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The Efforts Of Sukoharjo Tourism Office To Develop “Batu Seribu” Tourist Attraction Final Project

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THE EFFORTS OF SUKOHARJO TOURISM OFFICE TO

FINAL PROJECT

Submitted as a partial fulfillment of requirement in obtaining

The English Diploma Program, Faculty of Letters and Fine Arts

Sebelas Maret University

by:

Dhalil Surya Mas Fitri

C9309031

ENGLISH DIPLOMA PROGRAM

FACULTY OF LETTERS AND FINE ARTS

SEBELAS MARET UNIVERSITY

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MOTTO

Live as if you were to die tomorrow. Learn as if you were to

( Mahatma Gandhi )

( The Writer )

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DEDICATION

I dedicate this Final Project Report to:

My beloved Mom and Dad

My big family

She

All My best friends

My Lecturers

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ACKNOWLEDGMENT

report. First of all, I would like to express my highest gratitude to Allah SWT who

makes everything possible. During the process of finishing this final project

report, I get many supports and suggestions from many sides. Therefore, I would

like to give my deepest thanks to:

1. Drs. Riyadi Santosa, M.ed, Ph.D, Dean of the Faculty of Letters and Fine

Arts for approving the report.

2. Mr. Yusuf Kurniawan, SS, MA, Head of English Diploma Program, for all

his kindness and wisdom.

3. Dra. Susilorini, M.A, my Supervisor, thank you so much for all guidance. I

love you Mam!

4. Ida Kusuma Dewi, S.S, M.A, my Academic Consultant, thank you so

much for the advice and for all the guidance.

5. All my lecturers in the Faculty of Letters and Fine Arts. Thank you for the

guidance and knowledge that have been given to me.

6. My beloved Mom and Dad SH. Thanks for the

support, advice, pray and for all have been given to me, I love you so

much.

7. All of the staffs Sukoharjo Tourism Office, thank you so much for all

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ABSTRACT

Dhalil Surya M F. 2012. The Effort Of Sukoharjo Tourism Office To Develop . English Diploma Program, Faculty of Letters and Fine Arts, Sebelas Maret University.

This final project report was written based on the job training which was done in Sukoharjo Tourism Office within a month in February. The writer took one of the sections in Sukoharjo Tourism Office, the marketing and promotion sectors as the object to observe. The marketing and promotion section is a division that handles the problem related to marketing and promotion of tourist attractions.

This report discusess about the efforts used by Sukoharjo Tourism Office and also the problem Sukoharjo Tourism Office in developing Batu Seribu tourist attraction. There are two kinds of promotion media which are used by Sukoharjo Tourism Office namely printed media ( brochures, leaflets and catalogue ) and electronic media (radio, and internet). This final project also describes the promotion efforts which have been done by Sukoharjo Tourism Office, such as holding Tourism Ambassador event.

From the discussion, it can be concluded that the promotion strategies done by

Sukoharjo Tourism Office are improving the promotional tools to develop Batu

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TABLE OF CONTENTS

COVER PAGE...i

APPROVAL OF CONSULTANT...ii

APPROVAL OF THE BOARD OF EXAMINERS ...iii

MOTTO ...iv C. Sukoharjo Tourism Potentials 7 D. General Description of Sukoharjo Youth, Sport, Tourism and Culture Office .8

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2. 9

3. Vision and Mission of Sukoharjo Youth, Sport, Tourism and Culture

...12

A.

B. Description of The

C.

CHAPTER IV CONCLUSION and SUGGESTION...17

A. Conclusion ...18

B. Suggestion...19

BIBLIOGRAPHY

APPENDICES

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very unique and beautiful. If the government can manage the potential, Indonesia

will get much national income. Therefore, the government has to do something

that is significant to develop the tourist attractions.

Indonesia has many tourist destinations in its region. One of them in

Sukoharjo, Central Java. There are many tourism places and attractions in

Sukoharjo than can be developed into many types of tourism: religious tourism,

cultures tourism, natures tourism, etc. And there are potential tourism places, an

example is Batu Seribu, which is located 12 miles in south Sukoharjo regency,

precisely in Gentan village, Bulu, Sukoharjo. Sukoharjo Tourism Office is

developing Batu Seribu to be the main tourist attraction in Sukoharjo and its

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The writer would like to know about Batu Seribu tourist attraction that is

developed by Sukoharjo Tourism Office, for that reason the writer was interested

in describing the efforts of Sukoharjo Tourism Office in developing Batu Seribu

tourist attraction.

This report is entitled THE EFFORTS OF SUKOHARJO TOURISM

describes the strategies of Sukoharjo Tourism Office in developing Batu Seribu

tourist attraction.

B

.

