Corporate Update
August 2017
PT Media Nusantara Citra Tbk.
Listed and traded on the Indonesia Stock Exchange
Disclaimer
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MNC Media Corporate Structure
MNC Media Corporate Structure
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Global Mediacom Tbk
Media Nusantara Citra Tbk
Content and Advertising
Based Media
62.6%
MNC Sky Vision Tbk
PT MNC Kabel Mediakom
PT Sky Vision Network
Subscription Based Media
Online Media
* total group ownership is currently over 95%
87.6%*
100 %
Indonesia’s Media Industry Update
University
Population (2016) A Young Population : 80% - Below 50yr
Macro drivers support industry growth
Completed Education Level
Source: Nielsen Media Research Source: Indonesia Bureau of Statistics 2012
Monthly Household Expenditure (Rp1,000)
A large & young population
200mn people below age of 50
A rising middle class
Strong economic growth driven
by domestic consumption
60mn TV household
Only 4% of population has
university degrees
Indonesians prefer to watch TV
than to read, watching 5 hours
of TV per day.
What are the macro drivers?
A1 3500
Source: MPA 2016 in millions
7
Well Positioned in a Conducive Growth Environment
Indonesia’s net ad spend
as % of GDP is the lowest in the region, reflecting strong market growth potential
Price for a 30 seconds prime time spot is cheap compared to other ASEAN countries
Net Ad Spend as a Percentage of GDP (2016)
Source: Media Partners Asia 2016
USD/spot
30 seconds prime time spot
$5.400 $5.950 $6.600
$10.600
$16.400
$40.000
$80.000
Indonesia Malaysia Vietnam Thailand Philippines Singapore Australia
Source: Media Partners Asia 2016
0,5%
0,5% 0,5%
0,4%
0,3%
0,2%
Vietnam Philippines Singapore Thailand Malaysia Indonesia
8
Prime time advertising slots are limited; strong demand for advertising
Local brands have been aggressive in advertising to compete with multi national companies
We expect automotive and financial companies to increase TV advertising budget
Industry Dynamics
Limited Supply : Only 11 FTA TV stations Demand (More brands advertising on TV)
42%
26% 20,1
10% 3%
MNCN SCMA VIVA Trans Others
Source: Nielsen All-Time all demography June 2017
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Low Penetration Rates in Key Segments
1,1 1,2 1,3 1,3 1,4 1,5 1,6 1,7 1,8
1,9 1,9
0,5 0,6 0,7 0,7
0,8 0,9 1,0
1,1 1,1 1,2 1,2
2012A 2013A 2014A 2015A 2016A 2017E 2018E 2019E 2020E 2021E 2022E TV Other
Korea Japan Singapore Australia Hong Kong Malaysia China Thailand Taiwan Vietnam Philippines India Indonesia
Low TV household penetration in Indonesia, relative to rest of Asia
Steady expansion of Indonesia advertising market
Asia Pacific TV Penetration of Total Households (2016 and 2017)
Source: Media Partners Asia 2016 Net advertising market (US$bn)
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Media viewership in 2015
10
Consumer Media View 2015 (%)
12
14
30
2013 2014 2015
People Owning Smartphone (%)
11
32%
61%
71%
2011 2014 2015
3 hours
73%
>3 hours
27%
% of daily internet user
Time Spent Internet in Daily (%)
vs
TV average of 5 hours per day
TV still Outweighs Growing Digital and Internet Consumption
The average American watches an astonishing 5 hours and 4 minutes of TV a day according to Nielsen.
TV’s
cumulative audience increase, to 213.5 million people, or 87.9%. A year ago, reach was 210.3 million, or 87.6%.
Americans aged 18 to 24, still watch 16.2 hours a week, whilst the 35 or older watch double that in a week.
About 50 percent of Americans now have subscription services like Netflix, Amazon Prime and Hulu in their homes.
More platforms more content, benefitting content provider.
