The Influence Of Product Marketing Strategy Determinants On Firm Performance In SMEs Food Industry.
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Based on the results of the literature grouping, empirical research is needed that shows the relationship between competitive advantage and marketing capability to become a
Keywords: Business strategy (IT adoption process innovation), innovative practices, services industry, product innovation, external advantage, internal
Marketing strategy proved to have a positive and significant effect on environment performance, marketing strategy and marketing strategy implications on pertamina energy based on
The marketing strategy or alternative strategy that can be implemented by the "Dua Putri" agro-industry in marketing kecimpring is to improve product quality to retain consumers and
The marketing strategy or alternative strategy that can be implemented by the "Dua Putri" agro-industry in marketing kecimpring is to improve product quality so that it can retain
Overall, the interplay between Green Innovation, Green Marketing Orientation, Green Competitive Advantage, and Environmental Marketing Performance underscores the importance of adopting
Conclusion The results of this study are there is a positive and significant influence between product innovation and market orientation on competitive advantage, there exists a
COMPETITIVE ADVANTAGE AS A MEDIATING VARIABLE BETWEEN E-COMMERCE AND PRODUCT INNOVATION TOWARDS MARKETING PERFORMANCE OF SMALL AND MEDIUM-SIZED ENTERPRISES IN KENDAL Udriyah1,
