Pasarkan Jeans Eksklusif di Kalangan Kampus.

SEPUTARINDONESIA

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a r iR e n d id u n i aM a u l a n ak a m p u s ,m e -r a j u t m i m p i n y a m e n -j a d i p e n g u s a h a c e l a n a

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b e r m e r e k " K o r e n D e n i m " m i l i k n y a m u l a i d i -k e n a l l u a s .

T a k p e r n a h t e b e r s i t s e b e -l u m n y a d i b e n a k R e n d i M a u -l a n a u n t u k m e l a k s a n a k a n k u -l i a h s a m b i -l b e r w i r a u s a h a . S a a t m e n i n g g a l k a n k o t a a s a l n y a T a s i k m a l a y a u n t u k k u l i a h d i B a n d u n g p a d a t a h u n 2 0 0 7 . n i a t -n y a s e m u l a h a -n y a l a h u n t u k b e -l a j a r d i K o t a K e m b a n g i t u .

H i n g g a p a d a t a h u n 2 0 1 0 , m a h a -s i -s w a j u r u s a n M a n a j e m e n U n i v e r s i t a s K r i s t e n M a r a n a t h a i n i d i m i n t a m e m b a n t u u s a h a s e p u p u n y a d i b i d a n g p e m a s a r -a n c e l -a n -a

jeans.

R e n d i y a n g s a a t i t u b u t a d e -n g a -n i -n d u s t r i f e s y e n m e n g a k u s e r n p a t r a g u . m e m a s a r k a n e e l a n a

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s e h a r g a r a t a -r a t a R p 3 0 0 r i b u i t u . Na m u n s e t e l a h d i t e l a a h d a n d i p e l a j a r i , t e r -n y a t a r e s p o -n s p a s a r s a n g a t l a h b a g u s d a n m e n j a n j i k a n . R e n d i p u n g i a t m e n c a r i r e l a s i , p a s a r , d a n m e m b u a t k o n s e p m e n a r i k a g a r p r o d u k n y a b i s a l a k u t e r -j u a l .

" D a r i p e n g a l a m a n i t u , s a y a t e r p i k i r u n t u k m e n j a l a n k a n

R e n d i M a u la n a s a a t m e n g ik u ti P a s a r l n d o n e s i a G o e s to M a lly a n g

d is e le n g g a r a k a n B a n k M a n d ir i d i tv 'J a lK e la p a G a d in g , J a k a r ta ,

b e lu m la m a in i. . '

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y a h g d i s e l e n g g a r a k a n o l e h B a n k M a n d i r i d i M a l K e l a p a G a d i n g , J a k a r t a U t a r a , b e l u m l a m a i n i .

K e i n g i n a n R e n d i u n t u k b e r w i r a u s a h a s e m a k i n m e n -c u a t s a a t p r o g r a m W i r a u s a h a M u d a M a n d i r i ( W M M ) d a r i B a n k M a n d i r i m e n y a m b a n g i k a m p u s n y a p a d a t a h u n 2 0 1 l . D a l a m p r o g r a m t e r s e b u t , b e b e -r a p a m a h a s i s w a t e r m a s u k d i r i -n y a b e r k e s e m p a t a -n m e n g i k u t i

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s e l a m a 6 b u l a n , b e r - -t e m p a -t d i g e d u n g B a n k M a n -d i r i j a l a n S o e k a r n o H a t t a , B a n -d u n g . " D i s i t u k a m i m e n -d a p a t p e l a t i h a n d a r i s e m a c a m l e m -b a g a m o t i v a s i , s a l a h s a t u n y a a d a l a h m a t e r i t e n t a n g k e w i r a -u s a h a a n , " t u t u r n y a .

P a d a S e p t e m b e r 2 0 1 1 , a k h i r n y a R e n d i m e m u t u s k a n u n t u k m e n d i r i k a n u s a h a s e n -d i r i d e n g a n n a m a " K o r e n D e n i m " . M e n g a w a l i u s a h a n y a , R e n d i m e n g e r j a k a n s e n d i r i s e m u a p r o s e s , m u l a i d a r i a s p e k p e r e n c a n a a n , p e m b u a t a n k o n -s e p , h i n g g a p e n j u a l a n . A d a p u n u n t u k p r o s e s p r o d u k s i c e l a n a j e a n s b e r b a h a n d e n i m i t u m a -s i h d i k e r j a k a n o l e h j a -s a m c k l o o n ( j a s a p e m b u a t a n p r o d u k o l e h p i h a k l a i n ) y a n g t e r d i r i d a r i l i m a m i t r a p e n j a h i t .

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b a w a k o n s e p , j i l e d a t a t e r m a s u k b a h a n n y a , c a r a m e n j a h i t d a n d e s a i n s a b l o n n y a . S e t e l a h I e n g -k a p , b a r u -k a m i b a w a -k e p e r a j i n u n t u k d i p r o d u k s i , " u c a p n y a .