Objectives

The objectives of this report are:

1. To describe the efforts of Sukoharjo Tourism Office to promote and develop

Batu Seribu tourist attraction.

2. To describe the problem faced by Sukoharjo Tourism Office in developing

Batu Seribu tourist attraction.

C

.

Benefit

This report is expected to give benefit to:

1. The Public

To give information so that public knows many potential tourist attractions

in Sukoharjo. Therefore, it can help the Sukoharjo Tourism Office to promote and

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2. The Writer

The writer can gain more knowledge about Tourism Office and can learn

about the effort of Tourism Office in developing tourist attraction.

3. The Students

To give references to the students so that they can improve the knowledge

about English for tourism.

4. The Staff of Sukoharjo Tourism Office

To give information for Staff of Sukoharjo Tourism Office so that they can

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4 CHAPTER 2

LITERATURE REVIEW

A. Tourism

Tourism is an activity which is most easily done by people so that they get

entertainment or recreation. According toWorld Tourism Organization

is in very simplest term refers to the industry that provides travel and

entertainment facilities for people away from the So, the

industry that provides travel and entertainment is also help government in

increasing income because they have a role in increasing tourism interest.

From economic point of view, tourism is one of the

sectors and it improves the income of the regency and its economic growth.

capability to produce a fasteconomy growth. This industry can increase income,

(1975:9). So, tourism as a industry that can pushed fast the economic growth.

Tourism contains many aspects. There are several things that support

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Transportation is one of main factors that pushes tourism development.

Every tourism object needs it to give service to tourist in surrounding place and

enjoying attractions well.

c. Accommodation

Accommodation refers to facilities that are provided for tourists while they

are in tour or tourism places.

d. Interpretation

Interpretation is the process of explaining to people the significance of the

place or object they have come to see so that they enjoy their visit more,

understand their heritage and environment better and develop a more caring

attitude towards conservation.

B. Classification of Tourism

Ilmu Pariwisata,

, Tourism can be divided into several classifications.

Based on the l which are

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several months and then Short Period is a visit to one tourist attraction for several

days or weeks.

Based on the number of tourist, tourism can be divided into two, namely

group tourism and individual tourism. Group Tourism is a tour of people in one

group consisting of twenty people or more, individual tourism is a tour which is

conducted by family or person.

There is another classification of tourism by World Tourism Organization

(http://unwto.org/), which are;

a. Heritage tourism

A branch of tourism oriented towards the cultural heritage of the location

where tourism is occurring. Culture has always been a major object of travel.

b. Cultural tourism

Generally focus on traditional communities who have diverse of art

(Dance, Gamelan, etc.)

c. Agrotourism

A style of vacation which is normally on farm, this may include the chance

to help with farming task during the visit, tourist can pick fruits and vegetables

ride horses, taste honey, hand-crafted gifts, and much more.

d. Adventure tourism

A type of tourism involving exploration or travel to remote areas, it may

include the performance of acts that require significant effort and may also

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C. Sukoharjo Tourism Potentials

There are many tourist attractions in Sukoharjo regency that is created as

the main attractions by Sukoharjo Tourism Office. Here are some examples;

1. Batu Seribu

Batu Seribu is included as natural tourism. It is located in Gentan Village,

Bulu Sub District, and it becames the main tourist attraction of Sukoharjo

Tourism Office. It is famous for the beautiful scenery making the loveliness of

this resort. It is also completed with various facilities such as swimming pool,

view point, camping area, playing ground for children and stage.

2. Balakan

Balakan is a tomb of Ki Ageng Balak that is included in religious tourism

in Sukoharjo. It is located in Mertan Village, Bendosari Sub District. Every

Sunday the last week of Syura, Pulung Langse ritual is held to replace the old

tomb cloth with the new one on this occasion. And the old langse which was

washed and people compete to get a piece of cloth of the old tomb cloth.

3. Wirun Tourism Village

Wirun Tourism Village is included in manmade tourism. It is located in

Wirun Village, Mojolaban Sub District. If tourists want to see the process of

making Gamelan, Keris, Jumputan Cloth, and Furniture, they can visit this village.