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More People Are Watching TV Now Than a
Decade Ago,
and millennial will come around, too
04.31
04.34
04.51
00.33 00.33 00.32
01.52 01.51 01.54
00.08 00.09 00.10
00.14 00.14 00.12
00.13 00.09 00.05
00.58 00.48 00.49
01.39
Q1 2016 Q1 2015 Q1 2014
source: Nielsen 1Q US Total Audience Report
US Advertising Market Share
14
FTA TV TIME SPENT IS STILL GROWING, WITH 35+ AGE
GROUP BEING MOST DOMINANT
4.18
4.34
15
OVER 90% OF ONLINE INDONESIANS REGULARLY
CONSUME TV AND ONLINE MEDIA SIMULTANEOUSLY
Simultaneous media consumption (TV + Online)
–
2015 vs 2011
AGE
16
... AND THEY’RE MOST LIKELY TALKING ABOUT TV
Participation in social TV activity during 2015 (among total online population)
INTERACTING WITH OTHERS OR
POSTING COMMENTS
about TV
Programs (Incl. Sports) or Movies as
you are watching them, or about those
you watched recently
READING OTHER PEOPLE’S
COMMENTS
about TV Programs (Incl.
Sports) or Movies as you are watching
them, or about those you watched
recently
Weekly or more often
Within last 12 months
79%
58%
Weekly or more often
Within last 12 months
86%
57%
Media Credibility and Popularity
Most Accessible %
Most Trusted %
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Indonesia’s Media Advertising Market Share
2022F
2017
Given the infrastructure constraint, TV is the only medium to reach a mass audience. TV
advertising is expected to maintain a dominant market share
MNC Update
The Largest Integrated Media Company in Southeast Asia
RADIO
ENTERTAINMENT
NEWS & SPORTS
SUPPORTING
FREE-TO-AIR TV
CONTENT
20
PAY-TV CHANNELS
CONTENT LIBRARY
TALENT
MANAGEMENT
Content library contains more than 300,000 hours and increasing by more than 15,000 hours per year
TALENT SEARCH/ NEWS/
VARIETY/ SPORTS
ANIMATION
IN HOUSE PRODUCTION UNITS
DRAMA/ MOVIES/ FTV
Our Key Growth Drivers
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RCTI, MNCTV, and Global TV grow
significantly outperforming the industry
iNewsTV a national network with focus on
news, infotainment and sports
22 exclusive channels on MNC Sky Vision
to generate ad revenue
Content is King
Content is the only way to capture audience share
and monetize advertising dollars
Indonesians love “
Sinetrons
” and we broadcast
many of the top drama series
We have licensed popular International programs
such as Master Chef, Indonesian Idol and X Factor
Exclusive programming with top Hollywood studios
More than 300,000 hours of content library and
increasing by more than 15,000 hours annually
We also have 22 MNC branded Pay TV Channels.
These channels are integral to our content strategy
Creating the best content is our top priority
“
Content is where I expect much of the real money will be
made on the Internet, just as it was in broadcasting.
The television revolution that began half a century ago
spawned a number of industries, including the manufacturing of
TV sets, but the long-term winners were those who used the
medium to deliver information and entertainment.
”
“Content is King” by Bill Gates in 1996
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Source: Nielsen Prime-Time All Demographic 5+ Audience Share
Prime-Time Nielsen TV stations ranking
Top 20 Drama Series as of August 2017
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•
New comedy drama series
produced by MNC Pictures “Dunia Terbalik” performed very
strong topping the program charts.
•
6 out of the Top 20 program for June 2017 belongs to MNC
Source: Nielsen, ALL DEMO, 5+
Biggest producer of in-house content in Indonesia
Star Media
Nusantara
RCTI, MNCTV, GTV
and Sport
Productions
MNC Pictures
MNC Animation
•
MNC produces over
15,000 hours of in house
content every year. 41
hours per day! More than
any competitors in
Indonesia.
•
Full control from talent
management to
production to broadcast
•
4 in house production
divisions: The
programming strategy
allows RCTI to achieve
industry leading 55%
EBITDA margins.