M e n u r u t R e n d i , m i t r a p e n -j a h i t m e n s y a r a t k a n p e m e s a n -a n m i n i m -a l s e b a n y a k 6 0 b u a h u n t u k s e t i a p s a t u a r t i k e l / m o -d e l c e l a n a . B i a s a n y a , d a l a m k u r u n w a k t u 6 - 1 2 b u l a n , R e n d i m e m p r o d u k s i s e k i t a r 6 a r t i k e l l m o d e l c e l a n a

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y a n g h a m s h a b i s t e r j u a l s e b e l u m a k h i r n y a , m u n c u l m o d e l b a r u ,

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" K e t i k a m e n j e l a n g s t o k b a r a n g m e n i p i s , k a m i m e m -p r o d u k s i l a g i . J a d i t i d a k a d a l a g i w a k t u m e n u n g g u , s e l a l u b e r -k e s i n a m b u n g a n , " u n g k a p n y a .

S e j a k b e r g a b u n g s e b a g a i M i t r a B i n a a n B a n k M a n d i r i p a d a t a h u n 2 0 1 1 l a l u , R e n d i m e m p e r o l e h p i n j a m a n d a n a P r o g r a m K e r n i t r a a n y a n g d i -m a n f a a t k a n u n t u k p e n g a d a a n b a h a n d e n i m d a n m e n a m b a h p r o d u k . S e i r i n g p e r k e m b a n g

-a n u s a h a n y a , R e n d i m e m p e -k e r j a -k a n d u a o r a n g k a r y a w a n u n t u k m e m b a n t u n y a d i b a g i a n p r o d u k s i d a n p e m a s a r a n . S e -l a i n i t u i a j u g a m e m b u k a

outlet

d i k a m p u s n y a .

S e m u l a , k a t a d i a , p e m a s a r a n " K o r e n D e n i m " d i p r i o r i t a s k a n p a d a p e m e s a n a n o n l i n e m e l a l u i

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s i t u s j e j a r i n g s o s i a l . N a m u n , d a -l a m p e r k e m b a n g a n n y a , p e r s o n a -l

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-j a n -j i k a n . S e s u a i t a r g e t u t a m a -n y a , y a k -n i a n a k m u d a , R e n d i m u l a i m e r e k r u t

reseller

d i s e j u m l a h k a m p u s d i B a n d u n g . A n t a r a l a i n d i U n i v e r s i t a s M a -r a n a t h a , U n i v e r s i t a s P a d j a j a r -a n , U n i v e r s i t -a s P a r a h y a n g a n , I T B , A k a d e m i P a r i w i s a t a N H I , d a n U n i v e r s i t a s P e n d i d i k a n I n d o n e s i a .

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i t u k a m i b e r i l i s e n s i s e b a g a i a n g g o t a m i t r a . M e r e k a m e m b e l i s a t u p r o d u k K o r e n D e n i m , l a l u k a m i f a s i - .

l i t a s i k a t a l o g d a n l a i n n y a s e -b a g a i -b e k a l p e r s i a p a n p e n j u a l -a n n y -a . S e l a i n B a n d u n g , k a m i m e m i l i k i

reseller

d i L a m p u n g , J a k a r t a , B a l i , d a n M a k a s s a r , " b e b e r n y a .

R e n d i m e n g k l a i m p r o d u k n y a m e m i l i k i e k s k l u s i v i t a s . A r t i -n y a , u -n t u k s e t i a p m o d e l y a n g d i p r o d u k s i n y a h a n y a t e r s e d i a s e k i t a r 6 0 b u a h d a n k a l a u s u d a h h a b i s t e r j u a l m a k a m o d e l t e r -s e b u t t i d a k a k a n d i p r o d u k s i l a g i , d i g a n t i k a n m o d e l - m o d e l

y a n g b a r u . P r i n s i p i n i d i t e r a p -k a n -k a r e n a d a l a m m e n j a l a n -k a n b i s n i s n y a R e n d i t i d a k i n g i n s e k a d a r m e n j u a l c e l a n a , t a p i j u g a m e n j u a l k o n s e p .

A g a r l e b i h m e n a r i k m i n a t . k o n s u m e n m u d a , R e n d i m e n g -a p l i k -a s i k -a n k o n s e p - k o n s e p u n i k p a d a s e t i a p e d i s i a r t i k e l / m o d e l c e l a n a

jeans

y a n g d i -p r o d u k s i n y a .

" D a l a m m e m p r o d u k s i s e -b u a h p r o d u k , s a y a b e r p e g a n g p a d a

duakonsep.Pertama,

U S P

(Unique Selling Point).

A r t i n y a , s a y a m e m b u a t k o n s e p y a n g u n i k a g a r p r o d u k i n i b i s a d i j u a l d e n g a n k e u n i k a n n y a t e r s e b u t ,

Kedua,

E S P

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Selling

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y a i t u b a g a i m a n a c a r a -n y a s u p a y a k o n s u m e n t a n p a k i t a t a w a r k a n p u n m a u m e m -b e l i p r o d u k k i t a ? O l e h k a r e n a i t u l a h s a y a m e n c i p t a k a n e d i s i K a t y P e r r y , C o l d P l a y , N a o m i , d a n l a i n - l a i n k a r e n a m e r e k a m e m i l i k i f a n s n y a t e r s e n d i r i d i s i n i , " p a p a r n y a .