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D. General Description of Sukoharjo Youth, Sport, Tourism and Culture

Office

1. Profile of Sukoharjo Youth, Sport, Tourism and Culture Office

Sukoharjo Youth, Sport, Tourism and Culture Office is located in the

central of Sukoharjo regency, that is on Jl. Veteran No 9, Sukoharjo. The function

of Sukoharjo Youth, Sport, Tourism and Culture Office, are:

a. To formulate of the technical policy in the field of Youth, sports, tourism

and culture

b. To organize of Government and public affairs services in the field of

Youth, sports, tourism and Culture

c. To coach and implement the tasks in the field of youth, sports, tourism and

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2. Organizational Chart

Chief of Sukoharjo Youth, Sport, tourism and

Culture office

Secretary

Programer Treasure Public and

Personnel

Sport Sector Tourism Sector Culture Sector

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3. Vision and Mission of Sukoharjo Youth, Sports, Tourism and Culture

Office

a. Vision

To create qualified human resources, who are committed, responsive

nationalities, cultured, smart, and creative.

b. Mission

1. To develop the potential of youth, sports, government tourism and culture.

2. To preserve, nurture and develop the historical relics and archaeology,

cultural values, art and film

3. To improve the quality of human resources areas of youth, sports, tourism

and culture.

4. To build the image of the Sukoharjo Regency in the field of youth, sports,

tourism and culture.

5. To improve and build youth, sports, tourism and culture.

6. To improve cultural attraction, objects and tourist attraction and tourist

market.

7. To enhance empowerment and utilization of the potential of youth, sports,

tourism and Culture for well-being of the community.

8. To enhance cooperation areas of youth, sports, tourism and Culture among

perpetrators, between sectors and between actors, between sectors and between

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9. To improve empowerment and utilization of the potential of youth, sports,

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CHAPTER 3

DISCUSSION

A. Activities the writer during job training in Sukoharjo Tourism Office

In implementing the job training in Sukoharjo Youth, Sport, Tourism and

Culture Office, the writer as the trainee was assigned in the tourism sector. He

started to have the job training on 16th January 2012, and it lasted until 4th

February 2012. Besides, the writer was also trained to practice and take part in all

activities in Sukoharjo Tourism Office. There were several activities done by the

writer during the job training, they were: typing, participating in observation of

tourist attractions and event held by tourism office and copying important

documents.

The schedule of work activities at Sukoharjo Tourism Office is as follow.

1. Mondays to Thursdays : 07.30 am to 01.30 pm.

2. Fridays : 07.30 am to 11.00 am.

3. Saturdays : 07.30 am to 12.00 pm.

Sukoharjo Youth, Sport, Tourism and Culture Office is a government

institution that organizes Youth, Sport, Tourism and Culture of Sukoharjo

regency. The writer was as assigned in the marketing and promotion tourism

sector that is handled the marketing and promoting of tourist attractions in

Sukoharjo Regency. The writer was not only doing the job of staff in marketing

and promotion sector, but sometimes the writer helped the coordinator of tourism

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1. Welcoming the guest who visit tourism office

2. Typing a invitations letters and proposal letters

3. Typing list of heritage asset in Sukoharjo regency

4. Learning the effort or strategies of Sukoharjo tourism office

The writer had tried to do the best for the job, but there were still some

attraction. The strength of Batu Seribu tourist attraction are beautiful scenery, resh

air, swimming pool, ect. And the weakness of Batu Seribu tourist attraction are

broken facilities, broken road, unclean, lack of staff, ect.

However, there are still many shortage which have to be corrected so that

Batu Seribu becomes more attractive and Sukoharjo Tourism Office has a several

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1. Improving the Promotional Tools to Develop Batu Seribu

In promoting Batu Seribu, Sukoharjo Tourism Office should use several

instruments, they are as follow:

a. Printed Media

Sukoharjo Tourism Office tries to attract foreign and domestic tourists by

using Brochure, leaflet and catalogue that have pictures and description about the

specified objects so that it is easy to be understood by tourist.

b. Electronic media

In modern era there are many ways that can be used to promote something.

Sukoharjo Tourism Office also using electronic media to promote Batu Seribu

tourist attraction. They use website in www.dinaspopk.sukoharjokab.go.id. and

radio or local television to give information for public.

c. Outdoor Advertising

The outdoor advertising media is installed on several public places and

side of the road. Sukoharjo Tourism Office also choose outdoor advertising as

media for promoting Batu Seribu tourist attraction. They use poster and baliho.

1. Poster

Poster is a large printed notice or picture that is often placed at several

public places to announce or advertise something such as tourist attraction.

2. Baliho

Baliho is installed on the side of the road and expected to attract both the

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d. Tourism Ambassador Event at Sukoharjo Every Years

Besides promoting through printed media, electronic media and outdoor

advertising, Batu Seribu is also introduced by tourism ambassador. And

Sukoharjo Tourism Office every year selects tourism ambassador. The

requirement to be tourism ambassador of Sukoharjo Regency are attractive,

confident, innovative, experienced, and sympathetic. They are young generation

to promote tourist attraction in Sukoharjo regency.