Integrated end to end programming strategy drives highest margins
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MNC Has The Best Talent Search Format Lineup
Pioneering the international scale talent search programs in Indonesia, such as
Indonesian Idol - 8
thseason and running,
X-Factor Indonesia - 2
ndseason and running,
Rising Star Indonesia - The 1
stSeason with interactive talent search programs
MasterChef Indonesia - 3
rdseason and running
The Voice Indonesia
–
Aired February 2016
Sports
Movies
Lifestyle
News
Entertainment
Kids
Local content
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The most comprehensive Pay-TV Channels line-up
We have the most comprehensive Pay TV channel lineup in Indonesia
Our customers prefer local content
Producing content in Bahasa Indonesia is our competitive advantage
We generate subscription revenue and advertising revenue
Top 20 Most Watched Pay TV Channels for 2016
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Source: AGB Nielsen Report
NO.
CHANNEL
11
COMEDY CHANNEL
12
NGC WILD
13
FOX MOVIES PREMIUM
14
CINEMAX
15
MNC ENTERTAINMENT
16
MNC INFOTAINMENT
17
MNC NEWS
18
MOVIE CHANNEL
19
CHANNEL V
20
CELESTIAL MOVIES
NO.
CHANNEL
1
DISNEY JUNIOR
2
DISNEY CHANNEL
3
CARTOON NETWORK
4
NATGEO CHANNEL
5
KIDS CHANNEL
6
DRAMA CHANNEL
7
MNC MUSLIM
8
MNC SPORTS
9
HBO HITS
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Pay TV Channels to drive ad revenue for MNCN
OPPORTUNITIES
MNCN has produced and packaged 22 Pay TV
channels exclusively for MNC Sky Vision. In return
MNCN receives 100% ad revenue
MNC Sports, MNC Infotainment, MNC News and
MNC Business, MNC Music Channel are ranked #1 in
their respective categories versus its International
peers
We expect MNC Channels to generate meaningful
advertising revenue as subscribers grow
MNC Channels share of Pay TV audience in 2016
Source : Nielsen TV Audience Measurement 2016
Rank Sports Channel Channel Share
1 MNC SPORTS 51,70%
2 FOX SPORTS 2 20,23% 3 FOX SPORTS 15,58%
4 SOCCER CHANNEL 12,49%
Rank News Channel Channel Share
1 MNC NEWS 50,822%
2 BERITA SATU 37,15%
3 MNC WORLD NEWS 7,18%
4 CNN
INTERNATIONAL 4,86%
Rank Lifestyle Channel Channel Share
1 MNC INFOTAINMENT 25,40% 2 MNC LIFESTYLE 15,05%
3 TRAVEL LIVING CHANNEL 12,91%
4 FOOD AND TRAVEL 11,84%
Rank Music Channel Channel Share
1 CHANNEL V 54,68%
2 MUSIC CHANNEL 45,32%
Rank Entertainment Channel Channel Share
1 DRAMA CHANNEL 23,06% 2 COMEDY CHANNEL 14,04% 3 MNC ENTERTAINMENT 12,84%
4 FOX CRIME 10,24%
Rank Business Channel Channel Share
1 IDX CHANNEL 93,34%
2 CNBC ASIA 6,66%
MNC
iNews TV the Largest National Network TV
29
•
iNews TV was launched on April 6
th2015
•
Focusing on 24 hours news, entertainment and sports
Integrated Studio Facilities
Financial Update Media Nusantara Citra
32
Financial Performance from FY2013 until FY2016 (Audited)
Source: Company Financials
FY2013 to FY2016 Financials
FY2013 to FY2016 Solvency Metrics
IDR trillion
Revenue EBITDA Assets Equity
2013
Debt/Equity EBITDA/Interest EBITDA Margin
MNCN FS H1-2017 VS H1-2016
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Strong revenue growth with increasing EBITDA Margins
Room For Further Margins Improvement
Source : Company information
EBITDA margins (FY2011A
–
Q1/FY2017A; FY2020E)
33%
38%
42%
42%
37%
38%
40%
41%
44%
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Hary Tanoesoedibjo
President Commissioner
Founding shareholder and Group Executive Chairman of PT Bhakti Investama Tbk. since 1989
Currently holds positions in several other companies, including Group President & CEO of PT Global Mediacom Tbk. since 2002, President Commissioner of RCTI since 2008, President Commissioner of PT MNC Sky Vision (Indovision), President Commissioner of Media Nusantara Informasi since 2008, President Commissioner of MNC Networks since 2008, President Commissioner of MNC Pictures since 2007, and many other companies within MNC Media and Bhakti Investama Group
