THE EFFECTS OF CELEBRITY ENDORSEMENT ON CONSUMERS’ ATTITUDE TOWARDS THE BRAND AND PURCHASING INTENTION.
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The literature review contains all the relevant sources overview that are related to the topic such as independent variables (physical attractiveness, source credibility,
This research aims to determine the effect simultaneously and partially from the celebrity athlete endorser, brand awareness, brand association, and brand personality
Celebrity Endorser's Relationship to Behavioural Intention with Brand Attitude Mediation The perception of the brand formed by consumers after having experience using luxury brands
International Journal of Economics, Business and Accounting Research IJEBAR Page 1 THE EFFECT OF CELEBRITY ENDORSER CREDIBILITY AND BRAND IMAGE ON PURCHASE INTENTION MODERATED BY
Discussion 4.1 The Influence of Celebrity Endorsements on Fashion Brand Reputation A This research on the influence of celebrity endorsements on brand reputation among consumers at
Although there have been studies examining the factors of product-influencer congruence and credibility towards attitude toward advertising, attitude toward the product, and purchase
Thus, the aim of the study is to examine the effect of celebrity attractiveness, credibility product match-up, brand loyalty and perceived quality on consumer purchase intentions.. In
SIMPULAN Pengaruh Physical Attractiveness dan Source Credibility Celebrity Endorsement pada Produk Somethinc terhadap Word of Mouse melalui Customer Attitude disebut efektif dalam