2. Increasing Budget

Budget is the one of problems in Sukoharjo Tourism Office to develop

tourist attraction. It is important thing in developing tourist attraction in Sukoharjo

regency. In developing Batu Seribu tourist attraction, Sukoharjo Tourism Office

needed more budget to complete or repair facilities and promotion. Because there

are facilities that has been broken and not complete, and must promoting Batu

Seribu tourist attraction. But Sukoharjo Tourism Office has problem related to

limit budget for implementing it. So, Sukoharjo Tourism Office has sent proposal

to Center Tourism in Jakarta to ask development and budget renovation for

developing Batu Seribu tourist attraction.

3. Adding Staff

Staff also became the problem in developing Batu Seribu tourist attraction.

Batu Seribu is a favorite tourist attraction in Sukoharjo regency. And at weekend

many visitors that visit this place. But, the staff is not enough to handle the

visitors. So, Sukoharjo tourism office should be cooperated with local civilian to

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C. The Problems Faced by Sukoharjo Tourism Office in Developing Batu

Seribu Tourist attraction.

1. Problem Related to Promotional Tools

Promotional tool is very important in developing and promoting Batu

that can be used to promote Batu Seribu to public. Therefore, the limited

promotional tools become problem in promoting Batu Seribu tourist attraction. It

is because in tourism, the function of promotional tools is to publicize the tourist

attraction so that local or foreign people know and visit it.

2. Problem Related to Budget

Budget is the most vital obstacle faced by Sukoharjo Tourism Office in

developing Batu Seribu tourist attraction. The writer said that it is the most vital

obstacle, because budget has a very tight connection with the other problems in

developing Batu Seribu tourist attraction. The budget can support the activities in

developing Batu Seribu tourist attraction.

3. Problem Related to Lack of Staff

Lack of staff is one problem that influence tourist attraction that is

developing such as Batu Seribu tourist attraction. In tourism, the function of staff

is giving good service to visitor. There are problems related to lack of staff in

Batu Seribu tourist destination. An example is the lack of staff in sanitary and

security sectors, because the cleanliness and safety in Batu Seribu is not good. If

the problem is not handled, it will become problem in developing Batu Seribu.

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Seribu or held open recruitment to add new staff in Batu Seribu tourist attraction.

By adding staff, it will increase the service, so that the number of visitors will be

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CHAPTER IV

CONCLUSION AND SUGGESTIONS

A. Conclusion

The writer did the job training at Sukoharjo Tourism Office for 3 weeks in

February, 2012. The writer was practising and taking part in the work activities in

Sukoharjo Tourism Office. There were several activities done by the writer during

the job training. Therefore, the writer knows all the job at Sukoharjo Tourism

Office. The activities which had been by the writer in Sukoharjo Tourism Office

are welcoming the guests who visit tourism office, typing a invitation and

proposal letters, typing list of heritage assets in Sukoharjo regency and learning

the strategies of Sukoharjo Tourism Office.

From the discussion in the previous chapter about the efforts or solutions

by Sukoharjo Tourism Office and the problems faced in developing Batu Seribu

tourist attraction, the writer finally finish into the conclusion which is drawn as

follows:

The efforts or solution by Sukoharjo Tourism Office in developing Batu

Seribu tourist attraction are:

1. Improving promotional tools such as printed media, electronic media,

outdoor advertizing and tourism ambassador.

2. Increasing budget by send proposal to Jakarta Tourism Center to ask

development and renovation budget for developing Batu Seribu tourist attraction

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3. Adding staff by cooperate with local civilian to help the staff of Batu

Seribu or add the staff in Batu Seribu tourist attraction.

The problems faced by Sukoharjo Tourism Office in developing Batu

Seribu tourist attraction are:

1. Problem related to promotional tools

2. Problem related to budget

3. Problem related to lack of staff

B. Suggestions

Based on the conclusions, the writer has some suggestions for:

1. The Sukoharjo Tourism Office

a. To reach the missions of Sukoharjo Tourism Office to develop Batu

Seribu tourist attraction, the office should realize the strategies which have been

planned.

b. To support the effort of Sukoharjo Tourism Office in developing Batu

Seribu tourist attraction, the office should create the good relationship with other

tourism institutions, the local societes, and also the tourists to keep the facilities in

tourist attractions.

c. All of the staffs in Sukoharjo Tourism Office should appreciate the

Sukoharjo tourism more and keep their attribute of the Sukoharjo tourism.

d. All of the staffs have to cooperate well between staff of Sukoharjo

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2. The Public

a. To support the efforts of Sukoharjo government, both of local society and

tourists should keep the environment.

b. The local society of Sukoharjo should take part in the efforts for develop

tourist attraction which are plans by Sukoharjo Tourism Office.

c. The local society of Sukoharjo should appreciate Sukoharjo tourism more.

d. The local society should proud with their regency that has potential tourist

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