MBA degree from Ottawa University, Canada
Bachelor of Commerce (Honors) degree from Carleton University, Ottawa, Canada
David Fernando Audy
CEO
Director of PT Global Mediacom Tbk since 2012. Also the President Director of PT Global Informasi Bermutu since 2010 and PT Linktone Indonesia since 2011
Previously held several important positions such as the Managing Director of PT Media Nusantara Informasi, as Senior Manager Corporate Finance then as Head of Investor Relations of PT Media Nusantara Citra Tbk
Previously worked at PT Elektrindo Nusantara from 2005 to 2006 and PT Mobile-8 Telecom Tbk from 2003-2005
Master of Commerce in Professional Accounting from the University of New South Wales and a Bachelor of Commerce in Finance and Information System from the University of New South Wales
Faisal Dharma Setiawan
CFO CEO of PT Asuransi Jiwa Adisarana WanaArtha in 2012, Vice CFO Commissioner in PT CIMB Sunlife and PT Asuransi CIGNA in 2009 –Strategy & Finance in PT Bank CIMB Niaga Tbk. in 2009 AGM in PT Indo Kordsa Tbk in 2000, Director of Pension Funds Indo Kordsa Director in 1996
Graduated from PrasetyaMulya, Graduate School of Management with “MM” degree in International Business in 2001
Graduated from Universitas Katolik Parahyangan with Civil Engineer Degree (Bachelor Degree) in 1984
Ella Kartika
Director Managing Director in PT Global Informasi Bermutu in 2013
Programming & Production Director in PT Rajawali Citra Televisi Indonesia in 2011
Programming & Production Director in PT Global Informasi Bermutu in 2010
Sales & Marketing Director in PT Global Informasi Bermutu in 2008
Obtained Master of Management Program from University of Indonesia majoring in Finance & Banking in 1998
Kanti Mirdiati Imansyah
Director Director Sales and marketing of RCTI from 2010 –2012, GM Sales and Marketing manager and Director Sales and Marketing
of CTPI from 2006-2010
AVP Sales and Marketing of Duta Visual Mandiri from 2003-2006, Head of Acquisition Manager of RCTI from 2002–2003
Sales Group Head Trans TV from 2000 –2003, Sales Group Head & Account Executive1990 –2000
Bachelor Degree of Science from La Jolla Academy of Advertising Arts and Associate Degree Fashion Merchandising from IFS San Diego, USA
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Angela Tanoesoedibjo
Director
Managing Director of PT. Global Informasi Bermutu since 2014
Director of PT Megah Group since 2013 and MNI Entertainment since 2008.
Co-Vice President of MNC Channels in 2013
Corporate Finance & Business Development in 2010 –2013.
Bachelor of Arts in Media Arts and Production from The University of Technology, Sydney and Master of Commerce in Finance from The University of New South Wales, Australia.
Arya M. Sinulingga
Director
President Director in PT Hikmat Makna Aksara (Sindo Weekly) in 2008
Corporate Secretary in PT Global Mediacom and PT Media Nusantara Citra in 2008 and 2010
Chief Editor in Global TV in 2011
Graduated from ITB (Institut Teknologi Bandung) with Bachelor of Civil Engineering degree in 1995
Gwenarty Setiadi
Independent Director
Director of Human Resources and General Services in PT MNC Sky Vision Tbk in 2009, GM Human Resources and General Services in PT Media Nusantara Citra Tbk in 2008.
Vice President (VP) in Citibank for Human Resources and General Services in 2007, Head of Direct Sales Training Academy & HRRM in 2005, Outsourcing Management Head in 2004
Graduated from University of Satya Wacana with Bachelor degree in Agronomy in 1982