The Effectiveness Of Brand Awareness In Purchasing The Product Of Ariani.
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Comparative study between the effect of television advertising, social media of instagram, and brand image in the decision of purchasing new product.. Corresponding author: Curana,
The conceptual framework in this study will provide an understanding of the influence of lifestyle, product features and price on consumer satisfaction through purchasing decisions as
CONCEPTUAL FRAMEWORK Figure 1 Conceptual Framework Research Hypothesis H1: Product quality has a partial and significant effect on consumer satisfaction with Implora beauty products
The impact of brand awareness on consumer purchase intention: The mediating effect of perceived quality and brand loyalty.. Consumer-based brand equity conceptualization and
3 The Influence of Brand Image and Product Quality on Purchase Decisions Based on the results of research and hypothesis testing, it is obtained that brand image and product quality
Based on phenomena related to the current tofu industry and also the results of previous studies with the concept of brand image, product quality and product price which are associated
Assigned Division CHD1 CHD1 or Consumer Health Division 1 is a Kalbe International division focusing on the international marketing affairs of Bintang Toedjoe’s over-the-counter
1, May 2023 IMPROVING PURCHASING DECISIONS THROUGH PRICE PERCEPTION AND PRODUCT QUALITY: THE MEDIATING ROLE OF BRAND IMAGE IN BOTANICA APARTMENT Allin Wijayanti1, Bonifasius MH
