Ananta Apparels Limited attempts various segmentation factors, single and mixed, to find the most ideal approach to view the market structure.
Ananta Apparels Limited should target segments in which it earns the best customer esteem and support it after some time. In assessing diverse market sections, Ananta Apparels Limited sees three components: portion size and development, fragments basic endearing quality, and friend's targets and assets. As a result of the ancestor organization's association speculation financing area of the country the business acquires it stops corporate client.
By placing its product, Ananta Apparels Limited initially recognizes conceivable upper hand, after which one must construct the position. Once Ananta Apparels Limited has chosen an ideal position, it finds a way to communicate and communicate that position to target buyers. Cost is a measure of cash charged for an item or administration or the entire qualities that buyers trade for the benefits of having or utilizing the item or administration.
After discerning the customer's budgetary needs through internal and external research and creating appropriate items and administrations to address that problem, Ananta Apparels Limited at that time determined their item and administration costs. The Ananta Apparels Limited compiles their charges based on the apparent value of the customer. Cost is the measure of the amount charged for an item or administration, or the value traded for the benefits of the item or administration.
Decide the work of each of the parts that make up the progress program. ARROW, JCPENNEY, H&M, DECREE are some of the recognized brands to whom Ananta Apparels supplies their products. Ananta Apparels also exports their products to the famous buyers of UK, USA and some of the European countries.
CHAPTER # 5
Findings, Recommendations and Conclusion
Recommendations
Ananta clothing should do their market research and development in a competent way to know the customer demand. Ananta Apparels Limited should arrange the proper workshop and training for marketing visitors and managers. Marketing manager should be more experienced, therefore Ananta Apparels Limited should organize more and more workshops to increase knowledge for their employees.
Still, the abundance of external cash through garment exports is particularly dependent on the viability and efficiency of this industry. So by evacuating every one of its wasteful aspects and inefficiencies, this industry should push forward with a dream to help clothing "our nation's fare, especially to confront the difficulties of parts-free mode after 2005. Be that as it may, there has" t any amount frame we can win a lot of outside money and take part in the healthy economy.
Among the significant obstacles causalities, e.g. characteristic disasters, strike, hartal or political instability, affect the price advertisement of garments badly. To always be fruitful in their promises to their buyers, they generally guarantee timely transfer of the extras required in the assembly procedure. To guarantee a rich progress, it needs a channel that will connect buyers and make garments into a win-win relationship.
Arguably, the work of Ananta Apparels Limited Industry, Advertising to Appropriation, is key to setting up this expansion. To accommodate both buyers and suppliers, Ananta Apparels Limited industry has grown tremendously today with the dream of carrying out the tasks of promoting and expanding the apparel industry.
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